Video Transcription
Mike Mann:
Okay, now I see you live on Facebook. Very nice. Okay, great. So we’re here live with my friend Alex Pyrese from Dewey Beach, Delaware. And… Come here.
Mike Mann:
So we’ll just take one second and I’m gonna introduce you here. Question? I gotta mess with my volume. Oh, no, stop. Okay, there we are. Okay, so again, we’re here with Alex Pyrese who is a super amazing guy who I run into once in a while in Dewey Beach, Delaware.
Mike Mann:
And I run into him once in a while in Washington, D .C. And I’ve ran into him in Santa Monica, California before. And I hope I’m gonna run into him here in Boca Raton sometime soon. Alex, how you doing today?
Mike Mann:
Fine, thanks Mike, how are you? Great. And how’s the weather in Dewey Beach? How’s Diane doing?
Alex Pires:
Really nice. Can you see, there’s the ocean right there.
Mike Mann:
That’s awesome, that’s great like that. Look how awesome your pad is.
Alex Pires:
Yeah, yeah.
Alex Pires:
It’s nice though, it’s a really nice day here.
Mike Mann:
Beautiful. So I’m going to give our guests a tiny bit about your background, which I know a little bit about. But I’m going to let you fill in the details. And then you can tell us about whatever current events are going on or whatever you want to tell us about.
Mike Mann:
True. So Alex is an amazing guy. He’s done all sorts of great stuff. The basic history is he’s an accomplished lawyer, a civil rights lawyer, who’s processed some of the best civil rights cases in the country, some of the biggest ones worth billions of dollars, ultimately.
Mike Mann:
And the people that he represented were extremely well -served. And after that, he used some of those proceeds to purchase restaurants and real estate and other stuff in Delaware and possibly other places that he can tell us.
Mike Mann:
On top of that, he ran for senator of Delaware. He owns a bank in Delaware. He made a movie, I think, in Delaware. He’s done lots of cool stuff. So I’d prefer to let him explain it, since obviously he knows better.
Mike Mann:
So I’ll go on mute for a second.
Alex Pires:
One of the things you said, I started out as a lawyer at Washington DC, I worked with the Justice Department for seven or eight years and I learned how to do complex litigation there meaning cases that are really really complicated because I worked on the AT &T case which was at that time the Justice Department’s biggest case and which ended up the Justice Department actually won standard oil you know at the turn of the century so that was really complex and messy and that’s kind of Mike where I learned how to work on complicated messy lawsuits so years later when I started doing class actions which are very complicated and messy particularly when you’re in the civil rights area.
Alex Pires:
I did learn one thing just to correct you when people come to you large groups of people come to you and they have a common problem like a discrimination problem and one case for example was the black farmer’s case but I also had a woman’s case and a Hispanic case.
Alex Pires:
They’re beat up Mike they’re really beat up and they’re really frustrated and angry and all that and what I learned is there’s no way to make your client happy the money helps a little bit but not really and what I learned was when the case is over they all get depressed even when they win they go into deep depression I’ve never had a client in a big case that didn’t you know go right down the tubes for a while because what I learned was the cause the fight is the exciting part if you know what I mean that’s what they really like they really like the battle of taking on a big institution I don’t know what happened to you there Mike oh they are they really they’re really enjoying it so much that when it’s over and they give them the money the judge says you won they are very disappointed and all of the big cases that I’ve had usually the people still hang around months and years later they want to get into another battle and the money Mike is not rewarding enough it the battle and the fight kind of like when you were building businesses when you’re younger that’s thrilling and after a while it’s harder to get big high Mike can you hear me I can’t hear you I don’t know why
Mike Mann:
I was on mute on purpose, letting you go. I’m sorry, go right in.
Alex Pires:
say is these bigger cases I’ve found it’s not always about money it’s mostly about hoping the court system will help straighten out a problem and the money is a secondary part. The second thing you mentioned is I did get into banking I started a bank 15 years ago with some of my friends here in Delaware and I like that business that’s a fun interesting business the government’s really your partner and I like the government as a partner they’re they’re a good partner they the FDIC and all the agencies we work for they help you all the time and they really don’t charge anything it’s pretty cool and then like you I got involved with a lot of businesses I have restaurants and bars and hotels and liquor stores and I had a marina for a while and what else you know the traditional music venues outdoor venues indoor venues Hudson Fields for example which holds like six seven thousand we’ve tried a lot of different ones when I was younger actually I had Apple franchises I did that for a while and I’ve just tried a lot of different things and yeah I ran for Senate that was horrible I’m not a very good politician and I got killed I ran as an independent that was just horrible Mike I made a movie that was fun and I still kind of dabble in that we’re working actually now on a screenplay I’m with another guy from LA wearing a screenplay about the black farmers case actually it’s called cowboy lawyer and then like you I try a lot of different things one thing I would say to people who are watching this is I have learned that accumulating wealth is very hard to do it’s the one thing that Mike that people don’t talk about but I see people’s finances all the time I mean every single week I’ve been head of the loan committee for 14 years and part of that I was president of the Department of Justice credit union in Washington DC and I was on that loan committee for 10 years most people spend every money every penny they make and accumulating wealth is really hard to do very few people luck out and accumulate a lot of wealth most people die kind of slightly where they started with you know I mean there’s not a lot of successes I think there’s you know 8 billion people in the world and most of them are poor and in the United States they think this what 330 million people and very few billionaires and not that many super millionaires most people just kind of whack away at it I don’t know how you feel
Mike Mann:
Well, it’s, you know, it’s super hard, you know, I, you know, I go up and down. Some years I’m super successful and then I burned through it and other years I’m struggling. So, and I, and I think, you know, I have a lot of skills, so it’s so hard for me.
Mike Mann:
And I feel it’s like even harder for everybody else. So I totally hear what you’re saying.
Alex Pires:
Well, I mean, sometimes I get a lot of these kids who come to me, and they’re in their 20s, and I’m in my 70s. And I say to them, it’s not a fair fight for you to compete against me. You want to take me on and open a restaurant or borrow something right in my backyard.
Alex Pires:
I have a 50 -year head start on you, for one. Number two, I’ve been in finance for 30 years. I’m a lawyer. Heck, my wife and I used to teach at law school. I just teach at Georgetown University. Part of that, I taught at the University of Maryland.
Alex Pires:
So I’m a combination of a lawyer, bank, or businessman, teacher, and you are gonna compete against me. It’s hard. I like to help you and get you off the ground, but don’t expect to open some little business and get rich quick.
Alex Pires:
That’s not realistic. It’s gonna take you a long time. And most people don’t want to hear that. Most people watch a lot of television, and I think television feeds an image of society that’s not really true, Mike.
Alex Pires:
I think it’s very hard to make a living. Right.
Mike Mann:
So I totally can’t compete with you. That’s why I just focus on tiny areas where I can, like on social media. I can post more crap on social media than you, so.
Alex Pires:
But you know what I’m talking about for young people, there’s a group here in Delaware called Leadership Delaware, and I’m just finishing up. I’ve been on the board for like seven or eight years. We speak to the kids once a year, and they’re all 20 -year -olds, early 30s, somewhat successful so far in wherever they are.
Alex Pires:
There’s usually some doctors, some lawyers, some business people, and they all want to make money. They want to make a lot of money. And I tell them every year, it’s really hard, man. It’s really hard to do.
Alex Pires:
And then it’s very hard to hold on to it because life is expensive. And the idea that you’re going to become super wealthy and then pass it along to your children or your grandchildren, the odds against you are staggering.
Alex Pires:
In our country, wealth, to get wealth from the first to the second generation, I think it’s 40 percent. And to get from the second to third generation, I think it’s 17 percent, something like that. And then to get to the next generation, I think it’s like 2 percent.
Alex Pires:
So I give you a good example that I think people find this interesting. When I started the bank 15 years ago, I needed 14 or 15 people to put up a half a million dollars. That was a lot of money then.
Alex Pires:
It’s a lot of money today, but I mean, it’s a lot of money then. And so you have to go to wealthy people. Where do you go to get 15 people to have a half a million bucks?
Alex Pires:
There were realtors, there were car dealers,
Alex Pires:
There were people who had restaurant chains, there were people who were doctors who had big practices. That’s the kind of people you had to go to to raise the money. But that was only 15 years ago, and I would say a third of those people that I started with were not able to hold on to their wealth, 15 years.
Alex Pires:
You’re nodding your head because you understand what I’m saying, but the average person doesn’t have any idea how complicated it is for even people who inherit. That’s why there’s trust, because I think people who are wise say, look, I can leave this money to my kids and they’re going to eff it up, and it’ll be gone if I put it in a trust.
Alex Pires:
There’ll be some discipline. I know that sounds horrible, but that’s…
Mike Mann:
but it’s not just that as Wall Street and DC steal it all and then raise your taxes and inflation, debt, there’s all sorts of scams of removing the middle class from their money. That’s funny.
Alex Pires:
You’re really funny. Are you cynical Mike?
Mike Mann:
Now, you know, I’m realistic. I’m from D .C. and I know this stuff. And, you know, the Democrats and the Republicans are equally corrupt. And Wall Street is very corrupt. Not everybody, but there’s enough of it where your money could get stolen at any moment.
Alex Pires:
Well look, money management is complicated and most people don’t study it. We don’t even teach it in high school or college. We send people out into the world and they’re not prepared to compete at all.
Alex Pires:
Most people are horrible at it. And we don’t teach it, it’s not taught in America. So what do you expect when you take a kid who’s a teenager, you throw him some college and he hangs around eight or nine months a year for three or four years and he takes a course in sociology, you know what I mean?
Alex Pires:
How does that help him? Pay his bills. It’s interesting, I mean, I like history but it doesn’t pay bills. And then you send him out in the world with a college degree and you say, go ahead, make it, man.
Alex Pires:
And I tell people all the time, don’t be so proud. Go to work somewhere at a successful company and let them teach you how to do it. Why don’t you go work for somebody else and pay your dues and let somebody else teach you and then you can break away and do it yourself.
Alex Pires:
But a lot of kids, after like a year or two working for some machine, some big company, they get very discouraged because they’re not going anywhere and I keep telling them, that’s not the reason you’re there.
Alex Pires:
You’re trying to learn their systems and their successes and failures and then you can eventually do it yourself. But everybody’s in a rush, that’s my take. That’s for sure. Everybody’s in a rush, I’m not.
Alex Pires:
I still have a homeless of things that I bought 35 and 40 years ago and that’s another lesson for people. Once you have what I call a machine, something that creates money for you when you’re sleeping, when you’re drinking beer, when you’re taking a feed, whatever you do, why would you sell it?
Alex Pires:
I don’t understand the concept of creating something and then selling it. Uncle Sam takes a percentage and then you got to take that money, Mike, and you got to start all over again. I don’t believe in that.
Alex Pires:
I think that that’s a very hard way to feel it well.
Mike Mann:
Well, you’re a type A person like myself. Normal people believe in a steady retirement.
Alex Pires:
Why would you do that?
Mike Mann:
you know, again, you and I are unusual in that regard, you know, we’re trying to create lots of interesting things and live the life. But having said that, first of all, I can’t believe you’re in your 70s, because I see you walking around the beach and, you know, you’re a little speedo with your wife all the time.
Mike Mann:
Well, you look very youthful.
Alex Pires:
Well, I’m lucky I have a lot of hair and my wife is young. That must be it. Yeah, that’s a great deal of it. I’ll give you my lesson about that. I mean, I’ve been married twice. They’re both really nice people.
Alex Pires:
My only rule about that is always marry someone smarter than you are, for what that’s worth. I never understood why someone would want to marry someone better than them.
Mike Mann:
You know, do you do now?
Alex Pires:
part. How would you want to partner who’s smarter than you?
Mike Mann:
Exactly. Alex’s wife is an attorney like himself and she’s also a yoga expert. Do you do yoga with her?
Alex Pires:
I don’t, but she’s, yeah, she’s real good at it. She’s a lot smarter than I am, and I like that. I’d rather be, I’d rather be with her. And my first wife was actually very smart too. So, but getting back to one of your points, which I think is important for people who like yourself are trying to improve their life in some way.
Alex Pires:
I think if you’re a halfway decent listener, and you spend your time studying how people succeed, and like you said, can be flexible, not in such a rush, America has a really incredible system. Wall Street and Washington DC and all the power homes, they’ll accept anybody who has money.
Alex Pires:
I mean, people talk about social lives. I say, you know, you think that everybody in New York City and everybody in Hollywood is living some life that you’re not living. And that’s actually not true.
Alex Pires:
You wanna catch up and live a social life, make a lot of money, you’ll get invited to everything. I mean, you’ll get invited to every imaginable charity. What do you think the New York Times social pages are every Sunday?
Alex Pires:
Get the New York Times on Sunday, and the social pages are all charity events, and they invite rich people because that’s where the money is. Even on the local level here, and I’m in rural part of Delaware, you know, when you start making money, you get invited to everything.
Alex Pires:
Why? They need your support. So, where do you think the social life is? Well, let’s talk about Hollywood. I have, you know, been there enough. I go every winter for whatever it is, 14, 15 years, and live in Santa Monica there.
Alex Pires:
Matter of fact, I’ve seen you there in Santa Monica. And the more people I get to meet, the more I realize it’s a huge big pot of thousands of people trying to make a living in this industry, and very few people know anybody else.
Alex Pires:
And my favorite story involves Leah Thompson, who is back to the future in all those films, and her husband, Howie Deutsch, is the director, and her two daughters are actresses. And that little movie I did, I had them in it, but we’ve been friends all this time.
Alex Pires:
And one day I was at her place, she lives on the other side of the valley, and she was talking, she has a big place that was originally, I think, paid for by Back to the Future. It’s got like 12, 13 acres, and George Clooney lives next door.
Alex Pires:
So I said, because I don’t know any about it, this was five, six years ago, gee, I’d like to meet George Clooney as a chance. He seems like a nice guy. And she said, I don’t know, I never met him. He lives next door.
Alex Pires:
That’s my answer about Hollywood. Nobody knows anybody. That’s like,
Mike Mann:
I was like me and my neighbors. I feel so bad that I haven’t done any social activities with my neighbors in Delaware I have, but in Florida I haven’t.
Alex Pires:
I don’t know, I don’t, people think they’re missing something, I don’t think you’re missing much of anything. I mean, money, you know, runs a lot of the social life. And I also think that, you know, we’re such a competitive society, nothing lasts very long.
Alex Pires:
So a lot of my friends who’ve made some movies and done well, you know, two years later, they’re almost forgotten, if you know what I mean? I mean, I think there’s, forget how many, I got a catalog one somewhere.
Alex Pires:
I think there’s been 80 ,000 movies have been made or something like that, almost 100 ,000 movies. So, you know, that’s 100 ,000 times in which something was, you know, hot and new and fun and exciting.
Alex Pires:
And it’s pretty much, but most of it’s been forgotten. I mean, people remember the Academy Award winners, but it’s like the theater, you know, the theater Broadway comes and goes and, and Off -Broadway comes and goes and, people, I think, think that famous people stay up there a long time.
Alex Pires:
There’s rarities, you know, that most musicians don’t last long, you know, most bands don’t last long. And that industry itself is full of, you know, mostly laid back artists who know nothing about money.
Alex Pires:
And they have to rely on nice people and they try to find a nice agent. That’s for sure. Very hard to find out there. I mean, I have a friend, Corinne Capshaw, who was, you know, was still, and still is the manager for Dave Matthews.
Alex Pires:
And I remember I’ve owned this place in Dewey, you bought it on court for like 30 something years. And maybe he called me like 28, 30 years ago and said, I got this guy, Dave Matthews. I think it was like 1992, $5, you know.
Alex Pires:
And I think it was two grand for Dave Matthews or something. And so we had Dave Matthews.
Mike Mann:
Oh, you did? I forgot that one.
Alex Pires:
Yeah, five bucks. And I remember saying to Corn, I don’t think anybody’s going to show up. And he said, oh yeah, you know, the woods on the street. And he’s from Charlotte.
Mike Mann:
I think, I don’t know if I was out of town or. Yeah.
Alex Pires:
It was a big long line of people and I didn’t even know the guy.
Mike Mann:
I guess I would have remembered that one.
Alex Pires:
He’s still his manager and you know they both have had very rarity you know most of the acts don’t last very long you know.
Mike Mann:
I’ve seen like hundreds of good shows at your bars and restaurants, even before you own them. I’ve actually, you know, my grandfather had a house in Dewey Beach when I was born, which was more of a fishing village, but I’ve seen like dozens and dozens of incredible, I’ve seen hundreds of shows, but dozens of really fabulous ones that I’m gonna put on my wall after I compile them, but I can’t do it right now, because they’re too extreme.
Mike Mann:
So I wanna talk about Dewey Beach for a couple minutes and I have another guest in like 10 minutes or so. What I wanna ask you, first of all, if you can just tell us basically how things have gone in the last six months, like how it progressed and what happened, what percentage of your business returned, is it open, how did coronavirus affect you, however you wanna describe it.
Mike Mann:
It’s funny.
Alex Pires:
I mean, every week I get a chart looks like this, it has all the businesses and it has what money came in and so forth. We lucked out because business was so bad. We got some PPP loans, which is a very successful program the government kind of helped out because our small businesses here in our small state, we all got really killed at the very beginning when it started in June because we were closed March, April and May.
Alex Pires:
We lost all of May, 100% of May, which is a quarter of the year really because Memorial Day weekend and all that. We got killed. I have nine active businesses here in town and everything was closed. So we were just bleeding to death, but the PPP program helped and then everything’s a sit down business here now and it’s probably, if you’re really honest, we’re doing, some businesses do less, except for a package stores.
Alex Pires:
I have two liquor stores and they’re up like 50% it’s embarrassing. On Saturdays, I usually have between 1000 and 1200 customers at my liquor store.
Mike Mann:
Yeah, I mean, the people from Dewey Beach know what’s up, but some of our other guests who are watching this live now, and also this will be on YouTube for a hundred years, they don’t know Dewey Beach.
Mike Mann:
Oh, Dewey Beach has the world’s best partiers. So when the bars are closed, we just do it on the beach. That’s true. And you know, we need to go to the liquor store before we go to the beach. Yeah.
Alex Pires:
For those people who don’t know Dewey’s an anomaly. Um, let’s take real quick There’s only about eight real beaches in the United States where there’s warm water and it’s an actual ocean You can’t go to the beach in Maine.
Alex Pires:
It’s freezing. You know, New Hampshire has a little tiny beach like this Massachusetts has one Rhode Island is a tiny little one Connecticut doesn’t New York has Long Island meaning New Hamptons and Montauk and all that then there’s New Jersey, which is a player Delaware because Pennsylvania has no beaches or Maryland has one beach which is Ocean City and then you’re down to the Carolinas Florida of course is a big market and then that’s it until you get to the west coast and there’s essentially, California Washington, Oregon, it’s too cold.
Alex Pires:
So I tell people Delaware lucked out. We have you know, legitimate beaches Bohobeth and Dewey Beach and Indian Beach and Bethany Beach and Fenwick We have a big stretch and it’s beautiful. It’s very beautiful and it’s undeveloped So our little town here is only 18 blocks long one side of it’s the bay It’s huge and the other side of it’s the ocean.
Alex Pires:
So my partners really are not the local government I have the federal government is one partner. They run the ocean and the state runs the bay So where we’ve got this little town that’s in between two blocks wide We have a local government, but they really what do they govern, you know, we don’t have anything but a police department We have no schools no industry.
Alex Pires:
No churches. It’s just a place where people hang out and
Mike Mann:
We need a church and a temple.
Alex Pires:
Yeah, well, there you go, you probably believe in both.
Mike Mann:
but I don’t know that I would go, but other people would.
Alex Pires:
So it’s a very unusual place and it’s you know this summer is odd but mostly we just have thousands and thousands of people get a party and you know it gives times I might have on a week you know 50 different acts playing at the six different places so the court can have two or three concerts during the week and then Saturday I’ll have four or five bands and Sunday and so forth and then Rusty Ryder has the same thing and North Beach has the same thing and Jimmy’s has acoustic music and ivy and by the way I just uh bought hammerheads oh you did that’s awesome congratulations I’m gonna call it mics uh after you there you go buddy yeah yeah
Mike Mann:
Hey, I can play music there for free. You don’t even have to pay me. Do you play an instrument? Yeah, I play drums. My friends are great musicians. I know that. You don’t even have to pay us. We just need a place to play.
Alex Pires:
What do you call yourself? What’s the name of your act?
Mike Mann:
Well, I just screw around with whoever lets me go on stage. I actually have a day job, but you know, I don’t know if you remember, but once in a while I show up on your stage, the people playing at the usually love seed lets me play a song or two.
Mike Mann:
And, you know, Pete lets me play so when he plays at Frog Pawn. But, you know, I don’t actually I’m not a real musician, I’m just a hacker, but with a day job. But I love playing. And I’ve been in your bar since I was born practically.
Mike Mann:
So I
Alex Pires:
you’re a really interesting guy, Mike. I think you’re really interesting. You know, before we go, because I know we’re going to run out of time. I think it’s interesting you’re doing this, how long have you been doing this podcast thing?
Alex Pires:
How long have you been?
Mike Mann:
This is the fourth week. I barely know what I’m doing. I need some technical help with my audio video and stuff. But this friend of mine, I kept seeing him doing it. And I’m like, and then I talked to somebody else, and there’s this software called StreamYard that we’re using right now.
Mike Mann:
Super simple to use. I’m very bad with technology, but sure enough, we did it, we’re here right now. And you and I just created a YouTube video that’ll be around forever. Let me ask you, first of all, I’m gonna ask Alex a final question, and then if anybody has any questions prior to me switching over to Krista.
Mike Mann:
So the final thing is what do you predict for Dewey Beach, for your restaurants, for the economy, for 2021? Is it gonna be back to normal or what’s up?
Alex Pires:
Not quite, I think it’ll be almost there. I mean, believe it or not, there are…
Mike Mann:
We lost you. You’re on mute, I think. Oh. There you go. Now I hear you.
Alex Pires:
I was just going to say I think September will be okay but for next year I’m hoping for a three quarters of a year you know not quite what last year was and I don’t think it’ll be back to supernormal until the end of next year.
Mike Mann:
Well, I’m excited you bought Hammerheads. That’s sweet. It’s a nice institution. Thank you. I spent plenty of hours there and now you get more of my money and my friends are like the world’s best drinkers.
Mike Mann:
So.
Alex Pires:
Mike, I want your money. That’s what I want.
Mike Mann:
Basically, I don’t drink that much, but my friends are fabulous drinkers and I pay the tab, so. So there you have it.
Alex Pires:
Thanks for having me on the show, buddy, and I hope to see you soon. Have fun down there in Boca, and we’ll see you soon, man.
Mike Mann:
Yes, sir, thank you so much for everything. I really appreciate it. Thanks, bye -bye. Have a great one. Say hi to Diane for me. All right, Mike, bye -bye. And Krista, you are live. How are you today?
Krista Gable:
I’m doing well, Mike. How are you? Awesome. Can you? Okay, I was gonna say, can you see me hear me?
Mike Mann:
You look perfect. Okay. Well, thanks for having me. And I hear you perfect. You’ve probably done this a lot more than I have.
Krista Gable:
I mean a little bit but zoom I’ve not I’ve not used stream yard, but it seems interesting
Mike Mann:
So where are you located at the moment?
Krista Gable:
So right now I’m in Wake Forest. My sister, we have a family of entrepreneurs. So my sister owns a coffee company called WellBean and they’ve always operated from well -bean .com. So I actually on their behalf, I acquired their exact match wellbean .com.
Krista Gable:
So I’m here right now helping with some of their rebranding.
Mike Mann:
and wellbeing, wellbeing .com.
Krista Gable:
Well bean like coffee bean. So I got ya. Yeah well bean comm so they they went from well dash bean to well bean comm and Yeah, so I did that for them and I’m helping out with some of the marketing and with their they’re doing some new branding some New we’re watching a whole new e -commerce For coffee since a lot of the offices around here or not.
Krista Gable:
They’re also a roastery. So Anyway, yeah, so I do I do a lot of digital marketing for myself So anytime I can help out other people I’ve I’ve made some customized landing pages for some other domain investors You know, I think those are you
Mike Mann:
I’m sort of like web development sort of consulting, social media consulting on top of your other businesses.
Krista Gable:
Yeah, I do a lot of it for my own domains. I’ve only been in this industry a little over two years. I love it. My portfolio is probably around 1 ,200 to 1 ,400 domains, mostly .com. I’ve had some good sales, nothing in your category, but I think one day that will happen.
Krista Gable:
I have several niches I focus on, and sometimes I just have random. I’m more of a futurist. I have a lot of things that are kind of people are like, well, that’s way out there. You actually posted an article earlier about the Nano, something to do with batteries, where literally it will be, I consider that charger list.
Krista Gable:
And I’ve owned that domain for a while, just from research. So I saw that, I was like, I think I have a domain that could go with that article. That’s the other thing I do, is I post a lot of relevant articles that match with the domains that I have, and I set up customized landing pages so I can get the traffic, see the views, and have them redirect to dan .com if they want to do third -party to buy it now, lease.
Krista Gable:
And then I do a lot of, I try to get as many as I can at, I have at charger lists on Instagram, Facebook, and I do a lot of cross promotions with hashtags. I’m a big fan of hashtags for domains. And that drives a lot of traffic to, my domains in general, just for type -ins.
Krista Gable:
And then it, I like to write kind of a long, or medium to long description on the domains, which should give end users an idea of what that domain could be used for. Also, the handles that will be included, I make, I do on my own graphics.
Krista Gable:
So I do a lot of work, but I enjoy it, it’s fun. And I think over time, it does pay off.
Mike Mann:
Yeah, so you’re in Wake Forest at the moment helping your sister. Where do you usually live?
Krista Gable:
Well, I live, actually, I’m back to North Carolina. I’m, I’m, I’m, I live there.
Mike Mann:
permanently.
Krista Gable:
Uh -huh, I do.
Mike Mann:
My, you probably don’t know is that half of the side of my family is from North Carolina from Elizabethtown a tiny little dot
Krista Gable:
Oh, okay. Well, I grew up in Boone and Charlotte, um, and then, uh, I’ve been, I’ve lived in a lot of different places in the United States. I was actually born in Anchorage, Alaska. So really cool.
Mike Mann:
How long did you live there for?
Krista Gable:
I was less than one years old when my parents moved back and we were in Boone. So yeah, Carolina girl.
Mike Mann:
And I can tell by your voice, but I didn’t know if you lived, I’ve just forgot where you lived. And also I wanted you to tell the audience, but.
Krista Gable:
Well, I was living right outside of Richmond, Virginia, Midlothian. That’s actually where my LLC for Demi Dom, I actually have it there. So I’m there a good bit, but I actually am living in Durham Chapel Hill area of North Carolina.
Mike Mann:
Okay, so you seem like such a nice sweet girl and so pretty. Why would you want to beat up on poor men?
Mike Mann:
Yeah.
Krista Gable:
mean, it’s a power exchange. The, and you know, it’s not really beating up my specialty was more in in psychological domination. It’s a hobby. You know, it’s, it’s the human psyche is a very interesting place.
Krista Gable:
And there’s a lot of, you know, right now, I’m not active in that industry, maybe some virtual stuff. But this is my focus. It’s two different headspaces. But I did have a very lucrative career as a pro dom and now own the calm along with some other premiums.
Krista Gable:
So but yeah, it’s not it’s not about beating up people. It was more about a power exchange. So it’s a, it’s kind of a cathartic release for another person to relinquish control. Especially if they are, it’s basic psychology, and it’s a little weird.
Krista Gable:
But yeah, I mean, I have lots of stories. I don’t think they’re to be told here. But I’m very open and transparent about, you know, my whole life in general, I’ve been a serial entrepreneur since I was 20.
Krista Gable:
And I’ve owned from computer training schools to a nightclub to actually had a a marketing company back in the early 2000s called consumers made easy. I think if are if you go to archive .org and type in consumers me .com, I’m pretty sure it’ll show up some of the old stuff I did a lot of consulting for computer training schools all over the whole United States.
Krista Gable:
So that was a lot of fun. And yeah, so
Mike Mann:
But yeah, so I got one
Mike Mann:
thing at a time here. We’re mixing and matching subjects here. I was just, I mean, I was just exaggerating to try to be funny, but I actually, you know, it’s actually a subject I don’t know too much about, fortunately, but I like you and that’s why I needed to get you on and to figure out what’s going on here.
Mike Mann:
So not in person, it’s like coronavirus, although they probably had masks on previously. I don’t know about that, but.
Krista Gable:
Well, like I said, I haven’t been active in, in actual, that stuff. Um, you know, it’s something, it’s a hobby too. So I dabble, but most, I do mostly virtual and not much, but yeah.
Mike Mann:
All right.
Mike Mann:
It’s not about you, I just wanna ask about what the whole deal is, so. Yeah. What does that mean, virtual? What is somebody doing? And where do you meet them in the first place?
Krista Gable:
Are you talking about with my other, not domain, but the, uh,
Mike Mann:
You said you do it virtual there’s something going on virtual. What does that mean though?
Krista Gable:
virtual virtual domination. Like I said, most of the stuff I do is psychological. So it’s, it’s, you know, I’m fully clothed. And it’s like a like you like teletherapy. You can do that with a dominatrix as well.
Mike Mann:
Can I do a PG version of it at the moment?
Mike Mann:
moment? Um, sure.
Mike Mann:
Okay, so what do we do here?
Krista Gable:
Well, let’s see. So, you know, I would ask you, well, first of all, before anyone that would see me for that type of stuff, they have to fill up like a two, three page form. They have to pay a deposit, you know.
Mike Mann:
How much do they have to pay to do this deal?
Krista Gable:
Well, an hour session is 2 .75.
Mike Mann:
It’s like a real, it’s like a real psychologist.
Krista Gable:
Well, you know, I found my taxes as a stress management specialist and then you know now with the domain
Mike Mann:
So. Okay, tell me, I’m gonna go on mute, so I wanna interrupt you. So.
Krista Gable:
I would, I would basically, you know, I might tell you sit up straight, you know, yeah, sit up straight. Um, I may, I may say things to you, um, you know, like, uh, I might tell you to, you know, put on something on your face or, but before we have to discuss, you know, soft limits and hard limits of things that, you know, you might want to look at feet or you might be into, you know, like I said, the PG is not, all I can say is it’s a true power exchange.
Mike Mann:
I know people like feet I it’s another thing I haven’t actually figured out why they like feet so much Why do people like feet?
Mike Mann:
Thank you.
Krista Gable:
It’s called partialism. It’s, you know, I guess Google, you know, that would be like a, how much time do you have? It’s,
Mike Mann:
I’m just curious is like feet seems to be the least romantic part of one’s body. So I don’t understand why people are obsessed by feet.
Krista Gable:
Some people, they do, it can be texture, it can be the toes, the polish, the scent.
Mike Mann:
Fairmoans. Some trippy stuff. Yeah, so…
Mike Mann:
Go ahead, I’ll go on mute because I don’t want to distract the, I want you to explain, I want you to do your best to explain to the audience what this thing’s about.
Krista Gable:
So we’re still talking about not my domains, but the domination business. Okay, that’s fine. Well, I- That’s more interesting. Okay, well, yeah. Well, I now found that I like domain -ing better, but if that’s what you wanna talk about, that’s fine.
Krista Gable:
I used to travel around everywhere. I’ve had the best clientele and made the most money in Washington, D .C., go figure. So, and yeah, like I said, I can’t, most of the stories are, it’s gonna be, I don’t think I would be comfortable even.
Krista Gable:
I’m gonna do a blog. I’ll probably come look at weird pleasures, but I would travel around and- Right on it.
Mike Mann:
Yeah, I don’t want you to talk about anything, you know, outlandish, but let me just ask, why don’t you talk about adult technology? There’s like a thousand new technologies. Tell us what you want to tell us about that.
Mike Mann:
And then we’ll talk about domains after we’re done with all that, I’ll do some domain appraisal training.
Krista Gable:
Okay. So sex and technology converging sex tech is a, you know, it’s set to be a multibillion dollar industry. It was some of the features. It was like the feature at CES earlier this year. And so it is the patent for teledildonics expired towards the end of 2018.
Krista Gable:
So the race was on and teledildonics is basically smart sex toys. So the, the sex toys are what they can do now. Everything being remote, including sex or remote sex. That’s the future of sex. There’s a lot of predictions of no.
Krista Gable:
Okay. Well,
Mike Mann:
It might be the present, but it’s not the future.
Krista Gable:
Um, well, I disagree. People actually have to have.
Mike Mann:
babies.
Krista Gable:
Well, yeah, well, there’s you can still have babies. But if you read about sex and technology and also genetic engineering there, yeah, it gets pretty interesting.
Mike Mann:
name.
Mike Mann:
I’m not gonna interrupt you, you explain it, I’m sorry.
Krista Gable:
You’re fine, yeah. So let me give you, I’ll give you an example. So have you seen the Bandersnatch? It was on Black Mirror. It was like where you interacted. You could control the storyline. So you could control which way the story went and you would get like a million different endings.
Krista Gable:
Well, after interactive comes what we call participatory. I think you actually own some of those domains. I have some that have participatory with adult words behind them because that is the future of having everything synced and the toys being synced with what the media you’re watching.
Krista Gable:
Also haptic technology, being able to feel, touch, feel, even smell what you’re doing in virtual reality. So if you can imagine the taken immersive to a whole new level with sex toys and sex in general.
Krista Gable:
So I’ve done a lot, it’s one of my big research areas. So a lot of it, I think I shared an article with you that Theo from Domain Gang, let me write a guest article on digisexuality. I actually have that domain in the page.
Mike Mann:
Listen.
Mike Mann:
Can you post a bunch of, when we’re done here, can you post a bunch of stuff on the bottom of the stream, like links to different stuff you’re talking about so people want to research it?
Krista Gable:
Yes, of course, and right now I can’t see Facebook. I’m just on this screen. Not right now.
Mike Mann:
say later you can go back to the wall and at your convenience and post a few links to those.
Krista Gable:
Facebook. Absolutely. Yeah.
Mike Mann:
Usually I do it, but like I’m having a hard time controlling all the, at the first couple of live streams I did, I was going back and forth to Google and pasting, but I, it, it messes up the stream. So it’s better if we just do it at the end.
Mike Mann:
We’ll both post different links and stuff.
Krista Gable:
On, on actual Facebook under the car. Yeah, exactly. Definitely. Well, to be honest, though, just so I can say with, you know, being my, that’s just part of my background, um, all the domains I’ve sold so far have been future tech, nanotechnology, 5g, things like that.
Krista Gable:
So I haven’t actually had any big sales on adult domains yet, but I have some very good, uh, high value, uh, adult domains. And, um, I, I use white label, uh, a lot of sites, I set up a white label site and my domains is monetizing the domain.
Krista Gable:
So I do that as well.
Mike Mann:
Cause what you get traffic and you get paid for the traffic.
Krista Gable:
You get paid on some of them are white label campsite, so you get paid anytime somebody buys tokens, or anytime someone buys any type of units or anything, you get a cut of that.
Mike Mann:
Well, you should post the best domains on the wall if you want to promote them and- Uh, I don’t-
Krista Gable:
I don’t want to go to Facebook.
Mike Mann:
of jail, I can know. Well, anything.
Mike Mann:
that doesn’t, you know, anything that doesn’t cross the line.
Krista Gable:
You have to post some, but yeah.
Mike Mann:
I mean, I don’t know if you can post a word document where somebody has to drill down or something.
Krista Gable:
Or I can post some of them and just spell it out as D -O -T -E -C -O -M.
Mike Mann:
That’s true, yeah, I do that a lot. Whatever you want to do is fine, but yeah, I mean, I just, I don’t want to interrupt the stream to go through all that, so you can just post anything you want later is my main point.
Krista Gable:
And my Facebook profile is public. So I’m an open book. If anyone wants to ask me a random question through private message or add me or follow me on Facebook, then that’s fine too. Yeah, absolutely.
Krista Gable:
So, but yeah. But like I said, right now my focus is domain. So I have very little time for even virtual domination. Thank God. I do it sometimes.
Mike Mann:
Um, I mean, actually you make it sound so harmless, you know,
Krista Gable:
It’s not really about pain, that’s the thing. It’s a power exchange, it’s safe, sane, and consensual. Those are the three key words.
Mike Mann:
Sounds very interesting, but unfortunately, I’m gonna have to take a pass on that.
Krista Gable:
Yeah, I wasn’t trying.
Mike Mann:
offer that. Oh, I know you are. I was just teasing you. But I am interested. Tell me more about your domain portfolio, what your best domain is, what your best sale is, how you’re going to make more money in the future on domains.
Mike Mann:
And then if you have some you want me to appraise, we can appraise some of yours just to get the appraising stuff going.
Krista Gable:
Well, you appraised, actually, this is kind of a funny story. I asked you, I was like, Mike, what do you think about digitalchain .com? And you’re like, I don’t know, you’ll have to ask accurateappraises .com, which I did, and it was worth the $88 that I paid, and I’ll probably do some more.
Krista Gable:
And you did appraise that at over six figures. That’s when I’m in no rush to sell. I do have the social media handles, a site. I have turned down quite a few mid to even, you know, over $50 ,000 offers.
Krista Gable:
I’m not, I have no interest to sell it right now. That’s awesome.
Mike Mann:
that’s really good yeah I mean accurate appraisals the advantage is there’s three different people appraising it three professionals and it comes up with an average so in case I’m biased or one of the other people are biased the other others average it out and bring it back to a realistic price so it’s really the best possible way of getting a domain appraisal accurate
Krista Gable:
Right. Yeah. And you appraised, you know, the other one I bought originally on an auction on GoDaddy. I bought it thinking it was going to be for the future of genetic engineering. It was Gen Ed G E N E D.
Krista Gable:
But now I’m thinking more remote learning general short for general education.
Mike Mann:
Yeah. That’s one. And then. That one’s awesome.
Mike Mann:
Actually, that’s very valuable. It’s like five letters and it has multiple potential meanings. Probably means other stuff that we don’t even know about. So when we do domain appraising, we do depth and breadth and disambiguation.
Mike Mann:
So disambiguating that particular name, like we just said, it’s related to education or medicine. It’s an extremely short name. It has very deep breadth for any one person that wants it because it’s so short and meaningful and brandable.
Mike Mann:
And it has breadth in that. There’s a bunch of companies that might need it. So therefore that’s a very valuable asset.
Krista Gable:
And ridesolo .com, I had to get that one in. I actually got that on a drop, and I’m not gonna lie. And that one, at first I thought drones, autonomous, things like that. Now I’m thinking, well, it’s a major hashtag on every platform for social distancing, cycling.
Krista Gable:
Ridesolo, it could be, I mean, it could be a lot of stuff. So those, now I do, I guess if you want, I’ll give you one if you wanna, it is an adult, but it’s one that I can say, it’s fetishclubs .com.
Krista Gable:
I’m not in any rush to sell that one either, but you wanna go with that.
Mike Mann:
some you want to appraise right when we’re done here? Well, it
Mike Mann:
fetishclubs .com
Krista Gable:
Thank you.
Mike Mann:
Okay, I’m gonna switch over to my other screen if you’re ready. Okay, then I’ll start doing a few domain appraisals. People can ask Krista any questions about anything they want, including domains. They can ask me questions about domains.
Mike Mann:
So we’ll mix in some conversation and some domain appraising. So I have to figure out how to share my screen again. And then I have to switch over to Facebook so I can see your comments because this app itself Mm, I guess the app is putting the Facebook comments on here.
Mike Mann:
Yeah. Okay, in any case. See you now.
Krista Gable:
I think they’re older. Oh, you put a Yasir, you put well, well -being .com.
Mike Mann:
Do you see, like, LES putting stuff?
Krista Gable:
I say somebody just wrote, it’s getting steamy. I don’t know if they’re talking about coffee or.
Mike Mann:
That’s way up there.
Mike Mann:
hahaha
Mike Mann:
That is my best buddy, Jason Exline, I believe, being smart.
Krista Gable:
Yeah, that’s why I’m used to it.
Mike Mann:
All right, so in any case, I have to share my screen, and then we’re gonna do domain appraising. So give me one sec here to figure out what I’m doing. Share screen. Your entire screen, Chrome tab, new tab.
Mike Mann:
Okay, can you guys see a Google page?
Krista Gable:
I, yep, I can.
Mike Mann:
Okay, cool. Yeah, you’re the only one I can hear, so. Okay, so everybody remember, we only do everything in quotes for Boolean. Google’s trying not to give me the best results. They’re trying to give me the most results, but I’m not interested in the most results.
Mike Mann:
I’m interested in the best. They wanna put the most so they can sell more advertising. I want the best so I can figure out what’s going on. So somebody could make a better search engine than Google by just giving the best results, which is what I’m trying to create here by using Boolean operators, quotes, pluses, and minuses.
Mike Mann:
So what’s the word again, hon?
Krista Gable:
Fetish clubs two words or
Mike Mann:
Well, probably better if it was singular. I mean, how many? But I don’t know. That.
Krista Gable:
The singular is already a site, an adult site.
Mike Mann:
Okay, so this shows 82 results. Again, this is Google being false there. They don’t want me to use this site for this purpose. They just want to use it for advertising. I’m actually trying to find the right number of results.
Mike Mann:
I know 82 is the wrong number. So I go to the bottom here and they make it as hard as possible. And then you click on this little thing. Repeat the search with omitted results included. So they’re admitting that they’ve omitted results.
Mike Mann:
Basically they’re screwing you. They’re not giving you the good results. Now they’re giving me every result in the world instead of focused results. So again, they’re just making life difficult here.
Mike Mann:
But the good news for Krista is that Fetish Clubs has tons of results. I would have never even known. There’s more than 10 of them in Fort Lauderdale.
Krista Gable:
Oh, I know the owner, it’s actually called Fetish Factory. They’re in your in that South Florida area.
Mike Mann:
I guess I’m going to be busy.
Krista Gable:
Yeah, well, you know a lot of a lot of parties like I said, a lot of people are getting into virtual
Mike Mann:
I know, I’m just kidding. Actually, I’m not really gonna do that, but it sounds kind of cool, but.
Krista Gable:
I could see you in a latex suit, maybe. No, you couldn’t.
Mike Mann:
Thank you. All right.
Mike Mann:
I’m kind of old -fashioned. But in any event, let’s rephrase your domain name. Fetish Clubs, it looks like a really good name, actually. A lot of times when I do the research, the names turn out much better than I think.
Mike Mann:
At first, it didn’t sound so great, but had a lot of hits. And again, Google keeps changing the answers, so you don’t really necessarily know what the right number is, but what you do is just drill down to the individual pages.
Mike Mann:
And again, we can see there’s lots of answers for Fetish Clubs. And if it’s in a capital case, like a proper noun like this, capital F, capital C, that’s better. That implies there’s corporations with that name, as opposed to just an idea.
Mike Mann:
So holy crap. Yeah, I would be
Krista Gable:
Be careful.
Mike Mann:
I don’t think I have, I have a porn filter on, so hopefully it shouldn’t show anything too weird. But yeah, so I’m not going to find out. That’s one thing I don’t like about appraising some crazy stuff comes up.
Mike Mann:
But regardless, in your case, we know what we’re getting into. It’s not so bad. I think it looks like a really good name. I’m not sure how to appraise it. Also I give a huge discount on anything adult because I don’t want it in my collection.
Krista Gable:
Right.
Mike Mann:
And if you sell your company, they discount out all the adult stuff and they penalize you for it. So it’s, but the flip side is you can potentially sell it at a profit. So I’d appraise what it should be conceptually and discount it 50% because it’s an adult name.
Mike Mann:
So in any case, you know, I have to guess here, there’s not a lot of information to go on. When I do my normal appraisals, I have an internal system with a ton of data. Here I’m just using one data point, Google, and it’s not even that clear of data and I can’t look at the images.
Mike Mann:
But having said that, I really think the name’s worth 10 ,000 bucks conceptually, and I would sell it for 5 ,000 mostly because it’s an adult, and I might even sell it for a little less just because it’s an adult.
Mike Mann:
So, you know, 5 to 10 ,000 is a fair price. I’d get it out of my collection and take what I could get for it conceptually. So that’s a good name and a good appraisal.
Krista Gable:
OK.
Mike Mann:
Let’s see if anybody else put something on here genetic engineer comm I see let’s look try to look in order here We did well -being already Pleasure land calm very good. Okay, we’re gonna do pleasure land calm.
Mike Mann:
It’s sort of the same theme as fetish clubs Always use quotes This is cool because it could be two words or one word. So I’m gonna look at it both directions Again, this has a huge number of hits We already see that Google’s indexed one multi -million dollar business right there.
Mike Mann:
So right off the bat We know one person has a lot of depth for this They’re spelling it a different way. You can also look at this thing right here, Minnesota truck headquarters dealers RVs So right so that looks like the most popular as far as the breadth We know this is the most popular dude.
Mike Mann:
And what I usually do is I discount that out because I already know about him I’m trying to find out who else is there now? So I’m minusing out RV using Boolean operators. So I don’t have to see the RV anymore So now what else is blood pleasure land about?
Mike Mann:
We’re gonna go to images or worth thousand words So here’s pleasure land so it looks like a cool park Another multi -million dollar business here. So again the depth and the breadth we’re talking about here First of all, what does it mean?
Mike Mann:
It means a variety of things Looks like it’s a book and some pornography and a pleasure land and a truck stop So again, let’s talk about the breadth is there’s a bunch of companies that need it The depth is they’re gonna have to pay you a lot of money because it’s a really cool name and they need it really badly So what we have here is we’ve disambiguated it.
Mike Mann:
We know the depth we know the breadth We could spend more time on it if we wanted to but we always go quickly So it’s really very valuable name is the correct answer. It’s a great great name It’ll go up in value every year forever in our lifetimes .com will never go away You can see here.
Mike Mann:
It’s a Musical venue a band an album whatever so we see there’s lots and lots of uses It has a Wikipedia thing explaining some things So the bottom line is it’s great I would list it at a very high price and force the people to negotiate so I would list it at like 60 ,000 bucks and Then negotiate your way through it until you can get the most if they don’t buy it They can go away because you already know there’s a whole bunch of buyers behind them And you know the value of the name is going to go up year after year Pleasure land calm 60 ,000 bucks marks in the money.
Mike Mann:
I don’t do dot biz appraisals genetic engineer calm another excellent excellent domain genetic engineer Krista you can interrupt me at any time if you want
Krista Gable:
I had my own genetic engineer and I also see he put 5G .technology, which I think that’s great because I’m a big fan of 5G domains.
Mike Mann:
We see genetic engineer. It’s a position in society. There’s probably thousands and thousands of them. They probably get paid a lot of money. There’s a lot of recruiters that recruit them. Having said that, you have to dilute your own names by looking at the alternatives.
Mike Mann:
Genetic engineers, plural, genetic engineering, gen engineering maybe. But irrespective of that, this is a fabulous name. We’re going to see what’s going down at Google. 392 ,000, that’s huge. But look, they’re putting engineering .com here.
Mike Mann:
That’s complicating your results. So you have to get rid of that to get accurate results. You’re not looking up engineering, you’re looking up engineer. So now you’re back at 110 ,000. Absolutely fabulous name.
Mike Mann:
You can see the capital case, TV episode. So again, it’s just, it’s meaningful. It’s a category. There’s a lot of people getting paid for it. It’s a growing field. It’s not a shrinking field. Genetic engineering will continually grow.
Mike Mann:
Whatever value this domain has today will continue to grow. It’s an extremely valuable domain. I have to guess what that value is though. So I think genetic engineer is a good 40 ,000 bucks. And I wouldn’t take less than 25 ,000 if somebody was negotiating with me.
Mike Mann:
There you have it, genetic engineer in the money. Somebody can type these appraisals in Facebook for me so I don’t have to multitask. We have the last two, genetic engineer at 50. The last one before that, pleasure land at 60.
Mike Mann:
So he’ll type that in. What’s the next one, Krista?
Krista Gable:
Um, well, no, I, I just, I had my eye on 5g dot technology, but I don’t, I think you said you weren’t doing anything unless it was dot com.
Mike Mann:
but just .com.
Krista Gable:
Yeah, okay.
Mike Mann:
that technology is worth zero. That’s the appraisal. What else is on there or what else do you have?
Krista Gable:
Uh, me personally?
Mike Mann:
Or anybody on the wall
Krista Gable:
Let’s see, the last one I see is I see fence LLC. and frontlobby .com
Mike Mann:
That’s a good one. Fence LLC, 2000 bucks. What’s the other one? Lobby?
Mike Mann:
front -front -lobby .com.
Mike Mann:
That’s very strong. Even mine, people are using these for brands. They’re not using it to promote the front lobby of their business. They’re going to build a mega corporation called front lobby that has some abstract meaning.
Mike Mann:
Or they’re a real estate company that sells $10 million front lobbies that we can see now, if you guys can see my screen. So again, another word with multiple meanings, another great domain, kind I like to appraise.
Mike Mann:
I’d prefer to own all these in my own collection. The good news is you can buy these on auctions for much less than they’re really worth. You just have to do this appraisal that I’m doing first so you know what they’re worth.
Mike Mann:
You know what the price is on the auction so you can see it. That doesn’t help you unless you know what the domain is actually worth. So you’re trying to create a huge margin. The domain is worth $50 ,000, but you can buy it for $200 ,000.
Mike Mann:
You’re in the money. You buy it on the auction and beat everybody. My job. So front lobby is not very specific. There’s no corporations that use that name. So it’s more of a great name. It’s abstract.
Mike Mann:
Somebody could start a corporation with that name, but nobody has yet. So I would say it’s only relevant to a construction company. So the breadth and the depth. I would say the breadth is a little bit to construction companies.
Mike Mann:
The depth is a medium amount to one singular construction company. They don’t really need it because they’re not in the front lobby business. They’re in the construction business. Nobody’s in the front lobby business.
Mike Mann:
Maybe a receptionist. That would be a good brand for a new online receptionist company, for example. So we should take that into account. So having said all that, it’s worth $20 ,000. I would take $10 ,000 if somebody offered it to me.
Mike Mann:
We’ll do one or two more. And if anybody has any questions, is there any more dot coms on there, Krista?
Krista Gable:
I see someone posted HollywoodTimes .com. Sounds good.
Mike Mann:
Hey, this is the last domain appraisal, and then if anybody has any questions for Krista about anything that they want. So here we have, first of all, there’s a small risk of trademark infringement, but I wouldn’t manage my business on that.
Mike Mann:
This is a generic name with a lot of value. Somebody wants to sue you, they have to pay a lawyer. They’re better off just paying you than paying the lawyer, and they have no right to sue you anyway because they’re stupid for not owning their own domain name if they don’t own it.
Mike Mann:
So it looks like a lot of people started companies called Hollywood Times that are all competing with each other. So that’s great, great, great. So we know what it means. It’s like a cool blog or newspaper about Hollywood, about the showbiz industry.
Mike Mann:
Fabulous name, except for a lot of people have The Hollywood Times. So you have to discount that. Most of them say The Hollywood Times, and they might all be the same place. I don’t really have time to figure it out, but we know there’s multiple businesses with very intense meaning called Hollywood Times or The Hollywood Times.
Mike Mann:
We’re going through the depth and the breadth. So the breadth is there’s a bunch of companies. The depth is that any one company needs this name very badly. Hollywood has a ton of money, huge amount of money.
Mike Mann:
They throw it away like maniacs. I wouldn’t let them get off cheap. So I would list it at $75 ,000 and probably take $40 ,000 or $50 ,000. I don’t think I would sell it for less than $40 ,000. $40 ,000 is a very high number, but keeping in mind the value of this will never go down from my perspective.
Mike Mann:
There’s a whole bunch of companies that are making a mistake not buying it for $40 ,000 because next year it’s going to be worth more and more and more. And keeping in mind, one of these companies might become the next TMZ.
Mike Mann:
And if they do, the name becomes worth a million dollars and they made an enormous mistake. So the bottom line is I listed at $75 ,000, sell it for $40 ,000. The buyer should buy it and they’re getting a good deal.
Mike Mann:
The seller gets a good deal. That’s the way I roll. Win -win for everybody. Create revenue and commerce. OK, does anybody have any questions for me or Krista before we sign out here? Mark, I’ll do yours real quick.
Mike Mann:
I have country code. Krista, you can answer the landing pages because you know more about it.
Krista Gable:
OK.
Mike Mann:
Is stroke recovery in country code? I’ll do real quick. And you can answer that question while I’m doing it.
Krista Gable:
OK, so I personally believe, yes. I mean, I do customize landing pages, not for all of my domain portfolio, but for quite a few. An example would be aiavn .com. I’ve made that from scratch. So I think having an email address, Google Analytics is good, but I use LandingEye, and I do all my own graphics and SEO.
Krista Gable:
So me personally, your imagination is great, but I have a very creative spirit, so sometimes people like my imagination. And I would always say go with at least a lander to get their information and maybe have something about it.
Krista Gable:
That’s my personal opinion.
Mike Mann:
Okay, thank you very much for that. So Mark, stroke recovery is a fabulous name. First of all, everything in the medical field. I mean, just think how much one person pays for their stroke recovery, probably 50 ,000 bucks.
Mike Mann:
That’s just for one conversion. And then keep in mind how much money one doctor makes from this. And then there’s thousands and thousands of doctors around the world. The internet is growing. The population of the world is growing.
Mike Mann:
The medical field is growing. And rehabilitation industry is growing. This is spelled perfectly. Everybody knows what it means. We look at the images here. Each one gives us something to roll on. So again, disambiguating it is very simple.
Mike Mann:
We know what it means. We need to look at the breadth and the depth. The breadth is every smart doctor and investor in the world would be smart to buy this domain name because it’s gonna keep going up in value and Mark will probably sell it for less than it’s worth if you negotiate with him.
Mike Mann:
So somebody should buy this domain from Mark because it’s so valuable. He’ll sell it for less than it’s worth. It’s gonna keep going up in value. They can use it for their business and it’s probably worth $100 ,000 and you know, but that leaves a lot of margin for negotiation.
Mike Mann:
I mean, you could make a case that’s worth 20 ,000. You can make a case that’s worth 100 ,000. I’m making the case of 100 ,000. I’m always the person that takes the best names and gives the highest appraisal because those names never go down in value.
Mike Mann:
They keep improving. And if you look at my sales, you can see, I know how to sell them. And I have to teach Mark and Brian here. They’re excellent domain salesmen, but I still have to teach them anyway.
Mike Mann:
Mark, don’t get me started on your guts, GTLDs. I’m gonna have Mark and Brian as guests who are both some of the world’s best domain brokers who are on my wall here. And they can tell me all about domain brokerage, their businesses and what I got wrong.
Mike Mann:
Brian knows I’m right, but Mark sells these GTLDs that, you know, they got millions of them for free. So it’s easy to sell the best ones for cheap. It’s not that exciting, but Mark is an awesome dude who just got married and he’s way cool.
Mike Mann:
Brian is extremely cool. And those guys are gonna both be my guests. I’m gonna start doing two days a week because I have so many good guests. So I just have to get it organized and start inviting people.
Mike Mann:
But anyway, I have one more domain that I said I would do. Which one was it? Country code. Oh, oh, the other one was Brian’s. Okay, now I’m just, sorry about that Mark. Brian gets the big money. Okay, country codes probably work the same anyway.
Mike Mann:
Country code. Oh, that’s like, that’s their domains. Country code, domain names, CCTLD. It means other things too. First of all, there’s a site there. So that’s very important. It’s a really boring site.
Mike Mann:
So the name country code’s easy to spell. As far as disambiguating it, it means a few things to a few people. Most people probably have no idea what it means. But it’s easy to say. It’s also alliteration.
Mike Mann:
First words to C, the second words to C, country code. Doesn’t rhyme, but it is alliteration, which you can see is very valuable in branding. It’s used on some of the best domains in the world. And it relates to the business he’s in as selling country code domain names, along with these new domain names that don’t belong to a country.
Mike Mann:
But it’s just kind of a boring name and you don’t see a lot of people trading their actual brand with that word. Like we saw Pleasureland had a ton of brand, brand, brand. This one, there’s no brands.
Mike Mann:
No brands, no brands. So it’s cool, but it’s not very cool. I’d list it for 10 grand and take what you can get as the answer. So you guys are awesome. I really appreciate it. This has been a great, great session with Krista and prior to that with Alex.
Mike Mann:
So appreciative of everybody. You guys can ask all the questions you want to me, Krista and Alex after this is over on the Facebook wall, type in whatever you want and we’ll answer your questions there.
Mike Mann:
And join me next Tuesday. I’m probably going to set up another live stream for Friday evenings to try to mix it up because I have such a big backlog of guests at this point. I want to fit everybody in.
Mike Mann:
And I was thinking the Wednesdays would be more businessy, and the Fridays we’d play more music and do more fun stuff, maybe argue about politics and things like that, have some drinks, whatever. So Krista, you’re awesome.
Mike Mann:
Thank you so much for everything. Thank you.
Krista Gable:
enjoyed it and I will post those links to the ones that I feel are appropriate.
Mike Mann:
Cool, okay guys, thanks again and we’ll see you next time. Have a great rest of your week.
