Video Transcription
Mike Mann:
Yay, okay guys, here we are again. It’s election night last night, which means I haven’t had any sleep. I’ve been blogging all night. And if you don’t know how Trump stays up all night, I’m pretty sure he takes Diet Coke.
Mike Mann:
He just overdoses on caffeine. So in case you don’t know my trick, I take coffee, tea, chocolate, and Captain and Coke. Very caffeinated stuff and keeps me working and going. So today we have a special day with respect to the election, we don’t really know what happened yet.
Mike Mann:
I think we’re waiting for the results from Pennsylvania to be concluded. Sounds like they’re playing some kind of games. There’s other things I’m looking right now that don’t appear to be concluded, but I haven’t studied it this morning.
Mike Mann:
So in any event, we’ll find out later with the election. But today we have two extremely special guests, both my buddies, Ari Raban, who’s the CEO of phone .com. There’s a company I started 12 years ago with Ari and other people.
Mike Mann:
And my contribution is basically hiring Ari and he’s done everything else with his team for the last 12 years. So it’s a super fabulous company that if you haven’t tried it yet, you should try it. Ari’s gonna tell you all about himself and the corporation.
Mike Mann:
Next is my friend Conrad Quinter:, who is an awesome guy. He’s a fabulous internet marketing expert and super human. And I think he just got married to his love Jenna this weekend. So we’ll talk about that.
Mike Mann:
I think he eloped, I’m not sure what happened. But they’re like amazing physical specimens and they’re super smart. I don’t think she’s coming on the live stream, but in any event, Conrad’s the man. So we have two special guests.
Mike Mann:
Then we do live domain name training after that, which is always a lot of fun. If you guys have really killer .com domains, I could potentially appraise them. Just don’t put crappy ones in there. So having said that, without further ado, my man Ari Rabon is joining the stream.
Mike Mann:
What’s up Ari?
Ari Rabban:
Hi there. Good morning. I guess we are all with a lot of coffee.
Mike Mann:
every single time I don’t have my volume on, so I didn’t hear you.
Ari Rabban:
Nope, not now, good. Okay. How are you today? I’m terrific, with a lot of coffee myself, a long, long, long night. And for, I guess for no real reason, other than going back to sleep and waiting.
Mike Mann:
Politics as usual in on CNN and Fox News bunch of BS. You never know what’s going down
Ari Rabban:
Yep, but it keeps it exciting, yep.
Mike Mann:
Well, it’s certainly entertaining. I mean, you have an entertainment professional running the show. So he makes sure everybody’s laughing and trying and tripping out.
Ari Rabban:
Sometimes I wonder if Don Lemon and Tucker Carlson don’t collude to decide how to.
Mike Mann:
Well, that’s the irony is people don’t realize they’re basically the same. They’re two sides of the same coin, financed in DC through the swamp, through a system of BS. But in any case, you know, it’s a big day in politics, so it’s good to touch on it.
Mike Mann:
But in general, we’re going to talk about business on the live stream. But you can talk about anything you want and including politics. What I like to do in general is start with everybody’s background, where they’re from, what their family used to do, what growing up’s like, then their business background.
Mike Mann:
And then, of course, I know what you do, but then catch up to today to phone .com and anything you really want to talk about. So thank you very much and go right ahead.
Ari Rabban:
Well, it’s a pleasure to be on the show. Obviously, I assume the audience is domain information hungry and give them a lot of good tips, no doubt. I can certainly say that the phone, you figure, well, everybody can know that phone .com is a great domain, but you were able to get it and to think ahead of what you want to do with it.
Ari Rabban:
And, you know, certainly you have a nice good growing ride, which is still not over. So that’s terrific, you know. Yeah, yeah, I know. Your audience knows also, but it’s growing. So, yeah, you know, I’m originally from a town near Tel Aviv, Israel, although I joke that my accent is the Midwest from the Midwest because my mother is actually from the swing state, I guess, of Wisconsin, but lives in Israel now, of course, for many, many years.
Ari Rabban:
I came here 26 years ago for school, and I thought, well, I guess I was lucky to get a job with then, kind of the star of the tech industry. AT &T was spinning out Lucent Technologies, and it was the Darling, and everybody wanted there to work there.
Ari Rabban:
If you wanted to work in tech, especially on the East Coast, it was tremendous. But soon after, I realized you learn a lot from the big corporations and how they operate and what you also don’t like about them.
Ari Rabban:
And they move so slow, the bureaucracy. I couldn’t even move a chair from one office to another because the union had to do it. And I remember being shouted at that they moved the chair because we needed an extra chair for a meeting.
Ari Rabban:
But I doubt you have many people on this show that are corporate America.
Mike Mann:
Well, I mean, just to be clear, I mean, there’s always, there’s usually a few dozen people watch it live in that, but on YouTube, you know, hundreds of people watch it. Yeah, I guess everybody does.
Ari Rabban:
Yeah, does watch it. But I’m saying it’s entrepreneurial at heart, is what I’m saying. And I think that there’s pluses and minuses. The point is that for me joining a startup or an early stage fast -paced company was important.
Ari Rabban:
And maybe the part of the bug and the reason is that growing up in Israel, childhood was normal. We were certainly… The difference between the amenities and the wealth in the US versus Israel when I was growing up, 70s and 80s was strong.
Ari Rabban:
We had one TV station, black and white until I was 14. You barely had a phone line, but certainly in the late 80s, the 90s, it changed completely. And now it’s just an extension of if you go there, it’s just as modern and everybody has everything.
Ari Rabban:
And but the entrepreneurial spirit is extremely strong there. And there’s a book, there’s articles calling Israel a startup nation, et cetera. And I was involved in tech and I was in the military, as you all know, you have to serve there.
Ari Rabban:
And I was lucky to be chosen for a special program in the signal core communications. And I finished top of the class and I was put into a project that was kind of the darling of the Israeli Defense Force, kind of red phone, secure, secret phone service system.
Ari Rabban:
And it was all being built at the time. So seeing something built, built and created from stuff, so probably that’s what got me started. For some reason I went to study law.
Mike Mann:
I wanna just back you up, can you just talk for just one minute about some of the people and some of the companies that came from Israel that helped start the internet revolution in America?
Ari Rabban:
Yeah, I think there are a few industries that really were impacted by Israeli technology on the corporate side. A lot of the Pentium chips that Intel has, of course, that powered all the PCs, were made in Israel.
Ari Rabban:
I believe Intel is still the largest tech employer in Israel, maybe by now there are others, but certainly they have thousands and thousands of tech employees in Israel, and they worked on that on the corporate side.
Ari Rabban:
As far as inventions and industries that kind of emerged, the firewall industry was very much got its origins in Israel. Certainly a tremendous contribution by a company named Checkpoint, actually a high school classmate of mine that was one of the co -founders there.
Ari Rabban:
And they’re of course, I don’t know, they’re a $20 billion company and one of the leading firewall companies, and from there expanded to other areas. Another one was the Disk -on -Key, the little USB sticks that we used that was invented in Israel.
Ari Rabban:
And of course, the industry that I’m involved in, voice over IP, was definitely invented in Israel, and I had the pleasure of working for that company. And that’s if I’m kind of jumping between Israel and the US.
Ari Rabban:
I never worked in tech other than the army in Israel, but when I was at Lucent, I met the CEO of VocalTech that was the company that essentially created the first ever product, commercial product that let you talk from one PC to another.
Ari Rabban:
And they opened up an office in New Jersey, and I was in New Jersey with Bell Labs, Lucent, and it was kind of easy to move. And really, I wasn’t at the very beginning of that VoIP revolution, but very early on.
Ari Rabban:
But as you know, Mike, of course, we have working with us, Alon Cohen, who is the co -founder of that company, and he’s our CTO. And I don’t think he ever thought that he’d still be working in the industry so many years later.
Ari Rabban:
But he and his partner at the early stages recruited a bunch of really terrific guys. They have a very charismatic CEO who was a medical doctor by profession, also Israeli. And they just came up with the product.
Ari Rabban:
The first ones just basically let you talk from one PC to another and dial up, but the rest is history. Yeah, so I think in the NASDAQ, there are more technology companies from Israel listed than any other company in the world.
Ari Rabban:
Venture capital in Israel is second only to the U .S., et cetera, et cetera.
Mike Mann:
That’s why I wanted you to talk about it because you’re an expert in a lot of these people. I mean, I only know about it a little bit just by reading online and stuff, but. It is fascinating. You know, companies started by Israelis, which basically includes phone .com are extraordinarily successful in the United States, particularly technology, internet, finance, VC things.
Mike Mann:
Also, you know, the other stuff Ari mentions too and other things, biotech, weaponry, healthcare.
Ari Rabban:
Irrigation, I mean, I don’t know anything about that field, but irrigation to take dry lands and make them blossom in agriculture. I mean, and you mentioned the healthcare industry, of course, there’s just tremendous innovation.
Ari Rabban:
Now, of course, AI is very, very, very strong and there’s a lot going on. Your blockchain, not so much the trading, but the technology behind it, also the trading, gaming, I mean, it’s really on so many aspects.
Ari Rabban:
And, arguably, cybersecurity is, for obvious reasons, also very strong. So it’s just basically everywhere and it’s just very, very vibrant and it’s all entrepreneurial. You just have so many young, small companies and by young, I don’t mean necessarily age.
Ari Rabban:
You have founders even in their 60s, I think even 70s still going after VC money and just doing it because that’s kind of the vibe and that’s what their life is.
Mike Mann:
Let me touch on the irrigation issue. I mean, the Jews probably know the thing, but I mean, that’s sort of like the Jewish -American Israeli dream is to irrigate the desert and inflate it with the Jewish population, aliyah for the Americans, and just have the Jews return to the Holy Land.
Mike Mann:
But without irrigation and farming, and it is just a dry desert. Yeah, I think.
Ari Rabban:
I think I think some tourists still want to see show show me where the swamps are maybe you have to go to DC but
Mike Mann:
kid then we did Sadaka at Temple you know a lot of it was our extra Sadako is based on the idea of planting trees in Israel in Israel and which actually literally worked but on a larger scale it worked but so anyway let’s um talk about phone .com you can just let’s just separate it into a couple things like the technology the marketing the branding maybe if you want to talk about how you do search optimization or pay -per -click anything you really want to talk about I’ll go on you go right ahead
Ari Rabban:
I think the key message is there’s so much technology behind phone .com, but of course, it’s the marketing that drives the business. It’s really just the best technology, and we have examples of that all over.
Ari Rabban:
But you can’t do it without technology. And I remember when I first met you, and I was working on incubating businesses with arguably another internet telephony of voice over IP guru, one of the biggest evangelists, Jeff Pulver, who at the time, now is much less involved in it.
Ari Rabban:
He went into other areas, but at the time was running big conferences, and he was an early stage investors in VoIP companies. And I was working with him, helping incubating and building startups into space.
Ari Rabban:
And I met you. And I got the domain, and I always say it when people ask me, I said, well, there’s the guy who’s like an internet real estate is like commercial real estate sometimes. And I said, he knew he found that old building or whatever you want to call it in Times Square, and he knew you can build the best hotel there, but let’s just find a guy that’s already built hotels and can help me operate it, and we’ll go together.
Ari Rabban:
And I think that’s what we really did. But obviously, you had vision in the internet and domain space earlier, and you had vision here to look at it. And what I really saw other than saying, oh, wow, it’s a great domain, is that I saw all these kind of genius technology ideas that just failed because of no marketing.
Ari Rabban:
Because obviously, there were other examples. Skype was a terrific example of a company that did tremendously well, but a lot that just don’t because they don’t put the two together. And I think that’s what I saw the opportunity.
Ari Rabban:
Obviously, we both had the idea for the same type of service, not selling phones or something like that, but just offering a service and subscription type business, et cetera. And then the rest, the business evolves, as we see industry demands, et cetera.
Ari Rabban:
But originally, when we started, you had Skype for calling over the internet for consumer use, mainly just for chatting long distance. You had some early stage home phone services that replaced the landlines because they were much cheaper.
Ari Rabban:
But you didn’t have service for small business. They still at large had to either go to the older traditional business phone service that you bought from a company that sold you those PBXs, if anybody knows the term, those boxes that sat in your office.
Ari Rabban:
And you had a few lines connected. And it was expensive. It was cumbersome. And a lot of small businesses couldn’t afford it. You got one landline, maybe two landlines. You couldn’t really forward from one to another.
Ari Rabban:
Or you just used your cell phone. And we came in. And although we weren’t the only ones, we were one of the very early ones to make it so easy. And then the market is still growing. There’s still a lot of room and a lot more innovation to go through there.
Ari Rabban:
But that certainly was something that was very early stage, very early stage. And let alone, of course, the ability to purchase it all and sign out and get going in minutes all online without having the phone guy visit you and help you build it.
Mike Mann:
So tell me right now what the current offering is and how it competes with the competitor. What’s the price? How do they sign up? What’s the deal here?
Ari Rabban:
Obviously, the telephony industry in general is extremely, extremely competitive. You have the 800 -pound, 800 -ton gorilla, whatever it is. But we have arguably the best focus on small business, you know, 24 -7, our own employee call center in the U .S.
Ari Rabban:
with care if you pay us 10 bucks a month, which is what the price starts at for a phone number that can forward to, you know, as many people as you want. Obviously, you’ll pay for more minutes for 10 bucks.
Ari Rabban:
You can’t have 100 people going at the same time, but you can have them all on the service. And look and sound like a 100 -person business. And then you can add features and services that make you like a real office sponsor.
Ari Rabban:
We’ll ship you physical phones, we’ll set you up with, you know, headsets, with wireless phones if you need, et cetera, et cetera. But majority now, and especially, you know, since COVID started, we don’t really need the physical phones.
Ari Rabban:
We’re all, our phone is the laptop primarily. And indeed, that’s a focus in the industry is that our phones, not just video, just a regular phone, is an app on your laptop and, of course, on your mobile phone.
Ari Rabban:
So you can use the phone to your own iPhone with your business phone number and not give out your iPhone to clients if you don’t want to. You can keep a separate persona. When you get a call, you know if it’s a private call or if it’s a business call.
Ari Rabban:
And I mean, the sky’s the limit as far as how you want to route and how important it is. Some people don’t care.
Mike Mann:
So can everybody get a free trial to prove how often? Yeah, we do.
Ari Rabban:
We do the first month free or money back guarantee and we’ll work with you, we’ll help you, we’ll set up. I mean, this is part of the service and the focus to support the small business.
Mike Mann:
I think that’s really, I mean, there’s a few key takeaways. It’s a very broad suite of technology, communication services, and marketing services that’s very inexpensive, as a very high level of US based customer services.
Mike Mann:
So the quality of the service suite and the customer service and the price is unmatched. It’s a high touch service to the extent, I mean, it all works automated online, but if somebody needs help getting their small business up with a bunch of cool phone services, phone numbers, customized stuff, we have people ready to go.
Mike Mann:
And so it’s extremely competitive offering. And we’re so tiny that the vast majority of the world doesn’t know about it yet, but we’ll soon.
Ari Rabban:
Yeah, yeah, it’s always like that. I mean, obviously, I think another, you can look at it in both ways. We succeeded with very little funding and we grew where about, we’re gonna be 40 ,000 customers soon and we know competitors that raised dozens of millions of dollars to get to that level.
Ari Rabban:
And even if they’re bigger, it was still with tremendous investments. Obviously, not you, not me, or against getting investments, but has to be the right way. And I think there’s a balance there, but certainly the focus, the service and the fact that somebody can get to dial tone and work without talking to us is the right balance and so that we can keep the call center available for those who really need the help and the model works as well.
Ari Rabban:
I will add that, of course, over the years, more and more technologies, I mentioned AI, we’re also using it more integrations and API. So customers wanna connect to other services. You’re not just a vanilla phone service.
Ari Rabban:
You connect to, whether it’s for marketing or support or HR or finance, you always have tools, a lot of CRM systems, but a variety of them. It’s not necessarily the traditional sales force that you integrate with.
Mike Mann:
So the way we’re gonna compete with bigger companies is basically through innovative internet marketing techniques, includes, you know, a lot of, you know, I own another company called SEO .com, which I actually work at, well, I don’t really work at, but I own 100% of that company and other people operate it.
Mike Mann:
But the point being is that that’s a digital marketing agency and phone .com has to employ virtually all those same strategies, again, to compete. And it’s just a good and efficient way of growing a company at a lower acquisition cost for customers to gain market share.
Mike Mann:
You can just break down like some of the different methods that phone .com’s using to attempt to again, gain leverage and compete.
Ari Rabban:
Yeah, I think we know statistically, I’m well connected in the industry and know our CEOs of pretty much all our competitors and we have statistics and we look and percentage wise, we are arguably have the largest percent of customers that sign up online.
Ari Rabban:
Most of our competitors have agents, they have sales people that help with the sale. We have the highest percentage of people that sign up online, literally online or the whole process online or of course, find us online and then call us and we have our inside sales team.
Ari Rabban:
So essentially they’re taking the orders or getting calls, they don’t do call, they don’t call out. Percentage wise, we’re the highest. And in order to do that, of course, phone .count .domain is obviously the difference maker but it’s not enough, right?
Ari Rabban:
You don’t just say I have phone .count and that’s it. A little anecdote is that you may remember Mike that when we started and we had beta .phone .com because we weren’t really live, we already got customers because people found us and the system was working, the credit card processing was working but we didn’t even launch.
Ari Rabban:
But people found us and started signing up which got us to say, okay, let’s remove the beta and just launch www .phone .com. But of course.
Mike Mann:
We’ll just conclude with whatever the best stuff is, and then I’m going to add Conrad and a couple of minutes.
Ari Rabban:
Again, it really is about optimization, content, fresh content all the time, and all the right SEO strategy, which we, again, we work with the folks at SEO .com, we work with others, we have our own team now with our size, and then a lot of very sophisticated paperclip technology, another traditional online marketing strategy.
Ari Rabban:
It’s a constant operation, always need to be fresh, always need to come with ideas.
Mike Mann:
What I’m gonna do is bring you back in six months and we’re gonna talk about how you just made a billion dollars and created the coolest, fastest growing internet sensation ever, so I’m really excited for that.
Ari Rabban:
Thank you.
Mike Mann:
Thank you, Mike, all the best. I really appreciate you coming on, and of course you did a fabulous job representing yourself and us, and thank you for all the background on Israel and everything else.
Mike Mann:
It’s very useful and enlightening. It’s gonna be on YouTube. Hopefully everybody will watch it. We’ll search off the moment, and we’ll be around forever. So thank you so much. Thank you. Have a nice day.
Ari Rabban:
You’re the best. Thank you.
Mike Mann:
and we’re gonna add my buddy, Conrad. What’s up, my man? What’s up, man? How’s it going? Did you get married this weekend? I did. You’re the man. Thanks, bro. Wait, let’s see. Did you get a tattoo?
Conrad Quinter:
Oh, yeah, we’re gonna get it Matt too. We’re gonna get it. Awesome, honey. Yeah, pretty soon. Yeah, it’s pretty exciting, man. It was a nice time. It was nice stuff, so. Yeah.
Mike Mann:
dude you’re welcome to say anything you want okay you want to know
Conrad Quinter:
Okay, so we had Fort Lauderdale on the beach. It was nice. And so we had it there and then right across the street with the reception and a lot of good friends, family. It was just a good time kind of seeing people together that maybe haven’t seen a really, really long time and had a little water works when I was talking about the bowels and stuff.
Conrad Quinter:
She sang to me as her vowels. Nice buddy. We met her, so you know.
Mike Mann:
so yeah she’s awesome yeah i don’t know if you saw the picture i put is your uh picture holding her up over your head i didn’t see
Conrad Quinter:
If you see that, I need to…
Mike Mann:
That’s what’s on my social. I used it, I mean, you know, Ari and I are all right, but we’re a little, you know, old for the modeling session, but.
Conrad Quinter:
That’s on the mind that’s on the mind
Mike Mann:
Um, so, I mean, we’re going to talk about a couple of different things here. So the first thing I like to do is just tell me about like where you’re from, what your family is about, and then your, your work and business background.
Mike Mann:
And then we’ll go to today, what you’re working on today.
Conrad Quinter:
Got it. Okay. So I’m originally from Pennsylvania, the Allentown area. Well, the Holy High Valley. And then I moved down to Florida about 10 years ago. So I’ve been here for 10 years and worked in the moving industry, which I’m not too proud of, to be honest, even though it’s good money.
Conrad Quinter:
I just wasn’t proud of it for a while. I was a manager. I started at helped. I was brought in for a company that didn’t have that had like, when I got there was like one guy there and I fired him and then kind of revamped it.
Conrad Quinter:
And unfortunately with that, with that, because it’s just commission based business and they don’t want, they just want people who work to the bone that they don’t care. They don’t. And, you know, and it’s weird.
Conrad Quinter:
It’s like, you know, I try to fire somebody. Oh, no, he makes us good sales. Like, okay. So you want him to walk over me, you know, then it’s, it was just a real headache. And, uh, but anyways, I got that business to six, I think our best year, I think I got into six million.
Conrad Quinter:
So that was pretty good. There was no people in there. And then I hired a sales team up to like 10 people and we’re doing anywhere from like 20 to 40 grand a week in sales. So that was pretty good. And then I was like, man, we need better leads.
Conrad Quinter:
And then that’s how I kind of learned into getting into exclusive leads. They gave me some money to use per day because it started learning about Google. And I started taking different courses and literally just every single day, just learning and learning and learning and buying courses and doing every single thing I possibly could to learn.
Conrad Quinter:
You know, I took a course on Udemy that became certified after taking that course. Anybody’s listening and they want to get started to start with a course in Udemy. You don’t need to buy these thousand, two thousand dollar courses, uh, to, to learn the game.
Conrad Quinter:
You can simply buy a 10 to $50 course to, to, to learn if you just want to learn. It just depends on what your goal is and this and that. But anyways, that’s where I all got started. And I want to do that because I knew the power of an exclusive lead was so much better than a shared lead that’s called over and over again and back door to the alley.
Conrad Quinter:
But my five guys. So, uh, it’s, uh, you know, having an exclusive lead is so much more powerful. And you could do that with Google. And then I also learned how to do that with, uh, Facebook too. So, yeah.
Mike Mann:
And again, you’re under representing yourself. You’re extremely aggressive at landing leads and getting your clients leads and closing those leads. Cause I watch you and I’m a sales and marketing expert.
Mike Mann:
So I know what I’m watching. But anyway, let me just ask you about a couple of different things. Let me give you like a case study. So we both live in Boca or actually you moved. You’re in Palm Beach, right?
Mike Mann:
Yeah, 25 minutes up. Well, in any case, let’s pretend you’re a spa in Palm Beach that does like facials and nails and hair and stuff like that. And you have, let’s say $500 a month and we’re gonna give you $500 a month.
Mike Mann:
What are you gonna do to bring me some clients and make me some money?
Conrad Quinter:
Back then, you would get me for $500 a month. Now you wouldn’t. But for $500, yeah, but for $500 a month. At 1 ,000 or 1 ,500. Okay, let’s say 1 ,500. Okay, so let me explain how this would work, essentially.
Conrad Quinter:
We’d find a client in Medspal just like he was talking about, right? And most of the time, they maybe just be posting on social media and this and that, and they’re really missing out on, unless you’re spending money to advertise, to show what you offer, you’re only gonna get it to so many people.
Conrad Quinter:
But when you spend money, more eyes are gonna see it, right? And essentially, it depends. If you’re doing Google, what are you doing? Facebook. Google is a phone book. Google is, you’re searching for something.
Conrad Quinter:
Medspal’s near me. Lip injections near me or whatever. That’s Google. You’re actively searching for it. You’re gonna pop up, rank it, you call it. But Facebook is a billboard, but this is the way I kinda put it.
Conrad Quinter:
Now, instead of putting your billboard on 95 and everybody see it, now, when everybody’s driving by on 95, only red cars or blue cars are going to be able to see this billboard. If that rings a bell or there’s a light bulb for anybody, put a one or two in the chat.
Conrad Quinter:
But the point is, is you’re putting, so Google is, again, search intent. And then Facebook, you can target the exact type of person you want to see it and then also have it where those other people. If I was doing Medspal, I would definitely exclude men.
Conrad Quinter:
I wouldn’t have any men. I would have probably women, 25, and all the way up to probably any unlimited age. And it depends on if you’re doing the whole US or a local area, I’m gonna teach you guys some stuff.
Conrad Quinter:
So if you’re doing local ads, you don’t wanna do too much targeting because when you do local ads and you do too much targeting, this is Facebook we’re talking about. Like, let’s just say we’re doing 50 mile radius.
Conrad Quinter:
If you do too much like narrowing down, like, okay, they have to be over the age of 25 and a woman, they have to like the Kardashians, they have to like this magazine and this makeup or whatever, you’re not gonna have enough audience to home in on it.
Conrad Quinter:
So you just wanna try to find one or two qualifiers that will still keep the audience range. For local ads, you wanna stay between an average range of 300 ,000 to 600 ,000 people. That’s pretty much the sweet spot.
Conrad Quinter:
If you’re not there, if it’s like way higher, you might wanna put one identifier in there. If it’s too low, you might wanna take that off and just go completely broad and just base it off of people who are, you know, a female, you know, and that’s it, then just over the age of 25.
Conrad Quinter:
Like, so that’s kinda how I do, but the most important thing out of all of it, targeting is important, don’t get me wrong, but the most important part is an offer, right? If you have, if people are online and they see, you know, let’s just talk about roofing company, for instance, or a meds ball, it’s just like come in for your free appointment and you’re free and get your free roof inspection, right?
Conrad Quinter:
And everybody else has the same thing. Why does somebody wanna click on you? And it’s the same when you go to a website when they’re on Google and they’re clicking around and they click on, they Google search something and they’re looking for like, let’s just say a plumber and they are always plumbing sites.
Conrad Quinter:
Every single thing says the same thing. Hey, get a quote, get a free quote or whatever. And then the other person says, hey, I’ll get $50 off your first appointment. Here’s, this is how the person who’s spending far less money on their advertising, can always knock out the big competitor who’s spending a lot of money because of the offer.
Conrad Quinter:
So you have to understand, when you’re searching around, you don’t click the site because it looks all pretty and stuff, or you sign up, you click it because it has a good offer, a good deal. Just like when we’re driving around town and we see signs somewhere and it says something, that’s why we stopped there.
Conrad Quinter:
Here’s my prime example of why an offer works. Say you’re going on a, you have a new girl, you’re gonna go on a date. You’ve been to this ice cream place probably like 20 times. And it’s been around for 20 years.
Conrad Quinter:
It’s super, super good. And that’s where you’re originally thinking in your mind. You’re driving, driving, driving, driving. And all of a sudden, like maybe a half mile before that, there’s a new place that says grand opening, buy one, get one free ice cream.
Conrad Quinter:
It’s a new girl. So you’re probably like, ah, fuck it. Let’s just go, let’s try this place out. I save a few bucks, right? And you go over to the buy one, get one free place because it’s a better offer than the other place.
Conrad Quinter:
Even though that place has been around. So the point I’m getting at is the offer will always win. So if you can have whatever you’re doing, no matter bets, ball, roofing, solar, whatever, I don’t care what it is, it’s all about the offer.
Conrad Quinter:
And if you don’t have an offer, you are losing tons and tons of money, like tons of money. These companies spend 10, 20, $30 ,000 sometimes a month on online advertising to a site that looks identical to the competitor down the street.
Conrad Quinter:
And if you’re not giving them like a free download this, these top five tips for hiring a luxury contractor, right? Maybe you don’t want just a regular guy who’s gonna help you out. So maybe you want somebody really high quality, right?
Conrad Quinter:
But guess what? The person who’s gonna download that book or that PDF, okay, you’re not going to get the generic person. So you’re gonna weed out the bad people. You’re gonna get the people who get what you want as far as an ideal customer.
Conrad Quinter:
And now you have the ideal leave you want and you didn’t leave any money on the table. So the most important thing I can tell anybody who’s looking into this and trying to create something is make a quick PDF and ebook, just a little guide and make it directed toward the person or the type of thing that you’re trying to get and just get that email as fast and as quick as you can.
Conrad Quinter:
And then you can remarket to them over and over again by sending them emails, which doesn’t cost anything, right? Running an ad costs money, emails cost nothing. But the point is to get that person into your ecosystem for the least amount of possible.
Conrad Quinter:
While you may spend, because you did it right, spend 60 cents to get that person in your ecosystem, your competitor to get a sale at the end of the day, they may have spent $470 to acquire a sale that costs you 60 cents.
Conrad Quinter:
So,
Mike Mann:
Awesome, dude. Well, so you guys can see how smart and disciplined Conrad is with respect to his job and his business. I’m gonna I want to ask you about something else in a minute. But before I do, can people hire you?
Mike Mann:
Yes. What do they how do they hire you? Contact me on Facebook or something.
Conrad Quinter:
Conrad quinter or you can give you take my number down and give you it to you. I have it
Mike Mann:
I have you shared on Facebook, so presumably they can click you and message you if it’s open.
Conrad Quinter:
correct and it says one the first thing that says tired of poop emoji leads or I think actually I think even said the word tired of shit leads I think that’s what it says up there and because what I do is I try to everybody in this space that talks about themselves as a good marketer good first all they talk about is like a lead cost and how great like oh man I got so many leads for you or I can get you 30 leads this week or I can get you 40 appointments and if you’re not getting the type of customer you want number one where these people aren’t picking up the phone what’s what’s the point like right now we deal with about a 40 to 60 LTA meaning lead to appointment so 10 leads for imagine you get right and out of those 10 leads you’re gonna have the minimum of four to six appointment set I mean that’s extremely good quality these are not messages these are not phone calls I’m talking these is a lead that you have all up pick up but the point is because you put little qualifiers in them that makes sure they’re gonna be the right type of client that that comes into your system and you do certain questions and things like that that turn the other people away that you don’t want in there so you get rid of it and keep what you want yeah
Mike Mann:
up. So I don’t know if you remember like the first time I met you, I heard you talking, you know, we were at the buffet and I heard you tolling somebody else what you were just talking about. It’s like, that dude’s like speaking my language like like, what do you do?
Mike Mann:
Do you know about SEO? So you know, obviously, we had that in
Conrad Quinter:
I’m all the paid advertising is my gig, I try to stay in my lane, I have some guys that work with that are in SEO but Mike’s the man for SEO for sure.
Mike Mann:
Alexander actually, it’s just like sort of like phone .com. I actually don’t do any, I don’t work at SEO .com and I don’t work at phone .com. The only place I really work is domain market where I buy and sell domain names, but I do own those other companies and started them.
Mike Mann:
But fortunately I have awesome people running them and it’d be impossible for me to spend time on it. But so in any case, so we met a long time ago, a few years back at the buffet. And so I know a bunch of really big strong weight lifters, including the people at that table and some people I know in Delaware and DC.
Mike Mann:
I’m not one of them, but I just happened to know them. So Conrad and these other guys at the buffet, you know, are like massive like power lifters and they can eat an unbelievable amount of food, which, you know, I’m like,
Conrad Quinter:
That’s the fun part. More than lifting. That’s the fun part. It’s stuffing your face some nights.
Mike Mann:
Well, I mean, our buddy Neil is so funny, and I know you sometimes do the same thing. He, like, starves himself for 24 hours, and then he can already eat the world’s massive amount of food, but he’s starving, so it’s, like, crazy, and I’m the exact opposite.
Mike Mann:
I eat one plate, drink my tea or whatever, and I’m done. So it’s kind of funny. They love when I go in there because they’re making a fortune. When you and Neil go in there, like, oh, shit.
Conrad Quinter:
They’re in the rats so deep, they can’t even get me. Ha, ha, ha.
Mike Mann:
but it’s like so entertaining they’re just they’re just letting you guys go because they have so many people like me that they uh make money on. How long have you known Neil? I’ve known Neil over a really long time I think he won like the business plan competition at FAU like 10 years ago or something he was friends with my skinny little guy.
Mike Mann:
Yeah exactly isn’t that that’s the funniest that’s the craziest thing I knew him when he was a skinny little guy and now he’s big I mean you can see these guys online on their Facebook they post their workout pictures so you know both of them are great businessmen and you know they’re totally buttoned up but when they work out they’re like machines but the good thing to know is that it translates it’s like it’s your mental state of business your mental state working out they you can succeed at both if you have the right mindset so why don’t you just tell us for a couple minutes about your what you eat and how you work out and then I’m gonna do my um domain name training in a few minutes sure sure so
Conrad Quinter:
So, um…
Mike Mann:
Thank you.
Conrad Quinter:
I work out not just because I like to work out. I work out because it puts me in a really good mindset to get stuff done that I need to get done. And it gives me that attack type of mentality. Like all the stuff that I’m doing, so just so you guys know, my company’s called Market Monster.
Conrad Quinter:
All the stuff I’m doing, surprisingly, you guys would be shocked, surprisingly. All the clients that I’ve had, I think I think I may have won. Every single one of them are all organic clients that I’ve recruited from groups and things like that.
Conrad Quinter:
I’ve been on my Market Monster company. I’ve been doing that for probably six plus months. We’ve been over 10k every single month in. And we say we, I mean me, because I’m the only one who does it, and I’m the only one on my team.
Conrad Quinter:
Jenna doesn’t work with you? She will. Now, I want to get to a different level before I need her. I want to take myself to the max brink where I’m like, OK, now I need help. And I can usually just plow through stuff pretty quick.
Conrad Quinter:
But when I start taking on projects that are different versus taking on a guy who wants leads versus a person who wants a funnel done, I didn’t realize it, but it definitely sucks my time up a lot more than just making a quick lead account for somebody, for somebody who wants leads.
Conrad Quinter:
And for those of you who don’t know, a funnel is probably the most effective way possible to make money online when somebody comes into your.
Mike Mann:
So back to, we’re gonna conclude with a little more health stuff, just like practical. Okay, so health stuff, okay, so. Okay, fine, but. Okay, so, all right, all right, I got it. No problem. I’m gonna ask you a question though.
Mike Mann:
I’m gonna get, so again, you take a skinny old guy like me, what are you gonna recommend for a diet and a workout routine?
Conrad Quinter:
If I found a person like you, well, first things, although I may have my goals that I think might be appropriate for you. First thing I’m gonna ask you is what’s your not immediate goal? Because I’ve had a friend who said he wanted to lose fat.
Conrad Quinter:
I’m like, dude, he had some muscle and he had some size on it. And then he was like, yeah, well, I mean, that’s where eventually where I’d like to be. But then I said, okay, so this is, and I taught him that this is how you do it.
Conrad Quinter:
But I always ask him first, what’s your goal? What’s your end? Where do you wanna be in six months? Where do you be a year? Like if you had to picture ideal Mike man.
Mike Mann:
I just want to live long and be healthy for my kids, you know, and look good.
Conrad Quinter:
So, what I would recommend is knowing where, you know, kind of having an idea where your calories are at for the day. Your goal is just wellness, right? So, for you, I would just say, you know, I think you’re vegan, yeah.
Mike Mann:
I eat a little bit of cheese, but I’m pretty much vegan. Okay
Conrad Quinter:
Okay so for you I would you know what would probably be most beneficial for you now since you’re on the on the leaner end as far as size is concerned lifting weights isn’t only just for like so far as far as like physique or feeling good but actually does different things to your body helps your hormones it does lots of lots of different things versus just running so for you I would probably have you on like you know resistance training along with doing instead of like just jogging and light stuff how do you doing some fun stuff like jump roping maybe some plyometrics some you know fast running kind of some hip workouts that really get that body tuned up and charged up as far as eating you know for as far as the vegan I would just say make sure you’re doing probably about 100 grams of protein a day at least for where you’re at as far as your carbohydrates are really sick away from a lot of the sugars try to use things that are like you know potatoes rice zucchinis carrots and then stick to your greens the way I try to always go about everything that I do is besides what you see at the sushi buffet because that’s me just having fun to pretty much like what would a caveman eat or what would the earliest form of like if I if I had to eat something would I be able to you know what would I be able to find on the ground and eat right away like potato you can eat
Mike Mann:
And like, pretty much, I mean, again, if you look online, you can see Conrad is the craziest physical specimen. So she probably listened to what he’s saying.
Conrad Quinter:
Mike’s very kind with his compliments.
Mike Mann:
I mean, it’s obvious but um, I would just do train Jenna to or oh
Conrad Quinter:
Yeah, we just I just have her kind of do high intensity training, you know people think you need to work out for an hour I just you know have her go balls to the wall for 25 minutes and that’s it wrap it up down for the day You know and that’s you don’t need an hour or two hours.
Conrad Quinter:
You don’t have to eat perfect It’s just being consistent if I had to give one piece of advice as far as Getting where you want to be is being not perfect But consistent with your workouts. Yeah, it’s distant with your Eating so you don’t have to eat a hundred percent clean and good Just eat it like 70 to 80 percent and I feel bad if you eat that piece of cake Don’t feel don’t do this But just make sure the next day or two you’re gonna push yourself a little harder than it was before except that was some Women and they like will you throw up that or just eat like a ton and then like go puke it all up You know, I’m like, no, just just this fucked up.
Conrad Quinter:
Okay, that’s okay. But the next day we’re just gonna eat less So it’s this is the simplest philosophy I have for it. You have a bank account, right? If you if you spend too much money in a day, what happens might you go on the negative, right?
Conrad Quinter:
so that’s the same way I do it with working out and You just have to know where your calories are like It’s simple way if you want to like lose weight, just make sure you’re about ten times the amount of calories as you are body weight So if you’re you know, 200 pounds, you know, you’re about 2 ,000 calories You’re 150 pounds in about 150 1500 cows.
Conrad Quinter:
That’s if you want to lose weight You want to maintain it probably like 15 13 to 15 times? Just give me kind of general guidelines. But the point I’m getting at it is If I’m aiming to say hey I need to eat X amount of calories in a day and I’m over hitting that right now I’m going now my bank accounts negative now I don’t have any money left to spend or let’s say I hit it and now I’m so hungry Well, guess what anything that eats gonna put me in the negative so I need to make sure I don’t go over Right and then the same token.
Conrad Quinter:
Let’s say you do go over you just make up for that bet negative balance The next day if you if you if you spend too much, is that yeah I’m saying It’s a lot simpler and the thing is like this another I guess example You get a person a they eat three slices of people they to put two slice of pizza and a hamburger At the end of day, right?
Conrad Quinter:
That’s person a and they go to the gym three four times a week have a really good body right? Wow, I like how they have that body they have person be who eats healthy, but they eat all they eat a ton of healthy They’re like, oh, it’s okay.
Conrad Quinter:
It’s healthy. I mean this hummus. I’m eating these organic chips I’m eating this and that right but and then they work out all the time But they never get anywhere and the reason is one simple reason they’re too far in the negative in their bank account They’re over there.
Conrad Quinter:
They’re so what I’m getting at is you could eat shitty food and this is just a really mind the mind pocket, you know part of my French, but you could eat crappy food and Work out and have a great body and you can eat really good food and work out all the time and not have the body That you you want or desire and it’s just because of one simple reason you’re eating too much It’s the same reason why anorexic people are extremely skinny or the same reason why bulina people Usually are on the you know part larger.
Conrad Quinter:
So the point is you can add the cake you need it, too Literally Okay, you could have a you could literally have a piece of cake as long as you’re working out Like let’s say you have a hard heart like you see Neil do it on his post So you could have a really hard workout that day then have a piece of cake, you know I wouldn’t recommend it every day But maybe a couple times a week and you would be just fine body would look great as long as again remember You’re not going over that bank account if you’re going over the bank account That’s when you see those issues and now one or two days of over the bank account isn’t going to be an issue But when it’s like three months over the bank account, that’s why we see all the sudden we have a new tire on our stomach It’s just because of one simple thing where our calories are just too high Yeah, and you don’t really have to people think I have to Oh learn this I have to eat this super diet the keto diet does not know you don’t have to do that You just have to know where you’re at at the end of the day So you can have that burger you can have that piece of cake you can have the things that you enjoy you just need to make sure you’re not going over and Yeah, that’s that’s the simplest philosophy.
Conrad Quinter:
I think it
Mike Mann:
Yeah, well, that’s awesome. I mean, I really appreciate you telling us about all this stuff. And again, you can see the relationship between his work ethic and his workout ethic. You might remember probably like a year ago, before COVID, I was talking to you about, oh, I’m doing pretty well in business.
Mike Mann:
I’m gonna start working out more. I’m gonna need to ask you for some help and ideas and stuff. But then like COVID hit, and I’ve been like playing catch up for the last year. So I’m not getting much exercise, but having said that, I still have the same plan to start working less and talking to you more about my health.
Conrad Quinter:
my goal is to start working by actually my next goal is instead of doing a monthly, you know, and then just, you know, you have visitors here, and that’s okay. But the next goal isn’t not to be a, let me just do this for you each month.
Conrad Quinter:
My goal is to charge more, you know, maybe I got kind of a higher end and be like a coach. Yeah. And teach, you know, either a business owner or their secretary to do basic, simple things like I do and get exclusive leads for the business.
Mike Mann:
I’m gonna teach you how to make millions of dollars and you’re gonna teach me to be Hercules fantastic
Conrad Quinter:
Perfect. Yeah, that works.
Mike Mann:
Dude, congratulations so much on your wedding and congratulate Jenna for me. That’s so awesome. That’s the best thing I saw on Facebook all weekend. The rest of it is psychotic.
Conrad Quinter:
No, I appreciate it. It was really beautiful, man. It was great.
Mike Mann:
Great, so I recommend if you run a small business, you should probably hire Conrad. If you run a slightly bigger business, you should hire SEO .1.
Conrad Quinter:
ever it will give I give either you’re in the if you’re in the red money back guarantee if you’re in the green then I keep the money for my hard work
Mike Mann:
Well, that’s what kind of you see in both of my guests is they’re very committed to their customers and quality service and good value. They’re totally different services, but they have the same ethic.
Mike Mann:
And, you know, that’s probably why we get along. Part of the reasons. The contract has an extremely good work ethic, workout ethic. You know, he’s an awesome guy and I really appreciate all your time.
Mike Mann:
And especially after you just got married in this election night and all this craziness, you still showed up for me. So thank you so much.
Conrad Quinter:
Absolutely Mike, my pleasure. I appreciate you having me on. Happy to jump on anytime.
Mike Mann:
Good deal, well, we’ll add you on again in a few months. Sounds good. Thanks buddy, have a nice day. Take care. So we’re going to do live domain name training. Again, the object is to teach you how to fish instead of fishing for you.
Mike Mann:
It’s not clear if people put any domains in here. But luckily, I have a backup list just in case. You guys didn’t put very many domains in today. Usually, you load me up with a ton of domains. So I’ll do my own domain list, which I have to do anyway.
Mike Mann:
So that’ll be nice. So again, most domains have no value at all. So what you try to do is filter and just get to the best ones. And those ones have value. And if they have value today, most likely it’ll keep going up and going up.
Mike Mann:
Because what we’re talking about is fabulous .com domain names. So they’ve been going up year after year after year. It’s the bad quality ones that people have to keep deleting and they pay for. And they get really frustrated that they’re not profitable.
Mike Mann:
So in any event, we’re going to appraise a couple of domains so you can follow the process a little bit. Let’s try. Oh, I have to share my screen, obviously. We’re going to try Central Bank, but it’s spelled S -E -N -T -R -A -L.
Mike Mann:
So we’re going to see if that has any value in the foreign language, what language it is, et cetera. Thank you. And so, again, we’re sharing my screen. Hopefully you can see my screen. We’re gonna look up this domain name.
Mike Mann:
We always use Boolean because Google stinks and wants to show me a bunch of crappy results to sell ad space, but I’m only interested in identical results. They give you a hodgepodge of weird results based on their algorithm to sell me stuff.
Mike Mann:
So Google’s a monopoly, and there’s lots of ways of improving the company if a competitor could improve it if there were competitors. So central bank spelled with an S, we know central with a C is common expression.
Mike Mann:
Banko central, that’s spelled the wrong way. This is central lowercase. Again, Google won’t let me use capital. It won’t recognize the capital letters, so there’s no point in really putting them in there.
Mike Mann:
I put them in anyway, but Google doesn’t care. And again, Google’s putting in a comma in between. I have an exact Boolean expression. There’s no comma in there, but Google’s showing me a bunch of junk, so I can click on a bunch of junk and they can sell a bunch of ads.
Mike Mann:
It’s a terrible system. In any case, banko central bank, it’s spelled wrong. It has something to do with India or landia, so we’re gonna look at images to see if there’s any logos, slogans. Again, they changed it.
Mike Mann:
Google switched this on me. I really wanted with an S. I’m gonna do minus central so they’ll stop sending me the results I’m not asking for. So again, you have to use Boolean with Google or else you get crappy results.
Mike Mann:
So here we go, we have good results. Question is, does this domain have any value? We first wanna disambiguate it, figure out what it means. Then we’re gonna do the breadth. How many people might need it and the depth.
Mike Mann:
Which of those people might pay the most money and how much might they pay being the appraisal? So the good news is we have this guy right here, bank central. Oh, but that’s spelled wrong, actually. That’s backwards.
Mike Mann:
These are all backwards, backwards, backwards. So what it means is nothing, unfortunately, for the appraisal, does have something going on on Facebook here, but doesn’t look like it’s properly tagged, which implies there’s no activity.
Mike Mann:
Central Bank of India, that’s a little bit interesting. I’m gonna just click on a couple of these Facebook links and see if they have a lot of followers, which is something you should do as well. And see if they’re using an exact match expression, see if they’ve chatted in the last 24 hours or ever.
Mike Mann:
The Central Bank of India has never posted anything ever on Facebook, so it’s probably not even a real company. There’s a second one from Indonesia that also never posted anything except for a logo. So this name is totally worthless.
Mike Mann:
Centralbank .com with an S is worth zero. So I’ll look at the next one. Now you guys have posted some. Thank you very much. Ryder posted T -A -K -U .com, gonna look that up in Google. I think you guys can still see my screen.
Mike Mann:
So we have 17 million results. That is extraordinarily excellent information to know. And somebody is in the money like crazy. So again, we’re disambiguating it. What does it mean? It’s a short four letter word.
Mike Mann:
And it actually sounds like a real word as opposed to just four letters. So that’s really good. I own obey .com, lure .com. This is not similar, but four letters and it sounds like something cool. So again, we have to disambiguate it.
Mike Mann:
So what does it mean? How many people might need it and who needs it the most? First of all, you always like the first hit on Google. Taku Steakhouse, probably make a lot of money. Japanese Steakhouse, because they’re at the top of Google and Google knows who’s been in business the longest and who has the most traffic to their website, things like that.
Mike Mann:
So it’s probably the most relevant hit, but not necessarily. There’s still a bunch of other ways of gaining context of this expression. Taku store, wild Alaska seafood, Japanese restaurant. Maybe Taku is some kind of fish or something.
Mike Mann:
Elementary school, point of sale for retail. So again, this is Taku Labs. We check all these things out usually. I mean, there’s a lot of them. So again, what does it mean? It means a bunch of things to a bunch of people.
Mike Mann:
And if it meant nothing at all, it would be a great, great domain because it’s four letters and it sounds really cool. And also, you’re not infringing on anybody’s trademark. Most likely, it’s not a famous mark.
Mike Mann:
Nobody’s ever heard of it before. So it would be a fabulous brand. Sort of like OBEY. I own OBEY .com. It’s in any event. It means a lot of cool stuff. And we’re going to look at the images to try to figure out what it’s worth.
Mike Mann:
People’s name, it’s a first name. A Japanese first name looks like the most popular thing. It’s the name of a couple of companies. So it’s hard to get a good appraisal. If I was using my own system, I would have a ton of tools and technology, people helping me to get a really tight appraisal, and I’d have more time.
Mike Mann:
But for purposes of this experiment, we’re going to come up with the best price we can. So again, what is the value of TAKU .com? Well, I mean, again, it has massive breadth. It means whatever you want it to mean.
Mike Mann:
It has massive depth because it’s a four -letter word that sounds cool. It has a bunch of businesses. So it’s very valuable, figuring out how valuable you really want to go high and then let the people negotiate and look at your financial position at the moment of the negotiation and see what you’re comfortable with.
Mike Mann:
In any event, I do this little game to try to play a game. Is it worth $300 ,000? That’s a lot. Keeping in mind, you’ll have to discount it and negotiate down. You could potentially list it there. $200 ,000, sounds more realistic.
Mike Mann:
$100 ,000, too cheap. Again, I’m a professional at this, so I’ve sold tons of domains. It would be hard for you to do this appraisal because it doesn’t mean anything to the outside world necessarily.
Mike Mann:
So in any event, it’s not worth $200 ,000 because nobody has $200 ,000. $100 ,000 is a little cheap for this one because it’s so awesome. So it’s worth $125 ,000. And again, you might take $50 ,000 or $75 ,000 with a ton of money and can get yourself a year off of work.
Mike Mann:
So that’s a great one. I’ll do a few more. I’m running really long today, like usual, because I had such fabulous guests. Let’s see what else you guys put in the chat stream. BoatNews .com, that’s a great one.
Mike Mann:
Or at least it’s one that we know what it means. What else you have here? Promenade, sweet boat. Tyler Smith posted some low -cal pizza. I’ll check that out. OK, we’re going to do low -cal pizza. No, it’s three words, and it’s not even a word.
Mike Mann:
Cal isn’t a word, so there’s 1 ,000 other ways to say it. Low -calorie pizza, diet pizza, whatever. Low -carb pizza, on and on. And there’s 1 ,000 other ways of talking about pizza. Hot pizza, pepperoni pizza, pizzadelivery .com is a domain I sold a long time ago.
Mike Mann:
So anyway, we’ll do a little Google thing on it. But so far, I’m betting against low -cal pizza, nothing personal. We know what it means conceptually. First of all, I should see if there’s any market for it at all by spelling it correctly.
Mike Mann:
We see low calorie pizza crust sauce recipe. So it’s all about a recipe. And like people look up low calorie pizza because they want to eat pizza without getting it from Domino. So anyway, it has a lot of activity there.
Mike Mann:
That’s a good sign. Low cow pizza. Basically those two words are worth about the same. One’s spelled correctly, but one’s a lot shorter and means the exact same thing. So the hits on this are 28 ,000 spelled the way the domain is.
Mike Mann:
Hits on this are spelled the correct way, 127 ,000. But again, it’s just, we know what it means. That’s the disambiguation. The breadth is, a lot of companies could use it, but considering there’s so many other ways of saying it, you’d have a hell of a time selling it because it’s too long and it’s too many other alternatives people wouldn’t want to pay you.
Mike Mann:
They always don’t want to pay you. They only pay you when they have no other choice. In this case, they have other choices so they won’t pay you. So therefore it’s worth $1 ,000. Very nice, thank you very much.
Mike Mann:
I’ll do a couple more and let you guys enjoy the election controversy. What’s on my list here? BoatNews .com was a good one I’m gonna do. So BoatNews, we know what it means conceptually, although there’s a lot of different kinds of boats.
Mike Mann:
We don’t necessarily, it’s a very broad expression. There’s a lot of other ways of saying it and BoatNews is not the most popular market in the world. So again, BoatNews, it could be Watercraft News, Watercraft Information, BoatInfo, BoatThis, BoatThat.
Mike Mann:
There’s a million other ways of saying this one. Still a cool name, but just to be clear and it’s not totally contextual. It’s not motorboat news, it’s not sailboat news, it’s just boat news, it’s awfully vague.
Mike Mann:
So we know what it means sort of but it’s not a tight context which is a bad sign for a domain. But you can’t get sued for it, it’s the good news because it’s very generic and it’s very easy to spell, it’s very short, it has a lot of good things going for it still.
Mike Mann:
So we know what it means. The breadth is, anybody’s in the BoatNews business but whoever’s in the BoatNews business probably isn’t making a lot of money which means they’re not spending a lot of money.
Mike Mann:
If you’re in the boat business maybe, but the BoatNews, on the other hand, you could potentially set up a BoatNews site to sell boats, to add your advertising in there or to sell advertising. But it’s probably competitive and not very profitable.
Mike Mann:
There’s too many other ways of saying it. It’s just not the best domain name ever. So it has some breadth a little bit. We know what it means basically. It has no depth though because nobody really needs it unless this people, motorboat news, again, it’s MBY so it’s not even the right name of the domain.
Mike Mann:
So what is BoatNews worth is the question and I’m gonna answer that. Usually I have a bunch of tools and take a lot longer to do this. I’m like being put on the spot and obviously I’m doing the best possible under this situation.
Mike Mann:
So BoatNews .com is worth like 3000 bucks. That’s your answer. A few more if you guys posted anything worth anything. And again, I have my own list also but what else did you guys post worth anything?
Mike Mann:
Well, those aren’t that great. So I’m gonna post a couple others that I have from another list and then let you guys go about your day. Thanks so much for joining us. Thank you. Okay, we’re going to do britishrapper .com.
Mike Mann:
So disambiguate it, we know exactly what it means, but the thing here is it’s britishrapper. So what does that mean? That means the person is more likely to use britishrapper .co .uk, but if they’re already using it, that makes the .com valuable.
Mike Mann:
Also, there’s British wrappers all over the world, and the .com is the preeminent extension, so irrespective of whatever they’re doing with .co .uk, the .com is still going to be valuable. We’re going to try to figure out how valuable.
Mike Mann:
We’ve disambiguated it already. It’s obvious what it means, although I’m not sure how popular British wrap is necessarily. There’s white, zooby, skepta with mask. Thank you. It doesn’t look like there’s that many British wrappers, which I guess they’re kind of pale.
Mike Mann:
Not these dudes. Oh, that’s yellow. That guy. Whoa, trippy. He looks like this guy yellow, man. Albina. Well, in any case, we’re trying to appraise a domain, so it looks like there’s a bunch of British wrappers.
Mike Mann:
That’s pretty cool. I’m not really into rap or British rap, but I do love reggae. They call it hip -hop, so again, that dilutes the name because they call it British hip -hop instead of British rap, and again, they could call it British whatever they want to call it.
Mike Mann:
Again, we know what it means. The breadth is probably pretty good. There’s got to be at least 1 ,000 British wrappers and a few hundred that make some money. There’s got to be a handful of them that are millionaires, having said that, they use their own brand name, but one of them would be smart to own that expression in Google for sure.
Mike Mann:
It doesn’t mean they are smart, and you might have to hold it for a long time, and also they might want to use .uk instead and not both, so therefore it would have to be discounted from its conceptual value based on those problems, so we’re going to price it right now and do one more after this and be done.
Mike Mann:
In BritishRapper .com, we know what it means, a lot of breadth, the depth is pretty good. One guy should pay up, so it’s worth $20 ,000, but since it’s kind of an imperfect expression, I would discount it considerably.
Mike Mann:
There you have it, British Rapper 20 ,000, it’s a great name. I’m going to do one more, and you guys are off the hook. Uh -oh, I’m getting some kind of error occurred. That’s weird. Well, in any case, I don’t know if you guys see that.
Mike Mann:
Botar has Promenade Suite, which sounds like something nice at a hotel, so that will be the last one, Promenade Suite. Thank you. So this looks pretty cool. So again, what does it mean? It’s like the name of like an expensive room at a hotel.
Mike Mann:
There’s other ways of saying it, but those hotels use that exact word. It’s 34 ,000 hits in Google, which is medium. That’s probably a correct number. Unfortunately, you know, I can’t separate out the proper nouns because Google doesn’t recognize the capital letters.
Mike Mann:
So let’s look at it. You know, we know what it means. The breadth is anybody who sells something by that expression. And the depth is they should pay up. They probably sell one of these things a night for 2 ,000 bucks.
Mike Mann:
So owning the name, which is going to go up in value year after year after year, they could maybe sell 10 or 20 or 30 extras a year. I mean, I have no idea. But if they sold 30 extra promenade sweets a year at $1 ,000 profit each, that would be $30 ,000 profit the first year they own this domain, plus the value of the domain going up itself.
Mike Mann:
So again, I’m just making up numbers, but it’s probably a great investment. So you see Hyatt, huge corporation, Marriott, huge corporation. And you see smaller people. Hyatt and Marriott look like they’re competing for that expression, which is a good sign.
Mike Mann:
Again, but there’s lots of issues with it, which is that they don’t need it for anything. They already have the name Marriott and Hyatt. They already sell all kinds of suites. They have all kinds of websites.
Mike Mann:
They can buy any domains they want. This is a long domain. And it’s a tiny bit hard to spell, not too bad. But again, they probably sell millions and millions of dollars worth of these things with that exact same word.
Mike Mann:
So there aren’t that, there’s a medium amount of hits here as we’ve seen. So let’s just drill a little deeper into the images and see what’s going on here. It’s pretty cool, man. I need a vacation from my vacation.
Mike Mann:
I could use a nap about now. This looks like my place in Santa Monica a little bit. All right, so promenade suites, cool. It looks like there’s at least two major hotel chains competing for it and definitely a bunch of smaller ones.
Mike Mann:
So I’m gonna try my best to pull out a price for it. Okay, so again, they sell these things for thousands of dollars a night. The name’s gonna go up in value. It’s a long name and they don’t need it for anything.
Mike Mann:
The breadth is there’s only two or three major companies that would want it and they probably won’t want it because they probably don’t care anything about domain names. So that’s bad, bad, bad, but new companies could grab it.
Mike Mann:
Somebody might name their whole company promenade suites, plural, which is a problem, but for them because they have to buy this one also in that case. And there could be, I didn’t do much research. There might already be companies using this.
Mike Mann:
So again, we’re just guessing around here. It’s definitely worth $10 ,000 because it goes up in value. It’s for a major hotel chain. It has a lot of meaning. So I’d say 15 ,000 would be a fair appraisal, but since it’ll be really hard to sell, you probably take what you can get.
Mike Mann:
Hey, so we did it. So this has been another awesome session. My guests were fabulous. I’m so appreciative for that. I’m appreciative that you guys all hang with me and watch with me. You can share it on YouTube.
Mike Mann:
I’m gonna post it, the completed video and come back and visit next week. We have more fabulous guests that I’ll tell you about later tonight and good luck with your election and prevent violence to the best of your ability.
Mike Mann:
There’s anything you can do about that and have an awesome day. Thank you so much.
