MikeMann.com Livestream #8 w/Amazing Irina Strembitsky, & Ari Goldberger & domain appraisal training

Mike Mann:

Okay, we’re going live here any moment with my friend, Irina Strombitsky, who is an awesome business woman and athlete. And I’m gonna introduce her in a second, but I’m just letting a few people join.

Mike Mann:

And I’m also working on my computer for one second to make sure I know what I’m doing here. Just trying to find my YouTube, my Facebook link. Well, I might be able to go without the Facebook link. Let’s see here.

Mike Mann:

Just need to make sure I’m live though. Sorry about that, it’s just a little confusing because there’s a bug with StreamYard regarding Facebook, but I’m going to double check right now and make sure we’re live on Facebook.

Mike Mann:

And we’re going to start talking any second here. I just want to see if where I can find that link. Do you know where the Facebook link is? All right, we’ll forget it. I’m just, here we, okay, now I see.

Mike Mann:

StreamYard regarding Facebook, but I’m going to double check right now and make sure we’re live on Facebook. I found it. I’m going to start talking any second here. Just had to mute that thing. Irena, can you hear me okay?

Mike Mann:

Can you see me okay? So we’re streaming live here. This is my eighth live stream. It’s extra special. We have Irena Strombitsky, and then Ari Goldberger: coming on. And although Irena looks like a supermodel, she’s actually a great business lady, and she’s also a fabulous athlete.

Mike Mann:

She’s going to tell us all about the things she does, a little bit about her background and what the future holds, how we’re all going to make a ton of money in real estate and in business. And then we have a, and funny thing is that she sells real estate in South Florida, and my next guest is trying to buy real estate in South Florida just by a total coincidence.

Mike Mann:

So I’m going to add him at the end of her stream and let her sell him a luxurious property. It has to be on the beach, really big, where we can all go and hang out and party. And it has to have a jet ski dock.

Mike Mann:

So that’s our homework assignment for the end of the stream. So anyway, we have an awesome show happening right now, and this is my friend Irena. How are you today?

Irina Strembitsky:

I’m doing great Mike, how are you?

Mike Mann:

You don’t look like you’ve been in quarantine, you have a big suntan.

Irina Strembitsky:

You can’t, it’s accidental, just walking around in South Florida and playing tennis.

Mike Mann:

Yeah, exactly.

Irina Strembitsky:

And this is why they wanted the safest activities and I’ve been doing it through the whole time.

Mike Mann:

It’s awesome. Can you start us from the beginning, like where you’re from, where your family’s from, where you went to school, what you’ve been doing, how you got to South Florida, and then we’ll talk about some other stuff.

Irina Strembitsky:

Absolutely, so I’m kind of a world traveler. I grew up in the Ukraine, well, I was born in the Ukraine, and then I grew up in Ohio, where I went to school at the University of Akron. I played Division I tennis, actually went there with my best friends.

Irina Strembitsky:

So it was a fantastic time. The tennis was wonderful. Stay close to family. My background, my degrees in finance, but really from college, I’ve always stayed in a real estate, I would say verticals, some type.

Irina Strembitsky:

I started in property management, I then moved over to senior living, and now I’m doing real estate as far as residential and some commercial. I’m using a lot of my, I worked for an owner developer in senior living, where we were developing, kind of selling the senior livings.

Irina Strembitsky:

So we have some nice, I have some nice prototype designs. There’s still some opportunities in the market, you know, that I’m a fan of. So I’ve kind of always been in some sort of a residential property management field since college.

Irina Strembitsky:

But as far as South Florida, it’s been my dream my whole life. It took me 15 years to get here about, approximately. I finally got here, took a 10 year detour in Atlanta, which is where I did most of my senior living and some property management.

Irina Strembitsky:

But as far as senior living, I worked in Louisiana, South Carolina, Alabama. So pretty much all, you know, in many states throughout the South. So I’m really well versed in the different markets and some of the differences.

Irina Strembitsky:

But, you know, right now I’m in Delray Beach. That’s my home and it’s my love. I absolutely love it here. And, you know, currently, because I work doing the real estate, you know, working with buyers, sellers, investors.

Irina Strembitsky:

I mean, there’s such opportunity here in South Florida, not just for our second home, but also for an investment property. You know, if you have, you know, any substantial capital, you know, there’s, you know, there’s some great opportunities for certain senior living products, such as, you know, more an apartment style, 55 and over community, you know.

Irina Strembitsky:

So we will work with our kind of buyers and sellers. We can, you know, help you buy land, help you design a project. So really a variety of things that we’re offering. You know, I work with Caldwell Baker out of Delray.

Irina Strembitsky:

One of the top offices in Florida, I mean, this office does millions and millions of properties and some of the top agent, I know, a broker, Steve, is fantastic, worked over the country. So this is really a strong team.

Irina Strembitsky:

So for buyers and sellers, you don’t just, you know, wouldn’t just get me up the whole team of resources to make sure that you’re, you know, your listing would be seen all over the world if you’re selling with us.

Irina Strembitsky:

And if you’re buying with us, we have access to pretty much everything. And a lot of, you know, there’s still great deals out there available. You know, the market’s high, you know, things are expensive, but there’s still great deals available.

Irina Strembitsky:

And we have the resources to get those great deals to our clients.

Mike Mann:

Awesome, I’m gonna do this again at the end, but for the time being, since we’re on the subject, how would people reach you if they wanna buy a house or get in touch?

Irina Strembitsky:

Call me on my cell phone at 440 -213 -3300, 440 -213 -3300, and also, because I will input my information maybe at the end of this as well, my e -mail. But just call me on my cell phone again, 440 -213 -3300, and then I’ll provide you with any other information.

Irina Strembitsky:

But again, buyers, sellers, investment properties, some of your property management. We can do a renovation project. We can do already a renovated project. Also, if you have interest in some senior living development, I’m not a huge fan of developing assisted living and memory here now.

Irina Strembitsky:

I think it’s oversaturated. But if you have an interest in the means to do some 55 and up or independent living, I’ve got some nice prototypes for you, and there’s still definitely opportunities, especially down here in South Road, Florida to develop some of these.

Irina Strembitsky:

There’s still opportunity zones. We have some opportunity zones available in Boynton Beach. I know it’s gone fast, but if that’s something investors want to do, we’re running out of time, but there’s still a few plots left to put up one of those projects in one of those Boynton Beach opportunity zones, which for those who are not familiar, Boynton Beach is just a little north of Del Rey and a little south of West Palm Beach, but it’s up and coming, and it’s a booming town.

Mike Mann:

Yeah, I mean, if you look at the history, Delray used to be a little less economically viable. It used to be not as many great restaurants and businesses. Atlantic Avenue wasn’t, there wasn’t as much money.

Mike Mann:

There was a lot more crime and shootings and things a long time ago at Atlantic Avenue. And I’m sure the government and other people put a lot of money into developing it and making it nice. So the next town north is Boynton Beach.

Mike Mann:

It has a lot of promise. It has a beach. It has some pretty cool neighborhoods. So the theory is that you can push the money into these economic development zones and create the neighborhood, make it long -term, more viable, more tax money, safer, cleaner, nicer place to live theoretically.

Mike Mann:

It doesn’t always work. When the economy turns, it tends to fall apart. And when the economy is good, it might work better.

Irina Strembitsky:

But I think, you know, I’m actually very familiar with the part, a lot of the part of Wayne Beach that that’s under the opportunity zone. I think that’s already been developed. That is a good area. It’s not where it’s going to be, but I don’t think that’s as risky as some of these, you know, Baltimore areas.

Irina Strembitsky:

It’s not like that. This is, this area is pretty nice. It’s a beach. It’s just, it’s just still has a lot of opportunity, but it’s already kind of, I would say, a good halfway there. And, you know, another thing about Delray and even Boyne versus even something like a Fort Lauderdale where there’s still a lot of, there’s still a tourist destination.

Irina Strembitsky:

Now it’s changing where it’s, it’s now getting to be touristy and a lot of permanent people. But, you know, one thing you have as a backup is that, you know, let’s just say if, you know, maybe the market goes down a little bit, there’s still going to be all the opportunity for renting either annually or seasonally due to the tourist destination.

Irina Strembitsky:

So you kind of have a backup way. You can’t sell it for a big profit. You’ll be able to rent it and keep making money that way. Because the rentals are just flying. We, you know, we, if our clients are, if they’re even thinking about it, like these rentals are gone in a couple of days for any, anything that’s even, even things that are further out West, there’s just very few rentals and not just, you know, six months seasonal, three to six months seasonal is very popular, but also annual rentals.

Irina Strembitsky:

Because it’s actually, for what you get, it’s very reasonably priced. These are not New York prices, you know, now I’ve lived all over the country and I would say these, it’s a little slightly higher, but it’s, it’s fairly comparable to a higher pricing to, you know, even South Carolina pricing and not South Carolina, but South Carolina and a mid state pricing, but you’re here.

Irina Strembitsky:

Close couple, a couple of miles, you know, from each, you know, so yeah, it’s still a fan. Much better. And it’s only going up because the prices are not that high for, for this area still.

Mike Mann:

Absolutely. With respect to these opportunity zones, I mean, I think the word opportunity is important. It gives people an opportunity to potentially invest in an area that’s not as good for a lower price with a low price government loan or grant and are given additional considerations by the government.

Mike Mann:

But we all know that the government wastes money and mess up, you know, 75% of the time, I’m just guessing. So probably if I had to guess 25% of those things are a good use of money, I’m totally guessing.

Mike Mann:

And I have no idea. I should research it. But my point is the opportunity zone is a great opportunity if the people know what they’re doing. But like in Palm Beach, they’ve spent a lot of money in these opportunity zones.

Mike Mann:

And, you know, they’re still like extraordinarily crime ridden, dangerous neighborhoods, some of them. I don’t again, I’m not an expert on this, but I know a little bit about it.

Irina Strembitsky:

No, absolutely. So I would say the projects that we’re pitching as far as this new living is in the boarding beach opportunity zones. That is where our focus is. That is where that particular area I personally identified as a good opportunity for a midline senior living development, more of like an apartment style independent living or 55 and up, you know, that’s not licensed, but provide meals and different things, housekeeping, utilities, kind of like an all inclusive.

Irina Strembitsky:

And that is an area that Air Point Beach is the one that I’m focusing on. Because I’m not, I don’t have, right now, that is where the projects that we’re… That’s where the action.

Mike Mann:

that’s where the opportunities in opportunity is.

Irina Strembitsky:

for this.

Irina Strembitsky:

senior living developments is so niche and so nuanced. You can’t put it up anywhere, but that is the location I’ve identified personally. Being, and I’ve worked in senior living in that area, myself actually, so I’ve identified that area as, you can bring, what you can do is you can bring a product to the market, a thousand to $1 ,500 less a month for the customer versus them going a few miles outside the opportunity zones.

Irina Strembitsky:

Yeah, exactly. All right.

Mike Mann:

me ask you about other stuff because we’re going to talk all day about opportunity zones but how am I going to ask you about other stuff? You can come on again the next time also. I’m going to have Ari come on and you’re going to sell my mansion on the beach in a little bit but I wanted to back up on it because you raced through a couple ideas before we covered opportunity zones really well but we didn’t cover other stuff.

Mike Mann:

So we’re going to ask you a couple other things and then you’re going to sell Ari a big ass house near me in Boca on the beach with a jet ski ramp. So I just want to go back to your background so people know who you are and where you’re coming from other than the cool real estate stuff.

Mike Mann:

You were born in Ukraine until what age? What age did you leave Ukraine?

Irina Strembitsky:

when I was nine.

Mike Mann:

So why don’t you tell us about Ukraine, what life was like in Ukraine, what your family does and did, and how you ended up from Ukraine to Ohio.

Irina Strembitsky:

Well, basically, I won a green card. Life in the Ukraine was great. I remember from about six to nine. My dad was a businessman. I remember life being very good. I think my parents wanted to give us some more opportunities.

Irina Strembitsky:

But again, our life in the Ukraine, we weren’t fleeing some kind of extreme poverty. That wasn’t really our situations. There was even times where my family contemplated to play going back. So it wasn’t one of those fleeing some type of dangerous type of situations, just something to explore.

Irina Strembitsky:

Then once we got here, kind of settled, started learning the language. My parents got jazz, went to school. I have one sister. We’re so proud of her. She’s my little sister. She’s a superstar dentist in Ohio.

Irina Strembitsky:

So we’re proud she’s going to buy up those practices. And also, as you know, I already spoken, she also has interest in rental properties in Florida. So any type of, like I said, business people up north, you don’t have to move here yourself.

Irina Strembitsky:

You can have rental properties, get them managed, and that’s income for you. And these properties are a great investment. So my family’s still in Ohio, but they love coming to see. I mean, they come every month.

Irina Strembitsky:

And my mom’s actually looking to buy a property down here.

Mike Mann:

mansion on the beach too that we can visit next to Ari’s house so we can just walk right next door.

Irina Strembitsky:

I’ll tell her yes. So I mean there’s a lot of interest everyone that’s come here that has, you know, most people are not familiar with this Delray Boca area, but anyone that’s come and visited they have been so amazed at just this kind of like a hidden gem.

Irina Strembitsky:

That’s why it was, you know, Delray was voted city.

Mike Mann:

All gone, you’re changing subjects again. We’re still on your background. So they decided it was a good idea to move to the United States in general. Why did they pick Ohio of all the places?

Irina Strembitsky:

they didn’t pick it that was just where you know there’s there’s basically international incident there’s basically an international welcome center set off throughout the country where you know the people meet you at the airport and they kind of get you go and rent your place so it really depends what space it’s a look at the draw uh we had neighbors um back in the draw

Mike Mann:

Ah, the unlock of the draw.

Irina Strembitsky:

I’m kidding. We have another family that we knew went to Pittsburgh, one went to Milwaukee.

Mike Mann:

when nobody came to Boca.

Irina Strembitsky:

No, no, no, these were, that guy signed to south know, at missouri. So a l kind of like these destin

Mike Mann:

program.

Irina Strembitsky:

Yeah, it’s almost like a kind of opportunity zone cities, you know? Yeah, seriously. What it would be, I guess. Yeah, we don’t know anyone that got to go any, like, high -priced destination. It’s always, you know, nothing to knock down those cities, but these aren’t, you know, so.

Irina Strembitsky:

And then you’ve got to, once you move, then you can go, you know, after a while, you can move wherever you want. So, that’s kind of how it happens.

Mike Mann:

just to be clear. So you got a really good education there in Ohio and then you went to college in Ohio. Then you started your career with real estate and again in the retiree home business, a lot of sales and marketing stuff.

Mike Mann:

I’m going to ask you about a couple more things. Is that does that make sense so far though? I have the story straight.

Irina Strembitsky:

Yes.

Mike Mann:

I guess the two other things I wanna ask you, and then I’m gonna add Ari. I wanna ask you about how you ended up choosing tennis and what your tennis career is about and what you’ve been doing with respect to tennis.

Mike Mann:

Then I want you to tell me, cause you’re a sales and marketing expert and a lot of the people watching are sales and marketing experts, what tools are you using? What sort of your like funnel like your lead flow, like how are you getting leads, converting them?

Mike Mann:

What sort of software do you use to keep track of it, that sort of thing. And then in like five or 10 minutes, I’m gonna add Ari and you’re gonna drill him. I’m gonna actually add him soon to listen in.

Mike Mann:

And then when you’re done, he can start talking.

Irina Strembitsky:

Well, tennis was probably like the last option for me. So I’m going to start with those that you can’t really see on my video, but I’m like six foot tall. I had always been tall kid and my favorite sport was gymnastics.

Irina Strembitsky:

So back in the Ukraine, that was tryouts and I wanted to do gymnastics. They looked at me and said, no, we didn’t want to let me try out. So I got my dad and my dad came to school and I got a tryout and they said, no, you’re too tall, you can’t do gymnastics.

Irina Strembitsky:

So that was so disappointing. So both of my parents are actually track athletes, really good track athletes. So my dad wanted me to do track. He took me to track, didn’t like that. Then they thought it was boring.

Irina Strembitsky:

His favorite sport was soccer. He took me to try out soccer, hated that. So then we were watching TV and we were watching tennis and I said, oh, I like those outfits. They look nice, nicer than those soccer uniforms.

Irina Strembitsky:

So my dad said, fine, let’s do the tennis. So tennis, so it was like the last sport in the Ukraine. There wasn’t as many options, I would say, if I knew this, I would have played beach volleyball. But some of these volleyball basketball were really premier women.

Ari Goldberger:

I need a pass.

Irina Strembitsky:

in the Ukraine. And that is why I still play as much again to this day. It’s really the only sport I’ve ever played. So personally, I know. I mean, I know.

Mike Mann:

I know you play all the time. I know you play all the time. And then my friend Chris, I know, I think he wants to, you know, he thinks he’s really great. He probably is. Cause I don’t know anything about tennis.

Mike Mann:

So I know he wants to challenge you. Uh -oh. Did I lose your stream? I’m going to have to remove Ari. Maybe I messed something up. Oh, Ari’s here, but I lost Irina. Uh -oh. Hmm. Hold on a sec.

Ari Goldberger:

Mmm, mmm, mmm, mmm, mmm, mmm, mmm.

Mike Mann:

arena something happened with and to try to find her because she’s not done yet.

Mike Mann:

Hey.

Mike Mann:

Hey buddy, you got it, one second, Irena, Irena, can you hear me?

Mike Mann:

Yes, I’m not getting it anyway.

Mike Mann:

Sorry we lost her. Sorry I’m gonna mute you for one minute. Okay Irene I’m sorry I don’t know if we had a bad stream or whatever but um

Mike Mann:

Well.

Mike Mann:

So yeah, you were telling me about tennis that you went through a whole bunch of different iterations of different sports and things. And they had pretty outfits. So you got started at tennis. And I know you’re very strong.

Mike Mann:

And I know you practice every day and you’re a tennis superstar. So, you know, I don’t know if you have, are you trying to do it for a career? Do you get paid or it’s just for fun?

Mike Mann:

Uh -oh.

Mike Mann:

Irena, can you even hear me? Oh God. Irena. No.

Mike Mann:

Thank you.

Mike Mann:

You can’t hear me? Oh my God. All right. Well, that’s not good. I’m gonna, Irena, do you hear me now? Hold on a second. Irena. Can you hear me, honey? Do you hear me now? I guess so when I add a third person it kills the stream or something, I don’t know.

Mike Mann:

But in any case, I mean, I think we have a good idea about your tennis career. I mean, are you gonna get paid for it or it’s just for fun?

Irina Strembitsky:

Now the tennis is just for fun and I get to still wear the cool tennis outfits.

Mike Mann:

that’s for sure. Cool. Um, and the last thing I was asking you is just regarding your sales tools and your sales process.

Irina Strembitsky:

Well, I would say with me, so you have the traditional sales where I was just growing your pipeline, talking to people. And I got this from senior living and working all over the country and really targeting people from different states.

Irina Strembitsky:

I would say I’m big on digital marketing. I’ve always been, I believe, in digital. There’s certain industries that heavily use digital marketing and some industries that still rely on some of the door knocking.

Irina Strembitsky:

I would say I got into the digital marketing sooner than others. It was a big focus on my in senior living because you just really can’t reach the amount of people you can, door knocking. So I’m a huge fan of videos, Facebook, really keeping your websites up to date so people don’t have to call you for every little thing.

Irina Strembitsky:

Things online, they can do watch a video, you know, see the price, see some information for themselves. So, you know, and then be, and kind of know that if they go further, they can contact you. And also, especially in a state, which is, I would say, a relocation destination, you can’t really reach a door knocking of who you are.

Irina Strembitsky:

So we’re really kind of investing in a lot of, you know, digital marketing, a lot of it is gonna roll out a new campaign on person, rolling out a new campaign. And to really kind of let some people up North and the Northeast and some parts of Pennsylvania just know, you know, how great of a market Del Rey and Boca and just Palm Beach County is, and some of their options.

Mike Mann:

Well, so I’m going to add Ari, but we might not have a good connection. So I might end up dropping you before we solve the thing, but I’m going to try to add him and have you.

Irina Strembitsky:

It was great to be on. I really appreciate it. If I get dropped and it was nice talking to you today.

Mike Mann:

You’ve did a wonderful job. I really appreciate you coming on and you’re welcome to come back on in the future and tell us more stuff. You’re gonna try to add Ari. I’m definitely adding Ari and hopefully you guys can talk for a few minutes.

Mike Mann:

So again, there’s two interesting things. There’s one is that he wants to move to your area and buy a house and you’re a real estate agent coincidentally. I didn’t put you guys on the same day on purpose.

Mike Mann:

It’s just a coincidence. The other funny coincidence is you’re about my most conservative friend and he’s about my most liberal friend. So two funny points. So I’m gonna try to add him and you guys can talk about whatever and if it doesn’t work.

Irina Strembitsky:

But you know, we’re not huge fans of politics as this. You know what I mean? We kind of believe both sides are corrupt. So, you know, everyone’s more common than they think.

Mike Mann:

Yeah, I mean, when we’re all being rational and not drinking and whatever, we can all agree on a lot of stuff. But I mean, Ari is much less rational than you, I can assure you so. Just kidding. He’s my buddy, we like to argue a lot.

Mike Mann:

But we had a political discussion early this morning already. So in any case, I’m gonna add him and he needs a big ass house in Boca, on the beach with a jet ski ramp. So here you go. Ari, uh oh, wait, you’re on mute.

Mike Mann:

There you go.

Mike Mann:

All right, hello.

Ari Goldberger:

I really nice to meet you. See you wearing the Zeppelin shirt there. Oh, we lost Mike. Are you still there Mike?

Mike Mann:

I’m still here

Ari Goldberger:

shorter than everybody. So nice to meet you, Irena. My name is Irena. A lot of love to you, buddy. So the area, I know the area very well. I was actually hooked on Miami, South Beach for a while, but it was at Delray over the holidays, actually.

Ari Goldberger:

Actually, I stayed in Miami and I drove to Delray. Anything. You don’t hear anything. She doesn’t hear me. Do you hear me?

Mike Mann:

Tell Mike he’s not on you.

Ari Goldberger:

Mike, you’re on mute.

Mike Mann:

Y ‘all.

Ari Goldberger:

My

Mike Mann:

I actually, I hear you fine. We’re having some trouble with her stream though. I don’t know if it’s hard to add three people at the same time.

Ari Goldberger:

here.

Mike Mann:

Irena you can watch on Facebook and then comment and type if you want. You want to try that? She can’t even hear me. No. Okay. Well Well, you can talk Ari and she can watch on Facebook. I’ll message I’m gonna drop her so she can not interfere with herself here

Ari Goldberger:

Hey, so,

Mike Mann:

Yeah, go ahead and you can still talk about the market space and she can still hear you on.

Ari Goldberger:

You know, I was just in Miami over Christmas pre -COVID and I drove to Del Rey just about every day to play pickleball at the Del Rey Beach Tennis Club and it’s just a great place to be. And I also stayed in Boca and I played pickleball at the courts at the Woodfield, is that what we said?

Ari Goldberger:

It’s called Woodfield development. Kind of hooked on the whole country club scene and everything and I don’t have to beach at the house. I beach at the house on the beach. Anyway, let’s talk about domains, Michael, since it doesn’t appear that I’m going to be able to engage in a conversation with Irina, I think she did a nice job and good to see you, Michael.

Ari Goldberger:

Very, very good to see you. Let’s talk about how we ever got connected in this crazy world of domains. How’s that sound?

Mike Mann:

Okay, but just I need you to go even further than that, like where you’re from about your family and then then go into how you met me and went into business. All right, well, briefly, briefly. Yes, hearts.

Ari Goldberger:

There’s a lot there. Well, I like, you know, some of my parents are concerned. We’re still on first generation American. I’m what you call an anchor baby. My parents came over on a caravan from Israel after surviving the Holocaust.

Ari Goldberger:

My parents come from Krakow, Poland, where before the war, there were 60 ,000 Jews. And after the war, there were only 3 ,000 Jews. And my parents were two of them. So here I am, 5% means 5%. You know, where were the chances I even existed?

Ari Goldberger:

About one in 20 or less, or one in 25. And I speak for a lot of people that aren’t here. My grandfather, my mother’s father was a famous artist. I’m the last modern artist of Poland. He painted Jews and gypsies and painted their kind of alienation.

Ari Goldberger:

And that’s where my politics comes from. I grew up in a small town called Milan, New Jersey, kind of like a farm town with a lot of immigrants from Poland, survivors, and also people from Russia that came over early part of the 20th century.

Ari Goldberger:

I went to Wharton undergrad, the same school the president went to. So I must be smart like him. And I went, I took some time off after Rutgers and I went to, I mean, after Wharton and I went to Rutgers Law School where I grew a degree.

Ari Goldberger:

I spent five years at a big fancy law firm in Philadelphia and top litigation firms, Pepper Hamilton. Great place to work, but it wasn’t for me. I was an entrepreneur when I was there. I said, you know what?

Ari Goldberger:

I wanna work on my own. I went to law school to work for the little guy and I wasn’t doing it there. So I came up with an idea for an online law firm and I called it Esquire, E -S -Q -W -I -R -E. And we’re at Esquire .com, by the way.

Ari Goldberger:

And it wasn’t gonna be a domain name law from the time. It’s gonna be a virtue. I called it your firm away from firm, enabling small practitioners to share an infrastructure through an electronic network.

Ari Goldberger:

At the time, I knew about AOL and CompuServe. There was nothing like this. The internet wasn’t there yet because this was 1994. In 1996, I remember I was in Central Park, I’ll never forget, with a woman who was working at Cohen -Lebowitz, a pretty big intellectual property firm.

Ari Goldberger:

Mike’s shaking his head because he probably has letters from them, you know, we’ll get to that in a second. But she said, you know this internet thing, you need to go get your domain name. I’m like, really, I can get my domain name?

Ari Goldberger:

She’s like, yeah, you gotta like contact Internic. I’m like, okay, whatever. I registered, you know how I registered my domain name? I registered by calling up Internic on the phone. And I said, is Esquire available?

Ari Goldberger:

And he said, yeah. And I was like, wow, that’s great, I’ll take it. Within a couple months, I also filed a trademark with the USPTO for the trademark Esquire. And I’ll never forget, in September of, I guess it was 95, I received an office action from the Hearst Corp.

Ari Goldberger:

I didn’t even really know who they were. I came to learn that they’re the biggest magazine publisher in the US, publisher, of course, of Esquire magazine, Cosmopolitan, you name it. And they were up against me for a trademark.

Ari Goldberger:

And I participated in that, but once they found out I had the domain name, they filed a federal action against me in the Southern District of New York. And I was actually excited, I was like, wow, this company has something that I want.

Ari Goldberger:

The company of William Randolph Hearst, you know, the guy featured in the movie, or the guy characterized in the movie Citizen Kane. And I was like ready for a battle, I said, this is my opportunity.

Ari Goldberger:

I told my dad, he’s like, they want to see it for a million dollars, you’re excited about that? I said, yeah. I went into the partners at Pepper, God bless them. They supported me, they thought, first of all, they said, I’m the first guy that got sued for a million dollars, I was happy about it, because I knew that if they were going to the trouble of it, I had something good.

Ari Goldberger:

I also, by the way, felt that I had something strong. And I defended that case on substantive and what’s called procedural grounds. The procedural grounds were that they sued me in New York and they said that they had jurisdiction because they were able to quote, I’ll never forget it, access the site through the district.

Ari Goldberger:

So, you know, I argued well, yeah, you can access it from anywhere. I even come to you, you came to me, imagine me as a billboard across the Hudson River in New Jersey and you had the binoculars, you saw me, tough luck, you got to come to me.

Ari Goldberger:

So that was the argument that they did not have what’s called personal jurisdiction. And who would know, I studied that subject in civil procedure in law school, and everybody that’s a lawyer knows all about the case of international shoe, where they established that a court only has power over you if you’ve done something in that district.

Ari Goldberger:

In other words, you can’t sue me in Pennsylvania unless Pennsylvania has a right to do something about it. I didn’t take advantage of Pennsylvania, I didn’t go there, they can’t do anything to me. So I said, I created that website in Sherry Hill, and the Hearst Corporation or their lawyers accessed that website from servers that are in North Carolina.

Ari Goldberger:

And if you’re gonna find jurisdiction in the Southern District for my website created in New Jersey, then you can find jurisdiction in any place in the country for any website anywhere in the world or anywhere in the United States.

Ari Goldberger:

So I won that case, and it’s a famous case now, Hearst versus Goldberger. I remember being in law school just for the death of it, going to Westlaw and searching for my name, and I see if there was any family member sued or whatever, and Goldberger never came up, that’s for sure.

Ari Goldberger:

But now if you search for internet jurisdiction in New York, Hearst versus Goldberger is excited in all the cases now. So I’m proud of that, I handled that case myself, and thanks go out to all the lawyers at Pepper that stood behind me and helped me out, it was very nice of them.

Ari Goldberger:

But my time in, it was 1997, it was June of 1997, my time at Pepper was over, it’s time for me to move on. I got contacted by a company in New York called I -Name. What were they doing? They were doing vanity email addresses, crazy names like you at Cyber Duty, you at this or that.

Ari Goldberger:

They hired me to be there because of the notoriety from the Esquire case, they heard about me. They hired me to be their vice president of business development and general counsel. So I got to handle both ends of the business.

Ari Goldberger:

First of all, I didn’t know vice president of business development even was, as a lawyer, I thought it was like, I’m gonna be developing properties or something, I didn’t like to hear. But I quickly learned, and what they wanted me to do was protect and enhance their portfolio of domain names, which were supposed to be the greatest in the country, we were buying them up.

Ari Goldberger:

And the company, I -Name was owned by a bigger one called GloCom, and I remember we had the GloCom 500, and I had been trying to buy all these names, seeing who had them. Ultimately, I was responsible for the purchase of London .com, Britain .com, Mail .com, Calendar .com, Tokyo .com, Japan .com, on and on and on and on and on and on and on.

Ari Goldberger:

It was a blast. Unfortunately, I was right in the center of all of it, but because I worked for the company, I really couldn’t get any names for myself. But luckily it was, they proved it to you. I happened to hand register at spacetravel .com and spacetrip .com, although we won, Musk has offered me enough money for it, he’s a cheapskate, but a brilliant man.

Ari Goldberger:

Anyway, I worked at meal .com, we went public. It was a lot of fun. One of the coolest things I did was register every sports team with fan actor, and every famous musician with fan actor, Phillies fan, Eagles fan, actually was able to sign deals with seven NFL teams, and I got a call from the NFL one day, they’d say, listen, we like what you’re doing, but you have to do it with us.

Ari Goldberger:

The team said, no, it’s like a concession, we get to run that. And the NFL said, no, it’s hard. And they’re all fighting over this stupid thing that means nothing to they can. It’s like, yeah, me at Raidersfan .com, that’s gonna be the email I’m gonna use, like not Gmail didn’t even exist at the time.

Ari Goldberger:

But Mail .com did. So anyway, we went public, and after we went public, I remember it was April of 2000, and the market was crashing. And I was like, you know what, I’m outta here. I’m gonna go back to Cherry Hill.

Ari Goldberger:

I had married my wife Sharon, and we lived in Cherry Hill with kids. I moved to NewYorkForMail .com, came back after all of that, and I just started running Esquire, representing the biggest domain name owners in the world.

Ari Goldberger:

All the biggies that grabbed all the names, Mike knows all of the guys that knew the trick at Network Solutions that when names were dropping, I’m not giving any secrets out now, but names were on hold if the registry didn’t pay the renewal fee, and there were tons of them.

Ari Goldberger:

Search for names on hold. And Network Solutions would eventually drop those names, and they’d be available for registration again. And so people would check what’s called the WHOIS records. There’s only one WHOIS, there’s only one register back then.

Ari Goldberger:

To see, it was available. You do the WHOIS every day, and oh, it’s not available. Boy, let me go run and register. But the smart people, as Michael was smiling, they knew that the Network Solutions payment system gave up, dropped the name the day before it was publicly shown as WHOIS.

Ari Goldberger:

So if you went into the payment system to try and pay for the name, if it wasn’t there, you knew the name was gonna drop the next day, or a big drop was coming, we used to call it the WAVES. And I represented those people that had a lot of those names.

Ari Goldberger:

It was a lot of fun, and it got me into a lot of cool things. Domains have been very good to me. It’s been a lot of fun. And that’s how I met Michael. Back in, I would say, it was probably around 2000.

Ari Goldberger:

Mike was running by Domains, one of the best huge inventory of domain names. And I remember that it’s coming to me now. I think that the first case she came to was something like broadcast news or news service or something, Michael.

Ari Goldberger:

Do you remember? But that, Michael’s a man on the town, his number one man. My good friend, Brian Taft, came to me. That’s who I was dealing with back then. And won a number of cases for Michael. One of the landmark cases was hood .com, the milk company.

Ari Goldberger:

And you know, by the means right, she was a common word, hood. You know, it’s a thing of a car. It’s what some white nationalists wear, unfortunately. It’s hard to make that little side there because Mike, yeah, there you go.

Ari Goldberger:

Yeah, that’s Mike’s white shirt. That’s right. Hey, black shirts matter. Hey, and I don’t mean to undermine that. All lives matter, blue lives matter. The problem in society with cops is that there’s too many guns out there and the police are out there putting their lives on the line with children at home and their wives.

Ari Goldberger:

And I had the utmost respect for all police. Unfortunately, there is a morale hazard where the police would, you know, it’s just naturally going to attract people that want to be bossy. And you know, it’s just in every business.

Ari Goldberger:

I mean, domains, Mike is an example. You’ve got your bad guys, you’ve got your good guys. I’m just kidding, Michael. Michael’s a good example as a human being and as a domainer. So we won that hood .com case.

Ari Goldberger:

We established some really cool things which were that the mere registration of a common word domain, a word existing in the dictionary, establishes the registrant’s legitimate interest in the domain name.

Ari Goldberger:

And once you establish that, that’s the end all be all on what’s called the uniform domain name dispute resolution policy. A policy that’s an administrative policy. It’s been in existence since 2000.

Ari Goldberger:

I’ve handled several hundred cases there. And it’s a very nice process. Everybody that registers a domain name agrees to be bound by the UDRP. People don’t know it. But what it means is anyone with a trademark that’s identical or confusingly similar to your name can file an action against you.

Ari Goldberger:

You can defend it by establishing that you registered the name with legitimate interest. They have to prove that you, in addition to lack of legitimate interest, that you registered it in bad faith and that you used it in bad faith.

Ari Goldberger:

Well, with hood .com, we not only established that the mere registration of domain name is legitimate interest, we also established that the sale of domain names is also a legitimate business practice and establishes a legitimate interest.

Ari Goldberger:

So we won several cases for Michael. I remember I lost one for you in the net learning case. I’m not, is it net learning? No, it was, anyway, I don’t remember the case. I only remember the ones that I win.

Mike Mann:

But I’m sure, I’m sure it’s very easy on you about it. You know what? Easy. I’m sure it’s very easy on you about losing. Easy on me.

Ari Goldberger:

not easy on you. We don’t like to lose.

Mike Mann:

Very competitive.

Mike Mann:

No, I’m saying I’m sure I’m just joking. I’m saying I’m sure I probably had something to say about losing, you know. Yeah.

Ari Goldberger:

Pirate Hill-

Mike Mann:

of the quarter.

Mike Mann:

Good, now I feel better about losing.

Ari Goldberger:

Yeah, there we go. You got something out of it. So, um, it was a hard fall case, you know, you know, we won, we won like 90% of the cases that we thought we were going to win, but every now and then you get a bad get a bad case.

Mike Mann:

Um, and, uh,

Mike Mann:

You have an excellent record, you know. So I mean, if people do have domain name disputes and they can afford RE, I would recommend they hire them.

Ari Goldberger:

Then, so we have a good team, sorry, I’m just trying to dust myself. We have a good team here. Jason Safer handles a lot of our cases now. He’s very active with ICANN and yeah, people will be well taken care of.

Ari Goldberger:

So at the time, in addition to doing the law, so I had a lot of clients that own domain names and I remember it’s like, I think it was also made, it was like 2001 that I found out that there was a company called GoTo and with GoTo, you could point your traffic to GoTo and they paid you money.

Ari Goldberger:

They had something called pay -per -click advertising. You’re the first, who heard of that? They were out of Seattle. And I remember we pointed one of my clients’ names there and the first check that first month was $30 ,000.

Ari Goldberger:

I’m like, wow, this is like found money. So we started telling all these other domainers, hey, point your names to us. And this is a business, like we talked about this probably in 2002 that we could have run the world back then.

Ari Goldberger:

But ultimately, GoTo became Overture and then Overture was acquired by Yahoo. The company did the wonderful pay -per -click business. They invented it. They invented Google AdWords, it was applied semantics.

Mike Mann:

Yeah, but they also licensed my patent, our name find patent, to their results, basically. They didn’t want to license it, but I forced them to because they were using the stuff we invented. The sad part is they got a billion dollars and I got like…

Ari Goldberger:

finished last. But yeah, they had a good play. You had some good hits, that’s for sure. So anyway, that business, it actually became a business. I got hooked up with a guy named Larry Fisher. He’s also another good friend of mine.

Ari Goldberger:

And Larry said, you know, let me go bring people in. Let me bring more and more in. Before, you know, by 2000, I think people were pointing domain names to us. We were doing 30 million visits a day. We were doing 1% of yacht who’s advertising business.

Ari Goldberger:

And boy, man, really making good money. It was a wonderful time. I mean, to be able to call someone up and say, look, you’ve got all these domains in traffic, we can make money for you, for people to spend money.

Ari Goldberger:

There was one guy who lived up in Boston, and we saved him from losing his house. He had no idea that he could, and you know, domainers only sell the domains. Well, some people do. I mean, that might bring by domains, of course.

Ari Goldberger:

So we created smart name and then sold it in, you know, six to the same company that bought by domains, demand media, or yes direct or whatever.

Mike Mann:

And they got name media, which is really, it’s name media and it’s really just an expression of Highland Venture Capital. Right. And Venture Partners just created a shell to put my company in and your company and after Nick company, yeah, they bought that.

Mike Mann:

That was a tiny little company. So they merged all those guys together, essentially. And so we were part of the same company except for neither of us worked there, but our company’s got merged together.

Ari Goldberger:

I guess we’re related by marriage.

Mike Mann:

Well, welcome to my family for better or worse. Yeah.

Ari Goldberger:

And it’s like people have written the obituary for domain name value for 20 years. Isn’t that right, Mike? I mean, after the first dot com, people call that domain and say, what, do you think this is 1999?

Ari Goldberger:

I’m like, no, but Frank Schilling knew that it was 2003. It was buying up domains, and you didn’t get out of business either.

Mike Mann:

I mean, it’s the best, the best dot coms, I mean, there’s a huge number. And that’s how people get confused is they confuse those as being investments. But there are, you know, a small number out of the hundreds of millions that were registered.

Mike Mann:

There’s maybe like 10 or 20 million that have a resale value. And the point is, is that it’s like investing in a great stock on Wall Street. It might go up and down each year, each week, each quarter, but over 10 or 20 years, it’s going to significantly go up.

Mike Mann:

As long as you’re talking about the best dot com, everything else is a significant risk. But the very best dot com domains, you can sell them in the short term or in the long term, monetize them, build them.

Mike Mann:

They’re excellent investments. And so everybody was wrong the whole time when they predicted that that would go away.

Mike Mann:

Yeah.

Ari Goldberger:

I think I’ve done about $100 million in total transactions. Close to that. Not done. I mean, I’ve been involved either as a lawyer or generally as a lawyer. But yeah, names only have a list over here.

Ari Goldberger:

Names like autoparts .com, kitchen .com, marketing .com, MD, medical supplies, tourism, woman, hot dogs. We, in 2005, with the money that was being made by my clients in domains, we put it right back into buying domains.

Ari Goldberger:

We bought home .com from a Japanese company, design gadgets, you name it. I mean, AIDS .com, of all things. A lot of medical names. So we have these names, and we’re always doing deals. And it’s a waiting game for the right people to come along.

Ari Goldberger:

But there are a lot of other names, too. One of the interesting things about names is I think that for a company, a startup, for example, looking for a brand. You don’t just want a domain, you want a brand.

Ari Goldberger:

And I think some of the best names for that are names that are common words that aren’t used a lot. Like Amazon. It’s not normally, you know, you talk about Amazon. 400, Amazon River. And because of that, you don’t have to say .com after it.

Ari Goldberger:

There’s companies where you have to say .com. In some places where the .com makes sense, where it’s a generic word. But an example of a client who was donating to colossus .com, right? Everybody knows that the word exists, but you never use it.

Ari Goldberger:

You never use it. So you can call your company colossus. To be able to have a complete brand that no one can ever else have, and own that word essentially. Own that effing word forever. And you get the trademark and you get the Instagram.

Ari Goldberger:

Boom. Now, you know, there’s all kinds of examples of the great names. And, you know, having been doing this, Mike and I, for all these years, we kind of have like a little bit of a feel. It’s just fun.

Ari Goldberger:

I feel so lucky to fall into this. You know, like I started at the beginning to tell you how I did. I don’t know what else I would do. I’d probably be mowing lawns or something, because lawn by itself is just kind of boring.

Ari Goldberger:

And domains are, it’s interesting. It’s not rocket science, which I like, you know. That, you know, Elon Musk could do that stuff, even though it’s space travel. And anyway, I’ve talked a lot here without you asking any questions, Mike.

Ari Goldberger:

Is that enough of a background for me? Do I got to tell you about the shit that I’ve been through over the past few years?

Mike Mann:

It’s up to you, I mean, in like five or ten minutes I’m going to do domain appraisal training which you can hang out for, but the rest of the time is for you to talk about anything you want if you want me to ask you questions or whatever.

Ari Goldberger:

talk about what we were talking about this morning political -wise. Okay. You know I was telling Mike how I just got a Portuguese water dog puppy if I just know my brain brain little little uh little what’s his name Louie out I think if you have a picture I’m on my phone I don’t know but uh I posted I I found that an amazing thing I post a lot of anti -Trump stuff and I’ve had a lot of attacks that I’ve made against Trump people you name it Mike knows I look I’m Jamaican drama queen I wear that you know what I’ll wear I’ll wear that with a badge of honor I’ll put my fucking high heels on I’ll give a shit I’m not I’m not gay but I don’t mind being drama queen um you know you know it’s um

Mike Mann:

You don’t actually have to be gay to wear high heels it’s like I think British Jenner supposedly isn’t gay

Ari Goldberger:

I don’t know about that. You should see my Parmitso pictures, man. I got some big, big platforms. But, you know, speaking of platforms, I’ve really gotten it gotten up on my soapbox. I remember in 2000, it was probably, let’s see, 2000, 1992, it was like 1990,

Mike Mann:

you

Ari Goldberger:

1996, no, it was 1997, 1998, 1998, the Mano Lewinsky thing with Clinton and the impeachment. All right, first of all, I just wanted to make a funny point. The impeachment of the last two presidents who were impeached, Clinton and Trump, at the center of those impeachments in both cases was a Jew with I -N -S -K -Y at the end of their name, right?

Ari Goldberger:

Mano Lewinsky and Zelensky of Ukraine. I thought that was funny, you know, we’re into everything, but nevertheless, it was 1997 and a wonderful, charming client friend by the name of Warren Royal, who was smart enough.

Ari Goldberger:

Warren Royal is a great story. Warren was one of the early demanders. He had all these great names. He would sell cheap though. I remember this one guy, he would sell a lot of his names. He sold a lot of his names, this guy Yigal, made a recipe, and he sold all his names, and he kind of regretted it after he did, and I can understand that, but Warren came to a domain show after that.

Ari Goldberger:

He got back into the game. And this brilliant guy, he bought two names. One was someplace in Louisiana, I forget. Some geographic one, but the more important one that he bought was bottleheads .com. And Warren, I think he’s the number one supplier of bottleheads in the country now.

Ari Goldberger:

He’s got like forklifts, and he’s making them himself, and it’s just wonderful. But I talk about Warren because Warren had across all of the domain names that he was monetizing at the time, he put up a little banner and said, impeach Clinton.

Ari Goldberger:

So I called him off, I emailed him and said something, well, how are you doing, man? I was a big Clinton groupie. I was definitely one of those little girls, Clintonmania. I loved him. I was on the advanced team for the day after the convention.

Ari Goldberger:

I was grassroots in communications with Stephanopoulos and Carville and sending these guys advice. It was crazy. Anyway, I was offended by that, and Warren said to me, he’s like, listen, you want to do business with me, let’s not involve politics.

Ari Goldberger:

So it was from 1997 until 2016, I never posted anything political on Facebook. And then Donald Trump came along. Let me tell you a little interesting story about Donald Trump, because I’m really proud of this.

Ari Goldberger:

I just recently got the Michael Cohen book. I got the signed edition, one of the 10 ,000. But in 2010, I had a client and he owned a domain named trumpforpresident .com. Do you know this story, Mike?

Ari Goldberger:

Can I tell you this story? Oh, wow. So he came to me and he said, I need your help. The Trump lawyers just pressured me to sell them trumpforpresident .com for like $2 ,500. I’m like, yeah, that’s worth much more than that.

Ari Goldberger:

Because this guy had registered politics, no, politics2012 .com, and he registered everybody for president, everybody that was possibly running for president in 2012. And he didn’t want to sell it. And he told me some interesting facts, like he had been to Venice that morning, had written out and he was still under the influence of the drugs that they gave him, and that they pressured him and went do it.

Ari Goldberger:

So I got him out of that contract, but it really pissed off Michael Cohen, got a big letter and Cohen went after the guy’s employer, because the Trump organization used this guy’s employer. And Michael Cohen calls up the guy and then conferences him and the head of personality at the employer, and just kind of put that kind of like pressure on.

Ari Goldberger:

Well, I use that all against them. I said, you know, what you do is you cause that person to violate their own privacy policy, and you did something simply to harass. And I threatened him with New York professional responsibility violations, and they backed down, and that was cool.

Ari Goldberger:

So he kept Trump for president. It’s owned by some other guy today. I don’t know if it’s owned by someone supporting him or not. It doesn’t matter. I still have that letter that I wrote to Michael Cohen, where I said, listen, I actually have a great deal of respect for Mr.

Ari Goldberger:

Trump. You know, he’s a successful entrepreneur, and I couldn’t imagine that Mr. Trump would endorse this type of behavior, because I know, if you want to start, I know you want to respect freedom of speech and all that.

Ari Goldberger:

And by the way, I wasn’t being sarcastic. All I knew about Trump was that, you know, it was just, I met him first. Well, I made him by, when I was at Wharton in 1984, he got the award for Young Entrepreneur of the Year.

Ari Goldberger:

He was there with his wife then, Ivana, and all, and at least two of the kids, Ivanka, I think, and maybe Donald Trump Jr., and they were like up there on the stage, a small group of maybe 100 people.

Ari Goldberger:

So it was pretty cool. Young guy, he was really good looking back in the day. You know, I don’t know what happened.

Mike Mann:

Actually, I saw him back. I was on a boat at a boat race in Atlantic City and he was walking onto his yacht next door at probably about the same time. He had this really bright blue outfit.

Ari Goldberger:

I gotta believe the cold looks back at those days as the good times.

Mike Mann:

Yeah, no kidding. He wants to go back.

Mike Mann:

You can do it if you want it before social media.

Ari Goldberger:

work for him, older guy, Tony. He called him the old man. He knows everything, he doesn’t talk, but he said there were some interesting times there. In any event, in 2016, I just wasn’t buying a lot of the, oh, in addition, I could say that I did prevail in a couple Trump domain cases, I think Trump furniture and Trump coffee, but I lost Trump ice.

Mike Mann:

Anyway.

Ari Goldberger:

But anyway, because he was coming out with some beverage or something, but in any event, so in 2016, I wasn’t buying a lot of the, you know, this Mexicans are rapists, Jesus Christ, the Mexicans I know, first of all, these guys work harder than ever.

Ari Goldberger:

They’re friendly. I love them. And that’s a stereotype. I mean, that’s a… You’re successful entrepreneurs. I represented the owner of Mexico .com.

Mike Mann:

It’s not even a real stereotype Trump made up that stereotype

Ari Goldberger:

with Robert Schwartz, who on Mexico .com, I represented him and won that case against the governor of Mexico. These stereotypes, these racist stereotypes, I’m reading a great book called the Sapiens.

Ari Goldberger:

And it talks about the myth of how we created like, oh, men are strong, you know, men are better at distant women. I was just looking at a magazine I have at my house, 1960. And it’s with Kennedy, character of Kennedy on the cover.

Ari Goldberger:

And it has all of the news people. And there are all these guys and mustaches and cigars are not a woman in sight. And that wasn’t a characterization. That’s how it really was fascinating. So we have these stereotypes that are myths, men and women, blacks and whites, Jews, Jesus fucking Christ, no pun intended or whatever, because Jesus was Jewish, of course.

Ari Goldberger:

You know what’s funny? Jesus was his mother who had to be Jewish, right? Right? And then I said to somebody, well, and anyhow, Jesus wasn’t right. He wasn’t Jewish, he’s Hebrew. He wasn’t Christian. Jesus was never, Jesus was never Christian.

Ari Goldberger:

You know that?

Mike Mann:

Of course he can’t be Christian because Christianity is about him, the followers of him are Christians, he can’t be a follower of himself. Right.

Ari Goldberger:

It’s it’s a whole and we don’t get into religion because

Mike Mann:

I’m a follower of Mike man. I can’t really be a follower of Mike man. You know, it’s a little weird What do you say? He can’t be a Christian because that’d be following himself. Yeah, exactly. Well, it wasn’t crazy

Ari Goldberger:

it until afterwards, you know, well, you know, the whole thing about this, you know, Jesus and Savior to the Jews, the Jews were always been waiting for the Savior, they just didn’t think this was the right guy.

Ari Goldberger:

Yeah, personally, they didn’t go for the hairstyle probably. I mean, you know, it’s way too, way too, way too radical. But in any event, um, wow, so yeah, I wasn’t going for the racism, mainly and just the whining and all the bullshit, and I started talking about it.

Ari Goldberger:

I and Mike and I got heated, I, you know, kind of accused of being a Trump supporter because of the fact that you wasn’t supporting the other side. Let me say the 2016 election from the Democrat side was one of the worst elections ever.

Ari Goldberger:

It’s an example of a party just screwing themselves because they went with a loser from a prior campaign eight years ago, and she was less known, and less attractive, less charismatic and vulnerable to all kinds of criticism from all of those years in office.

Ari Goldberger:

And why did they go? Why did they go? Why did the Democratic Party, the DNC support Hillary Clinton? Because that was their job. Bernie Sanders wasn’t gonna hire all of her sick offense. So we fucked up.

Ari Goldberger:

I’d like to say that on this. Too late now So yeah, we had the Democrats after the question say anyway A lot of stuff and you know Enemies made a lot of people block with I’m sorry. Yes

Mike Mann:

Focus in and we’re going to move on to domains in a minute.

Ari Goldberger:

Okay, so I’ll go back. So anyway, I stopped. We were talking about politics, which is Mike and I had some had some disputes recently. I found that posting pictures of my puppy Louie got a hell of a lot more comments and a hell of a lot more likes and hearts.

Ari Goldberger:

So I posted a thing. I said, you know what puppies pups instead of politics pups not politics.

Mike Mann:

We’ll get our Aries on an extreme wing of.

Ari Goldberger:

I’m in the middle of the party. I’m not with the left of the party. It’s not true. I am a partisan Democrat in the middle, moderate. I want the capital gains tax to stay where it is or even go lower.

Ari Goldberger:

I like investment tax credits. I believe in fiscal policy to stimulate business. I believe in power.

Mike Mann:

crazy people if they think they’re crazy like yeah of course you’re not an extremist not you nobody’s an extremist

Ari Goldberger:

Neither party’s going to solve our problems with the way they’ve been doing business. We need to reinvent government. We need to think outside of the box. And we need to end corruption. And I like the idea that Mike has about a new party, a party controlled by the moderates on both sides, a party that believes and understands that united we stand, divided we fall.

Ari Goldberger:

Our two -party system divides us in such a way that it forces us to choose sides in a tribalistic fashion. I’m for the Eagles. I’m for the Giants. And we clash. But we still agree on those things. I’m for it.

Ari Goldberger:

I’m for it.

Mike Mann:

I’m for a team that has no name, how do you feel about that?

Ari Goldberger:

Fair enough, but yeah, I’ll let it totally open.

Mike Mann:

Nobody knows what they’re called.

Ari Goldberger:

make the party system all together? Do we need the parties anymore with the internet? Yeah, that can be interesting.

Mike Mann:

We need to have.

Mike Mann:

a party and not a party system.

Ari Goldberger:

What we have right now is not working. It doesn’t make us happy, right? The Declaration of Independence says, we hold these truths to be self -evident that all men are created equal and entitled to, and endowed by the creator with certain inalienable rights that among these are life, liberty, and the pursuit of happiness.

Ari Goldberger:

And guess what? This COVID crisis, we’re not getting life. Some people think they’re being denied their liberties to what the government’s doing on the right, and I understand that. And certainly we don’t have happiness.

Ari Goldberger:

The experiment is failing, and we need to do something better. So let’s see what happens. I say unity is the word, and I send out love and peace to all my Republican colleagues out there, and an olive branch, to Michael, who is a mud raker, and against corruption, I understand your life.

Mike Mann:

I’m a mud raker, but I’m not a Republican, and I’m very much anti -racist, obviously.

Ari Goldberger:

Yeah, good. Well, we share that in common. Not, we’re anti -racist. I think we should, you can’t just be okay because you think about the inner cities and what’s, it’s just, we’ve allowed this to happen and to our detriment to everyone.

Ari Goldberger:

Imagine, imagine if we really had a true reconstruction after the Civil War and we started integration back then. I mean, I’ll tell you, my kids don’t see black and white. It doesn’t matter. Remember the song in the seventies, the child is white and the child is black together.

Ari Goldberger:

I’d like to read and write. Okay, I’ll sing. Listen, if you ever want me to.

Mike Mann:

I gotta keep you focused because you’re you’re

Ari Goldberger:

You leave the comments of your show, Michael, let’s go.

Mike Mann:

It’s all cool. I appreciate everything you’ve said, except for I just told the people I’d do the domain name appraisals. That’s the only reason.

Ari Goldberger:

You want me to leave or you want me to die?

Mike Mann:

No, you can stay. As long as we don’t have any trouble with the broadcast, you’re welcome to stay. I just wanted to see if you had anything else you wanted to conclude with before I start the domain name appraisals.

Ari Goldberger:

I hope this is the start of a regular thing with us, Mike. I think we can have a lot of fun together. Learn from each other. The different point of views, our points of view, are, I think, helpful to a lot of people.

Ari Goldberger:

They need to hear both sides talking in a way that isn’t clashing, that isn’t attacking. And I am ready for that. I am ready for that. You know why. You know some reasons why. But it’s time to come together, as the Beatles say.

Ari Goldberger:

Yeah.

Mike Mann:

Absolutely, buddy. And this is the beginning of we’re bringing the left, the right, and the middle. We had Irene on one side, me in the middle, you on the other side, and I’m bringing you guys together, most importantly, to buy a mansion in Boca that we can hang out and party at, and secondly, to make world peace with the left and the right.

Ari Goldberger:

All right, both of those things. Yeah, man. So I want to get in touch with Irene to send me her for me.

Mike Mann:

Yeah, cool.

Mike Mann:

Oh, okay, well, I’m gonna leave you on here as long as it doesn’t interrupt, like if we don’t have trouble with the actual broadcast. Doing domain name appraisal, you’re welcome to talk and say whatever you want.

Mike Mann:

Okay, cool. So the first thing I need to do is share my screen. So I’m gonna figure out how to do that, and then we’re gonna start doing domain name appraisals. So just to remind everybody some of the basic ideas behind the domain name appraisal is that we’re doing this just using Google at the moment.

Mike Mann:

So when I do it, normally speaking, I have a whole bunch of tools in the whole system, a whole bunch of programmers, plus we have a company, accurateappraisals .com, that does domain name appraisals.

Mike Mann:

And the way we do it there is we have three experts, world experts at domain appraisal, which includes me. So I run my appraisal, two other people run their appraisal, and then the customer gets the average back, and that shows up on a professional certificate.

Mike Mann:

So that’s actually literally the best domain appraisal in the world, because we have tools and three people, and we can give the average and we give a certificate. But what I’m gonna do right here is a totally legitimate manner using Google, which is the best information is Google.

Mike Mann:

There’s tons of other information, but Google’s easy and it’s the best, so we can get a lot of leverage by studying certain aspects of our domain names within Google. So can you, yeah bro.

Ari Goldberger:

Yeah, I just wanted to say, I was talking about the locker room and stuff. Can I just plug my email address into your, if anybody wants to reach out to me?

Mike Mann:

Yeah, put everything in there. You can put anything you want. Your email address, your politics, your website.

Mike Mann:

God.

Ari Goldberger:

A -R -I -F -E -S -Q -Y -R dot com. All right, that’s where, if you have a question.

Mike Mann:

That’s it, dude, post it in the comments. Ah, right here, okay, sorry.

Mike Mann:

The only thing is I’m trying to figure out how to do this. Okay, can you guys see my screen, the Google screen? Yes. Okay, nice. Okay, so now I’m gonna do some domain name appraisals. So again, the first thing I’m doing is disambiguating the name.

Mike Mann:

In other words, I need to figure out what it means. The next thing I’m doing is looking at the breadth, how many people might purchase it. And the next thing I’m looking at is the depth. As the most wealthy buyer, how much does he need it and how much might he pay for it?

Mike Mann:

That would be the depth. The other buyers don’t matter as far as measuring the depth. So we need to know the breadth, how many buyers, and the depth of the one best buyer. So anyway, I’m trying to find, I’m going to look at my list here and see what you guys posted in here as far as domains that need to be appraised.

Mike Mann:

And I have another list too if we run out here, but I’ll do this for like 15 minutes. So Hal Yaffe has shiptoys .com. So I’m going to appraise shiptoys .com. Toyships .com probably sounds better. But anyway, I do everything in quotations.

Mike Mann:

So we get a more focused search. Google’s trying to give me a broad random search. So I’ll spend too much time on here and click on too much stuff. So I’m trying to use Boolean to focus it. They won’t let me use case sensitivity.

Mike Mann:

I’d prefer to use case sensitivity, but Google wipes it out. Plus in the middle of this string I’m searching, they probably put punctuation, which doesn’t belong in the middle of the search string. So in any case, this is also the wrong number here, which they do on purpose too, to confuse people like me trying to run a query.

Mike Mann:

But we can find the right number. At the bottom of here is the right number. There’s a link, a tiny little link at the bottom right here. Repeat the search with omitted results included. In other words, they’re admitting they’re not giving you a good search.

Mike Mann:

And I had to put it in quotes just to get to there. So here’s a good search of the word ship toys. So we’re disambiguating it. What does ship toys mean? I would think it would be toy ships would be the actual appropriate word.

Mike Mann:

So that’s a big negative and a huge dilution to its conceptual value. So again, ship toys right here. So this is what I said, Google’s giving me bad results. There’s actually a colon here, even though I put quotes to look for an exact string.

Mike Mann:

Google did not give me an exact string and they won’t give me case sensitivity and they’re forcing me to use Boolean. So in other words, Google is not trying to give me the best results, trying to give me the most results so they can sell more advertising, which is a huge deficit in their search engine.

Mike Mann:

They say they do no evil. I would call this evil wasting all their customers’ time. And somebody should start a better search engine. Irrespective of that, you see, as we look through here, again, there’s a colon here.

Mike Mann:

So there’s no string ship toys. It’s not a string. So when we look at the results here, 187 ,000, it’s totally incorrect because Google gave us bad results that they’re making us hunt for. First, I had to put quotes, then I had to scroll, then I had to click on this link.

Mike Mann:

Then I realized they didn’t really give me good results because there’s punctuation in the middle. And again, I can’t use case sensitivity. So the good news about that is my competitors don’t know what they’re doing and they’ll never figure out what’s going on here.

Mike Mann:

But we know what we’re doing because I just explained it to you. So in any case, we know what ship toys means, which is nothing because nobody uses it in commerce. We’re gonna look at the logos, images, no logos, no company name, no slogans.

Mike Mann:

There’s a bunch of toy ships, but there’s no ship toys. And again, like just for fun, we can figure out if toy ships has a lot of value. It’s not really pertinent to what we’re doing, but toy ships, blah, blah, is a real expression.

Mike Mann:

You can see it’s being used at the logo slogan company named Toy Ships. We didn’t see any images with ship toys, but toy ships, we see a little. Still not a great name. Toy Ships, it’s worth, see, there’s a lot of hits here.

Mike Mann:

People sell toy ships. They don’t sell ship toys. That’s not the word they use. So anyway, even if it was you worded properly, it could also be diluted by singular versus plural. It could be toy ship.

Mike Mann:

So even toyships .com is worth 3 ,000. Ship toys is worth extraordinarily little, even though a great guy asked me about it. Shipboys .com, 1 ,000 bucks. Hey, we’re gonna do the next one. Hopefully everybody understands what we just did there.

Mike Mann:

The next one that somebody submitted that’s worth doing is stopspies .com by Bob Gurley. Thank you, sir. Stop spies. You know, again, there’s a lot of ways to say that expression. Stop spying, sounds better, but stop spies is pretty good.

Mike Mann:

Nobody likes spies. So as far as disambiguating it, we know what stop spies mean. Although it could mean several things. It could mean real spies from Russia walking around with umbrellas, poison -tipped umbrellas, which is actually what it’s showing pictures of.

Mike Mann:

Or it could mean like online hackers, which could also be Russians, Chinese, anonymous, all sorts of hackers and scammers and scumbags spy online and offline representing governments. So stop spies, again, are there any logos, slogans, corporate names?

Mike Mann:

Any reason why somebody must have it? So again, we’re looking at what it means, disambiguating, which we know. We’re looking at the breadth of how many people might want it and use it in their logos, their slogans, their business names, their products, their branding, their books, their music, their band name, their soccer team.

Mike Mann:

Nobody uses stop spies for anything, but it is a cool expression. It is not used as a brand name. You can’t brand around stop spies. And as we searched through here, there’s stop the spies. So again, that dilutes it, because it could be stop spies, stop spying, stop the spy, stop spy, diluted, diluted, diluted.

Mike Mann:

It wasn’t that great in the first place and we’re done with it. It’s not that great. Nothing personal, of course. StopSpies .com is worth 2000. I hope you guys have some better stuff for me on this list.

Mike Mann:

See what else is going on here. I have a list on the side that I can do if we don’t have anything good here. So, Reutilize, that sounds really bad. Mrs. Mr. J’s, that might be good, Steven. I’ll try that in a second.

Mike Mann:

We have Vbroker and Mr. J’s. Fashioners, Plungers .com. Okay, we have some good stuff to do. Thank you very much. So I’ll start with Vbroker. I’m gonna go quickly because my time is limited. I’m gonna get through the next handful and be done.

Mike Mann:

So we’re gonna do Vbroker, Plungers, Mr. J’s, Cold Remedies.

Mike Mann:

We did that one before.

Mike Mann:

Levee, ship toys. Drop shipping for toys is what Hal’s saying. Yeah, shipping maybe could be worth an extra thousand more than what I said. OK, so in any event, I’m going to do V broker first. What does it mean?

Mike Mann:

Virtual broker. So that could be a virtual broker of any sort of thing. You would need to find out the breadth, how many people use that in business. We already know Google’s scamming us, and this isn’t the right number of results.

Mike Mann:

Google should do it right and not do any evil like they promised us. So the right number is 11 ,000 scores in Google, which is a medium number. It’s a good number. It means there’s some branding surrounding this expression.

Mike Mann:

And so the question is, how many? What’s the breadth? We can see V broker 120 from NetScout. We don’t really know what it means. V broker management system, still part of NetScout. So this is a software from one company.

Mike Mann:

So as far as the breadth goes, it’s only one company. One company, no breadth. Still one company. You can see this all one company, one company, one company. There might be something else going on here in the Amazon App Store.

Mike Mann:

It doesn’t look terribly exciting at first glance. So it sounds like a cool name, but not very cool. So again, let’s just double check and see if I missed anything obvious here. If I’m doing this quick, this isn’t the way we normally do it.

Mike Mann:

Just a quick and dirty thing. They have a trademark. Theoretically, they could sue you, but that would only be if you were competing with the same line of business, if you were selling something different like domain names or advertising, it wouldn’t be a legitimate suit.

Mike Mann:

Although never stopped anybody from suing anybody before or registering a UDRP, uniform dispute resolution policy by ICANN in order to dispute domains that you think have been improperly disposed upon, sold whatever offered for sale.

Mike Mann:

So in any event, this V broker thing is pretty cool. We basically know what it means. It’s this software hardware package. It could mean something else, but nobody’s using it for anything else. The breadth is it’s only one company.

Mike Mann:

The depth is pretty good because they look like they have a lot of money. And therefore we know that vbroker .com is worth 4 ,000 bucks. But I’d take three because again, there’s no breadth. There’s no other buyer.

Mike Mann:

If they offer something, you better take the money. But I wouldn’t take too little. That undermines your whole credibility. And then they want less and less. And it undermines you for the next deal. Then the brokers start talking about how you’re discounting everything.

Mike Mann:

So you do need to do discounts if necessary, but you should have a decent price starting out. So there shouldn’t be a reason to discount too much. So we did vbroker, we’re gonna do plungers .com. That’s a dictionary word, very powerful and very easy to spell.

Mike Mann:

And everybody knows what it means. Plus it could mean other stuff other than the plungers that go with plumbing. We see plungers here. For argument’s sake, there’s $20 million worth of plungers sold in the world a day.

Mike Mann:

I have absolutely no idea. I’m just making something up. But the point is that there’s 10 ,000 brands of plungers right here. It means more right off the bat than merely a toilet plunger because you can see all these things are called plungers also.

Mike Mann:

So there’s a lot of plungers. A lot of people sell plungers. There’s a ton of money in plungers. They’re sold over Amazon. They’re sold in hardware stores, Walmart. They’re sold all over the world. Somebody’s making a lot of money on them.

Mike Mann:

And again, somebody could start a new company like they’re starting the world’s largest scuba diving company. And it’s called plungers .com. And you can sign up for five bucks online tomorrow. So the point being is that it’s a conceptual brand name.

Mike Mann:

It’s an actual literal thing in multiple respects. So we know what it means. It means a lot. It’s easy to say, it’s easy to spell. Goes in the dictionary. The breadth is a ton of companies could use it for their existing products where people could invent new products and services and use it.

Mike Mann:

The breadth is very broad. The depth is very deep. And therefore it fits all the criteria of being an awesome, very expensive domain name. So having said that, we have to decide what the actual correct number is.

Mike Mann:

So plungers .com. Ari, I don’t even know if you’re still here. It looks like Ari dropped. So he’s a professional domain appraiser and expert. So I was gonna ask his opinion, but he can type it here. Blunders .com is definitely worth over $100 ,000.

Mike Mann:

So I would say it’s worth $150 ,000. And take $75 plus. Awesome domain, the domain of the day, for sure. Say we’re going to do Mr. J’s, which, again, first thing we do is disambiguate it. What does it mean?

Mike Mann:

You know, it’s the name of a bar or a restaurant. And we can see right here, clothing store. This cool, this Google drill down, I think you guys can see with me, Mr. J’s menu hours. So the main thing is it’s a restaurant.

Mike Mann:

Again, it could be spelled a different way by spelling it out, M -I -S -T -E -R, which is actually the correct brand name of this corporation, is spelling it out. So we don’t have an exact match there.

Mike Mann:

We have an inexact match. And people get confused because MR, technically speaking, would need a period. But you can’t put a period in the domain name unless you’re using a funky name. So also, you have to decide if you’re putting an apostrophe in here for your search.

Mike Mann:

You can’t use a period. You can’t use an apostrophe. So that causes a little bit of confusion. Plus, it could be spelled out Mr. J’s. Having said that, it’s easy. It’s simple. And they make an awesome bagel.

Mike Mann:

Mr. J’s bagels. Mr. J’s kitchen. So again, it’s all about restaurants. Mr. J’s this, Mr. J’s that. It’s pretty cool. Again, this could be MRJS. Could be an acronym for some global mega corporation who would pay more than Mr.

Mike Mann:

J’s hot dogs or whatever he sells. So here’s Mr. J’s menu. Looks pretty cool, but he doesn’t have any money. At least not enough for me because I’m going to charge him a lot. There’s a lot of Mr. J’s, so that’s awesome.

Mike Mann:

So again, we know what it means. It means whatever you want it to mean, some dude named Mr. J. The breadth is, it’s a massive breadth. Look here at all the logos and slogans and things. There’s 10 restaurants.

Mike Mann:

The bagel thing is the most popular. There’s Mr. J’s condoms, homemade. I mean, who doesn’t need a homemade condom? Mr. J’s bagels, Mr. J’s kitchen, Mr. J’s this guy, tamales and chili. That’s my place right there, some vegetarian tamales and chili.

Mike Mann:

Mr. J’s this, that’s a strip club. Mr. J’s kiwi, candy, blow up stuff, milk. Sounds horrific. But the good news is Mr. J’s has massive breadth, 100 different companies use it. A classroom, it’s crazy.

Mike Mann:

This is a great, great name, which I had no idea. And again, we can spell it differently, just Mr. J’s. See if there’s anything else going on here. Thank you. So, MRJS, again, it’s a whole new thing here, not even Mr.

Mike Mann:

J’s, more breadth, all kinds of stuff going on here. So, this is the perfect example of domain investing right here because if you wanted to buy those other names, if you wanted to buy plungers, you’d probably have to pay a lot of money, but you could buy this name or a name equivalent to this probably for a couple hundred bucks if you went to the right auction place.

Mike Mann:

A four -letter domain name that doesn’t mean anything until you research it. So the people selling it usually don’t do any research. So this name has a very, very broad breadth. We’re going to talk about the depth in a second.

Mike Mann:

It’s a very broad breadth. You could buy this name or one similar to this for a few hundred bucks, but the good news is it has depth also. Some of these are really good companies and all kinds of ideas, and it’s also very competitive, which creates depth because there’s not four or five companies that need it.

Mike Mann:

There’s a hundred companies that need it. So you can hold on to it forever. They’re always going to need it. They’re always going to make you low offers. You’re going to say, no, no, no, tilt somebody pays you the right price.

Mike Mann:

So what is the right price? For a name that has this incredible breadth? And the answer is the right price is 30 ,000 bucks or mrjs .com. I wouldn’t discount it because it’s going to go up in value and there’s too many people that need it.

Mike Mann:

So that’s an awesome one. That’s an awesome case study of how to do a domain appraisal. that we just did there, explaining about Google, about how different ways of looking at it, even though it’s not a very exciting name, on the face of it, it has such a grand breadth and a decent depth with any one of these people that it’s a domain that’s totally in the money.

Mike Mann:

And this is how you really want to invest in domains, a four -letter domain that you can buy super cheap, that’s worth much more than you paid for it. It’s gonna go up in value forever, so you should get into it and buy as many of those as possible if the price is right.

Mike Mann:

So I’m gonna do one or two more and then you guys are off the hook. I did plungers, I did V broker, fashioners I did not do and cold remedies. Okay, those are the last two, fashioners and cold remedies.

Mike Mann:

Save that one for later by cutting it out, so I didn’t forget it. Okay, so we have to put it in quotes and the question is what does it mean? We’re disambiguating it. Let’s go, before we go to images, we’re gonna just say, what’s fashioners?

Mike Mann:

Obviously it relates to something about fashion, fashion industry, it’s actually a dictionary word that I wasn’t familiar with, which is awesome. It’s easy to say or spell, I mean, even without knowing what it means yet, specifically, we know it’s the fashion industry and somebody said, hey, fashioners, and you’d probably know how to spell it.

Mike Mann:

So it’s nice and simple, it’s a good word, it’s a dictionary word, I should look it up a lot. Here’s some synonyms for it, means an artist, a builder, a creator, a designer. Oh, they fashion stuff, okay, that makes sense.

Mike Mann:

They build stuff, they create it, like an architect is a fashioning, not the fashion industry. So it means two different industries related to creating stuff and related to the fashion industry. So that right there is in the money.

Mike Mann:

So again, it’s a dictionary word, easy to say and spell. It’s very short, it means a lot to a lot of people. So again, with respect to the breadth, we know there’s two whole industries. Then the question is, are there more industries and how many participants within those industries might be potential buyers of this domain name to understand its value?

Mike Mann:

So again, fashioners is cool, there’s a lot of action. Google gave us almost a million results, which is the right number. I’m gonna go to images, which is where the action is, so we can get a better idea of the breadth.

Mike Mann:

So looking good so far, there’s a store that has a high lease and a lot of money. There’s this thing, whatever it is, some blog from Europe with whatever’s going on there. Again, if we had more time, we’d drill in and study these things.

Mike Mann:

We have more tools that we use. We have other appraisers help me. So we’re just doing quick and dirty here. This is an imperfect way of praising, but the idea is to teach you the basics of doing it by yourself.

Mike Mann:

So you don’t need me, you can fish by yourself and I can fish at the beach by myself and not online. So anyway, this thing’s way cool. Stop something, do something, stop wishing, start living. That’s my favorite one so far, cool logo.

Mike Mann:

So fashioners is a good thing. Somebody’s trademark in India, it looks like. Details of trademark, skirts, see it says right here, Chandigarh is a region in India, which is totally irrelevant to us. So anyway, what’s going on here?

Mike Mann:

Fashioners is a way cool word. Somebody could start a new business. There’s businesses and stores that already exist that made a mistake for not owning it because it keeps going up in value day to day, year to year.

Mike Mann:

So somebody’s in the money here. So the breadth is, it’s medium breadth. There’s a decent amount, not a huge amount, but in there’s books, there’s different types of services, stores. I’d say a very good breadth.

Mike Mann:

Not excellent, but very good breadth. So that’s a good thing. It’s a great word. It means stuff, has a very good breadth. So now we need to know the depth. The answer is it has excellent depth. So we don’t know how much this company’s worth.

Mike Mann:

It might be worth a couple million bucks. There might be other ones worth a couple million bucks. In 10 years from now, one of these competitors using the exact same expression, fashioners mistakenly doesn’t own the domain.

Mike Mann:

Eventually they might have a $10 million corporation and be begging you to purchase this domain if they’re smart. They should buy it today because the sooner they buy it, the lower the prices. Right now people don’t understand domains even after all of these years.

Mike Mann:

So they’re still dramatically under priced. The best .coms, this is one of the best .coms. This domain is great. It’ll go up in value forever if you buy it at the right price. Other domains of low quality are totally useless.

Mike Mann:

You should delete them. They won’t go up in value. But the point being is if you wanna buy a great domain, the sooner you buy it, the better because it’s gonna cost more next year. I’m gonna make sure of it.

Mike Mann:

In this case, we have a great name. It has a lot of breadth. It has a lot of depth. I would personally sell it for a lot of money because of all these cool companies. And again, a new company, a new fashion company could be a billion dollar fashion company.

Mike Mann:

We don’t know for sure they might need this domain. So the answer is fashioners .com is worth 50 ,000 bucks every day of the week. But since it’s kind of an awkward expression that a lot of people don’t use, I would take 35K at the lowest and let it ride from there.

Mike Mann:

It’ll go up every year. Great name. We’re doing one more. And of course I forgot it, but I saved it in my pasting. So I’m gonna paste it if I didn’t ruin my pasting. So I’m lost with all these other screens at the moment.

Mike Mann:

Okay, I Google here, I’m going into my quotes and I’m doing a paste plain text cold remedy. See, that’s why I saved it. So I didn’t have to memorize anything. Cold remedies for infants, for kids. Again, what does it mean?

Mike Mann:

We know exactly what it means. It’s medicine for people that have the cold. Although if it said COVID remedies might be worth more at the moment, trending expressions. Cold remedies is worth more in the long run.

Mike Mann:

In the short run, coronavirus and COVID remedies is probably worth more. So in any event, cold remedies is an idea and expression. We know what it means. There’s an industry behind it that sells a billion dollars worth of product every day, presumably just guessing.

Mike Mann:

However, it’s not the name of any brand. You don’t say, hey, my brand name is called cold remedies. You could, but nobody does because we’re looking right here. So there’s no Logans, no slogans, but it’s a powerful medical idea that people spend a fortune on.

Mike Mann:

It’s basically a dictionary word. It’s a very popular expression that goes together. It’s not a made up expression. It’s a perfectly accurate expression with a lot of meaning and a lot of value to it.

Mike Mann:

So again, 6 .2 million hits in Google. So we’re talking, this is a very, very relevant expression. It’s in the medical field. It means something to people. So we know what it means. The breadth is not as much as you would think because again, people aren’t using it as a logo or slogan or the name of their corporation, the name of their brand, but they are selling the product cold remedies.

Mike Mann:

A bunch of multi -billion dollar companies are selling cold remedies. So the breadth isn’t that great, but the depth is very, very good. And again, it’s another case of a domain that will never go down in value.

Mike Mann:

Buy the best .com domains and nothing else. Don’t buy any other extensions. Don’t buy shitty .com, just the best .com because then you know you’re making a sound, safe investment for your family, for your business.

Mike Mann:

And even if you can’t profit on in the short term or sell it, you’re in the money in the long term. Cold remedies .com will go up in value each year as long as you establish a fair appraisal today for it, which is what we’re doing right now.

Mike Mann:

So again, cold remedies, not a ton of depth, but a good amount of breath, not a ton of breath, but a good amount of depth. The great word in the medical field, medical stuff is worth a lot. People do a lot of advertising in the medical field, particularly for cold remedies.

Mike Mann:

It might mix in with coronavirus remedies. So therefore it has an extra trending value in that regard. So this is it, cold remedies .com. I wonder what you guys think. I already dropped out, so cold remedies .com.

Mike Mann:

And the word remedies, isn’t that cool? Also, you could say cold remedy singular, could say cold solution and a whole bunch of other words. So it could be diluted, diluted, diluted, but still extraordinarily cool and valuable.

Mike Mann:

And it’s worth $30 ,000. And it will go up in value because of the nature of this type of domain. There you have it. We did it. Does anybody have any comments or questions or anything else? Because we’re 35 minutes over.

Mike Mann:

I’m going to look and see if I can see anything going on here. OK, guys, you’re the best. Thank you so much for joining my live stream. My guests are awesome. I have more awesome guests next week. I’m going to keep inviting new people.

Mike Mann:

And we’re going to have a great time and learn a lot of stuff. You guys can comment on the wall and ask questions. Ask questions to Irena and Ari, who are the guests. They’ll post stuff. We’ll post stuff and keep the conversation going on the wall itself.

Mike Mann:

So thank you very much. Have a blessed day and week. Stay out of trouble, and we’ll talk to you soon.