Video Transcription
Mike Mann:
Okay guys, here we are again. We’re going live with my friend and associate, Jessica Cesare. Hopefully I’m pronouncing it properly. She’s gonna correct me. And Jessica, which is also my daughter’s name is going on right now.
Mike Mann:
Hi Mike. How are you today?
Jessica Cecere:
I’m good so far so good. It’s chilly out today.
Mike Mann:
I know it’s funny because I’ve been complaining also, but I think we’re both in Boca where it’s still 40 degrees warmer than the rest of the country.
Jessica Cecere:
Right, absolutely. No complaints here.
Mike Mann:
Good day to work inside though.
Jessica Cecere:
Yeah, it is a good day to work inside.
Mike Mann:
Really appreciate you joining me.
Jessica Cecere:
Sure, love it.
Mike Mann:
Looks like you have a very busy office and I have a very like plain office.
Jessica Cecere:
Usually I hide it with the background, but it’s all good.
Mike Mann:
I hide it. There’s actually a huge junk pile just off to the side of the camera, but…
Jessica Cecere:
Can’t see it.
Mike Mann:
Exactly.
Jessica Cecere:
Awesome.
Mike Mann:
I’ve been practicing this live stream for a while, so I have my little scheme worked out to hide the garbage.
Jessica Cecere:
That’s a good idea.
Mike Mann:
So anyway, thanks again for joining me, and you look wonderful and appreciate everything.
Jessica Cecere:
I’m so happy to be here. Nice to see you too.
Mike Mann:
Yes, after COVID’s over, we have to meet at a bagel place or something.
Jessica Cecere:
That would be great.
Mike Mann:
So what I like to do with all my guests is just start from the beginning, like where you’re from, what your family did, and then sort of your business and charity background, and then bring us to today and the future.
Mike Mann:
And I’ll let you and you know, I’ll ask questions later.
Jessica Cecere:
All right, cool. All right, so I’m a native Floridian, Mike. I have lived here all my life other than I went to college in Tallahassee and that’s definitely not South Florida. But I’m originally from Broward County, Fort Lauderdale, Florida, grew up there on the water back when it was not very crowded and it was awesome.
Jessica Cecere:
Great place to grow up. My father was a developer there, so built lots of things around the Fort Lauderdale area while I was growing up. He started in the 50s, I was born in the 60s. So that was awesome.
Jessica Cecere:
It was a great time to be from that area, it really was. I mean, it’s not a bad place now. I still own a business there with my family. It’s not part of my day -to -day routine. As you know, I’m in the nonprofit sector, but we still own that business there in Fort Lauderdale to warehouse and storage company, Florinado Warehouse and Storage.
Jessica Cecere:
So for anybody listening, it’s a great place to go and store your stuff. So I stayed, I was in Fort Lauderdale and graduated from Fort Lauderdale High School and went off to college at FSU. And when I returned, I went to work in the nonprofit sector.
Jessica Cecere:
And I have been working in the nonprofit sector for 30 plus years. And I have been in sort of the C -suite executive role for 27 of those years. So I was really a young executive director at 26 years old.
Jessica Cecere:
I had no idea what I was doing, but I knew I needed to grow up pretty quickly if I was gonna be in that chair. And it was different. It was definitely different back then, Mike. It was definitely a male dominated industry, which now it’s kind of the reverse of that.
Jessica Cecere:
You know, it’s very female dominated industry and the nonprofit sector at this point, not to say that there aren’t men, but it’s definitely female dominated for sure.
Mike Mann:
Were you originally discriminated against?
Jessica Cecere:
I don’t know that I was discriminated against, but it was just a different world, you know, in the communities for sure. And I worked in the credit counseling space, housing space, housing counseling HUD organization, that kind of thing.
Jessica Cecere:
So when I worked in the financial industry, which were our biggest supporters at that time, that was very male dominated. And it was just different, can I say.
Mike Mann:
Can I go back to the beginning and ask you a couple of questions and then we’ll catch back up. I just wanted to mention that my grandfather had his boat at pier 66 when I was growing up. So I was in Fort Lauderdale since I was born basically in this region also.
Jessica Cecere:
That’s awesome. That’s awesome. Yeah, I came from a family of voters. My dad was actually, he built boats too. He built homes, he built businesses, he built boats. That was a passion of his for sure.
Mike Mann:
So my grandfather was in the Navy and was super into boats and he was also a builder in Florida and a builder other places and a lawyer also. So we had a little bit of comment in that respect.
Jessica Cecere:
We sure do.
Mike Mann:
And with and your family’s business I typed in in the chat, but I might have spelled it wrong. Florinado
Jessica Cecere:
Yeah, Flora Noda, F -L -O -R -A -N -A -D -A. I’ve never spelled it out loud, so I’m thinking that might be right.
Mike Mann:
OK. Well, in any event, you can post anything you want on my wall that if you want anybody to see anything. I’m trying to post a few things while we chat, but I don’t want to interrupt you too much.
Jessica Cecere:
Yeah, not at all. Ask me anything you want to.
Mike Mann:
Um, again, you’re, well, you’re definitely a total Florida girl. You’re born in Florida. You went to school in Florida, even though maybe Tallahassee, it’s still Florida. And you went back in Florida and you’re doing charity work in Florida.
Mike Mann:
I’m doing charity work in Florida as well. So super appreciate that. Um,
Jessica Cecere:
It’s a great place to be, especially today, because it’s not snowing.
Mike Mann:
Yeah, a lot of people are moving down here. I’m getting these random messages from my friends from DC and New York, like, oh, I’m in Boca, some like Airbnb or whatever. Don’t know what to do with their lives.
Mike Mann:
They’re like semi -retired, you know?
Jessica Cecere:
You’re right, because a lot of people, I think we’re gonna see more and more people. Right now, New York is still shut down, so people are here.
Mike Mann:
I want to ask you about charity stuff, but before that, you also do business stuff also, or you just do charity stuff.
Jessica Cecere:
Well, no, I mean, I just own that business with my family. I don’t run it. I don’t work there. I certainly wouldn’t have time if I did.
Mike Mann:
shareholder there but your work is all the charity work which is called non -profits work at non -profits first is your full -time job Yes, it is and your title is um president I think right?
Jessica Cecere:
like with chief executive officer.
Mike Mann:
CEO, but historically people always called themselves executive director. So you change that around.
Jessica Cecere:
Yeah, we definitely changed that around. I think that position has always been the chief executive officer at nonprofits first, but you’ll see more and more nonprofits going the route of chief executive officer because it’s charity work, it’s nonprofit work, but you need to run it like a business.
Mike Mann:
I agree and I think it’s a good title, but just for the audience’s edification you’re a 501c3 charity that helps other charities.
Jessica Cecere:
That is exactly correct. We are 501c3.
Mike Mann:
And my previous organization, GratsRoot .org, was a 501C3 that helped other 501C3s also.
Jessica Cecere:
Yes, I love what I, you know, when you and I first met, I checked that out and I think that’s awesome. They’re, you know, they’re, these organizations are around the country. They’re called different things, but I call them management, nonprofit management support organizations or NMSOs where we, our goal, I mean, our mission at nonprofits first is empowering nonprofit excellence.
Jessica Cecere:
And that’s what we want to see. We want to see nonprofits be the very best that they can be. And it depends, you know, on what stage they’re at, Mike, if they’re a brand new grassroots organization, you know, they look very different than the Girl Scouts say, but they’re all doing amazing work.
Jessica Cecere:
And it’s the most fun job because of that. I mean, I ran another nonprofit and I was there in 25 years, you know, helping people with financial literacy and debt challenges. And of course I worked there during the housing fallout and that, you know, in the United States.
Jessica Cecere:
And at that point we were, we were a 24 seven operation in all 50 states. So it was, it was a lot. It was a lot. So this is fun for me. Nonprofits first is fun for me to be able to work with all these different nonprofits and see the great work they do.
Jessica Cecere:
And then we have so many that work with us and they’re not all just health and human services. They’re animal rescues, they’re environmental organizations, they’re arts and culture organizations. So that’s, you know, our community would not look the way it does if we did not have all of these organizations doing amazing work and adding to the value of our lives.
Mike Mann:
How many do you have members of it or they’re just people?
Jessica Cecere:
We do, we are a membership organization. We are an accrediting organization. We accredit the nonprofit industry for those that want to seek accreditation. So in any given month, we may work with somewhere around 200 or 250 different organizations.
Jessica Cecere:
We have about 230 paying members and organizations that are members of nonprofits. First, enjoy lots of benefits like free professional development and resources and those kinds of things. And it’s, I think it’s relatively inexpensive.
Jessica Cecere:
It’s based on line 90, 12, line 12 of the 990. So if you’re a small organization, you know, let’s say under $250 ,000, you’re only gonna pay $150 a year and the education that you receive is far outweighs what that costs.
Jessica Cecere:
So it’s very affordable and that’s our, that’s the point. We want to make it affordable and then it just kind of helps us defray our costs.
Mike Mann:
Mm -hmm. That’s awesome. But you’re saying like there’s 250 sign up each month and 230 of them are paying members?
Jessica Cecere:
Yeah, so we, you know, in other words, we’ve got a lot of nonprofits that just go to our website and want to take a class or a course. We usually have about anywhere from three to 10 a week. And so if they don’t wanna be a paying member, they just wanna check us out and see what the classes are like.
Jessica Cecere:
They’re very inexpensive, somewhere in the $20 range and it depends. You know, if you’re gonna get a certification and it’s an all day class, it’s gonna be more expensive than that. So it’s always worth being a member because there’s a discount for anything that’s cost money.
Jessica Cecere:
And then we do, like I said, about five free classes a week for all of our nonprofit members. So.
Mike Mann:
Right. So take somebody like me who wants to donate to a charity in South Florida, just as a case study. Sure. And keep in mind there’s a million people or however many in the United States that give the charity or want to give the charity.
Mike Mann:
And there’s all this negative energy due to frauds in the charity world and just people putting bad information into the system. So it prevents people from either donating anything or donating enough.
Mike Mann:
And more importantly, where to donate, where’s the most targeted spaces that it won’t be wasted, ripped off, whatever, or their charity dollars. So give us some enlightenment into that situation.
Jessica Cecere:
So, I mean, I always tell people if you’re donating in Palm Beach County and you want to know about nonprofits, please go to our website at nonprofitsfirst .org, check out our members, and of course our accredited organizations are those people that have demonstrated excellence in 336 different standards.
Jessica Cecere:
So those are great places to look, but if you’re just out there and you’re wondering, is this a legitimate organization? You know, you guide stars a good place to go to see if they’re filing 990s and things like that, but you’re not gonna be able to tell how they operate their organization.
Jessica Cecere:
So you want a call, you want to, you know, I always tell folks, so you want to make a donation to a charity. What’s your passion? What do you like? You know, I like animal organizations, I like health and human services, I like to see the work that people are doing so that, you know, solicited phone calls and things like that, or I say no, you know, pretty much for that.
Jessica Cecere:
You want to make sure they’re registered with their state here, it’s with the Department of Agriculture through the Department of Agriculture, and it’s called the Solicitations for Contributions application, so you want that number, you want to see that number on websites, you want to see that number on, you know, thank you letters or acknowledgments or receipts.
Jessica Cecere:
You know, there’s a lot of different ways, but I say when somebody just calls you on the phone and says, hey, will you donate to this? My answer is no, and I of course ask them immediately, I’m a bad person to call, right?
Jessica Cecere:
I mean, me too. Yeah, what’s your name? It’s actually, you know, it’s like,
Mike Mann:
It’s like when you’re at the grocery checkouts, like do you want to donate a dollar? It might be a great cause, but you know, I just donated $100 ,000. So I’m like, I need to donate a dollar or something.
Mike Mann:
But I don’t feel like explaining that to the lady at the checkouts.
Jessica Cecere:
I totally get that and I think you know I encourage people to be philanthropic to the extent you can be so if that’s a dollar That’s great if it’s a hundred thousand that’s even better Do a little research
Mike Mann:
Well, what you mentioned, like some categories, you know, whatever, it’s children, animals, arts, but let’s just say I’m trying to help children in South Florida, which is literally I am trying to do.
Mike Mann:
How can I tell among the 100 children’s nonprofits which ones are going to be the best use of my dollars?
Jessica Cecere:
I would, like I said, I would talk to them. I would, if I’m gonna put a fairly sizeable gift towards an organization, I wanna, maybe I wanna talk to their executive director, maybe I wanna talk to one of their board members.
Jessica Cecere:
But first and foremost, you want to be able to go to their website or you also wanna be able to look at the state of Florida or the IRS and see how long have they been in existence? How many people do they serve?
Jessica Cecere:
What does their 990 look like? That’s a very telling story in a nonprofit. But I think it’s also very financial and it’s what we’re required to do. It’s our tax return. I mean, it’s our tax return. So it’s gonna be made available to people if they ask for it as well.
Jessica Cecere:
I mean, some people post it on their website, but that it’s to be made available to you. But on top of that, that doesn’t really tell the story of the organization, right? I mean, we teach classes at nonprofits first on how to use your 990 and tell a story, but it’s still not the story of, maybe who you’ve served or what they, what’s the diversity look like or how many meals.
Jessica Cecere:
I mean, a lot of that stuff is in the 990, but it’s a little bit harder to tell. So I would reach out to an organization. And I think as much as I like to support grassroots organizations, I think they need to have been around at least a little while.
Jessica Cecere:
But I’m also a big believer in, helping to support somebody getting started. And I have conversations like that every single day, Mike, with somebody who calls nonprofits first and says, hey, I had this great idea.
Jessica Cecere:
I wanna start a nonprofit. And we work with another organization called Side Project and they’re a nonprofit that helps people kind of work through the checklist on that. But I do try to find out what they’re trying to do because nine times out of 10, there’s already somebody doing it.
Mike Mann:
Yeah, I hear you. Well, in my case, I’m giving away a decent amount. You are. I’m not a huge amount, but I have somebody who helps me who’s really good at it and I’m still not totally comfortable. Most people are giving away a small amount and they’re having trouble giving away a small amount.
Mike Mann:
So even though it would be nice if they did the due diligence that you recommended, they’re not probably gonna do it. So let’s say in your case, even though you have projects and programs, you’re helping charities, so you’re not really a mutual fund, but in a sense, if they gave money to you, you’re helping a bunch of charities at the same time.
Jessica Cecere:
Absolutely, we are. We’re helping. I always say if you if you’re not sure where you want to give we’re a good place to give and we’re a great place for people to give their time too and they’re you know whether they want to volunteer or the resources.
Jessica Cecere:
If you’re not sure what you want to do we could probably help you find a good organization to donate to. We also have a website called nonprofitsfirstcares .org and that’s n -o -n -p -r -o -f -i -t -s -c -a -r -e -s dot org.
Jessica Cecere:
Nonprofits First Cares where we have many nonprofits that are listing what they need on that site. So we reach out to them and say this is a good place and then we promote that out in the community. So they might need masks.
Jessica Cecere:
They might need you know PPE stuff.
Mike Mann:
to the food banks in Palm Beach, Mount E N in Delaware this year as a result of COVID.
Jessica Cecere:
Yep, and that’s, and there’s a couple of them on our website. Most of them are definitely local here because that’s a local nonprofit’s first cares, but we encourage them to list anything they need, whether it’s people, resources, money, stuff.
Jessica Cecere:
So we’re always a good place. If you don’t know what to do, give us a call. We’ll help you find the right charity or we’ll encourage you to support our charity.
Mike Mann:
Absolutely. I saw this thing online that Jeff Bezos’s ex -wife donated like two billion dollars to food banks.
Jessica Cecere:
Yep.
Mike Mann:
So all of a sudden my paltry donation to the food bank didn’t seem so great anymore.
Jessica Cecere:
I don’t think I have to tell you Mike every every dollar counts to a nonprofit You know, I mean the big the big ones are nice And actually she gave ten million dollars to our local United Way here in public
Mike Mann:
That’s amazing.
Jessica Cecere:
We got lucky, that’s awesome. And so we hope, you know, we will obviously see some of that money go to our local nonprofit organizations.
Mike Mann:
Well, it’s an interesting thing. Are there other, so United Way is another sort of almost like a mutual fund for charities, but that’s one that gave us all a bad reputation, a huge one, you know, like 20 years ago.
Mike Mann:
I don’t remember.
Jessica Cecere:
I remember it well.
Mike Mann:
I know you do, but, and everybody else does, but they use that as an excuse not to help charities, what they read in the news 20 years ago from United Way.
Jessica Cecere:
Yeah, I mean, 20 years ago is a really long time. Everybody, I’m a second chance person, and I actually work with a nonprofit called Second Chance Rescue. I love that name.
Mike Mann:
We donated to them also.
Jessica Cecere:
And I just think everybody deserves a second chance. And that was 20 years ago. Absolutely.
Mike Mann:
I agree with you. That’s kind of the point is there are very really just need to get there’s a lot of money out there and a lot of people that would like to help but there’s just bad stigma bad training bad education.
Mike Mann:
So I mean, I think we need to get over that. Are there other organizations like yours and like United Way in South Florida that are like meta organizations also.
Jessica Cecere:
Yeah, I mean, you’ve got foundations, you’ve got, you know, there’s, there’s several foundations here. I don’t know of another one like us in the South Florida area. We are that organization here, but there is one up in Orlando and they have different names.
Jessica Cecere:
This one, one in Orlando was associated with Rollins College at Winter Park, but they do very similar work. I think they entered
Mike Mann:
Just me and you in the beginning. It’s not the same group. Somebody up north, I can’t remember.
Jessica Cecere:
We, you know, and there’s one in Jacksonville too, and that we all work together, especially now, to try to identify, you know, kind of what’s happening in their community. So what’s happening with the nonprofits in Jacksonville, what’s happening in Orlando, what’s happening in Tallahassee, there’s one in Tallahassee as well that’s associated with the Tallahassee State College, used to be called TCC.
Mike Mann:
My sister actually went to Rawlins College. It’s a good school. Way back.
Jessica Cecere:
town too. That’s a beautiful town. Winter Park is pretty.
Mike Mann:
I’ve been through there like once. So what’s going on in the future that’s going to interest our audience other than a dog walking and feeding?
Jessica Cecere:
Sorry about that, you didn’t hear my dogs barking. It’s the way of the world, right? We apologize for it, but everybody.
Mike Mann:
I have to apologize. So I wish I had my dogs.
Jessica Cecere:
So what’s happening in the future, you said, as far as the nonprofit sector? So this has been a very interesting year. So I’ll use Palm Beach County as an example, because this is an area where we have great wealth and great poverty.
Jessica Cecere:
And there were nonprofits here that had the event season in Palm Beach County as like no other. I’m sure there’s plenty that I’m not aware of, but this is a big event season. So nonprofits have not had these big events.
Jessica Cecere:
And it’s been detrimental to their financial health as organizations. So I suspect and I predict that we will see in the future more partnerships between nonprofits, perhaps mergers and acquisitions with some nonprofits.
Jessica Cecere:
And I’m not against that because I came from an organization. When I worked in the financial literacy space, we did about 50 mergers and acquisitions during my time there. So I’m hip to that and there are advantages to that.
Jessica Cecere:
And I’m not saying everybody should consider it. I just think it’s something you should think about. When, you know, if you’ve got negative net assets in an organization and you’re really struggling, you might need to look at those kind of options.
Jessica Cecere:
And I think we’ll see some of that down the road across the country.
Mike Mann:
They just fold together since there’s no shareholders, there’s no exchange of cash. They just fold their bank accounts together and their missions together.
Jessica Cecere:
Yep, one usually dissolves in the other, it is a merger or an acquisition for sure, but in the nonprofit space, it isn’t. It’s usually about ego with boards, to be honest with you.
Mike Mann:
of course, always, always is about somebody’s ego, even in the nonprofit world, not always, but in a board of directors, there’s at least one ego mixed in. Oh yeah.
Jessica Cecere:
Yeah, there is. So that really is the only thing I have ever seen that’s real challenging. And they’re always worried about their employees, but it’s, I call this collaboration for our cause and I’m actually putting a grant together to talk about and put some focus groups together with like organizations.
Jessica Cecere:
So they would be food organizations or hunger organizations and they would be mental health organizations and some children’s organizations that have similar services, right? To kind of discuss what does the partnership look like?
Jessica Cecere:
I think we need to start thinking about what I call collaboration for a cause, which means we’re all in this together, we’re serving these constituents, dogs, arts, whatever. How do we do that more efficiently and with better oversight for our donor dollars because there’s probably gonna be less of them for a little while.
Mike Mann:
Well, I mean, I’d like to help you with whatever you have going on. I have Sean Randolph who helps me on charity work on a day -to -day basis, plus all my business team, employees, associates are all engaged in our charity work, so we can all help you and help each other.
Mike Mann:
We’re trying to build our model of what we’re doing at MakeChange .com, MakeChange Trust. We’re using South Florida as a model, so we’re trying to do great work, document what we’re doing here, and export our model to other communities accordingly.
Jessica Cecere:
So I love that model, Mike, and I’ve been to your website, and I think you are an amazing philanthropist. So I appreciate what you’re doing in the nonprofit space. I really do.
Mike Mann:
Thank you.
Jessica Cecere:
And if we can work together more than just having cool conversation like we are today.
Mike Mann:
I would love that. Yeah, well, you and I can talk more, but Sean is actually the brains behind it. He’s one that makes sure I know he’s actually a real charity expert.
Jessica Cecere:
Okay, well he’s the guy I need to talk to Sean for sure because I would love to just even chat initially and see what’s up.
Mike Mann:
Oh, definitely. And then, you know, again, my whole team’s into it. Sean’s the real expert at it, and we’re trying to build up internet stuff, meet people, create dollars, et cetera, and all engage in this thing.
Mike Mann:
And Sean’s documenting this model. So we’re very excited. And we appreciate your help. Thank you so much for coming on. Anything else you want to say before I go to my domain stuff?
Jessica Cecere:
No, just absolutely, you know, folks reach out to our name is easy non -profits first go to non -profits first org if you’re interested in, you know, helping us or want to learn more about us I would love to I would love to talk to you.
Jessica Cecere:
And I’ll have to do my emails right on the website so reach out to me or just reach out to us.
Mike Mann:
Absolutely, and I did post some URLs and you can post whatever you want on my social media as well
Jessica Cecere:
That’d be great.
Mike Mann:
Cool. Thanks so much, Jessica. I’ll talk to you soon.
Jessica Cecere:
having me and it’s great to see you.
Mike Mann:
too. Have a nice day. Bye bye. Thank you. Okay, that was awesome. I’m so happy and blessed. I’ve done so many great live streams. Been getting fabulous guests. I wanna thank Gianna and Sean and others for setting up my guests with me.
Mike Mann:
So we’re gonna do live domain name, appraisal training at the moment. If you guys didn’t post any domains, I have my own little lists here that I will do appraisals from. I’m gonna share my screen with you and start the appraisal process.
Mike Mann:
Okay, hopefully you guys can see my Google tab here. I’m gonna pick a few names out of here. First one I have here is Over the Barrel. So we’re gonna research Over the Barrel. Overthebarrel .com is the name of the word.
Mike Mann:
It’s some sort of expression. I actually forgot what it means. I think it has something to do with like a deal. Like you’re threatening somebody over the barrel or something, I don’t know. Over a barrel meaning an origin.
Mike Mann:
First recorded in Delaware. That’s not surprising. Well, there you have it. It’s recorded in Delaware. I think Joe Biden invented that expression actually. It’s got his brain over the barrel. So what does it mean?
Mike Mann:
So the first thing we do is we disambiguate all the expressions and domains, which means figure out what they mean. And then we do the breadth. How many potential buyers in the depth? Who’s the biggest buyer?
Mike Mann:
How much might they pay? We try to base that on experience, comps, names that are similar that have sold in the past and what the price was. There’s some freaky stuff here. I don’t know if you guys can see the screen.
Mike Mann:
People used to be punished over a barrel. Well, there you have it. They used to whack people over a barrel. He was bound hand and foot and rolled over a barrel, placed upon a cake of ice and branded on his back.
Mike Mann:
Well, that’s really pleasant. So that’s, so over a barrel means in trouble in modern day language according to this. Here’s where we’re sharing it. Again, it also looks like it means a lot of other things.
Mike Mann:
It’s used for branding, orange float, ginger beer. It’s the name of this company. So that’s gonna be the depth. These are gonna be the top buyers. Google’s very good at indexing people with the most depth.
Mike Mann:
It’s not very good at indexing anybody else, unfortunately. So we can’t tell who else would be interested in it. So we need to find out the breadth. We know what it means. We know the historical expression.
Mike Mann:
It’s a double entendre, certainly used for liquor and other purposes. And it has 20 million hits results in Google, which is awesome. It’s huge. So we’re just looking what it means, what it means, what it means.
Mike Mann:
I mean, really it’s just hard to see it. There’s this one brand, the depth, this one corporation seems to be overwhelming the whole thing, which is fine. So there’s one company with a ton of breadth.
Mike Mann:
Even if they didn’t exist, it would be a great name because it has a historical meaning, spelled perfectly, it’s a great phrase. Phrases in dot com are very popular, especially they get more popular all the time.
Mike Mann:
People realize that a phrase is very powerful as opposed to a one word domain. So what’s the value of overthebarrel .com is what we’re getting at here. The, B -A -R. Well, what’s that thing worth? It has only a little bit of breadth, but it’s still really cool.
Mike Mann:
And despite this one company, there’s other companies that could and would use it and they probably do if I could see them. And I have a bunch of other tools that I usually use, but I don’t have them in front of me.
Mike Mann:
So in this case, overthebarrel .com has worked 40 ,000 bucks. Ask me why later if you don’t get it. Bam. Okay, thanks. So let’s see what else is going on here. We have, O -Tar gave me commercial bins.
Mike Mann:
Well, Thomas gave me Funhaul. Okay, good, you guys put a few in here. Jetpack for sale. Well, Don, I can tell you that’s not worth anything. So that’s a zero. Funhaul .co is a zero. Funhaul .com might be worth something.
Mike Mann:
So I’m gonna try funhaul .com with Thomas. Not to be confused with funhaul, H -A -L -L. This is like hauling a load of something supposed to a funhaul where you play and party, whatever, funhouse, funhaul.
Mike Mann:
16 ,000 hits, not very great. It’s not very much. It doesn’t really actually mean anything. There’s no hits on it, so there’s nothing going up. Here, this means something, funhaul and opening, but it’s just too slim.
Mike Mann:
So again, what does it mean? Nothing. The breadth is none and the depth is none. So it’s basically worth nothing, although it’s a little bit cute sounding, so get $500 for sounding cute. Okay, the next one is inthegarden .com by Ryder.
Mike Mann:
So again, we’re gonna do the, what does it mean? We know what it means. I’m sure it’s a double entendre in many respects. It’s like this dude, Alan Jackson, has a popular song, which is relatively meaningless, so I’m gonna get rid of it so it doesn’t clutter my other results.
Mike Mann:
It has value as a result, but I don’t want it to clutter the other results. So I’m taking this one into account and then getting rid of it so it doesn’t clutter my stuff. Getting rid of Alan Jackson.
Mike Mann:
Things related to that. Okay, so we’ll get rid of Alan Jackson out of there. So it still has 237 million hits, so fabulous domain we can tell right off the bat. We know what it means. It’s another phrase expression like the last one I did.
Mike Mann:
Phrases are very popular as long as they’re meaningful and spelled right. And so we know what it means, the breath. Again, it’s a double entendre, but plus it means something as far as books maybe, documentaries maybe, who the hell knows, landscaping, et cetera, et cetera.
Mike Mann:
There’s usually other words in front of it, which is actually bad for the expression out in the garden, body in the garden, but this one starts within the garden. So in the garden of spite, they would need that domain name.
Mike Mann:
If it was a movie, for example. So the breath is not that great. Cool expression, but not a lot of breath. Although it does have a huge amount of results, so have to look a little deeper here. We know it’s a song.
Mike Mann:
We already knew that the Alan Jackson song. Seems to mean like the Garden of Eden also, so it has religious context. Death in the gardens. That’s just not right, because it’s not an exact match, chef in the garden.
Mike Mann:
There’s a lot of inexact matches that I can’t subtract out, because there’s too many of them. I got rid of the song one, which has value, but I got rid of it so I could see what’s going on. So we know what it means.
Mike Mann:
The breath is medium -ish. The depth is pretty solid in the garden, 10 ,000 bucks. What else did you guys do? Hi, Britt. Thank you, Rob, everybody, whoever’s in there. I’m gonna see what else you guys put.
Mike Mann:
I have another list. I’ll do like three or four more, and everybody’s going to the beach, except for it’s freezing. So we’re going to get pizza. Did we do Fun Hall? Yeah, we did Fun Hall. Commercial bins I still have to do.
Mike Mann:
So we’re doing commercial bins. 62 ,000 results. It’s kind of good, medium. Commercial bins are these things. That’s cool, so they’re like trash cans. I didn’t actually know that. I didn’t know what the hell came up with.
Mike Mann:
Commercial bins were. I mean, we do bin domain pricing, buy it now, bin. I invented it. I didn’t invent the word bin. I invented buying domains on the spot. Premium, super premium domains, not domain registration.
Mike Mann:
So bins are pretty cool actually, commercial bins, hey. So this is again an excellent example of domain investing. In this case, it doesn’t sound very exciting, which means there probably wasn’t a lot of buyers for it.
Mike Mann:
There probably wasn’t a high bid on the auction most likely. I have no idea how much he paid for it. Doesn’t really matter, but just for argument’s sake, let’s say you could buy it on an auction for 100 bucks or 200 bucks, whatever.
Mike Mann:
Now we’re gonna do the appraisal to see what it’s really worth. Again, it might take a long time to sell it, but that’s the nature of any illiquid market. This is an illiquid market. So it takes a long time to sell usually, not always.
Mike Mann:
You can mess with the price to make it sell slower or quicker if you want to. So we know what it means. It has a good amount of depth because every one of these companies sells those things. I mean, breadth.
Mike Mann:
And the depth is some of these companies have a ton of money. So again, this is an example of a domain that might have costed very little and might be worth a lot. So good domain investment. It’s just not a lot of results, but there are a lot of commercial bends and it is the exact expression they use on all those things.
Mike Mann:
So find it pretty valuable. Although a little bit long, there’s other ways of saying it. Obviously trash cans is a thousand times better and worth a thousand times more. But we do have to pick a price for this.
Mike Mann:
I’m thinking like this one’s a good 10 ,000 bucks. There’s a ton of commercial bends. They could probably sell one order for 10 ,000 bucks and then keep the name for free forever. So that’s another awesome one.
Mike Mann:
So good job guys. Guys are good investors. Mark wants labor .com. Mark goes for the big dollar ones, which are also actually kind of impossible to appraise without more information and more time. But in any case, I’ll try to undo labor.
Mike Mann:
Keep in mind it’s OUR, it’s the British Spellings. It should be labor .co .uk, probably same in Canada .ca, but it’s not spelled like this in America, but it’s still cool name. Obviously labor is LABOR.
Mike Mann:
This is LABOR. So you are Mark’s a British chap, but he’s trading in .com in this case. Thank God he’s trading in .com because he often trades in weird stuff. We’re gonna encourage him to stick with .com and play by the proper etiquette.
Mike Mann:
So again, this is the Labor Party of England, which we sort of knew and it means labor in the Queens English. So it’s really the Labor Party is what it’s all about. They don’t really have that party in America and if they did it would be spelled differently.
Mike Mann:
So it’s conceptually worth a ton. On the other hand, it gets a massive discount. There’s almost no use of it in the United States, which in many cases, a foreign expression is still used in the United States in some cases.
Mike Mann:
See it is used in Canada as I mentioned. There’s Rhino, Labor, LABOR, but they’re using a .com, which is good because they might want this .com. Ministry in India uses that. So again, like most of the world uses that spelling.
Mike Mann:
So that’s actually extraordinarily valuable to know. I didn’t realize that. So it’s just a great, great name, very short. It’s easy to spell as long as you know that you’re not using the American English version.
Mike Mann:
Again, there’s no way to figure out the exact value. I need some more data like traffic and what offers have come in, for example, to give a proper thing. But regardless of that, it’s a great name and Mark’s a cool dude.
Mike Mann:
So we’re gonna give him an appraisal. He owes me fortune, of course. Send funds .com. Okay, I’ll do that one. But labor .com is worth a million dollars. Oops. This link goes against our community standards.
Mike Mann:
What a frickin’ idiot. Community standards of morons. How’s it possible that me pricing this domain goes against their community standards? Unbelievable. Frickin’ less Mark had porn on there. I don’t know.
Mike Mann:
Kidding. So that’s an awesome name. I got a couple more on my list here that you guys provided. Thank you. Uh, you guys are confusing me though because I saw some that got lost in this list here, assuming nobody deleted anything.
Mike Mann:
So the next one is the one that I said I was gonna do a few minutes ago, sendfunds .com, that’s cool. Nowadays there’s all these apps for sending funds, so it’s good timing. So 470 ,000 results, that’s solid, that’s a high medium, over a million is high.
Mike Mann:
20 ,000 is low medium, 2000 is too low to be relevant. Send money, money, Graham, there you go, that’s a mega million dollar company. How to send money, send money, JPEG, so. Send money’s in the money, sendfunds .com, well.
Mike Mann:
So the synonym is send money, which it’s interesting, I’m gonna actually move the word money so I don’t get confused again. So 379 ,000 results, how do I send funds, send funds, send funds, can send money’s a much better word.
Mike Mann:
Send cash, send funds, send dollars. So you have that problem as each of those other conceptual expressions dilutes this one. Not to mention you don’t need the word send, just pay money .com, whatever.
Mike Mann:
So there’s just lots of ways of saying this expression, but it’s a cool expression, but it’s too dilutive. It has a lot of results, but not a huge amount. They’re not really proper nouns, they’re not brand names.
Mike Mann:
We don’t have any brand name called sendfunds, it’s not on the side of any trucks or business cards. But it is very meaningful in the age of Venmo and these other guys. And even Bitcoin’s actually sending funds also.
Mike Mann:
So sendfunds has a lot of meaning. So we know what it means for sure. The breadth, there’s a lot of potential people, but there’s not a lot of depth. So take all that into account, what it means is very valuable conceptually, but it’s diluted by the number of different ways of conceptually saying the same thing.
Mike Mann:
So it’s worth 5 ,000, why don’t we say 7 ,000? It is a really good name, it needs further research is the correct answer, but we’re going with 7 ,000. Okay, we’re gonna do one more and then you guys are off the hook and do something productive with your day.
Mike Mann:
Like you’re doing now. We have ticket fixer, tickets fixer, tickets fixer isn’t so great. We’re gonna try ticket fixer, even though you don’t own that domain, at least we can appraise it. This is appraisal training.
Mike Mann:
I’m not trying to give you guys free appraisals. I’m trying to appraise them, trying to train you how to do it yourself. So tickets fixer is probably worth nothing, but ticket fixer is serious business.
Mike Mann:
This is gonna be the last one I do for today. Thank you guys so much for joining me and helping me out here. This is fun. And Jessica was a fabulous guest. We’re gonna save all this on YouTube to watch later on.
Mike Mann:
So ticket fixer, we know what it means. I think, I think it’s a lawyer or person who knows the judge. So that’s what it means. The breadth is, there’s a lot of fricking lawyers that are bottom feeders.
Mike Mann:
Is there any other ways of saying it? Ticket lawyer, ticket lawyers, ticket attorney, ticket attorneys, fixyourticket .com, fixed tickets, too many other ways of saying it. Also anything that has negative connotation should be discounted.
Mike Mann:
This has a negative connotation, it should be discounted. It also only has 4 ,300 results, which isn’t very much at all. But as far as the depth goes, there’s a lot of people actually using that expression right now, there’s New York ticket fixers using it.
Mike Mann:
This dude’s using ticket reducer, ticket fixer sounds better, Mr. Ticket Fixer, so KC Ticket Fixer. So the correct answer is that it actually has a lot of depth. It doesn’t have a lot of breadth. It’s not a great expression, but it’s cool.
Mike Mann:
We know what it means. It has a bit of breadth and a decent amount of depth actually. So again, I think we’re just still trapped in this like $10 ,000 range today on everything. This isn’t even the name of yours, but that’s one way of praise.
Mike Mann:
Ticket Fixer .com. Picket’s fixer is worth nothing. I don’t think it’s just not the way people talk. It’s not an exact match. Picketfixer .com, so… It’s a lawyer, they charge a fricking fortune. So we’re gonna have to go with $10 ,000.
Mike Mann:
And again, in the real world, you have to discount these things to pay your bills. It’s worth $10 ,000, but if people pay you $0, it won’t pay your bills. So it doesn’t necessarily matter. In a highly traded liquid market, you would actually have price discovery every day through the trading price discovery mechanism.
Mike Mann:
We don’t have that here because it’s extraordinarily thinly traded market, but I can go with what the meaning to a company, the value to a company, and historical precedent of comps, even though there aren’t enough comps, there are some.
Mike Mann:
And obviously I know what I’m doing here. So in any case, you guys are awesome. And that is the end of our program. Thank you so much for joining me. Watch our past broadcasts. Our next broadcasts are great as Tom Beal, who’s a famous internet sensation.
Mike Mann:
And Michael Birkins after that, who’s by far one of the top domainers in the world, out of in the top five in the world, hopefully with myself and the Rick Schwartz and Frank Schilling, Kevin Ham, Yung Yee, and the rest of my boys who’ve already been on here, Braden, Chad, whoever.
Mike Mann:
So thanks again. Have a great day. I’ll see you at the beach. Peace out.
