MikeMann.com Livestream #9 with Limor Ben Ari and John Cornetta

Mike Mann:

John, how are you today? So Mike. I’m going to introduce you slowly. I think we’re on a live broadcast. I need to set everything up perfectly. I’m going to introduce you and let you talk in a minute.

Mike Mann:

I always get confused on how to find this back on Facebook when I’m on my live stream software. So hopefully, I can find us back. So we’re going to broadcast in one second. I guess you guys can see me.

Mike Mann:

I need to look over at a different screen and set up my Facebook properly. I’m going to give you guys a few minutes to join. So the cool thing is, is my buddy John, and I actually see him more than anybody else I see on my live streams because we both exercise at sunrise in the same spot.

Mike Mann:

I’m like limping around, but John is actually weightlifting and doing his inspirational live streams at the same time. You can see the links on my wall to the one he did this morning. So I see John all the time.

Mike Mann:

We usually are exercising and passing. And so the history is that I added John on Facebook a long time ago because he has this cool history and all these inspirational videos, which you guys can follow and add him most likely.

Mike Mann:

But then one day I was walking around my neighborhood like six or seven years ago in Deerfield Beach. And sure enough, John’s my neighbor, which I didn’t actually realize. So I said, hi, we started talking.

Mike Mann:

And eventually our kids actually did Halloween together. We went trick or treating in the neighborhood. We see each other exercising a lot. But the other fun. But then John moved away and disappeared.

Mike Mann:

So I’m like, what the hell? So I connected back with him. I said, dude, why don’t you come on my live stream, etc. And so the next thing you know is I saw John walking back by the beach again. So John moved away and he moved back.

Mike Mann:

And I’m going to let him explain to you. So we have a few people that have joined us. Appreciate it. You guys just confirm if you can hear me and see me OK. Because I can’t always tell what’s going on from the outside world.

Mike Mann:

So John Buddy, how you doing today?

John Cornetta:

What’s up, Mike? Can you hear me okay?

Mike Mann:

Awesome, I hear you fine, I see you fine. It was a great app and really appreciate you joining me today.

John Cornetta:

Sure thing, looking forward to it.

Mike Mann:

So first just tell me a little bit about your morning inspiration. Then we’re going to go backwards and start about your background, your family background. Tell me whatever you want about business and anything else you want.

Mike Mann:

Sure.

John Cornetta:

Yeah, so I usually get up Well now it’s been about six or six thirty and I used to get up like four thirty, but it’s like six six thirty but I call it six and I have coffee and Get dressed and I head down to the beach about five Days of the week and then one day on the week.

John Cornetta:

I usually walk my neighborhood And I walk I do four to six miles And then I do I do two miles with a 45 or 50 pound vest on And you know from the pier to the embassy suites and back is a mile

Mike Mann:

And I watch him do this. I mean, there’s a hundred witnesses every morning, including me. So he really does this. I didn’t realize how many miles he did because I just see him on my short segment.

John Cornetta:

So, you know, so I get in like Not getting like 12 ,000 steps Right after spike time sun is up. I’m usually at 12 ,000 steps and you know, I did I do that because I Want to live right? I want to live a long time and it keeps you healthy And then it mentally it kind of focuses me for the day and then you can come home and some things happen business -wise or personally and You handle it a little bit better and at one time I was I was I was 325 pounds too.

John Cornetta:

So I you know The way I got that off was just starting to walk

Mike Mann:

I didn’t even meet you when you were that big. You were bigger, you’re in much better shape now, but I never saw you that big. I didn’t realize that.

John Cornetta:

Yeah, you know what, I have a quick picture that I just had found the other day and I thought, wow, let me pull this up real fast. I know I saved it in a favorites, not that it’s a favorite, but as we’re talking, let me just see if I can find that.

John Cornetta:

I showed it to somebody yesterday. I was like, no, I was bigger than that. They’re like, no, you weren’t. I’m like, yeah, I was.

Mike Mann:

Yeah, you’re like Tony Soprano, man.

John Cornetta:

Yes.

Mike Mann:

That’s big. I didn’t know you were that big. And you’re creating your, again, you’re an inspiration working out and good Lord. Yeah, you were a big guy. Yeah, I was preaching. You’re still big, but you’re big and strong, you know.

John Cornetta:

There’s 325 there. So wow.

Mike Mann:

But so yeah, I mean, again, John’s the man. He’s very inspirational, is inspirational talks and videos and just his workout routine. His work, business, businesses and business routine is very impressive.

Mike Mann:

So in any case, John, let’s just back up to the beginning, like where are you from? What’s your family about? What do they do? How’d you get to the area? And then you just, whatever, tell me about business or whatever you want.

John Cornetta:

Yeah, I was not do not disturb and my Skype rang, I apologize. So yeah, so I’ve been, I had a lot of careers growing up, but I always worked for myself post say 22 years old. Prior to that, I worked for my parents and I worked as a chef in restaurants.

John Cornetta:

But since then I’ve been very entrepreneurial. Most of my life, I mean, I started a company when I was 23 called, and this was got like 1986 or 87, I started a company called Cornetic Computer Concepts.

John Cornetta:

And it failed miserably. And I invested like $3 ,000 or $4 ,000 into a little computer with tape recorders, two cassettes. And one had numbers on it, it would just dial the number and as soon as they answered the other one would click in and it would talk to them.

John Cornetta:

And then the third one would record their answers. And I don’t even know what I was trying to sell back then, but so I was always entrepreneurial and I didn’t wanna work for somebody else, I wanted to work for myself.

John Cornetta:

And I went to Atlanta in 1990, February 1990, we bought 700 dollars in my pocket and I got into publishing and retail and I ended up building a company with 300 employees and we were doing our best year that we did $12 million.

John Cornetta:

And the financial crisis came in 2008 and nine and I was partying like a rock star and all of the bad things you could possibly think of, I did them and it kind of fell apart, made a little bit of money.

John Cornetta:

And but not as much as I should have. And I moved back to Florida and got remarried and had kids and I went into the marketing like in 2009, 2010, I started marketing online. And I started building lists.

John Cornetta:

And so I didn’t, I just started list building massive, I actually put out a product, I was interviewing me on the product called a 400 ,000 Leads in 14 months, I built a list of 400 ,000 Leads and it kind of sprung me into the scene, who’s this guy?

John Cornetta:

And so I really enjoyed working from home, working where, you know, when I’m going on vacation things. And most recently, about two and a half years ago, I started the group companies, co -founder of what’s currently a group, Funnels and Group Digital and Group Cart and have a whole platform, a software platform that we’re doing really, really well.

John Cornetta:

We have 200 ,000 users now, we’re adding 2 ,000 users a day. We haven’t even launched, we’re launching October 6th, it’s all been pre -launching backers and things like that. October 6th, we’ll launch 6th through the 18th and we’ll add another 100 to 150 ,000 users over those 18 days and it’s real, you know?

John Cornetta:

So, you know, my partner, Mike Filsame and then there’s two other partners you may or may not know, Matt Nouse and Matt Soralta. And we have an econ platform and the page building platform and an email platform, a webinar, automated webinar platform, membership, you name it an entire, I hate to use the word business in the box, but anything somebody wants to sell digitally online or physical online or do webinars or email or even chat, we just closed the deal where we’re a major investor in Chatmatic, which is an automated chat box.

John Cornetta:

So chat box, so it’s really, really, we’re growing, we have over 100 employees and we’re doing good.

Mike Mann:

Nice. You actually went out of order, but since you’re out of order, you’re gonna, it’s cool. I’m just gonna go back to the other stuff in a minute, but while you’re talking about the current business though, you know, you called me this summer because you were having a domain problem.

Mike Mann:

A lot of the people on here are domain name experts. You wanna describe that scenario if it’s not confidential, if it is confidential, we can skip it. But if it’s not, you can go ahead.

John Cornetta:

Yeah, I won’t say the name of the domain yet, but maybe not. But there’s a domain. We would like to have it. And I did call you about it. And we can’t get it. We can’t get it. We’ve upped our price pretty good.

John Cornetta:

I mean, above a quarter of a million dollars for the domain. And I’m not sure it’s worth much more than that. Right. It might be to us, as you said. Hey, it’s worth it to you, but it’s not worth to go resell somewhere.

John Cornetta:

So at some point, you’d realize that your two word domain might be good enough as opposed to that one word domain. Yeah. We’re not done. We’re still working with it, with the person that you recommended.

John Cornetta:

And we’re just going to get a shot at it. Thank you.

Mike Mann:

So, I’d like to just give my perspective on that thing. So, again, John as a company, companies and cool brands, and they have an idea to shorten their domain to a dictionary word, one word domain. It’s a great name.

Mike Mann:

And he asked me about it, and I said, look, it’s really valuable, and it’s actually more valuable to you than it is to them because you want to run a business and they just want to sell a domain that they need to sell.

Mike Mann:

So, John and his partners made an offer as high as my appraisal, and then he even blasted through it and even made a higher offer. So, he made a great offer to these people, but the issue is they don’t want to sell it.

Mike Mann:

So, again, that’s the way it goes sometimes. Most of the time, if you make a great offer and offer a lot of money, they’ll sell it. This name, I guess, it might not actually be for sale, is the issue is the other names are technically for sale.

Mike Mann:

They’re easier to buy. This one he made a great offer on. I don’t know a lot of the detail, but the point is, he went through the right process. He thought about what the best name was. It is the best name for his product.

Mike Mann:

He asked me about the price and the negotiating strategy. He executed the strategy properly, but he couldn’t get the deal done. Nobody really did anything wrong. It was just a deal that couldn’t be done.

Mike Mann:

And I also recommended one of the top domain brokers in the world. So he still has that tool in his tool chest to potentially close this deal. But it’s just an example of a case study of a normal businessman stepping through a domain name negotiation, essentially.

Mike Mann:

So we can go back to that. You can finish with that. But when you’re done, go back to you’ve skipped your family background and stuff like that.

John Cornetta:

I forget too, we have a, we have a, we’re calling it a Gruathon and I don’t know if it’s gonna, I think it might go for 12 days. We’re doing a StreamYard straight, 24 hours a day for 12 days and like to have you on.

John Cornetta:

And so you come on for 30 minutes or 40 minutes, talk about domains, whatever, and I’ll get you hooked up with Donna and you know, love to have you on.

Mike Mann:

You can post anything about that, your businesses, anything on my wall on the live stream or just on the wall for me to approve or whatever. So just, you know, we don’t have time to go over every detail, but you can keep posting throughout the week, whatever you want to follow up on.

John Cornetta:

Sure, so my background, I was born and raised in New York. My parents were both children of immigrants. My mother’s family was from Ireland, and my father’s family was from Italy. I grew up in a really small town with about 2 ,000 people called Pyrrhmat New York, which is the actual first part of the state of New York.

John Cornetta:

If you leave New York City and go west, you’re actually into New Jersey. Then as soon as you go north, and you enter the state of New York, the first town in the first county is Rockland County, and it’s the town of Pyrrhmat.

John Cornetta:

I was raised in the restaurant business there. My parents owned a seaside restaurant called Cornetta Seaford Restaurant, which is still there to this day. I have three children, and I’m married to a beautiful woman named Lomilla, and we’ve been together since about 2010.

John Cornetta:

And I live in Boca Raton, Florida. I got a, yes, where you are, and I got a nice house here and a nice office. And I work in the more homeschool like kids, which we were doing even before COVID, and working here, so it’s nice.

Mike Mann:

So you have the best of everything to be clear.

John Cornetta:

I think so.

Mike Mann:

It’s awesome. Well, again, keep inspiring me. I encourage other people, you know, to keep wrapping with you and if you want them to add you online and again, communicate through my social media, add each other if you want to.

John Cornetta:

Yeah, I appreciate that. And I know we didn’t get to touch enough. That’s a big part of who I am is staying positive and constantly striving for goals. And I think my video this morning was, it’s not as easy as you think it’s gonna be.

John Cornetta:

You gotta go put in the work.

Mike Mann:

Yeah, back to this restaurant, did you grow up working in a restaurant?

John Cornetta:

Yeah, I’m a certified master chef. I mean, I not only worked there, but when I left high school, I got three scholarships to the Culinary Institute of my choice. I turned them all down and I came down to South Florida and I went to work with Dieter Kozlik, who was the personal chef to the Shaw if I ran.

John Cornetta:

And I worked with him for years and years. Then I went on to open restaurants down here in South Florida and restaurants in Atlanta. And if I was to stop doing this for what reason, I don’t know, I would go to restaurant business and it would be like just duck getting back into water.

Mike Mann:

Yeah, kind of ties together how you got so big. You’re like, you own a restaurant, you’re in culinary school, presumably you’re tasting all like the world’s best dishes along the way or…

John Cornetta:

I cook, my wife cooks a little bit for herself when she wants some food. She’s from Russia, her own food, or she wants something simple for the kids, but there’s people over or whatever I do, I’ll cook.

Mike Mann:

Yeah, my house doesn’t have a lot of cooking, but among it is Russian vegetarian food.

John Cornetta:

So yeah.

Mike Mann:

It’s the few dishes that are vegetarian from back. We skip the Russian meat dishes. Other, she eats smoked fish and stuff like that.

John Cornetta:

Yes, stinky fish I call it. Yeah, no kidding.

Mike Mann:

Yeah, actually, you know, my dad’s relatives are from Germany, Eastern Europe, and they eat a lot of the same, he eats a lot of the same food as the Russians. Like in my house growing up, my dad was cooking borscht all the time and like fried fish and all these things that could double as Russian dishes, essentially.

Mike Mann:

They’re old Eastern European Jewish dishes, which are the same as Russian dishes, basically. Right. So, tell me, like, in the future, you have these businesses and you have these ideas going on and then we have all these internet experts watching here, entrepreneurs.

Mike Mann:

Among the things you’re doing, I mean, is there openings for like employees, investors, customers to join your network, things like this? How do people get involved with what you’re doing?

John Cornetta:

Yeah, well, investors know we’ve, we’ve, we were kind of set there. Affiliates can always promote our products and we treat them like, you know, true JV partners, we pay really, really well. We pay 40% and then 10% of anyone that does work of people that they have actually sold products to their sell products.

John Cornetta:

And employees, you know, we’re always looking to grow. We’re at about 100 right now with 50 that are coders alone. And then we do, we have everything from the entire marketing department, video producers, content producers, advertising guys, anything you could possibly think of for an online business we have.

John Cornetta:

And, you know, social media managers and you name it, we’ve got them. And we’re always reviewing every 90 days, hey, we had the right person. And we live by the philosophy at the end of 90 days is are they getting a raise or are they getting fired?

John Cornetta:

And I think it’s a good thing to do with people.

Mike Mann:

So the gentleman I see walking in the morning, Frank, it’s he’s one of your business partners.

John Cornetta:

Now Frank’s an employee, but Frank is, he just moved here from Chicago. I’ve known Frank since 2010. I did a lot of joint ventures with Frank and launched a lot of software products with him. Launched a product called street smart profits back in like 2013 or 14.

John Cornetta:

And, you know, he just, he has a skill set. And we were like, Hey, you want, you want to do this? You can work six hours a day and still create all your own other companies and funnels and he has his own products and things like that.

John Cornetta:

But he, you know, puts in this, say 40 hours a week doing a lot of for us. He does a lot of page building for us and buying traffic and things like that.

Mike Mann:

We’ll have to discuss more of that in the air conditioning because it’s like hard to stop when you’re exercising. Everybody’s in a hurry. I got to get my kid to school and it’s hot as hell usually. So we’ll stop and when they open the cafes, we’ll stop in the air conditioning and talk with you and Frank more about that stuff.

Mike Mann:

Do you want to like mention, like I listened to your video this morning, which is similar to the other video, not similar, but it’s the same inspirational themes, business themes, spiritual themes. Do you want to just touch on what you went through this morning for a minute and then we’re going to sign off and talk to them more.

John Cornetta:

Yeah, sure, you know, this morning I wrote a post first, I think late last night, and it kind of got stuck in my head. And it really came from, I think people that their thoughts and their goals aren’t congruent.

John Cornetta:

And there was a person who’s an internet marketer, and he is very unhealthy right now, and he’s living overseas, and he’s crying out on Facebook, but I know him. And when every time I see him, he reeks of cigarettes, and he downs 12 packs of Coca -Cola, and he’s overweight, and he doesn’t take care of his dental work, any of that stuff.

John Cornetta:

And I just finally messaged him and said, man, I’m sick of it. You’re out there crying, but you don’t want to put in the work. And how many of us think about the things that we want, but then our actions are totally incongruent with it, and then we cry about it.

John Cornetta:

But that makes no sense to me. It’s like, I get it. I don’t want to be healthy, so I’m not going to do healthy actions. I don’t want to be wealthy, so I’m not going to take wealthy actions. That to me makes a lot more sense.

John Cornetta:

Like, okay, everyone doesn’t have, somebody’s got to take out the garbage. Someone’s got to be a school teacher. Someone’s got to do it. Then you may not have, but at least be the happiest, healthiest school teacher that you can be.

John Cornetta:

My daughter, for example, is a school teacher, Dominique, and I’ve asked her a million times, come to work with me. I’ll show you how to make a lot of money. I have no interest, dad, but she’s the happiest kid in the world.

John Cornetta:

That’s congruency. And I think if anything, get clear on what you want, get really, really clear on it, and then check out all your actions, all your steps, all the food that you eat, all the thoughts that you think, everything, and just get them congruent with that goal, and no matter what it is, you’re going to be happy.

John Cornetta:

But if you sit there, Mike, and you say, you know, I want to be wealthy, but I also want to binge watch Netflix 24 -7, unless you’re going to get a job as a critiquer for the Netflix series, it’s just not going to work.

John Cornetta:

And so now you, now, not only do you not get your goal, but you live in a constant state of torture because you’re like torn, and that’s the worst part of it. Why not just be happy, you know, be happy and congruent?

Mike Mann:

Absolutely, I’m gonna keep watching your big inspiration for me and it’s hard to get me inspired and You know we have a lot in common in the sense that we overcame a lot of stuff did a lot of good business stuff a lot of family Stuff and neither of us take any excuses from the people we talked to or work with we’re trying to make people achieve and Inspire them and not give anybody any excuses.

Mike Mann:

They have plenty of excuses on their own We don’t need to enable that and it doesn’t seem like yours or my personality to do so Especially like to thank you for not calling me a clown and not telling me to shut up during our event today

John Cornetta:

Why would I do it before?

Mike Mann:

in the debate last night. I did who? That’s what happened in the debate last night. Oh yeah, yeah, yeah, yeah, yeah, yeah.

John Cornetta:

Yeah, yeah, I could even watch it so hard. It was just, I had to watch it.

Mike Mann:

I rewined while I was working and I just picked up some of the lowlights. It was a very, very sad display and just calling the president a clown no matter what. It was a very extreme.

John Cornetta:

Both sides was very extreme. It was.

Mike Mann:

So anyway, man, you’re the man. Thanks so much. This was a great broadcast.

John Cornetta:

Thank you, I really appreciate you having me on.

Mike Mann:

Yeah, it’s gonna be online forever for our kids on YouTube, for our business associates, so it’s awesome. I appreciate it, I’m gonna see you really soon and you can come on another time.

John Cornetta:

Thanks, Michael.

Mike Mann:

Thanks, buddy. And now we’re gonna add my friend, Lamar, who’s awesome. Hi, Lamar.

Limor Ben Ari:

Yo, what’s up Mike?

Mike Mann:

Bye.

Limor Ben Ari:

I’m good, I’m good. Well, after last night, that was really intense. No kidding. I’m like. I love shirts, you spread some air. Love shirts.

Mike Mann:

I have my state of chaos shirt.

Limor Ben Ari:

And nice.

Mike Mann:

I only have one rule for you is you can’t call me a clown and you can’t tell me to shut up. You can say anything else you want.

Limor Ben Ari:

We can shush the mics when needed, right? So that…

Mike Mann:

That’s what I actually like to do, because I have a habit of interrupting people. So I like to turn off my own mics so I can allow them their time to speak their piece and say clearly.

Limor Ben Ari:

I noticed that I think it’s a great quality to mute yourself

Mike Mann:

Well, I don’t do it very often, a couple minutes a day. So yeah, so John skipped right into current business, but what I’m gonna try to do this time is do a slow roll and let’s go back to Israel, where you were born.

Mike Mann:

Only left. The words were like the environment you were raised in, what brought you to your current psyche and your current physical location and things like that. And then we can talk about what you’ve done in business, in the military, and then what’s next, what you’re doing now and what the future holds.

Limor Ben Ari:

Awesome, cool. My life story in 20 minutes, right? So I was born in the Kibbutz in Israel in the Galil, up north and in the mountains. It was very peaceful and serene. And then my family moved to the US a little bit and then back to Israel and I was raised outside of Tel Aviv in a town called Cholon which is kind of let’s say if we compare it to a US city it would be like the Bronx probably.

Limor Ben Ari:

So that’s where I grew up and when I was 18 I was recruited for the Israeli army, the IDF, in Israel it’s mandatory and I worked for the communications department there and that’s where I got to really get into technology.

Limor Ben Ari:

That was back in 98. So our computers didn’t even have a mouse yet. It was a black screen with green code things on it and I learned how to operate computers and communications in the military. I think that it was pretty amazing the way the military works there because it’s mandatory and it’s not voluntarily like here.

Limor Ben Ari:

They actually detect like your qualities, they do tests and examinations to find out what your qualities are and based on that they place you. So you know for me to be placed in the communications division with technology was really kind of grooming my skill and then in parallel I fell in love with advertising when I was 14.

Limor Ben Ari:

I was literally watching commercial spots on TV with my dad and I was amazed at how like in 30 seconds they can make me laugh and cry and feel and engage and I wanted to do that. So I started studying advertising and marketing and then the Ministry of Defense moved me to New York.

Limor Ben Ari:

So I was in New York working with the Pentagon in Israel in communications and that was thrilling. I can’t tell you what I did, I’ll have to kill you but it was good. So really I think I actually really appreciate my service because it infused me with the skills I needed you know with technology and then I took my fashion for advertising and I later started to get into corporate America.

Limor Ben Ari:

So I worked with marketing agencies, digital agencies back then which meant email marketing. Remember back in like 2004 digital marketing was basically email blast just like John was mentioning.

Mike Mann:

Yeah, exactly.

Limor Ben Ari:

for hot mail addresses and yahoo.

Mike Mann:

Yeah, that was what we’re doing that same type of thing, trying to figure out how. I was the first person actually to have my programmer scrape the who is database for email addresses. And then I emailed everybody an offer for a lower price domain once the monopoly was broken and you were allowed to sell domains.

Mike Mann:

I had all the email addresses of everybody. So it actually worked.

Limor Ben Ari:

It did. Back then, that was like the highlight of digital marketing, basically email blasts. So we did that all day long. And then I was hired by Zimmerman Advertising, who are actually local, to be an account manager and a brand manager for one of their Fortune 500 companies.

Limor Ben Ari:

And that’s when I got to have a lot of fun with advertising because the budgets were tremendous. And we did all forms of advertising. So we worked with TV and radio, print, outdoors, everything you could think of, produced mega ad campaigns.

Limor Ben Ari:

And then technology continued to evolve at the same time. And I remember we used to have something that we called Generation Y calls Gen Y, because Gen Y was the first generation that kind of started all of it.

Limor Ben Ari:

I know we look so young, but we are like the godfathers of the internet, right?

Mike Mann:

Well, we’re both back. Well, I don’t know how old you are. You look young, but you have such a long experience. Not going to ask you.

Limor Ben Ari:

I’m 40. I have a 12 year old son. I’m a proud 40 year old woman. I accomplished a lot.

Mike Mann:

It’s incredible. You must have been like 10 when you were with the Israeli military.

Limor Ben Ari:

Right? Thank God. So yeah, we worked on amazing campaigns until like 2 AM. And then we started Gen Y calls. And we started figuring out what’s happening with technology and digital media and social media.

Limor Ben Ari:

Because all these brands gave us millions of dollars in advertising. And we had to delegate it to the right media channels. And then social media just blew everybody else out of the water. I mean, the second, you know, Facebook, Twitter, in 2006, like all these channels started coming out.

Limor Ben Ari:

It really blew any other advertising channel out of the water. And it was the first time that consumers and customers and people were interacting with brands. It became a two -sided conversation, the whole advertising world.

Limor Ben Ari:

And it was very frustrating. Because you can’t control it. But it was also fascinating. And that’s when I dove deeper into it. I truly fell in love with social media advertising and marketing. Because there was no other beast in marketing.

Limor Ben Ari:

Also, the level of targeting and insights you have into people and the human processing of decision making was amazing with social media. But then I worked after Zmerman, I worked with TV production firms that had morning TV shows on Lifetime.

Limor Ben Ari:

And I was hired as what they called back then in 2009, Internet Evangelist as a Jew, right?

Mike Mann:

Yeah, seriously. You’re the internet rabbi

Limor Ben Ari:

And my job was to launch all their online operations. So basically, cause when you look even at the traditional industry of the TV entertainment world and print publications, which also hired me at the time to move them all online.

Limor Ben Ari:

So it’s like, launch their websites, launch their social communities, gets influencers, bloggers, whatever the new channels evolved to be on board. And after I did that in 2012, okay, my last job and that’s gonna make you laugh maybe.

Limor Ben Ari:

But my last job in corporate America before I started my own marketing firm was for a digital marketing company that built websites for Fortune 500 companies. And every website costs like north from a million dollars.

Limor Ben Ari:

And I remember that, why?

Mike Mann:

A good gig.

Limor Ben Ari:

Right? But I knew that something was weird about that because no website on earth is worth a million over a million dollars to build. I mean there’s

Mike Mann:

Thank you very much.

Limor Ben Ari:

Why?

Mike Mann:

Not very many, but some of them are.

Limor Ben Ari:

Yeah, but you know, I was like sitting for 10 months every day, my job and like 50 other people’s job was to decide which button goes on what page on the website. And it was like so much money and resources and human brain, you know, that I was like wandering money.

Limor Ben Ari:

I can launch a website in like three weeks for like last. I’m wandering money through a website.

Mike Mann:

Have a company.

Limor Ben Ari:

What is it?

Mike Mann:

Were they laundering money through a web company?

Limor Ben Ari:

So what I think happened is that back then, and you’ll attest to it, a lot of online companies just took advantage of brands because nobody knew what’s going on online. So, you know, and until today, it’s still the reality.

Limor Ben Ari:

You know how many online companies are taking advantage of brands because they don’t know how to do things online. So I decided to quit that and do my own thing and I started working with medium -sized companies, helping them.

Limor Ben Ari:

My first client was the Suzanne Summers TV show because they predicted to knew me from before. So I launched their online staff. I worked with raw juice, a local, you know, everybody knows raw juice.

Limor Ben Ari:

And yes, I started helping building communities for everybody. And that was since 2012. I’ve been going there. And this year, I really went through the timeline, huh? And this year, I launched in 2020 during COVID, I launched Social Buzz Online.

Limor Ben Ari:

And the goal of that company is to provide social media marketing for everybody because in 2020, every single business needs to have their marketing on autopilot. And it should be affordable and accessible for everybody.

Limor Ben Ari:

And everybody should be on all social channels at all time and have, you know, proper websites, a CEO, lead generation campaigns, utilize Facebook ads and all that stuff. So that’s the goal of Social Buzz Online, to really help businesses get back to normal and revive themselves and be, you know, learn how to be virtual because I don’t know about your work style, but I’ve been working from home for the past eight years.

Limor Ben Ari:

I mean, virtual.

John Cornetta:

Thank you.

Limor Ben Ari:

a while so it’s not sure all to be virtual right?

Mike Mann:

I thought I’ve actually had a lot of offices around the country But I hardly ever actually went into them Like because I do my most of my work is the domain work that I don’t need an office for I actually need peace and quiet But the other you know, I’ve had to have meetings There’s other people staffing my offices from my various companies over the years But I personally haven’t really worked in an office for a long time other than just as a visitor

Limor Ben Ari:

Yeah, we don’t need it. I think last time I met you was actually in Del Ray.

Mike Mann:

at the tea shop, right?

Limor Ben Ari:

Yeah, coffee shop. And I had an office for like six months, and my office was right in Delray Beach, like the downtown, right where we met. And it was so pointless to have an office.

Mike Mann:

Yeah, it is sort of, but having said that, I mean, you think you’ve seen my plan. I’m actually opening an office because I already have a bunch of employees around here and I’m trying to recruit and hire more.

Mike Mann:

So I really, I actually need an office, but I wouldn’t say I need one, but it’s more profitable. We can bring in customers. We’re going to put a sign up to attract, you know, people driving by to call and log in and things like that.

Mike Mann:

So I think, you know, if we just get one extra customer a month that’ll pay for the office.

Limor Ben Ari:

Good. I think the office expense is not the concern as much as honestly productivity. Because I think our productivity is actually higher when we work independently and we are responsible for producing versus.

Limor Ben Ari:

I mean when I worked in corporate America what was hard for me personally was the distraction like the water cooler conversations, the how was your night, how was your day, the stories between the office it’s like 50 percent.

Mike Mann:

People are like, you know, programmers and not into a lot of small talk.

Limor Ben Ari:

That’s good. So they’ll stay.

Mike Mann:

Like yeah, like two minutes of small talk a year and then

Limor Ben Ari:

It’s a small talk.

Mike Mann:

But I just have these ideas that, you know, I’m from a more traditional sales background where you actually had to meet the people and get dressed and you’re trying to establish long -term relationships and have them introduce you to new people.

Mike Mann:

You wanna make like connections in the community so they have an affinity for you and your brand. And you wanna really just service them in person that raises the ticket price with their paying your firm because they’re getting a better quality service.

Mike Mann:

And it keeps them loyal to you for more years. So again, just with one extra customer a month in that format pays for the extra expense of having an office. The cool thing in Boca, you know, there’s hardly any traffic.

Mike Mann:

You know, when I lived in DC, it was like hell on earth, like telling people to fit in a huge traffic jam to come to work, it was like crazy.

Limor Ben Ari:

True, yes.

Mike Mann:

Like somebody in Boat got to come to work as like, you know, get your latte and roll on in, you know.

Limor Ben Ari:

Yeah, but today, I mean, when you look at connections, human connections, even the way we connected was first virtually. I mean, there’s ways today to create the same relationships, I think, virtually.

Limor Ben Ari:

I remember that I had to work with clients in Germany and Israel and time so everything was the other way around, but you can still make that connection and you can still deliver and you can still produce and create, you know, a virtual world.

Limor Ben Ari:

Yes, well, again.

Mike Mann:

You know my companies are SEO .com and domain market. We’re still going to do 90% of this stuff online. It’s just we want feet on the street also is I think the point and phone .com is another company that again is 90% in the cloud.

Mike Mann:

It doesn’t do a lot of in -person sales and marketing, but I’d like it to. But it does have a communication center with almost 100 employees. So those people they don’t necessarily have to be in the same place, but it’s more it’s more efficient.

Mike Mann:

But having said that, you know people who work primarily alone or in small groups on the internet in the modern economy, they use Slack. They use these tools we’re using Zoom etc. It’s true that if you need to concentrate you don’t need to go into an office for sure, but certain types of businesses can still make significant profits by by putting themselves in the community, particularly because there are fewer competitors like most of my competitors are like you or they want to work virtually.

Mike Mann:

So that immediately gives me a strategic advantage with people in the community, people my age that are used to a more traditional personal in -person relationship because they’re not getting that from all these new vendors.

Mike Mann:

So that gives me a strategic advantage basically plus it’s good business and it’s a strategic advantage that didn’t exist before when everybody operated in person.

Limor Ben Ari:

Yes. So where do you think we’re going? Because I’ve been watching my son, who’s 12, playing video games, doing everything online. And I think that the future is gonna be very different from what we’re experiencing right now.

Limor Ben Ari:

I think that success is gonna be defined differently too. And then the channels, you know, because today you have Ninja, who is like a YouTuber that makes a million dollars a month, which most baby boomers, you know, took them like 40 years to get there.

Limor Ben Ari:

So the value of money and the way of obtaining it became very different than what we’re used to.

Mike Mann:

Absolutely. So with respect to your businesses, I asked John, that’s sort of a similar question, but I mean, and I want you to post stuff on my wall about your businesses, about any social stuff you want.

Mike Mann:

Um, but just in general, you know, are you taking investors? Are you taking employees? Are you taking customers? Are you taking partners? How do the people get to do that?

Limor Ben Ari:

So right now I’m mostly taking clients, but I do, I have a few projects I’m working on that once the time is right, I’m gonna approach investors for. It says something that is the future of technology, I believe.

Limor Ben Ari:

And yeah, so other than that, I’ve been an entrepreneur, I’m a single mom. I love to make my own money. I’m not in love with chasing investors for money. Unless it’s something that I truly believe that can make a difference and reach.

Mike Mann:

them chasing you, not you chasing them. I’m talking about them chasing you, not you chasing them. Yeah, I- They just don’t need an avenue.

Limor Ben Ari:

I believe that the right people will come to me when the time is right. I’m a believer. Yeah. And is it our time?

Mike Mann:

Well, it can be. Oh, yeah. Do you have anything else you want to finish with? Thank you.

Limor Ben Ari:

I wanted to kind of talk about what we don’t want to talk about, which is the debate last night. And I want to talk about how to not talk about it, basically, because I think that right now the state of events is extremely stressful for all of us.

Limor Ben Ari:

And as humans, and something we didn’t cover in the talk, but I will, for a minute, say that I’ve learned neuroscience and neuro -marketing and the way the brain works. And I lost my mom to brain cancer and I traveled the country for three years to kind of get to know people that are going through the same thing and just how our brain works.

Limor Ben Ari:

And the one thing I want to leave people with after the debates and after everything is that we have to learn how to control our thoughts. We have to learn how to navigate through social media interactions and posts and how to block and remove things from our life that are not triggers for us.

Limor Ben Ari:

And it’s including, you know, the debate, which aggravated, I think, people on all sides last night. And most of it.

Mike Mann:

It was absolutely horrible, just like we kind of expected.

Limor Ben Ari:

Yes, it was very triggering. And something I learned by managing hundreds of communities online on social media is that you can’t emotionally attach yourself to content online. When I work with companies or brands, I have to purely represent who they are.

Limor Ben Ari:

I can’t say my own opinions. I can’t judge their process. And observing people online, kind of like a movie, like understanding everybody where they’re coming from, but also learning to detach yourself using our brain like the computer that it is.

Limor Ben Ari:

It’s all algorithm in our brain. Our thoughts, our reactiveness. So just observing the situation, learning how to detach yourself from social content. Because it can be very engaging and inspiring, but it can be also very destructive social media content.

Limor Ben Ari:

So just that is my little tip for the social dilemma, I guess.

Mike Mann:

Yeah, you’re absolutely right about that. I mean, the stuff is highly exaggerated in many respects and you don’t wanna feed into it and make it worse than it already is. The object is to come together with common sense things that benefit your family, benefit the economy, which is a benefit to your family and the security of your country.

Mike Mann:

And just for the background, a little bit of it is, people will say probably to you and they say to me, like, why are Israelis so hardcore? It’s like every single one’s been trained in the military and been under assault.

Mike Mann:

Plus they all have Jewish grandmothers.

Limor Ben Ari:

Yes, yes Another reason We now is 11 years old the Gulf War happened for example, which were always being attacked And I was you know in the bomb shelter sitting with a gas mask on my face With bombs whistling in the sky not knowing if I’m gonna be alive tomorrow Exactly Perspective of life is different because you’re like crap.

Limor Ben Ari:

I’m alive This is amazing and then everything in life after that is amazing And there’s no time to whine or bitch or cry or complain You have to be badass because it’s the only way to survive and move Actually enjoy life right?

Mike Mann:

Right. And so, you know, American Jews associate with that to some degree also, you know, first of all, they’re from the same place, Germany, et cetera. And, you know, they have real, I have relatives in Natanya that experienced the identical thing that you experienced.

Mike Mann:

I’ve been there before. You know, my cousin was, you know, a leader at the tip of the spear in southern Lebanon with his tank. He was the top commander guy. I’ve actually, I went inside his tank on his kaboots or I don’t know if they call the military part of kaboots, the northern military part.

Mike Mann:

I forgot the name, but many of them.

Limor Ben Ari:

More? We’re seeing the war?

Mike Mann:

Oh yeah, he was in the war. It was a long time back, you know, in like the 80s. Wow, is that the 80s?

Limor Ben Ari:

That was 73, my father was fighting in that war too.

Mike Mann:

He’s too young for that. It would have been after that.

Limor Ben Ari:

Okay, one of the others.

Mike Mann:

I can’t keep track. Of course. I’m sorry. You know, he’s fighting Hezbollah in southern Lebanon, whatever, in the 80s, whatever you, I don’t know what you call it, but you know, I think the point is, Israelis and Jews have a reason to be defensive, which made them pretty hardcore.

Mike Mann:

And you know, you have to think the ones that survived and are alive now, is because they were hardcore, they never got killed from, you know, thousands of years of different types of persecution. So Jews have an excuse to be tough, you know.

Limor Ben Ari:

Sure. And I actually wrote about it once, the relationship between the love of money, the love for money by Jews, because we can talk about it. We love money. And the reason behind it, and I know that, you know, my grandparents were in the Holocaust.

Limor Ben Ari:

And then in the Holocaust, like for us, money is power because it’s independence and it’s nobody’s going to mess with us if we have money. And we have to be successful and we have to push because otherwise we won’t survive.

Mike Mann:

And we have to be educated because we carry our value with us. So when we flee somewhere, we can start over with our education.

Limor Ben Ari:

Yeah, exactly. And it’s pretty fascinating. We’re only 0 .04% of the world. There’s only 14 million Jews and it still seems like we’re everywhere all the time.

Mike Mann:

to make a statement and be heard, right? Yeah. I think there’s a lot of misconceptions and I’m surprised how much antisemitism there is in Florida. Most of it’s actually by accident because I hear people telling totally inappropriate jokes that are from their background, their family, and they just don’t even understand the context.

Mike Mann:

So they’re not probably trying to be racist, they’re just poorly educated people.

Limor Ben Ari:

Uh -huh. I had a teenager, um, I had a teenager once approach me on the beach and she heard my accent and she asked me where I’m from and I told her Israel and she said, Oh, so are you a terrorist?

Mike Mann:

Oh Jesus.

Limor Ben Ari:

Did you even know what a terrorist is?

Mike Mann:

That’s what people say to Muslim people.

Limor Ben Ari:

Haha

Mike Mann:

Yeah, actually interesting, I met this guy I was talking to near the beach for a while, an older guy, and he was like scared to tell me he was Israeli, but I basically knew, I finally got out of home, like, it’s okay, I’m a Jew, you can tell me you’re Israeli, like don’t worry, if he was scared I was going to be racist or whatever.

Limor Ben Ari:

Yeah, the mystery question. It’s still all around us, but we’re not scared. We’ve been through worse. I got horrible anti -stimidic messages on my Facebook before, but you can’t let any of it touch you.

Limor Ben Ari:

I’ve got one.

Mike Mann:

I’ve gotten a good, you know, over history, I’ve gotten a medium amount online and through business, but there’s a ton of it out there that’s not directed at me, but it’s been directed at me a little bit.

Mike Mann:

But again, you know me and I know you. We’re both ready for a fight. So it’s not going to be anything new.

Limor Ben Ari:

well trained.

Mike Mann:

Yes, indeed. Well, that’s awesome. I really, really appreciate you coming on. It’s been a fabulous session and we’re gonna save it on YouTube forever. You can post anything you want on my wall about yourself, your businesses, your social stuff, anything you wanna say.

Mike Mann:

You can talk about politics. Hope I see you soon and bring you back as a guest sometime.

Limor Ben Ari:

Yeah, good, good. It’s gonna be fun. That was fun.

Mike Mann:

Great, thanks a lot. Happy New Year. I’ll talk to you again soon.

Limor Ben Ari:

All right, thanks Mike. Bye. Good night. Good night. Good night.

Mike Mann:

Cool. Well, that was awesome. The more is the bomb as you just saw. John was excellent. So I have this track record of getting great guests, and I’m going to keep doing so. And now we’re at this live domain appraisal training for a little while.

Mike Mann:

You guys have domains. I’ll try to see if I can see them on my Facebook feed, which not sure if I have it working properly. If not, I have a backup list that I can work from. So we’ll do some domain name appraisal training.

Mike Mann:

Now, keep in mind, I’m not trying to appraise your domains for you. I’m trying to train you to appraise yours and other people’s domains, because there’s so few people in the world that know how to do this.

Mike Mann:

And I don’t want to be the only person that knows how to do it. We want to bring the market up. We don’t want domains that are underpriced, because nobody makes enough money like that. We don’t want domains that are overpriced because they never sell.

Mike Mann:

So the only way to roll here is to get an accurate appraisal, which happens to mimic my company name, accurateappraisals .com, which is the best way to get an appraisal. Keep in mind that I have a whole ton of tools internally and a whole ton of people helping me internally to develop a domain appraisal.

Mike Mann:

What I’m doing here is I’m just using Google, because it’s a tool you can use. And I can share with you online. So it’s not doing 100% grade appraisal, but it’s doing an OK, quick version of one. Now, I want to talk to you about some of the basic ideas, because usually I just get right into the appraisals, and I skip what the premise of these appraisals is.

Mike Mann:

So just for starters, the most important point is there are three things I’m looking at that I always mention. I’m trying to disambiguate the word. What does it mean? Then what is the breadth? How many potential companies would want to use this name in business?

Mike Mann:

And then the depth among those companies, which is the most valuable one, and how badly do they need that domain? So again, disambiguate breadth and depth. So the point is, if you make up a domain, today you’ve just made one up, I have to disambiguate it.

Mike Mann:

Did you actually make something up that means something? That’s unlikely, because there’s 100 million domains already registered or more. You actually made something up that nobody’s ever heard of. So most likely I can’t disambiguate it.

Mike Mann:

It means nothing, so it has no value. Let’s pretend I did disambiguate the domain you made up today and that you want to sell for a bunch of money. Then I would have to find out the breadth. How many companies use that name in commerce?

Mike Mann:

Well, the answer is none. If you just made it up, it doesn’t even exist. So nobody uses it. So it’s hard to disambiguate. It doesn’t mean anything. There’s no breadth to it, and there’s no depth to it, because nobody cares about it, except you.

Mike Mann:

So people keep inventing these new domains and thinking they’re worth money and trying to put them on auctions and promote them and paste them, put them on my wall, email them to me and praise them, trying to create something out of nothing.

Mike Mann:

You can’t create something out of nothing. You need a great brand name. It has to end in .com, because all the other ones aren’t good investments. If they were a good investment, that would mean you’re building a really cool company.

Mike Mann:

If you’re building a really cool company, you have to have the .com, or else somebody else has it. So that dilutes your brand. You’re not actually a great company unless you own the .com. If you own the .com, you don’t need any other extension anyway.

Mike Mann:

So you just don’t need anything except the .com. And again, that’s the best way to do business. You need, if you don’t already have it, if you’re using it for business, you need to buy a great contextual .com domain name that should match the exact name of your business.

Mike Mann:

You might even need to change the name of your business if you don’t have the right domain name. And again, I’ve been talking about that .com won’t go away. And all the new domain name GTLDs, we’re never going to really take hold in popular domaining with the best corporations, the best marketing people.

Mike Mann:

So I can prove I’m right. And this is something I posted on my wall yesterday. So the proof that I’m right all these years, that .com won’t go away, and the new extensions were a joke. Even though they work, they’re bad investments, and they shouldn’t be used.

Mike Mann:

So again, proving I’m right, the very best business people in the world were hired as the presidents and CEOs of Fortune 500 companies, the very best marketing people and marketing departments in the world were hired at Fortune 500 companies.

Mike Mann:

And the best business marketing and internet consultants in the world were all hired by Fortune 500 companies. So it turns out 500 out of 500, Fortune 500 companies use dot com domain names. They never switched, they’re not gonna switch, people kept trying to get them to switch, writing articles that were BS about why it’s a good idea to switch, how dot com’s going away, people don’t need dot com, they can use Google, they can do this, they can do that.

Mike Mann:

All that’s irrelevant. If you have a great brand and you want brand recognition that you wanna build deep links in Google and other search functions, Facebook, whatever, you need a great brand domain, you have to have a dot com or you’re making a huge mistake.

Mike Mann:

So the answer is that I was right the whole time, that dot com is king, the value of the dot com keeps going up, up, up, up, up, up. Those other extensions don’t have any value except for a small exceptional number of great ones.

Mike Mann:

Those are all controlled by insiders unless you pay them a fortune. So you’re not gonna be getting your hands on them anyway. And again, most of them really aren’t that valuable. They were just got a lot of hype and a huge amount of investment.

Mike Mann:

So people were, they were attempting to make people think they were valuable and that could have made them valuable if the public caught on and started investing in them and using them on their websites.

Mike Mann:

That was the hope and the dream, which was never gonna work. So I’ve compared it in the past to the metric system. When I was growing up, I was told that standard measures are going away, the things that I knew about, like a 12 ounce can of Coca -Cola and whatever the standard measurements are, that we were only gonna be using the metric system.

Mike Mann:

So I had to learn the metric system because standard measures would be gone. But of course, Americans and humans are creatures of habit. Americans are not switching to the metric system. They didn’t switch.

Mike Mann:

They’re not getting rid of dot com. There might be other stuff out there that doesn’t make dot com less valuable. It’s actually a flight to quality. Once everybody gets confused and uses everything else, makes the dot com more and more valuable.

Mike Mann:

That’s some fundamentals of domain naming, appraising, value of dot coms and branding and smart business. So now I’m going to do a couple of domain name appraisals. Gonna share my screen, open up a new tab and try to figure out what I’m doing.

Mike Mann:

So I’m gonna share my screen first and then start looking at what you guys have been typing here and do some domain name appraisals. Again, I’m trying to train you. So don’t worry about the appraisal, worry about the training.

Mike Mann:

Thank you. Right on. Hopefully you guys can see me here. So my first one is from Rick Mathis. He asked me to appraise hotelspa in ozone .com. So I’m going to do hotelspa in ozone .com. Again, always use Boolean.

Mike Mann:

Google is not trying to give me the best results. They’re trying to give me the most results. You can prove it because they forced me to use Boolean. And again, they won’t allow case sensitivity for no particular reason because they want me to look at more extra garbage.

Mike Mann:

And also they put punctuation in the middle of my strings, which obviously I’m not looking for just so I can look at more garbage. So hotelspa, I mean, it’s a fabulous name. Disambiguate it. What does it mean?

Mike Mann:

There’s thousands of hotels in the world with spas. They probably sell like a million dollars a month of services. So in aggregate, there’s billion dollars a month of services sold to hotelspa’s plural.

Mike Mann:

This would be one hotelspa. Again, it’s a very generic word. So most people wouldn’t use it because it’s too generic. But since there’s thousands of hotelspa’s themselves, some of them would love to use it.

Mike Mann:

And it’s a key word that you could leverage in Google, really kill her name. So you’ve disambiguate it. What does it mean? The breadth of it is thousands of hotels around the world and spas around the world need it.

Mike Mann:

Could use it. It’d probably be a fabulous investment for them because great domains in general are underpriced. And then for the depth, I would say, you know, these are a lot of rich hotels, casinos, they make a lot of money.

Mike Mann:

At least one of them or more would have some depth. So this fits all the criteria for a very valuable domain. So Rick Mathis is in the money conceptually, at least done as appraisal. So again, we have Marriott of multi -billion dollar Fortune 500 company selling hotel spa packages.

Mike Mann:

Hotel Spa is on Groupon, spelled differently, has an S. South Beach, Miami Spa, slightly different, but best hotel spa, keyword rich. So it’s showing me, I think, a lot of Florida stuff, because I live in Florida, and Google has a bias of my geography.

Mike Mann:

I could probably fix the settings such that it no longer knew I was in Florida. But it’s actually pulling up via my zip code and stuff. I’m not sure why it does that. I don’t even know how it knows my zip code for that matter.

Mike Mann:

In any case, I’m not doing a good job with my privacy, but Hotel Spa is a great name. It’s short. It’s very easy to spell. I would assume people all over the world know what it means. These are super luxurious places that, just building one, the construction guy could make millions of dollars.

Mike Mann:

So if I were him, I’d buy the domain. So again, the people are stupid leaving these domains on the market. It’s worth a fortune to a lot of people. It would go up in value. They’re all making a mistake not buying it, is the correct answer.

Mike Mann:

And it’s just a great name, very valuable. So Hotel Spa .com, $100 ,000. The question is, where do I type it? And I can’t find my livestream. But let’s see where I can find the link to it. Mm -hmm. Well, anyway, that’s the appraisal for it.

Mike Mann:

$100 ,000. It’s an awesome name. Rick also has ozone .com. So we’re going to go back to our trusty Google Ozone. It’s only one word, so probably don’t actually need to put it in quotations, but never know.

Mike Mann:

I mean, we don’t even need to look it up at all. I mean, we know what ozone means. It’s the ozone layer. Means that Baltimore Orioles dug out, maybe, could be something really cool, whatever. I mean, that’s kind of the point, is it could be used for a cool brand name.

Mike Mann:

It doesn’t actually have to be something about the ozone layer. The ozone layer is something hot in environmentalism, it’s a hot idea, although it might not be so hot after the election’s over anymore.

Mike Mann:

But having said that, I don’t see any corporations that are really using the name ozone. There’s this charity ozone action. It’s not the name of a candy bar. It’s not the name of a ballpark. It’s not being branded properly at the moment.

Mike Mann:

But it does hold promise as a fabulous brand. Super easy to spell, could mean a whole bunch of stuff. It is a dictionary word. Again, it could be used for an environmental or ozone -related offering, business or charity.

Mike Mann:

But again, it lacks commercial sexiness. It’s just a little bit too bland and boring. It doesn’t have a lot of activity. So let’s talk about it. We know what it means ostensibly and it could mean other things.

Mike Mann:

The breadth is, a ton of people could use it. Very, very wide breadth really, but there’s no depth because nobody cares about it. Having said that, I think somebody will care about it because again, you could build a great brand and I would love to own this domain.

Mike Mann:

It’s an excellent domain. I’m gonna just appraise them right on my wall. I’m gonna just appraise them right on my wall. Razel’s from LiveChat. Ozone .com, 150 ,000. Hotel Spa, 100 ,000. And I’m gonna look at the next domain.

Mike Mann:

Am. Okay, thank you very much for that. Let me check what else you guys have been putting up here. Michael has scotland .co, but I’m not doing .co. Thank you. You can put Highland Resort from Sunny Bajaj.

Mike Mann:

Highland Resort, you know, doesn’t sound terribly exciting. So we know what it means. It’s the name of a resort in the Highlands somewhere, the Highlands of Scotland or whatever. Again, it could be Highland Resort, Highlands Resort.

Mike Mann:

It’s dilutive to it. Let me go back and see what I got. Highland Resort. So again, it could be three words or it could be two words. We see at Verde Ridge Hotel and Spa. It’s in Islamabad. So it’s from India.

Mike Mann:

Looks like Highland Resort is really all about this hotel spa in India. In general, the people in India probably won’t spend a fortune for a domain. Also, this name isn’t that great. I’m seeing if there’s Highland Resorts spelled the other way.

Mike Mann:

So this is, looks like, you know, there’s actually, if you look at the pictures, there’s actually a bunch of Highland Resorts. So that’s good. There’s this one primary one obviously in Islamabad. But it looks like there’s three or four other ones are probably all in India somewhere they look like.

Mike Mann:

You know, we can dig in deeper. And again, I have other software and tools to extract this stuff that doesn’t take so much time, but there’s one in Japan here. It’s good. India, Japan, New York, Minnesota.

Mike Mann:

Okay, Philippines, awesome, awesome, awesome. We’re gonna go with this appraisal Highland Resort. So at first it sounded pretty bad actually, but the more we dug into it, we see there’s places called Highland Resort all over the world.

Mike Mann:

So in order to appraise it, we’re gonna, what does it mean? It’s a cool name for a resort, not terribly cool, but it’s cool. The breadth is, there’s a whole bunch of them really, probably 20 around the country, around the world.

Mike Mann:

There could be a new one opening up tomorrow that needs the domain even more. So it’s a pretty cool name and there’s pretty cool breadth and there’s pretty cool depth. These people need the name of their resort.

Mike Mann:

So it’s a great name. It’s a little bit long and it’s not very interesting, but it is contextual to what these people are trying to solve is get an exact contextual name for your corporation, do a good job on your website, add it in Google, et cetera.

Mike Mann:

So the correct answer is Highland Resort, it’s really valuable, it’s worth 25 ,000 bucks. Next. Sorry, I have to keep jumping around from screen to screen, but it’s probably an easier way to do these things, but.

Mike Mann:

Okay, I have a sunny, also has a glassified. So not classified, but glassified. So it’s a cute expression. It might actually need something, it needs lip oil. Glassified lip oil. Well, I definitely don’t want any of that.

Mike Mann:

Although it’s free, I’ll try it out if that’s what you’re selling. Let’s see here, glassified lip oil, there’s nothing else. That’s all glassified means. So to prove that, we can do our Boolean and remove the word lip.

Mike Mann:

So glassified, and sand is heated to such a temperance, glassified. That is actually true. Now this is particularly interesting because whatever this is that we’re gonna click on, 1 .5 ,000 likes, bingo, that’s good news.

Mike Mann:

It’s glassified, so again, people are using that expression. So it’s another case where it doesn’t sound that cool, but if you do the research, it turns out to be cool, and that’s what domain investing is about.

Mike Mann:

Most people don’t do any research. So there’s millions of domains on the market that nobody researched, and they’ll sell them to you, and the auctions will sell them to you, and most people don’t care what they’re worth, they just have a price in mind that somebody told them or some app or they need to pay a bill, or they’ll just take whatever.

Mike Mann:

So the point being is if you do a real appraisal, like we’re doing now, and this is a quick dirty one, you can do a much better one using the right tool set, but using a quick dirty appraisal, we can come up with a value of glassified .com, and we know that we could buy it for X dollars, so we’re gonna come up with an appraisal.

Mike Mann:

I don’t know what it is, but let’s say it was 50 ,000 bucks, then we know we can buy this thing for 500 bucks. It’s a great investment. You might have to hold it for 10 years, but it won’t go down in value.

Mike Mann:

You might be able to sell advertising on it. You might not be able to do anything, which is the reason why you probably want to buy a bunch of domains to balance your portfolio so there’s less risky.

Mike Mann:

So as long as you sell one or two of them, it’ll pay for the rest of them if you’ve done a good job at your appraisals. So again, we’re gonna finish this appraisal. Classified means a variety of things.

Mike Mann:

We’re barely getting started here. Mirrors, glasses, glassified, things turning to glass. We had this lip thing that was classified. You have to go to the images and images were a thousand words. This is where the actual action is.

Mike Mann:

So again, branding, bingo. There’s a brand, brand, brand, brand, all different looking. Could be some overlap. It also overlaps with the links we were looking at because this is in Pakistan. So that’s the same one we were looking at before.

Mike Mann:

I could dig deeper and see what it means. I could use other tools, but I’m kind of hurrying up here. Get classified. Some other nice looking brand. Classified, some kind of store probably sells glass.

Mike Mann:

Classified ads. Okay, so it’s basically we keep learning the same story over and over. The more research you do, the more valuable you find these domains are, which is proving that there’s this huge upside to the industry.

Mike Mann:

There’s millions of domains probably that are underpriced and other ones that are overpriced. The underpriced ones are good investments for you. So with respect to praising this particular domain, again, what does it mean?

Mike Mann:

It means a variety of things that we’ve explored. The breadth is very broad. Any glass company could use it and there’s a bunch of gaming and abstract things. There’s also Google Glass. So I would double the price just because of that.

Mike Mann:

What if Google wants classified one day? Extremely unlikely, but just in case you wanna have the price right. You don’t wanna hold the domain hoping that one person one day will buy it for some fortune.

Mike Mann:

That’s very unlikely to happen. It’s possible, but just betting your business model and your investment on that is way too risky even though it’s possible that it’ll happen. So again, so the breadth is good.

Mike Mann:

The word’s good, it’s easy to spell. It’s really cool, it sounds nice. It has a good amount of breadth and it has very good depth because if somebody needs it, they need it a lot. Again, it’s just another case of a really excellent domain, but since it’s not a popular word, it can be spelled wrong, it’s a tiny bit awkward.

Mike Mann:

I wouldn’t max it out. So, glassified .com is worth 40 ,000 bucks. Again, usually I take a discount because I need cash flow, but there’s what it’s worth. You wanna take a discount, you take a discount.

Mike Mann:

I usually discount things 15% and people beg and plead I sometimes go lower. And then sometimes, usually I go, usually I just say no and if they don’t buy it, I double and triple the price of the domain and then they come back and say, can I have the old price?

Mike Mann:

So I would recommend you do that too. The people who negotiate and don’t buy the name raise the price of it so they come back and think they’re getting a bargain next time. Back to my list here, do three or four more, call it a day, I’m already 15 minutes over.

Mike Mann:

I like picking out good names, so I’m skipping over the ones that don’t look very interesting. Well, I’ll use an example, a lot of people say long names are no good. So we’ll test the long name, and they might be right, they might be wrong.

Mike Mann:

Long name, first of all, it’s not true by default, but it is a disadvantage, but some long names are super excellent, so you can’t really say that long names or three -word names are bad just because they’re long and three -word, but it does take away some of the value.

Mike Mann:

So we have challengeyourbody .com is an example of a long one that I’ll try to appraise here. Challenge your body minus lip, don’t challenge your lip. So challenge your body, love your body, show your body, show your body challenge, love your body challenge.

Mike Mann:

Challenge your body, again, sounds cute, but doesn’t look like there’s a lot of action yet. a bunch of memes, they’re not even spelled exactly the same. That expression isn’t necessarily the central part of these memes.

Mike Mann:

Memes in and of themselves aren’t that great because they’re all new. So if this was a lifelong brand that was embedded in the economy and in Google, it would be showing up on things other than memes.

Mike Mann:

So the expression challenge your body, we know what it means. It sounds cool, it’s easy to say, but it’s just a long expression. There’s a lot of other ways to say it. Again, change your body, challenge your body, fix your body, body fix, body challenge, on and on and on.

Mike Mann:

You could say it’s so many different ways. It all is dilutive, the long name. And again, we’re looking down here at these different things. So just to break it down a little bit. We know what it means.

Mike Mann:

It means do athletics to challenge your body. Similar to my first guest, John, what he was explaining. He went from this huge weight to a very reasonable weight and looks very good. He challenged his body.

Mike Mann:

Challengeyourbody .com, it’s cute. We know what it means. The breadth is not very broad. Doesn’t seem like any company’s brands, logos, slogans, signs, trucks, nobody’s using it. Just because somebody could use it, isn’t good enough.

Mike Mann:

They’re not using it. Betting that somebody could use it in the future is a hard bet to make. So again, the breadth isn’t so broad. The depth isn’t so deep if one of them wanted it. This is a crappy name.

Mike Mann:

It’s too long. There’s not enough breadth. There’s not enough depth. At first, when you look at it, it sounds pretty cool. It’s easy to spell. It means something. Not entirely without any merit. It’s worth, precisely, $2 ,000 of merit.

Mike Mann:

So there we have it. Gonna do a few more and give you guys a break. We’ll see what’s going on here. No adult stuff. You guys, these aren’t the best ones I’ve ever seen. So Paul Hauney has CareNurse .com.

Mike Mann:

Pretty good. It’s nice. There’s a long list of names here, but you guys gotta give me the best ones. It’s kind of boring doing bad names. So just give me one second here. So I have VegPizzas .com and CareNurse .com.

Mike Mann:

I think right off the bat, I can probably tell you, VegPizzas .com isn’t worth anything. First of all, it would be VegPizza, Vegetable Pizza, Vegetarian Pizza. And that still doesn’t necessarily mean anything.

Mike Mann:

It’s not the name of any restaurant, I don’t think. It’s a cool product, but we’ll get to it in a minute, but I’m just envisioning it being worth very little. In CareNurse, I’m not so sure about. So, yeah, I think it’s worth a little bit.

Mike Mann:

We’ll find out. So again, what does it mean? I’m not even sure if that’s the exact expression people use. Actually, I think that’s a shortened version, which makes it not perfect contextual match. So, well, let’s look here first.

Mike Mann:

As a managed CareNurse, they’re missing the word managed, primary CareNurse, managed CareNurse, missing a word. If we added the word, it would make it longer, but at least it would be a perfect match.

Mike Mann:

Home CareNurse, wound CareNurse, cute CareNurse. There’s all sorts of CareNurse’s, but none of them are just called a CareNurse. You know, that’s the shortest word. You know, that’s the easiest to spell.

Mike Mann:

That isn’t in the popular lexicon without other descriptors, adjectives before it. So, it’s just not good. So, we know what it means. Sort of, it’s part of a phrase of nurse expressions, not the whole phrase, part of a phrase, bad news.

Mike Mann:

And then secondly, we’re gonna look at the breadth, who is the, what’s the market for bad news? Not much. And the depth for the market for bad news, not very deep. CareNurse .com, despite it sounding being cool, is not very valuable.

Mike Mann:

1 ,000. The next one was Bedsh Pizzas. Again. Right off the bat, I know this isn’t worth anything because it’s plural and it should be singular. It’s also abbreviated veg instead of vegetable or vegetarian.

Mike Mann:

We’re not sure which one it refers to. There’s probably not millions of people sell veg pizzas, but they don’t use that expression. And even if they use that expression, they don’t use it as part of their brand.

Mike Mann:

They don’t use it in their slogan, their logo, their website, their URLs. They’re not using that word. I’m guessing we’re gonna look it up. Hopefully I’m gonna be wrong and it’s gonna be worth millions of dollars without it.

Mike Mann:

Veg pizzas, let’s start without any splits. Again, it adds zero hits. Oh, that’s where they spelled it wrong. This is as a string. Okay, so as a string of one, it has 67, so that’s cool. So it has a hashtag, so that’s actually cool.

Mike Mann:

So this might be where the value is driven if they have a really popular Twitter feed called VegPizzas, if there is value to be had. Festivaled the VegPizzas, I mean, that’s pretty cool. So right off the bat, it’s better than I thought, but I can’t describe any specific value to it until we do more research.

Mike Mann:

It’s a hashtag for people selling, eating vegetarian pizzas. So it’s, I guess the idea is that in the world of social media, you don’t need like a hardcore website. You just need a tag product by product and idea by idea.

Mike Mann:

So here’s pictures of VegPizzas full of meat. Not pleasant. Oh, actually, I don’t know if it’s following me, but it sure looks like it. Five countries, new pizzas. What time is it? 12 21, hey, that’s my birthday.

Mike Mann:

The winter equinox, the shortest day of the year, 12 21. And it’s also the time of day I get hungry for one of these guys. That’s perfect. Where do I get one of these? So I strongly recommend you add my friend, Craig Agranoff on social media because he’s a world pizza expert and he blogs about all the pizza that he tries and eats, shares other people’s experiences.

Mike Mann:

And he has a website called worse pizza .com. So I’m all over the place. Basically just hungry looking for a good pizza to order, even though I can’t order from these places, but I’ll take this one. Well, we know what I’m having for lunch, but we’re not doing a good job on the appraisal.

Mike Mann:

So let’s get back to that for a moment. We know what VegPizzas are. That spelling it is one string. So once we split it, it much comes up the same. VegPizzas, again, this answer of 25 hits isn’t the right number.

Mike Mann:

You got to go to the bottom, scroll on that little tiny thing, repeat the search with a minute results included. Nobody’s going to find that except for an internet expert or somebody that trained you.

Mike Mann:

So I just trained you to find that link. This is the right number. It’s still a low number, 88, very low. We saw this, this doesn’t have numbers anymore that used to come up with numbers. So back to VegPizzas .com, it’s worth nothing because it’s just not spelled right.

Mike Mann:

It’s not the name of a brand. There’s no logos, there’s no slogans. I mean, it’s just, it should be VegPizza or vegetable pizza, vegetarian pizza, no I’m saying. So no deal, VegPizzas, 500 bucks. Cool, all right, why don’t we do two more since we’re like blasted past the time.

Mike Mann:

But I really appreciate it. It’s been a great session. My guests were particularly awesome and the appraisal training seems to be going relatively well. Thank you very much for joining me and make sure to watch on YouTube and share with people.

Mike Mann:

So let’s see, we have Mark Koryofy is a domain name expert and he really needs my help. And he has a great name, nativeamericans .com. So this is a really good one. Mark actually sells these names for a living.

Mike Mann:

He’s one of the world’s top domain brokers. He has no idea how to appraise them though. So I’m trying to help him out here. It’s nativeamericans .com. I mean, absolutely incredible domain. And is that the new name for the Washington Redskins?

Mike Mann:

So, I’m gonna find my share screen. I’m gonna put Native Americans in quotes. I really don’t even need to look it up because it’s such a high -end name that you just have to use some really high -end theory on pricing it.

Mike Mann:

Because we know immediately that what it means, of course, the breadth of it, you know, any tribe or scholar could conceptually use this. People who write books, TV shows, movies, I mean, there’s a lot of breadth to it.

Mike Mann:

There’s a lot of depth to it. I mean, any one of those people could say, I have to have this domain. And they could be able to afford it. These are American Indians, Native Americans. Again, one of the people on my, one of my live streams was Paul Lowry, one of my best friends who’s a Native American.

Mike Mann:

So, go back and check out that live stream. He talks about his tribe, Paul Lowry, my old friend. These are awesome pictures. Google sorts the pictures by popularity. These are like the world’s most popular pictures of Native Americans.

Mike Mann:

Makes sense, they’re so great. So it’s kind of hard to praise it because something this valuable could have a very broad range, whereas the lower end ones have a very tight range. There are tens of thousands of dollars.

Mike Mann:

In this case, you’re into the hundreds of thousands of dollars. It’s not worth six figures. It’s not worth less than 100 ,000. It’s not worth a million. So you’re talking in the six figures for sure.

Mike Mann:

So we’re working in the six figures here on NativeAmericans .com and trying to figure out what it’s really worth. I’m gonna think about it with you guys for a minute. Well, keep in mind, we could use Native American singular.

Mike Mann:

We could use AmericanIndian .com. Could use RedSkin .com, but I guess we’d get in trouble. I heard RedSkins .com is gonna be going cheap pretty soon. So I’m just trying to think through the best way to price this thing.

Mike Mann:

Again, the tribes aren’t known for spending a ton of money. This is not the name of a billion -dollar corporation unless they were gonna name their casino Native Americans, but they would actually not have an S.

Mike Mann:

They would call it Native American Casino or something. So the other thing, this could be Native Americans with an apostrophe S, Native Americans Casino. In my case, I collect Native American hand drums, which are my favorite ones in the world.

Mike Mann:

I collect from all over the world, but the nicest ones, nicest sounding best art are done by Native Americans. So in any case, it’s a great name. I’m having a hard time appraising it because it’s in the clouds, but I need to pick a number.

Mike Mann:

I mean, 100 ,000 is too low, 300 ,000 is too high, so it’s worth 200 ,000. We could do more research. Again, if I was doing a real domain appraisal for a name this expensive, I have an entire system to help me break it down and help me understand it, and I have a bunch of professionals on my team.

Mike Mann:

So right here, I’m just doing a quick dirty one, but the correct answer is it’s actually worth $200 ,000. Now, domains are a thinly traded market. There’s not enough comps. The comps aren’t in front of me.

Mike Mann:

There aren’t a lot of people that are buyers and sellers, so it’s a matter of opinion, what these names are worth since it can’t sell today, it’s not liquid. So the issue is whose opinion holds weight, and the answer is the people that have sold the most domains and appraised the most domains.

Mike Mann:

So I’ve appraised and sold more domains than anybody in the world, so therefore my personal opinion is actually the best appraisal in the world basically because there is no correct answer, it’s just a guess.

Mike Mann:

Who gets the guess? The person that’s done the most of this successfully. So my guess is as good as anybody else’s, but when we do it from our company, AcureToPraisals .com, it’s myself and two other world experts.

Mike Mann:

And we take the average, so that’s even better, because let’s say I’m wrong and I did a bad job at Native Americans and somebody else came up with a million bucks, somebody else came up with 500 ,000 bucks, and we’ll take the average and we’d find out the actual better value would be approximately 300 ,000 in that scenario.

Mike Mann:

So you can see, it’s a guessing game, but we do our best to break through the guessing and try to establish some rules. And again, our internal tools have comps, comparable names that have sold in the industry and when and the difference in the growth of the industry, the names now are double of what they were worth before.

Mike Mann:

So you just have to take a lot of things into account. We have some really cool technology that nobody in the world knows about. I’ve never, only my employees who are under confidentiality. So that’s our most strategic advantage using tools that nobody else has.

Mike Mann:

So Native Americans is awesome, we’re gonna do one more and call it a day, I’m a half an hour over. So let’s see what else you guys have going on here. Mark says he has an idea about appraisals. Yes, he has, I shouldn’t say he has no idea.

Mike Mann:

He has an idea, he just can’t do a good appraisal because it’s just too hard. I mean, I’m not, I’m saying nobody can. I mean, I barely can and I’ve sold more domains than anybody in the world. You need a system, you need tools and you need to take averages of more than one person if you really care to do it correctly.

Mike Mann:

You need to follow processes and rules, just making up name prices, doesn’t help anybody. You sell it too cheap, you just messed up your company, your shareholders, your commissions, your staff. If you list it too high, you can’t sell it so it doesn’t create any wealth for anybody.

Mike Mann:

So your only choice is to create an accurate appraisal or you’re doing a disservice. So you really have to learn. I mean, I have no idea if Mark knows how to appraise a domain, I was just joking around but it’s hard for anybody too so it’s easy to say nobody knows how to.

Mike Mann:

But anyway, the last one we’re gonna do looks pretty cool. No idea what it’s worth, so we have to do the research. It’s automatedspot .com from Hazrat. So here we go, automatedspot. I have to use Boolean or else Google’s gonna give you even worse answers.

Mike Mann:

What does it mean? Well, this thing’s awesome, I need one of them. It looks like it means a lot of different things to a lot of different people. And what’s an automated spa? Well, here it’s a hot tub with a remote.

Mike Mann:

God only knows what this thing is, it looks kinda cool. Automated spa equipment for sale, super ass space thing, router space, totally trippy toilet spa. So we see that automated spa means a lot of different things but they’re all sort of in the same category of wellness and cool stuff and very expensive stuff, modern.

Mike Mann:

So that’s actually great because it’s possible that this thing perpetuates generation after generation. There’s always some crazy hack thing that somebody invented called an automated spa. You can see one here, one here, one here.

Mike Mann:

Obviously there’s a scientific competition to keep improving these items and putting them in the marketplace. So that means new companies and new products will come into business with the name automated spa.

Mike Mann:

This dude right here, this is good. Again, they took the generic word automated spa and actually made it their brand name. So that’s the key where we’re at. Is this used as a brand name? Which is yes.

Mike Mann:

Now again, we don’t know who these people are if they have any money and we’re not really gonna study it that hard. The article’s three years old, world’s first automated spa. Well, I have a feeling all those other people called their thing an automated spa, doesn’t think this guy’s the world’s first.

Mike Mann:

Whatever it is, it looks way cool but probably out of business by now. Probably doesn’t do anything productive. Who the hell knows what these things are? This is totally weird. I’ll take this one though.

Mike Mann:

This is my kind of spa. Ocean or lake, hot tub, you’re good. Might need a drink or something. Few other items. This one’s badass. I’ll take this one, deal. This one is awesome. So yeah, looks like automated spas or hot tubs with remote controls, basically.

Mike Mann:

And then trippy space pod things, tan spa. Well, okay, I’m rambling because this has been a really long podcast and I need some more tea. So we’re gonna finish up right now with automated spa. We know what it means here.

Mike Mann:

It’s a cool thing. It’s the exact spelling and word, easy to spell. There’s really no other way to do it because you can’t say automate spa, that doesn’t sound right. You can’t make it plural, automates, automateds.

Mike Mann:

So this is the only way to say it. So that’s very important. I mean, you could say remote control spa, you could make up other words, but as far as the word automate go and automate, auto goes, automated spa is the perfect contextual spelling and expression.

Mike Mann:

That’s a good thing. Those things are really expensive. So we know what it means. The breadth is there’s a hundred companies that need it and could use it. It’s not really the name of their company, but it’s a product they sell and it’s the exact right word.

Mike Mann:

It’s an expensive product. You can put that product online, index it and you’d be foolish to not control the domain name if you’re selling a bunch of expensive products by that phrase. So there’s a hundred buyers that have made a mistake not buying this domain so far, especially because they don’t even know the price.

Mike Mann:

Maybe it’s super cheap. I’m gonna do an appraisal, but I don’t know the price that the seller’s selling it for. I just know what it’s conceptually worth. Great name, little bit too long. Starts with an A, that’s good because these things show up in alphabetical listings.

Mike Mann:

The breadth is in all these spa companies, new, old, any dealer of it, any manufacturer of it, anybody who sells it used online, on Amazon, whatever the case may be, be smart buying that domain. A lot of breadth, the depth is, yeah, and they’re very valuable.

Mike Mann:

Somebody’s making millions of dollars on this stuff. So the answer is it fits all the great criteria, but it’s a little long, domains are hard to sell in general. I’m sure there’s a lot of other ways I could say this if I knew about the spa industry.

Mike Mann:

And again, I’m not using the tool set I have. Usually I have a tool set that’ll tell me a lot more about this right in front of my face, but I don’t have that in front of me and we don’t have this name indexed in the tool set.

Mike Mann:

So, regardless, it’s a great name, it has breadth, it has depth, a little too long and people could go without it by buying other replacement names. So it’s worth 20 ,000 bucks, price of one of those bad -ass bugs, is why it’s an absolutely fabulous investment.

Mike Mann:

All these are, again, you could probably buy this name somewhere between 50 ,000 bucks or not necessarily this one, but one just as good as this, but it’s worth 20 ,000. You might need to wait for a buyer, find a buyer or whatever, and it probably won’t get the right price, but you could buy a name equivalent to this for 500 ,000 bucks and you could sell a name equivalent to this for 10 ,000 bucks.

Mike Mann:

Might take a while, but it’s a fabulous investment. Automated spa, $20 ,000 for the win. In go. You guys have been awesome. I’m gonna check real quick. I’m not doing any more appraisals. I’ll see if you have any other urgencies or questions in here.

Mike Mann:

Next time you’ve just gotta bring me the best domains. Having said that, you guys have a lot more really good domains on these lists, but I don’t have time to appraise them all. So go to accurateappraisals .com to get them appraised.

Mike Mann:

Also keep in mind, the automated appraisal tools do not work. It would be only a coincidence if they got the appraisal correct. It’s actually a negative because it gives you a false sense of security that you have an appraisal for this asset and you run around trying to buy and sell around that appraisal, but it’s a false appraisal.

Mike Mann:

So do not use an automated appraisal system. Do it yourself the way I’m teaching you or go to accurateappraisals .com or find somebody who’s a world expert, very few world experts. But using an online tool to appraise your domain is just giving you a false sense of security or a false sense of insecurity.

Mike Mann:

It’s not giving you correct appraisal. It’s not helping you sell high and buy low. So it’s a bad way to roll. So anyway, this has been an absolutely fabulous app stream because my guests were so great and thank you for helping me with my appraisals.

Mike Mann:

And I’ll talk to you guys soon. We have two more great guests next week that I’ll announce in the upcoming days. And I appreciate you guys joining. You can check this out on YouTube later and share it with people.

Mike Mann:

So all the best to everybody. Thanks a lot. Happy New Year. Peace to you all.