MikeMann.com Livestream #13 with live domain training: Callie Claire Duritsa, and Soeren Varchmin

Mike Mann:

Okay, so here we are with livestream number 13. And I have my great friend, Callie, and she is an awesome person, very spiritual person, very smart business lady, wonderful mother and wife, and great person all around.

Mike Mann:

She’s super smart and knows tons of stuff. I’m gonna add her in a second and have her tell us a little bit about her background, her business backgrounds, some interesting stories. She wants, she can tell the story about where we met, how we met, I’ll tell the French fry story if she remembers that.

Mike Mann:

And it’s awesome, so I’m adding Callie right this second. Here you go.

Callie Claire Duritsa:

Hello.

Mike Mann:

How are you?

Callie Claire Duritsa:

How are you?

Mike Mann:

Like usual, I have to turn my volume on.

Callie Claire Duritsa:

Can you hear me?

Mike Mann:

Yes, you look beautiful. How are you today?

Callie Claire Duritsa:

I’m just getting over an eye infection, which I hear everyone has been having. So this is my first day having my eyes back. I’m so happy to be able to see you.

Mike Mann:

My goodness.

Callie Claire Duritsa:

I know, I know. So how is life? Is it warm and wonderful?

Mike Mann:

Yeah, well, it’s been raining a ton in Florida, but today is really nice. I think yeah Every five minutes in Florida. It’s like beautiful and sunny one minute and you look out the window the next minute It’s like a huge hurricane

Callie Claire Duritsa:

I love it. Yeah, let’s have another hurricane. There’s another one headed to New Orleans today. Those poor people.

Mike Mann:

I know. I don’t know if it’s, is it rolling through on election day or maybe it’s all done before that?

Callie Claire Duritsa:

I think done before that today. Yeah, going into category two.

Mike Mann:

Well, thank you so much for joining my live stream. This is awesome.

Callie Claire Duritsa:

So, okay, so things like the way that we met, but yeah.

Mike Mann:

Go for it.

Callie Claire Duritsa:

The stories that came to my mind, I can’t repeat here. So, well, it was, we were at Annie and Margie’s beach house. And I was driving everybody because I’m not a big drinker, right? And so we went to this bar and one of the guys with Margie’s husband, Joey Braun and then Joey’s buddy, Charlie Yougas.

Callie Claire Duritsa:

And so then we’re at the bar and you knew Charlie Yougas because you guys went to elementary school together. And then I ended up driving everybody around that night. And we went to your beautiful home.

Callie Claire Duritsa:

Number one is the address. And you kept on saying drive, drive, drive. And the beach was just, I was on the beach. I was like, am I gonna end up in the ocean? Where is this? This is gonna look bad here.

Callie Claire Duritsa:

I killed 10 people.

Mike Mann:

But anyway, I’m gonna slow you down for people who don’t understand is there’s a house in Delaware. That’s the first time we met. She was with some of my friends and she had to drive through the sand in order to get to my house like everybody else does.

Callie Claire Duritsa:

of really long ways, like probably a quarter of a mile, if not farther.

Mike Mann:

Well, like it changes from a moment to moment and year to year, the sand dunes blow in and then the road gets improved and then the sand blows back in and it’s just a constant battle.

Callie Claire Duritsa:

Yeah, it was a lot of fun, a lot of fun. That was a great speech.

Mike Mann:

Well, I’m going to tell you remember the french fries story, I’ll show you how to tell that.

Callie Claire Duritsa:

I just remember, I can’t tell what I remember. You tell yours.

Mike Mann:

Well, I don’t remember what you remember, so I’m gonna tell a nice simple french fry story that’s harmless. So our mutual friend, it was her name Charlotte. Who came with Charlie, I just can’t remember.

Mike Mann:

It’s a long time ago, but in any event, the french fry story is we were at the local bar called Arenas, which everybody in Delaware knows. We were having a great time. We ordered a large french fries, and then I put ketchup, a bunch of ketchup in the middle of the fries, and this girl freaked out in the middle of the restaurant.

Mike Mann:

Like, how could you do that? How do you assume that everybody likes ketchup? You’re so selfish, blah, blah, blah. I’m like, no, it’s cool. I’m gonna order more fries. You know, I just, I didn’t realize that was just my mistake.

Mike Mann:

Everything’s fine. I’m gonna order more fries. She’s like, no, that’s not the point. You can’t, I’m like, I’m like, this girl’s frickin’ nuts. I’m like, get in line.

Callie Claire Duritsa:

10 years ago than that would be sort of like the seed planted for PC craziness that we’re in now, right? How insensitive could you be to put ketchup on your french fries?

Mike Mann:

Exactly, I’m like…

Callie Claire Duritsa:

I think there’s a jail sentence that goes with that these days.

Mike Mann:

It was so funny. She’s like flipping out in the middle of the restaurant about ketchup and I’m just like, it’s no big deal. They have an endless amount of french fries. They’ll just bring us more french fries plus half the fries had no ketchup on them anyhow.

Callie Claire Duritsa:

No, my story, I honestly can’t tell because I could hurt feelings with it. It was about everyone telling the story of their name. Don’t you remember that? No, I can’t tell it because I don’t want to get sued.

Callie Claire Duritsa:

But anyway, I have a little game. So was it just you and I today or is there another buddy that’s going to come and join us?

Mike Mann:

He’s coming on after you’re done.

Callie Claire Duritsa:

Okay, so I have a game for you.

Mike Mann:

Okay.

Callie Claire Duritsa:

All right, are you ready?

Mike Mann:

No, but go ahead.

Callie Claire Duritsa:

All right, so I’m going to just tell you and then you just say what you think, right? Okay, like when I’m going to say a word and you just whatever comes to your mind.

Mike Mann:

Like a Roar Shark test.

Callie Claire Duritsa:

Yeah. Okay, ready?

Mike Mann:

Yes, ma ‘am.

Callie Claire Duritsa:

Coil!

Mike Mann:

Volcano.

Callie Claire Duritsa:

Yes, do you remember anything else about what happened with Krakatoa?

Mike Mann:

No

Callie Claire Duritsa:

There’s a whole year of darkness.

Mike Mann:

That’s 2020.

Callie Claire Duritsa:

Oh yeah, all over. Like the sun didn’t shine for over a year, even though in the United States, even though it was like way

Mike Mann:

I actually visited Mount St. Helens after it had erupted like a year after.

Callie Claire Duritsa:

Great.

Mike Mann:

Thanks.

Callie Claire Duritsa:

Yeah, I’m not into that. I’m not really cool with standing on this side of a volcano. I think, next one. Although I did have a past life regression where I was like a lady in Pompeii who survived Pompeii.

Callie Claire Duritsa:

Like I remember being standing and I was all alone. Mr. Pera, I guess we’re gonna have to go back

Mike Mann:

we’re not going to do your family background and your business background. We’ll do that later.

Callie Claire Duritsa:

Okay, so next one. Okay, dishwasher.

Mike Mann:

dishwasher, somebody else attending it. Yeah. Oh gosh. I don’t know much about dishwashers, I can assure you.

Callie Claire Duritsa:

All right, so, you know, for a long time, I ran into your design firm and I do a lot of kitchens now, lower kitchen planning. And then for the last 15 years, I’ve been honoring this calling, this gift, right?

Callie Claire Duritsa:

But you’ve got to integrate what I do, the spiritual side of what I do, which is really let’s call a spade a spade, talking to the dead. But the fact is that we’re living and I really enjoy life. I love life.

Callie Claire Duritsa:

So I don’t want to, even though I deal with a lot of grieving people and a lot of sadness, I want to make sure that everything sort of like locks back together and then I’m always in gratitude. And so I started taking classes just for myself and I’m on the last little bit here for my World War II Masters degree.

Callie Claire Duritsa:

And I really think that reincarnation is a real thing for me at least. And so I love these World War II stories. And I read a book by Molly Rich and it was called Vicarage in the Blitz, right? And so she just, anything gets thrown at her.

Callie Claire Duritsa:

And one of the neat things about this book is that she takes in a Jewish guy who is like in his early 20s and this kid has the worst time. His sister manages to become a maid, which is how they all, all these refugees but ended up in service, even though she was going on her way to her PhD.

Callie Claire Duritsa:

But he got cut up in everything. He went to the Isle of Man, he was a prisoner. His name just got on the wrong list. It’s because they thought he was a German sympathizer. He was Austrian. And he ended up being on this hellship to Daenerys, the US, the HMS, Daenerys to Australia, like total hellship with the Nazis.

Callie Claire Duritsa:

A bunch of people died and it was so horrific that the true facts are locked down to 2050. That’s how bad this hellship was. The Floyd’s nephews were on there. So like a bunch of Jewish guys and a bunch of Nazis.

Callie Claire Duritsa:

It was really bad. So anyways, Molly just writes and writes and writes and writes to him every weekend. These are her letters to him. He kept them all. So it was like 800 letters. And she talks about anything and everything.

Callie Claire Duritsa:

And one of the things she talks about is having to feed people three times a day, sometimes 10, 15, 20, 30 people with this old smoky kitchen, like in a vast, I mean, like the kitchen was like 30 feet by 40 feet and the mice, and she had no dishwasher.

Callie Claire Duritsa:

She was the dishwasher. And then it’s everything else she had to do. And I just, in the first days of this COVID crisis, thought, oh God, what would my life be like if I didn’t have a dishwasher, man?

Callie Claire Duritsa:

Like, this is the best invention ever. Like you don’t mind cooking, but cleaning up, I’m literally filling up my dish which is sometimes two times a day.

Mike Mann:

Well, I think you know me well enough to know I can’t cook and clean worth a hex.

Callie Claire Duritsa:

Well, for you to be the recycling bin, right? Like having these people still doing their jobs, even though it’s dangerous collecting the trash, collecting the recycling, because you do a lot of takeout.

Mike Mann:

I don’t know if you remember like a long time ago, like the one time I tried or the one week or so I tried to do my own laundry then I posted online a picture of my I posted a picture of my thumb that had almost been like sliced off like And then my, then I tried to cook a few times and my house almost burned down and I almost cut off my fingers.

Mike Mann:

I’m like, no more cooking, no more dish washing. I was in nature’s care.

Callie Claire Duritsa:

Hello, I do remember that and my girlfriend Francine had a picture in the Washington Post with an entry refrigerator because she took her three kids out for breakfast every day. I mean, listen, I’m a very good cook and I’m a really good baker, but even I am sick of my own cooking.

Callie Claire Duritsa:

I’m even sicker of my own, having to do my own cleaning. You know, when life gets hard, I think sometimes it is important to look at the bigger picture. I mean, can you imagine living in America and Krakatoa is at the other corner of the earth and it’s cloudy and you don’t see sunlight for a year?

Callie Claire Duritsa:

I mean, how freaky would that be?

Mike Mann:

That’s freaky. Now my dear, can we, this is the funny part about these interviews is every single person I send emails to and I coach them and I tell them I’m like, we’re gonna do your family background and your business background first.

Mike Mann:

Nobody’s ever actually followed the instructions before. Sort of like my office. So like, but eventually we solve all the issues at my office and on the live stream. We just don’t do it in the right order.

Mike Mann:

So.

Callie Claire Duritsa:

Okay, so

Mike Mann:

So again, what we’re going to do is just again, like where you were born, what your family is about, and then your business and background, and then you can say whatever you want to say about whatever you want.

Callie Claire Duritsa:

Okay, sounds good. Okay, so a family background. I am, can tell you from my years of doing readings and talking to you on phone .com that I am like beyond fortunate in my family. They’re just the loveliest, loveliest people.

Callie Claire Duritsa:

I cover myself every night with my wedding quilt and on top of that is my crochet quilt from my grandmother. And even though my mom is like the most sarcastic little missy, they’re just, both my parents are brilliant people.

Callie Claire Duritsa:

So we, we survived. I’m a two -time gun violence survivor. So I was a hostage at 10. And then I, and then they came and hung up with Jesus, my father, he worked for the government, tried to assassinate government official.

Callie Claire Duritsa:

Slow down. Slow down.

Mike Mann:

Slowly, it’s a dramatic story that you can’t just like, lost through, so just…

Callie Claire Duritsa:

It is a dramatic one.

Mike Mann:

bullet points so we understand. I already know but the audience doesn’t know and also keep in mind we’re saving this on YouTube forever so.

Callie Claire Duritsa:

Okay, so my father was one of the earliest environmentalists in what ended up being a body of government that really was formulating the most stringent rules. And so to this day, he’s still very, very active in all sorts of very well -known organizations.

Callie Claire Duritsa:

So he was the first, they were the first. And what happened was all of these guys that owned dumps were kind of like mafia guys. And at the beginning they would go to them and they’d say, oh, kill some rats, put out some fires.

Callie Claire Duritsa:

But they were just raking it in by the millions and millions of dollars. I mean, just one day of them shutting down for dumping illegal toxic waste could cost them hundreds of thousands to millions of dollars.

Callie Claire Duritsa:

And so what happened was that eventually that’s what they started doing. They were shutting them down. And so this one guy would call us at home. And I can remember picking up like the rotary dial on the phone and saying, oh, wow, this guy, my dad would say, you don’t answer the phone anymore.

Callie Claire Duritsa:

And I’m like, I don’t know. Okay, how weird is that? And it’s not like today where the phone never rings. Then the phone rang every five minutes. But anyways, these guys thought that they would take care of the problem by killing my father trying to assassinate my dad.

Callie Claire Duritsa:

And so there was a ton of messages at work. And I mean, this was the day before PR. There was no like in between person, there was no spokesperson speaking for you. Luckily, my mother grew up with three brothers and she was tough as nails.

Callie Claire Duritsa:

And I watched her telling these men with guns and ski masks like this is the scum I’ve been teaching you about all of it, do their face. And I had a seven year old behind me and a five month old on my hip because the shower broke that day and my mother was in the basement shower that had just been done when my brother was born.

Callie Claire Duritsa:

And so here I am 10 years old and my father was literally begging for his life. I mean, please don’t kill me in front of my kids. Please don’t kill me in front of my kids. So, that really, I guess was the turning point for me.

Callie Claire Duritsa:

It’s probably what really opened up that spiritual side. I mean, for all intents and purposes, it was a near death experience. And that was the first of a lot. So, I think that people are often surprised that I’m so grounded and that I actually have like intellect in addition to the spiritual side and that somehow I’m able to make those both work.

Callie Claire Duritsa:

So that’s the story of me.

Mike Mann:

It’s a really incredible story and it’s given you this incredible empathy and love of others in the world. And like myself, I haven’t been through anything like that, but whatever it is, I appreciate every minute, every second, everything I see, everything I do, all the people.

Mike Mann:

Because if you go through traumatic experiences, every second is extra special after it’s over.

Callie Claire Duritsa:

I tear up when I hear you, you know, you had all of these health issues and surgeries and You know, it’s really really hard because um You know my pappy who I adored and was just a very loving guy who might everybody be you know, healthy happy safe Healthy happy, you know like he lived on the river with boats And boy, we each knew the rules you did not run on the dock you you know what I mean?

Callie Claire Duritsa:

You wore shoes in the woods. There were snakes Um, but you I never had so much fun in my whole life But like you he was very distanced from his family um The you know, his dad he literally ran away when he was like eight nine ten and would go from south western Pennsylvania the whole way up to the Finger Lakes to visit with his daddy and um his mother Wasn’t that great of a mom and his stepfather abused him and beat him and so he he really had nothing and yet If you had told me that like before I knew him as a grandfather who was so loving and fun and warm and compassionate I wouldn’t have believed you so I don’t you know, it Upbringing isn’t always Um the answer and I do think it fosters gratitude

Mike Mann:

Absolutely. Why don’t you catch us up? I mean, it’s an incredible story. You’re going to come on another time because we have a lot more stuff to talk about. But just for now, though, what I’d like to do is catch us up to date.

Mike Mann:

What you’re doing now, do you still do design stuff? Are you still coaching people?

Callie Claire Duritsa:

are.

Mike Mann:

Are there events?

Callie Claire Duritsa:

Yeah, you know, so I do better one -on -one. So I do a lot of phone readings. I’ve never changed my prices. I’m thinking that maybe next year they might go up in a little bit. I’m a 150 an hour for a full evidential medium reading that offers literally names, how people died, what their messages are, a train by James Van Progg.

Callie Claire Duritsa:

So the level of my work is international. You know, they started with me on TV for years and years. And I literally was told by producers I wasn’t crazy enough, but if you really just want to…

Mike Mann:

You’re plenty crazy.

Callie Claire Duritsa:

Yeah, I think so, but you know, I didn’t know that. I’m kidding. Yeah, but how long I have a medium took my place. But anyways, I’m in the Craig Craig category. But anyways, yeah.

Mike Mann:

Well, I just want to, are you also doing design work? Still, I got to get Soren in a couple minutes. So tell me the rest, tell me what else you want to tell me, and then we’re going to add you again soon.

Callie Claire Duritsa:

I love that design where I’m doing tons of kitchen and kitchen and bath and whole home renovations and we have a fabulous team of contractors Because people know that I can envision what they need and they know that instinctively I know what they need So we’re working with friends everybody in in Maryland

Mike Mann:

And again, I mean, I used to look at your stuff a long time ago, which is very nice. So I presume your skills keep improving and improving. So it must be fabulous.

Callie Claire Duritsa:

doing. I will post some things for you. Like gorgeous, gorgeous things. Yeah.

Mike Mann:

I’m so blessed and thankful that you joined us and we got this time together and I can’t wait to talk to you again soon and

Callie Claire Duritsa:

I feel the same way. It’s so good to see you, honey.

Mike Mann:

and good luck with everything and happy family.

Callie Claire Duritsa:

Yes, and you as well. I’d love to get a hug once together.

Mike Mann:

Thanks. Talk to you soon. Bye. One second, so we’re gonna figure out what I’m doing. Okay, so I’m gonna add my buddy, Soren, here, and we’re gonna have a great time. Bam.

Soeren Varchmin:

Hey, good morning. How are you, sir? I’m good. Do you have a guitar with you? Actually, I have two guitars with me. Hold on. See what’s going on here. Yeah, at least. This is like a 70 year old acoustic guitar.

Soeren Varchmin:

I bought it in London in Denmark Street. It’s a collector’s item, you know, similar to domains. And then I mean, but I’m in the office. I have more guitars at home. I have another nice one here. Hold on one second.

Mike Mann:

I just bought my son a mini Taylor for his birthday, which neither of us know how to play.

Soeren Varchmin:

Do you know what the crutch is? Hold on.

Mike Mann:

Oh yes, I sure do. Beautiful. Yes. Absolutely fabulous.

Soeren Varchmin:

classic Billy Duffy from the cult is playing such kind of guitar and I get inspired once we played with him three years ago in Las Vegas I thought okay at one point in my life I also need to get a crutch you’re the man You’re the man.

Soeren Varchmin:

You’re the man.

Mike Mann:

Where are you physically at the moment?

Soeren Varchmin:

I’m based in Barcelona. This is what I call home for the last three years. And I don’t… It’s like four in the morning. What time is it there? No, no, it’s afternoon. It’s 4 .22 PM.

Mike Mann:

Glad to hear that. I wasn’t sure if I woke you from a deep sleep or not. Not at all. All good. Well, I really appreciate you joining us. Now what I try to do with guests is going this order, which is somewhat irrelevant, but the point is is that you can just give me, if you’d like, you know, your background, your family grab ground, your business background, and then we’ll get into domains and business and current events.

Mike Mann:

If you want, usually people go out of order. You can do whatever you want. I’ll go on mute and tell me what’s going on.

Soeren Varchmin:

Okay, cool. I will try to follow your orders. I mean, that’s what I learned when you talked to Kelly earlier. So, okay, let’s start with the family. I do have three kids. Actually, I have a wonderful 15 -year -old boy.

Soeren Varchmin:

He lives in Zurich, Switzerland, and I have two little young girls living here in Barcelona for years and two years old. They’re really little cuties. I really enjoy them a lot, two little girls. And I have a wonderful girlfriend.

Soeren Varchmin:

We just started dating before the confinement in March, basically, or mid -February or something like this. And this is something interesting. So, she was one of the people who lost her job during the confinement, working for a listing company for Airbnb, Homestay type of properties and so on, property managers.

Soeren Varchmin:

And she got very interested, obviously, in what I’m doing on a daily basis. She’s a linguist by profession. And she basically did the course at the DN Academy to understand the remaining business. So, she made use of her time in the last couple of weeks or months, let’s say.

Soeren Varchmin:

And so, I have a nice sparing partner at home right now when we discuss domains or news which are hitting the market.

Mike Mann:

what we’re doing your family background.

Soeren Varchmin:

My family background. Okay, I talked about family. Okay, okay, hold on. First of all, that was a great question.

Mike Mann:

was perfect and I appreciate all that. I’m just joking with you. But if you want, you can tell me again, like, if you want, it’s up to you, like where your parents were born, where you were born, what people do.

Mike Mann:

And then, and then the girl turns today.

Soeren Varchmin:

Sure, let’s do that. Yeah, basically, I’m a German kid, you know, I got born in Germany, my parents are German, we grew up in a very, very, let’s say typical middle -class environment, let’s say, you know, not poor, not rich, you know, so I always had to fight for my own money, you know, so I was always very, very driven with that, so I quit school when I was 16, so I dropped out of high school.

Soeren Varchmin:

Instead of that, I started an apprenticeship at Frankfurt Airport, which is called now Frapport, which is for authority, which runs the Frankfurt Airport. So this is my profession, what I really learned is like running an airport.

Soeren Varchmin:

I finished this apprenticeship, you know, in Germany you get like an official, you know, it’s like an alternative way to study, basically, you know, so I was ready when I was 18 or 18 and a half, so I started my own tour operator business, because I met with friend, you know, at Frankfurt Airport, which became back then, at the same time when I was finished, he became the country manager for air sea shells.

Soeren Varchmin:

Sea shells is a small group of islands in the Indian Ocean, it’s very, very beautiful, and basically he said like, look, I have this airplane once a week now every Friday evening, you know, from Frankfurt to Seychelles, so I need to fill the seats, so why don’t you run a tour operator business and help me to fill the aircraft, basically.

Soeren Varchmin:

And this was just before the internet, I think I found it, that company around 95, 96, you know, I mean, obviously domains and everything were still around, but it was not widely used, so basically the catalog, you know, which I presented was either a real physical catalog, which went through the travel agencies or sold for product or whatever, or I think I was the first one in the tour operator business who did CD -ROMs, you know, and also I think I was one of the first tour operators who had a website, so this was, and I think I sent it to you yesterday, so I registered my first dot -com domain with network solutions in 99, you know, for whatever, you know, $90, $100, $150 registration fee it was back then, and I mean, I sold the company, so that was my first company, I started when I was 18, I sold it when I was 21, so that was my first money I made, little money I made, and what is very interesting, the seller, you know, who bought my company and took over also with the main name and everything, you know, I never really looked until like two or three months ago where did this domain end up with after all those years which I registered back then in 99, gondwanatours .com, and it’s now part of a name -find portfolio, which is very funny, you know, because as you know, the mother company of namescarners, Go Daddy, you know, with a name -find portfolio, so kind of domain ended up, you know, where I ended up, you know, doing business right now.

Mike Mann:

Can you tell me about the history of the domain name conferences and how you got involved and what’s going to happen next?

Soeren Varchmin:

Of course, I’m happy to do that. I’m coming from this hosting industry background. Maybe I have to tell before I go into this domain thing, it’s like after I sold the two operator business, the digital world was starting, and on the same floor where I was working in Germany, in open Germany in this business building, where we have these guys who founded a company called Confix .com, which was like a control panel, like C -Penel, and we were the first ones in Germany.

Soeren Varchmin:

So we were the first ones serving all the big customers, like one and one and so on in Germany, offering dedicated servers and so on, where you need a control panel based on. And this company eventually became very big, and it evolved into a company called Parallels.

Soeren Varchmin:

Parallels got almost a billion dollar company, it got split into four pieces. And the most interesting piece for me, all four pieces got sold basically. There’s all new ownership, like one part got bought by Inkra Micro, another part by Private Equity, and so on and so forth.

Soeren Varchmin:

And this piece, which I originally started in Germany, Confix, we merged it in the very beginning with Plask, and I mean Plask got sold as one of these four products out of Parallels, and now, as you know, it’s in hand of Private Equity, and it has the same ownership as C -Penel.

Soeren Varchmin:

So we basically C -Penel and Plask got merged into one company, and this is like for me, like looking back at that, you know, how we started that thing, and what kind of extremely profitable company it became out of, you know, with such a high market share in that specifically niche field, which is a surfing, that is amazing.

Soeren Varchmin:

So this is my background, you know, I was always talking to the big guys, like GoDaddy, One -and -One, you know, Digital Ocean, AWS, Google Cloud, but I never talked with them about domains, you know, always about the cloud components of the industry, but obviously domains are very close or auxiliary, you know, to the cloud industry, or in some parts for the mass market hosting companies, it’s an underlying layer.

Soeren Varchmin:

Mike, I don’t hear you.

Mike Mann:

Oh, I turned it off. I was just saying the domains are number one in the chain. You need the domain to do anything else. I’m just saying you’re talking about the domains. I’m just clarifying the position of domains.

Mike Mann:

You’re right. Okay, that’s the tip of the spear.

Soeren Varchmin:

But you know, it’s what I’m trying to say is like domains and cloud industry is somehow related, you know So so I always had an eye on it over the last 20 years, you know what is observing in the domain industry and then Basically, you know cloudFest was always doing great.

Soeren Varchmin:

It’s a cash machine You know it’s generating a lot of cash and like four or five years ago Maybe not so much now in this year, but in general, yeah And four or five years ago my friend Christian Dawson who runs the largest industry association for the cloud industry I to coalition it’s called He said look, I think, you know, there’s these great guys Richard and James, you know, they I Think they want to sell Namescon so why don’t you talk to them and I was at ICANN in Dublin and like late at night 3 a .m.

Soeren Varchmin:

4 a .m. That was the first time when yes, exactly when I met over Guinness Richard and James with his cushions started and Deal was done in a three to four months period quite fast It’s so and then after that I really had to go on a learning trip, you know to really understand I understand registrar registry and everything but the main investors were the new pre I had to learn about

Mike Mann:

didn’t have to learn it after you bought it.

Soeren Varchmin:

a little while doing it, let’s say. Well doing it.

Mike Mann:

Can I sell you some stuff?

Soeren Varchmin:

Sure.

Mike Mann:

Don’t worry about the due diligence. Hehehe.

Soeren Varchmin:

That’s a good point. That’s a good point. I mean, for me, the missing registrars, we also had CloudFest, all the registrars and registries, the large ones are all our exhibitors and very sign is our title sponsor for CloudFest for many years, every year, every year again.

Soeren Varchmin:

So this was not new, what was new for me was the domain investors who are the players behind that, like you, for example, how does the whole thing work? And so for me, watching what you’re doing here is very informative for me and I really enjoy it.

Soeren Varchmin:

It’s like, what is my domain worth? How someone is approaching appraisals? This is something I really try to spend a couple of hours per week on it, just to understand.

Mike Mann:

Sure, so just, we’re gonna do some domain appraisals in like five minutes, but if you could just tell me more about a couple of things. First of all, again, the current state of the domain conferences, and also, you know, you’re talking about doing investing and some other companies and rock and roll, et cetera.

Mike Mann:

I’m just curious, again, there’s people watching this, they’re gonna watch it on YouTube. Can they get a job? Can they become an investor? Can they become a business partner? Can they join the conferences?

Mike Mann:

Like, how does the world join in? And can they link to you on social media? Like, there’s an interactive environment here. How do we get going with the world?

Soeren Varchmin:

Okay, very, very, very good point. Okay, let’s start maybe what you mentioned first with the conferences and what’s happening to them. I mean, as you all know, for the event industry, this was a very tough year.

Soeren Varchmin:

And, you know, we were quite happy that we were still able to do namescon in January this year and Austin physically. But our big show is CloudFest, you know, it’s 80% of our revenue or even more than 80%, you know, it’s not namescon, which was scheduled for March.

Soeren Varchmin:

And I mean, this was obviously a big, big, big hit on us, you know, in order to, how can I say, you know, we have like hundreds, even I think even thousands of contracts, you know, with suppliers, with moderators, with stuff like that, which you need to roll back hundreds of contracts with sponsors.

Soeren Varchmin:

The whole communication, how do you set up a communication? What do we do now with the team, you know? So, I mean, what we did, we did something similar like you early on in April or so, I started something called Cloud Unchained, which was bi -weekly, not weekly, you know, and that was for me, okay, we need to get a starting point, the world is changing, physical events, in my opinion, will never become the same again.

Soeren Varchmin:

There will be a mind shift, you know, how people make decisions attending physical events and stuff like this. So, I said, we need as a team a starting point to move on, you know, and something similar, what you did here, you know, with something we did over the summer, with trial and error, A and B testing, learning how this new thing works and so on.

Soeren Varchmin:

And obviously next year, more or less, everything will be virtual, you know, we do.

Mike Mann:

Let me talk to you about that for one second. I’m not disagreeing with you, but I just want to make a comment. If there’s conferences in the world that are your competitors and then 90% of those are canceled, but then the world keeps populating and the world wants to leave their house and the world already has left their house, 75% of the people.

Mike Mann:

And you’ll actually be in a good strategic position to have a live conference because there aren’t any other ones.

Soeren Varchmin:

Yes, but it’s a matter of prediction. It’s not a small show like you do here. It’s like, let’s say for CloudFest, this is a multi -million revenue business.

Mike Mann:

Well, let me, but you know much more about it, but my point is just not that it’s ready now, or maybe not even in 2021, but your implication is that it’ll never be the same. And I would say that, you know, people want to leave their house, and if all your competitors are out of business, maybe 2022 you could have the world’s best conference, let everybody wear a mask, and put them in a plastic booth with dancing girls.

Mike Mann:

Yeah.

Soeren Varchmin:

Yeah, okay, I think I understand what you mean. You know, let me maybe clarify, I think you know what is changing is the mindset of people, you know, how they approach the decision to go to a conference as well as how corporates or companies take over the decision for the employee, you know, to make a decision if he’s allowed to travel or not.

Soeren Varchmin:

And that is something which will dramatically change, you know, that is what I mean. So, yeah.

Mike Mann:

Again, I mean, if in two years from now, it seems to me that you could have a sort of new model, you know, half the old model, half the new model, and you could probably Right. … medium up. I don’t know enough about it, but, you know, I don’t like the doom and gloom like the world’s never going to come back because of coronavirus.

Mike Mann:

I don’t think that’s an accurate assumption.

Soeren Varchmin:

I agree with you, Mike, and I don’t want to doom it at all. I was just trying to say it’s a mind shift, which we have to deal with how decisions are made, how to go to something. And I mean, that is obviously very important for sponsors and for the overall concept, like how you can make money with a conference or not.

Soeren Varchmin:

And with virtual conferences, you can definitely never, ever achieve the amount of revenue you can achieve with physical events because of physical branding items, which are much less in the virtual world.

Soeren Varchmin:

So that’s a shift. So we have to shift our business model, and that’s what we are doing.

Mike Mann:

Yeah, and you know, for those of who know me, I was already basically in quarantine just working from my house. I don’t go on an airplane unless somebody forces me. I like driving around, but in general, you know, the COVID environment I was already somewhat familiar with, although I like going out at night to see music, which when they shut that down, that’s sort of disturbing.

Mike Mann:

But it’s actually opening back up about 50% of the time I’ve been around in South Florida.

Soeren Varchmin:

Wow, okay, okay. Yeah, in Europe, it’s a little different. More or less every country is preparing for the second wave. You know, so we have now in, I’m living in Spain, as I said, so we have a new state of alarm, which is going until end of May next year with a curfew from 10 p .m.

Soeren Varchmin:

to 7 a .m. until end of May next year. So it’s a very long cycle. And when the regional governments were able to put more on it, so in the elephant Barcelona, and we are very highly affected with 8 ,000 cases for a very, very small region, you know, per day right now.

Soeren Varchmin:

So we’re expecting a real hardcore lockdown this Friday in two days from now. And the same, so I just read the same when I went onto it with Germany and so on. So in Europe, you know, we see this second wave coming the second directions, which just makes it unpredictable for 2022.

Soeren Varchmin:

You know, so we had to make a decision to go virtual for now, you know, but obviously, I mean, 2022, 2023, hopefully the world will change, but my personal opinion is it will be very slow and it will be different.

Mike Mann:

Yeah, I mean, I’m being pretty careful, but personally, I actually think I got it in the beginning. I was before any before we even knew was in the United States. I was so sick last January and my son was sick too.

Mike Mann:

My son got tested and they tested him for everything on earth and they couldn’t figure it out because there was no testing coronavirus. So, positive, we could have both been sick with something else, but I personally think that I have immunity from being sick from it already.

Mike Mann:

I could be wrong and I’m being careful, irrespective of that idea.

Soeren Varchmin:

You have immunity against a lot of things, most likely.

Mike Mann:

considering what I had to survive, I guess so. Yes.

Soeren Varchmin:

That’s a good one.

Mike Mann:

business world, this is a parallel to my other world where I had to survive everything in the business world and I’m going to dominate, of course, at least I have to believe it. Self -confidence is my teaching and my philosophy and my book and what I try to teach the people that work with me.

Mike Mann:

So, whatever reality is happening, we have self -confidence regardless.

Soeren Varchmin:

Yeah. Hey, Mike, I have this great idea for a long time, but I had no time yet or resources to pursue it. You know, I started my own band, lots of uptime, uptime because of data center, uptime and so on for the cloud industry.

Soeren Varchmin:

And I really, at really at one point, I would like to make a band for the domain industry. And I think we need the trauma.

Mike Mann:

I’m your man, although David Costello is quite good as well. Oh. But I’m a hand drummer. He can play the, he let him play the trap kit and I’ll play the percussion. Percussions. Yeah, okay, perfect. Percussions.

Soeren Varchmin:

Okay, so my idea is for the name of the band and I would like to get your feedback on that. What do you think about the zone files?

Mike Mann:

the zone files, that sounds pretty good. I own earful .com though, I think we should use that. It’s an earful, it’s like an earful of bullshit. Very good.

Soeren Varchmin:

good. I like what one I like what one

Mike Mann:

I also own rockconcerts .com, rockoftheworld .com. We can use those. Well, I think rock.

Soeren Varchmin:

You’re in the band. You’re hired. I bring resources. You know who also lives in Florida and who can sing and rap extremely well. Do you know Jonathan Tenenbaum?

Mike Mann:

Yeah, I know, I know, I haven’t met him in person, but yeah, he’s the head of NameJet. Yeah, yeah, exactly. He’s in Northern Florida somewhere. That’s why they’re like, yeah, I think that’s part of web .com’s in Northern Florida.

Soeren Varchmin:

Exactly, it’s part of web .com right now, but Jonathan he played with, he was opening up for guys like Wu -Tang Clan and stuff like this. Yeah, seriously, seriously, he was like semi -professional, he’s really really good.

Mike Mann:

I mean for one thing he takes their company gets all my money so we might as well add them to my band

Soeren Varchmin:

Yeah, and I mean someone who’s called Tenenbaum needs to be in the band, right? Exactly. Tenenbaum.

Mike Mann:

We’ll change them to tenor bound. Tenor. Yes. Okay. So you have some domains to appraise and we’re going to do some other people’s domain appraising. Is there anything else you want to say before we go into that?

Soeren Varchmin:

I talked so much already and let’s go into the real stuff now. Yeah, no, it’s not everyone is waiting for

Mike Mann:

I just want to make sure I didn’t gloss over anything in particular you wanted to say All good. Okay So Well, then I’m gonna share my screen so people can see again what’s going on here So what I do is I’m just doing a quick and dirty domain appraisal Using Google which is a tool that everybody has access to in the real world I do domain appraisal is a different way which are much more accurate and time -consuming And has helpers and software and tons and tons of data what I’m doing here though is just the most quick and dirty domain name appraisal so It’s the best you can do, you know with the limited tools and the limited time we have And the idea is to have soren learn about domains since he bought the domain industry But he forgot to study domains before he did so so we’re gonna teach him about domains And teach you guys I’m just joking and I’m gonna teach Everybody about domains and the idea is so you can use these ideas later when I’m not online Where you can appraise your own domains and your friends domains and you can engage in the auctions and get a better Realistic valuation of the stuff you know now the stuff you want to own in the future Keep in mind a couple of basic ideas is that any automated domain tool is counter productive Because it has no chance of giving you the right answer unless it’s just a coincidence that it happens to hit it and Therefore the downside is that people depend on the wrong numbers So you really do not want to use an automated domain appraisal tool because it’ll only confuse you about the value of your domain And again most domains in the world are worth zero, but since there’s hundreds of millions that are registered You know There’s like probably 10 million great ones that are worthwhile to sell on the secondary market There’s pro with your almost all calm.

Mike Mann:

There’s probably another 50 million I’m just guessing here that have valid websites on them. So while they’re great domain names It’s irrelevant because they’ll never be bought or sold on the secondary market So what we’re concerned with is domain appraisals for good domain names that do not have websites associated with them I’m not praising the value of a website the value of traffic just of the conceptual brand ability Of a dot -com domain to a future buyer.

Mike Mann:

How much should it be worth to a buyer? So again, it’s a rough appraisal There’s no right answer because it’s not a liquid market. These things aren’t traded enough There’s not enough comps But the good news is when you’re doing this with me is I’ve appraised more domains than everybody in the world And I’ve probably sold more domains than anybody one at a time plus I’ve sold an entire collection before So we’re just gonna do the best we can at appraising some of Soren’s domains So my man, what is the first and best one?

Mike Mann:

I’m gonna share my screen and you tell me what I should appraise

Soeren Varchmin:

Okay, let’s do that. I also have to say, this is just like part of a small learning. I don’t want to be a broker. I don’t want to be in the business of actively selling domains or everything. And so I thought, look, like three or four years ago, I was looking at the two areas, stand up peddling, SUP, and the other one is yoga.

Soeren Varchmin:

And with yoga, I did something which is more or less like using the Sanskrit descriptions of poses or different yoga styles or whatever. However, this is obviously very, very difficult when it comes to comparable seals and stuff like this.

Soeren Varchmin:

So let’s start with one of stand up peddling domains. Let’s start with SUP for stand up peddling lake .com.

Mike Mann:

I got to put it in quotes here. I’m sorry, I got to get organized. Okay, so S -Up Lake, we do everything in Boolean because Google’s not trying to give us accurate results. They’re trying to give us the most results and get us to click on the most ads.

Mike Mann:

They’re not trying to give us best search engine. They’re monopoly and hopefully Trump will shut it down in the second, the monopoly aspect of it in his second term. So S -Up Lake. So again, for people who don’t know it, S -Up means stand up paddleboard.

Mike Mann:

It’s also cool because it’s like, what’s up? What’s up? Stand up paddleboard. Stand up paddleboard lake. You know, again, a lake’s a good place to do it because it’s hard to do it in the waves. So, and there’s millions of lakes in the world.

Mike Mann:

And I bet a lot of people want to use a stand up paddleboard. It’s nice that most of them don’t have any motors. They do have a motor, it’s even cooler. So, you know, the name itself, what we’re trying to do is three things with every name.

Mike Mann:

We’re trying to disambiguate them. What do they mean? Then we’re trying to find the breadth. How many potential buyers might there be? And then we’re trying to find the depth, which is essentially what would the very best, most rich buyer pay for this thing?

Mike Mann:

So again, in this case, disambiguating it, it means a lake for stand up paddleboarding, but the issue is how many other ways there are to say that, if somebody needed a domain for a stand up paddleboard lake, could be sub lakes, could be sub waterways, it could be stand up lakes, stand up waterways, stand up, you know, ocean.

Mike Mann:

You could say it a lot of other ways. So that delutes the value of the name, but we still know what it means. So we’re kind of into the breadth here. How many people would want it? Well, there’s actually a lot of people that would want it because they have lakes and they put, do stand up paddleboarding.

Mike Mann:

So again, we know what it means. It’s not a perfect expression and it hasn’t been around long because the expression sub hasn’t even been around long. So it’s not a deeply linked expression for certain.

Mike Mann:

There is a lot of hits here, but it’s not necessarily in context. Remember, Google’s not giving us good results. There’s a hyphen in between here, which means it’s not really giving me the result I’m looking for.

Mike Mann:

But in any event, there’s a lot of activity here with respect to the breadth of the name. There’s a lot of lakes and a lot of people offering, you know, water sports at these lakes. So it has a lot of breadth.

Mike Mann:

The depth of it, however, is that there’s too many other alternatives. And this thing again, isn’t an embedded expression, but since there’s such a large breadth and there are so many lakes, and this is such an emerging sport with a lot of money being spent on it, there is definitely a considerable value.

Mike Mann:

So there’s sort of a dichotomy here in that it’s not perfect, but there’s a lot of value to a growing industry. This is clear English to the extent, you know what sup means. Lake is easy to spell, it’s a seven letter expression.

Mike Mann:

It’s all solid. We’ll look at it for one more minute and then give it a price. Beautiful pictures. This is the best part of my job. I do this all day long because I have to research the domains. I wanna go here.

Mike Mann:

Oh, they do this stand up paddleboard yoga. I forgot about that. They do that in Dewey Beach, actually. They probably do it here actually in Deerfield too. That’s a beautiful shot. So, but again, it’s not the identical expression.

Mike Mann:

This says sup yoga. It happens to be on a lake. So it’s showing up in Google’s giving me crappy results. It’s not giving me exact results. I’m looking for exact results. I put quotation marks in Boolean, which implies I just wanna see exact results, but this is a good hit right here.

Mike Mann:

Okay, so the answer is it’s worth $10 ,000.

Soeren Varchmin:

I’m a question to you. I understood it with all the alternatives you have. So I have a couple of more like Subocean or Subpacific .com, Subaction .com. Are there maybe any better ones?

Mike Mann:

in general? Mm. You’re saying ones you don’t own?

Soeren Varchmin:

No, no, I own all of those. I have some action. With some action or specific, for example.

Mike Mann:

paste it in the stream so I can see and then you want me to pick the best ones out?

Soeren Varchmin:

Subaction, hold on, I’m checking a look. One second please, Mike. Just checking a look.

Mike Mann:

That’s the name of a corporation, so that’s a good sign. Sub -action paddle boarding, but then looked like a very wealthy corporation, but it is a corporation.

Soeren Varchmin:

Okay, hold on. I’m copying you a couple of Insight, you know and and I mean you you don’t have to praise them right now. It’s just Is there any is there any better alternative, you know to uh to soup lake?

Mike Mann:

Well, again, subaction is better than sublay, because this is the answer. Okay.

Soeren Varchmin:

Mm -hmm.

Mike Mann:

And again, it’s also the name of at least one corporation that I’ve already seen. So again, if you’re looking at, I think you can still see my share screen, right?

Soeren Varchmin:

Mm -hmm.

Mike Mann:

So you see right here, here’s sub -action, a company in Puerto Rico. Here’s another one. We could look at the same or a different one. If it’s a different one that adds to the value of the breadth and the larger the company adds to the depth.

Mike Mann:

These are tiny companies. So again, it’s back to the, similar to the other one as far as the valuation is concerned, but this one actually has more direct hits. The word action applies everywhere. Lake only applies on a lake.

Mike Mann:

So I’d say action is also the action I just happened to know is a very good key word that people like for branding. So it has a value to it. So yeah, I mean, this is just the sub -action is worth a little tiny bit more than the other one is the answer.

Mike Mann:

So okay, probably worth 15 ,000. Okay. I see.

Soeren Varchmin:

I just posted you another one into our chat here. Vinyasa teacher. Vinyasa is one of the most famous styles of yoga.

Mike Mann:

Yes, I’m familiar. My family, I don’t do yoga, but my family is heavily into it. And one of my exes is yoga. I’ll actually show you since we’re on this.

Soeren Varchmin:

Okay.

Mike Mann:

This dude is my stepfather. Shubmacha. That’s my stepfather. He’s a famous old man, yogi instructor.

Soeren Varchmin:

Nice.

Mike Mann:

And then let’s see here.

Soeren Varchmin:

when you’re such okay

Mike Mann:

This is my mom, not that one, but this lady is my mom.

Soeren Varchmin:

Nice.

Mike Mann:

She’s an old lady with a skinny body and stretch around. She’s a yoga instructor too. And this is the girl that used to give me yoga lessons and she’s a yoga instructor and she’s also a Pilates instructor, but my body is messed up relatively so I don’t do anymore.

Mike Mann:

Plus I got her check out this domain name though. I got her this domain name wellwithin .com can’t beat that, huh?

Soeren Varchmin:

Now that’s great. Wow.

Mike Mann:

I’m not a yoga person, but I know a little bit about it. So it’s Vinyasa yoga That the domain

Soeren Varchmin:

I was on mute, sorry. The domain name is Menyasa Teacher.

Mike Mann:

Whoa, very nice. Well, that’s very solid. So again, we know what it means. It’s a teacher who teaches one of the most common methods of yoga, yoga is extraordinarily popular and vinyasa is one of the most popular forms of it.

Mike Mann:

It might be a tiny bit hard to spell, but if you’re in the yoga community, they know how to spell it. And there’s a great name. We know exactly what it means as far as disambiguating it. Now, keeping in mind, it could be vinyasa instructor, vinyasa instructors, vinyasa teachers, vinyasa teaching, vinyasa education, yoga education, yoga teacher, yoga teacher.

Mike Mann:

So there’s a lot of alternatives. It’s still a great name, but there are a lot of alternatives you need to be aware before you’re buying and selling domains because the point here is that people are buying domains, they’re holding them and they’re hoping somebody’s gonna pay a huge price for them.

Mike Mann:

And the people will not pay a huge price if they can buy an alternative at a lower price. So you wanna discover what alternatives are available before you appraise the domain or buy a domain or sell a domain.

Mike Mann:

So we’re thinking through the alternatives while we do our appraisal. But as far as the disambiguation, we know exactly what it means, it’s a great name. That’s for starters. The breadth is extraordinarily broad, very broad.

Mike Mann:

There’s thousands of vinyasa teachers down the chain. So that’s the breadth is thousands and the depth is, one of them probably has a lot of money and should pay up because it’s such a great domain name.

Mike Mann:

So yeah, I’ve actually met Mr. Iyengar before. My relatives are all disciples of Mr. Iyengar. He passed away a few years ago, but about 10 years ago, I sat next to Mr. Iyengar at dinner, which was funny, because it was the same day I spoke on the phone to Deepak Chopra.

Mike Mann:

It was like my spiritual day. Well, my one spiritual day.

Soeren Varchmin:

You’re one spiritual day in life, okay.

Mike Mann:

So with respect to this name though, it’s an awesome name. There are alternatives, but all the alternatives are valuable. If they’re as focused as this name, it’s relatively easy to spell. It’s not that short.

Mike Mann:

You know, you have to discount it because there’s alternatives, because it’s not that short, because it’s not necessarily an English expression. But again, we can see in the images, there’s a lot of depth to this domain.

Mike Mann:

So this is the best domain you own, as far as I know. 40 ,000 valid looking hits in Google. Again, it’s using capital case there. So that’s a proper noun, which makes it more valuable. So, you know, there’s no right answer.

Mike Mann:

We can go through this process I like to do of stages. Like, is this thing worth 100 ,000? No way. Is it worth 10 ,000? Too cheap. It’s worth 50 ,000. No way. Is it worth 20 ,000? Maybe. It’s worth 30 ,000.

Mike Mann:

Maybe. It’s worth 40 ,000. Nope, that’s too expensive. 30 ,000. I think it’s worth 30 ,000, but it’s too weird and too long. So it’s worth 25 ,000. There you have it.

Soeren Varchmin:

Okay, I see. Okay, last one, you can decide hummingcraf .com, which is a yoga pose or tantric yoga center, which is more or less the same like before because there’s a lot of alternatives and it’s free, freeword .com.

Soeren Varchmin:

Which one do you like to do, hummingcraf or tantric yoga center?

Mike Mann:

Well, I’ll do Tantric Yoga Center. So that has no results. It’s very long. We know what it means. It’s a freaky yoga method that nobody wants to do marketing around.

Soeren Varchmin:

Mm -hmm

Mike Mann:

very long and Okay, it’s easy to spell and easy to say I actually thought it was gonna have more activity You have this one dude here The pursuit of the ultimate love and happiness. I got a job

Soeren Varchmin:

Not with him. Not with him. Not with him.

Mike Mann:

But I gotta jot down this number real quick before we go. Hold on. Seven one four. Okay, so I gotta jot down her number too. She’s kind of cute. Uh -oh. It’s getting kind of freaky here. Whoa. It’s getting really freaky now.

Mike Mann:

Okay, no deal on Tantric Yoga Center. So, okay, got you. We’re gonna go through it. We’re still gonna go through the process. We know what it means. It’s freaky yoga center. There’s a thousand other ways to say it.

Mike Mann:

It’s three words which exponentially opens up alternatives ways of saying it and spelling it. But this is a relatively specific thing. So, there aren’t that many alternatives. But in general, if there’s three words, it opens up exponential risk because there’s so many alternatives.

Mike Mann:

It’s too hard to sell it, even if it’s a cool name, if it’s that long and it’s three words. But in this case, okay, we know what it means. The breadth is hardly any and the depth is hardly any. And the answer is, it’s not worth anything.

Mike Mann:

But, you know, 200 dollars.

Soeren Varchmin:

Okay, got you. That was super helpful for me, Mike. Thanks, thanks a lot. Thank you a lot.

Mike Mann:

for joining me and talking through this. We’ll do a couple more domain appraisals. You can up or stay on. It’s up to you.

Soeren Varchmin:

I’m staying on why not I’m learning okay cool

Mike Mann:

Let’s see who else posted what they posted for us here. And we’ll do some more domain appraisals. Okay, so I have DNA laboratory stock mentorship. I’ll do a couple of these DNA laboratory. That’s more at Tori.

Mike Mann:

Okay, so first of all, what does it mean? It means that the DNA lab, which we know what it means disambiguated, keeping in mind that it could be DM labs, lab laboratories, DNA offices, again, you could get a thesaurus and come up with a hundred other things probably.

Mike Mann:

Could be genetic labs, genetic laboratory, genetic this. So there’s a lot of alternatives. And there always are for any two word domain name. And there are much more alternatives for any three word domain name.

Mike Mann:

For a one word domain name, there aren’t a lot of alternatives. So that’s where the big dollars are if you get that right. In any event, we’ve disambiguated this. We know what it means. The breadth is all the DNA laboratories in the world have to assume there’s at least hundreds.

Mike Mann:

So that’s a good sign. And they’re very, very rich, but they probably use the name of pharmaceutical companies. You know, that’s one thing about medical people is they use weird names and corporate names.

Mike Mann:

They don’t usually use like generic expressions unless they’re like some kind of tiny startup or something. So in any event, we can see DNA laboratory testing, testosterone, FNL, well, Sorn can tell me what this means.

Mike Mann:

What’s FFARG in the name? My man.

Soeren Varchmin:

experiences.

Mike Mann:

DNA laboratory experiences, that sounds dangerous. Sounds like the freaky doctor from South Park. Do you really want to experience at the DNA laboratory?

Soeren Varchmin:

No. I mean, you know, actually, you know what? In one way or another, we currently have experiences with DNA laboratories all the time, because PCR tests are actually DNA tests, nothing else. So basically, whenever you go to PCR tests, they take a part of your DNA.

Mike Mann:

Well, I think we’re gonna make a South Park site with this name. See, they create some cool monsters on South Park in the DNA lab. Okay, so this is what I do it when I’m doing my work, so I don’t get too bored.

Mike Mann:

So DNA laboratory, not that I’m bored now, but I’m saying when I work all night by myself, I take little side shows and look at South Park and whatnot. So this thing, we know what it means, it has a lot of breadth and it has a lot of depth since the DNA labs have a lot of money.

Mike Mann:

So it’s hard to say what it’s worth. If I had my tool set, we could look for comps, we could see a lot of other data, traffic, what other people are saying about it. There’s a lot of different information that we could get, but for now we’re gonna rush through

Soeren Varchmin:

But why are you reviewing so many DNA domains over the last couple of episodes?

Mike Mann:

I have I’ve been I think it’s the same people probably most likely I have the same viewers they collect certain Themes and then they keep pasting the names from their theme. I’m guessing I don’t really know why I just look at the wall and pick off name but

Soeren Varchmin:

I have an idea who’s behind this.

Mike Mann:

Whoever gets the person who the early bird gets the worm. Yes. So in any event, we’ll do our little process here. Is this thing worth $50 ,000? That would be a big stretch. It’s worth $25 ,000 possible.

Mike Mann:

$10 ,000 sounds more possible. It’s a long name with a lot of other choices. $5 ,000. It’s too cheap. $10 ,000. A little expensive, really. It’s a long name. It’s too many alternatives. So it’s worth 7 ,000.

Mike Mann:

So it’s a good deal. First of all, when I say the price, I mean, this is a great value for the buyer to build a website or it’s a great investment. These are super premium .com domains that go up in value.

Mike Mann:

Anything that’s worth $7 ,000 now is gonna go up in value. If it’s worth 1 ,000 now, it might never go up in value. If it’s worth zero now, it’ll never go up in value. If it’s worth 10 ,000, it’ll probably go up in value.

Mike Mann:

If it’s worth a million, it’ll almost definitely go up in value because those things are dramatically underpriced, the very best domains in the world that corporations can leverage to make millions and billions of dollars are extraordinarily underpriced.

Mike Mann:

So those will all go up in value, the verybest .coms. This is not one of the very best, but again, it’s worth 5, 10, whatever 1 ,000. It’ll be worth 15 or 20 in the next couple of years and 30 and 40 a couple of years after that.

Mike Mann:

So I’ll do a few more so I don’t bore you guys to death. See, I just have to look and see what people put on my wall here. Stock mentorship, it sounds pretty good. Basement built, that sounds pretty good.

Mike Mann:

That would be a Joe Biden theme.

Soeren Varchmin:

Mm -hmm.

Mike Mann:

Okay, so we have basement built. We’ll do that one first.

Soeren Varchmin:

Right time is now .com.

Mike Mann:

Basement built and right time is now. Okay, hold on a sec. First I’m gonna do basement built and then I’ll do the other one. Okay, so basement built, what does it mean? You know, I mean, we know theoretically what it means, but it’s not a popular expression.

Mike Mann:

Have you ever heard somebody say basementbuilt .com? I’ve heard of basement builders, basement building, basement architecture, I don’t know, basement design. Never heard of basement built and there’s basement built ends and which is what they’re showing the picture of.

Mike Mann:

Nobody would know the word basement built is the same as basement built ends. So we’re hurting here and we’re gonna move quickly because it has very little value. Basement built ends actually has some decent value, but that’s not the name.

Mike Mann:

It has to be exact, exact match just because it’s closed doesn’t mean anything. So basement built is worth nothing. I don’t know what to say. I mean, we’re disambiguating it, but it doesn’t actually mean anything in popular lexicon.

Mike Mann:

There’s no brand. I would assume. No corporations, it just doesn’t mean anything. The breadth is nobody would want it and the depth is they won’t pay anything for it. So I’m sorry to say basement built is not worth anything.

Soeren Varchmin:

Right.

Mike Mann:

time is now. Yes sir I got that one right here. Saved it. Okay well first of all what it it should be the right time is now so it’s dilutive. It’s a very long this four words but it’s an expression so it’s not for disjointed words.

Mike Mann:

Expressions actually could be very valuable. This one’s particularly long. Four terms and again it should be five terms the right time is now. In fact if you look at these they all have the word the in it.

Mike Mann:

So what you really need to do is use Boolean and get rid of the word the to see now you know but keeping in mind that the word the delutes it we’re just removing it so we can get context of the value of the name without the.

Mike Mann:

These are all the same people same little thing that doesn’t seem very exciting. It is German though if you see soren. Builder Welten what’s builder welfen mean builder welten.

Soeren Varchmin:

like picture worlds. I see. You know, it’s most picture worlds, that’s what it means. Guy, you’re well done.

Mike Mann:

Welten as worlds, that makes sense. So, right time is now again. So we’re just looking at some pictures. Oh, well, Black Lives Matter is a big deal. Maybe this has political context. So this is the wrong number where it says about 50 results.

Mike Mann:

They’re lying. It’s Google. They’re not giving you good results. You gotta go to the bottom. And it’s almost impossible to realize there’s a tiny little link here in italics. I happen to know it’s there.

Mike Mann:

I’m giving you the secret that this is the right results. You have to click this stupid link to find the correct results. Don’t ask me why. Correct results is 8 .57, which is a low number without the word the, there’s a book, notebook.

Mike Mann:

So, okay, so we know what it means. And it does have some political context. So it might be important. There could be people that wanna use it, although it’s not really showing up in the search results, could show up other places if we had a bigger data set.

Mike Mann:

So the number of people that would use it, I mean, the political activists could use it and there’s millions of political activists. So there’s some value to the breadth. The depth is, you know, there’s too many alternatives.

Mike Mann:

You could say anything that isn’t so long. There’s no way anybody would pay a lot of money for this, even though it’s a kind of a cool expression. 3 ,000. Very good. What else do we have here? You guys wanna do a few more?

Mike Mann:

Am I boring everybody? There’s 21 people here, so I guess we’re still in business. Teens, insurance, let’s find some good ones. You guys put so much stuff on here. Just put good ones on here, so I don’t have to go through all this stuff.

Mike Mann:

Good Lord.

Soeren Varchmin:

If you ask people to do this, this will not work.

Mike Mann:

Here’s a good one, OTAR, Florida Med Spa. I need that as soon as this broadcast is over. Okay, Florida Med Spa. So you know, it’s three words. We know what it means. It’s a medical spa, which in Florida is an extraordinarily popular idea.

Mike Mann:

Millions of people come here and it’s sizing about going to the Med Spa. But the issue is there’s too many other ways of saying it. Three words. That’s not the right number of results. Again, you have to go down to this stupid link to find the right number.

Mike Mann:

There’s 61 ,000 results. That’s good, but that’s medical spa, not Med Spa. That’s not the word we’re…

Soeren Varchmin:

Yeah, I think you have to change the screen, Mike, because you’re still a little bit of a right timeist now. Oh, I’m so sorry.

Mike Mann:

Thank you for I’m glad you’re here to tell me I need to leave a guest on to guide me every time I just

Soeren Varchmin:

I’m an event manager. That’s what I do. You know I get paid for

Mike Mann:

of it. You can come on and be my guide in general. Happy to. The right number for med spa is 5790. I think I’d rather, you know, medical spa is longer, but it’s perfect context. So in any case, they dilute one another.

Mike Mann:

You could also call it Florida Health Spa, FL Health Spa, FLA Health Spa, Boka Health Spa, which would be the coolest, Palm Beach, Med Spa, Palm Beach Spa, Boka Spa, too many other choices. Having said that, Florida Med Spa is a great domain name because the demand for Florida Medical Spa services is extremely high.

Mike Mann:

It’s just not the perfect expression for it. So we know what it means, disambiguated. The breadth is, you know, there’s a thousand Florida Med Spas. The depth is very shallow because we know there’s too many alternatives.

Mike Mann:

So there you have it. We’re gonna just come up with a price. Again, these are cheap names. I like more expensive names who praise, but it’s a good name. It’s a very good name. I’d listed at 5 ,000 bucks just because the price of Florida Spa services is just so high.

Mike Mann:

If somebody owns that domain and gets one customer, they’ll probably spend 5 ,000 bucks and that’ll pay for the domain and they’ll have a great domain forever for free. So the domain is not that great.

Mike Mann:

You could make a justification that it’s not worth 5 ,000. If somebody offered me 2 ,500, I’d probably take it. But it’s worth 5 ,000, whether you can sell it for that or not, just because it is a contextual name for a very valuable industry.

Mike Mann:

The services are expensive.

Soeren Varchmin:

And I’ll see you in the next video.

Mike Mann:

It’s basically spelled correctly. I mean, people use the word med for medical. It’s abbreviated, so it’s a cool name. All right, so I’ll do one or two more if you guys can post something nice for me.

Mike Mann:

Okay, Ryder has some short ones, so that’s a good idea to just get different types of names. I’m just looking at what else you guys put up here before I pick one or two. I’ll do like two more and let you guys have lunch.

Mike Mann:

And then I’m going to the Florida med spa. So we’re gonna do we he, which we have no idea what it means, W -E -H -E. So again, a four letter word right off the bat. If they’re good characters, they’ll usually sell for about 5 ,000 bucks.

Mike Mann:

But some of them are great and worth millions. Like I don’t know, bay .com, for example, which is worth millions. So again, we’re gonna disambiguate it and figure out what this thing means. We he is an app, at least if nothing else.

Mike Mann:

What does we he do? It’s an app for internet service providers. So we know what one person uses it for. What else is it? We he knew that’s a typo. They were gonna put we knew, then they changed it to he knew, and they screwed it up.

Mike Mann:

So it got indexed as we he. Somebody’s last name, David we he. So again, as a last name, it could be worth 10 ,000 bucks immediately if it’s a popular last name, because they could start we he corporation or their great grandkids good four letter.

Mike Mann:

So again, it’s another case, the super premium .com domain that will not go down in value. We’ll determine today’s value, whatever it is, it’s gonna go up. So it’s a crappy domain, it has no value and it’s not gonna go up.

Mike Mann:

It’s a good domain, it has value and it will go up. Using Google isn’t pleasant because they keep changing the result numbers. They both can’t be right. It can’t be 188 results in that screen. And on this screen, there’s 5 .2 million results for the exact same word.

Mike Mann:

So Google is stinky monopoly. A competitor I could call and say, hey, can you fix these bugs? Sure, man. So again, it’s four letters. There’s a lot of stuff going on here. There are brands that are already using it.

Mike Mann:

I mean, right off the bat, last names. We know it’s worth at least 10 ,000 before we even look at anything. Could be worth a lot more once we study it. So what does it mean? Could mean a few things to a few people.

Mike Mann:

I think I need to research the disambiguation, what it means. We he, I he, I’m not sure if that word translates or that’s just a silly expression. Well, Sorin, does it a German word?

Soeren Varchmin:

Which one? Yeah, of course. We have been the Loskelassen. It’s, it’s, you can’t translate it one to one. It’s like, if they get released from the leash, you know, they will run away, something like this.

Soeren Varchmin:

Just, just we here, what just that? Yeah, I don’t know how to translate that, to be honest. That’s fine.

Mike Mann:

Well, the answer is there’s all kinds of activity here for we here.

Soeren Varchmin:

It’s like a very special use of a verb, you know, which is not very common. So it doesn’t… there’s no value in the German language behind the verb. Right.

Mike Mann:

That makes sense. If it did, there’d be much more hits to it. But having said that, it has a lot of value to a lot of other people. There’s apps, it probably translates in other languages. Just being four letters, I mean, you and I could create a new company and buy that domain and worlds excellent health Europeans, whatever, we, I’m just making up stupid stuff, but you could buy that and create a new company name and use that as the acronym if you wanted to.

Mike Mann:

It’d be a really cool acronym, really.

Soeren Varchmin:

But it’s like a printable domain, right? It’s like, what do you think, like free to 10K or something? No, it can be much more.

Mike Mann:

than that. It’s 10K just because it’s four letters and just because people use it in business, period. That’s before I did any research. As I do the research, you see there’s a lot of activity here. A lot of weird stuff going on, brands.

Mike Mann:

God knows, I mean, I could research this more, but it could be any industrial corporation, could be a car company, I mean, who the hell knows? I don’t know if you can see this screen, but this looks like a pizza company or a pizza utensils company, Wee He is one.

Mike Mann:

So there’s a bunch of companies that use it. Again, we don’t know how big this company is, but we don’t need to know. So let’s just go back to the fundamentals to get an evaluation. The fundamentals are, what does it mean?

Mike Mann:

It means a lot of things to a lot of people. It’s four letters, it’s four good letters that flow really nicely. It’s not four awkward letters. It sounds cool. There’s people using it in commerce, there’s an app, there’s businesses, industries, last name.

Mike Mann:

There could be more businesses, industries, last names now and in the future. So it has a lot of current value and four letter domains in general should have value. They’re all very hard to do. This is an interesting device called a Wee He.

Mike Mann:

What is that thing? I have no idea what it is. Is it a coffee maker? I don’t know what the hell it is. Doesn’t really matter. So the question is what is Wee He .com worth? So I mean, there’s no right answer, but I would list it at $30 ,000.

Soeren Varchmin:

Mike, I have a question to you. Do you sometimes also sell wholesale or you only sell direct?

Mike Mann:

in the sense, do I sell bulk, like a bulk deal?

Soeren Varchmin:

But no, not necessarily Borg, but that individual domains, that you sell it to other domainers, or do you 100% focus on selling to a Vian customer?

Mike Mann:

I don’t know. Well, the end customer usually are domainers just making investments. You know, domainers, I mean, they haggle me to death till, you know, they wait till I’m totally broke, and then they haggle me all night long until I agree to their price, till I’m too tired to wait anymore.

Mike Mann:

But they have the money and they need the domains and they speculate. So the domainers buy probably 70% of the inventory.

Soeren Varchmin:

Okay, I see. So 70 -30 something like this.

Mike Mann:

I mean, maybe not that much. I haven’t really done an accurate study, maybe about 50 -50, as far as the actual, not the number of domains, but the revenue, because the domainers buy more expensive domains, because they’re trying to buy the best stuff in the world for their portfolio.

Soeren Varchmin:

Mm -mm, okay. Got you.

Mike Mann:

buyers, the other people are just trying to be cheap. And everybody’s trying to be cheap, but the other people are just trying to get a quick little cheap name for their website. The domainers are trying to buy the very best domain at the lowest price that they can keep in their portfolio forever or sell for a million bucks.

Mike Mann:

I mean, it’s part of their business model, whereas most of the sales are lower end, but they’re the people that are spending less money that don’t need it for the same purpose.

Soeren Varchmin:

Okay, I see. Thank you.

Mike Mann:

Oh, it’s all good. Do we have one more to do here before I let you guys go? Did you see any others on there, Soren? Or here’s one that looks pretty good from Sunny Astrology Center. Sounds solid. Oh yeah, that’s a good one, yes.

Soeren Varchmin:

Mm -hmm.

Mike Mann:

You can still see my screen, right? Yes.

Soeren Varchmin:

the Vee screen so we don’t see the new screen your pop -in information.

Mike Mann:

I’m sorry. I have too many screens open. Sorry.

Soeren Varchmin:

Well, that’s it. Thanks for watching.

Mike Mann:

Oh, cool. Okay, so astrology center, guessing Sunny’s Indian. It’s all about Indian stuff. So first we need to know what it means. Astrology is different than astronomy. Astrology is studying abstract ideas in the stars.

Mike Mann:

Astronomy is actual scientific fact. Well, astrology is actually, wait, oh yeah, that’s what Kali does, our last guess, some of this, like sort of past life readings. And I don’t know how to explain it, but I guess.

Soeren Varchmin:

Advertisement looks as nice as this one.

Mike Mann:

Yeah.

Soeren Varchmin:

Yeah, okay.

Mike Mann:

Okay. So, okay, so let’s, we’re gonna disambiguate it. It means it’s a center that does astrology. And again, astrology is this spiritual art that is very popular. And turns out there’s, we’re gonna do the breadth.

Mike Mann:

The breadth is how many astrology centers are there in the world? First of all, there’s tons of them. And second of all, they use that exact expression, exact match expression, which is an awesome idea.

Mike Mann:

Now, there are potential alternatives, although I can’t think of any other way to say astrology because it would mean something different. It wouldn’t mean astrology. If you said spiritual center, it would not mean astrology, so that wouldn’t count.

Mike Mann:

You could say astrology centers plural, but all these people have one center. If you did a plural, there wouldn’t be much breadth. There aren’t that many people that own more than one center. So as far as getting the breadth out of it, you want it to be singular in this case.

Mike Mann:

Astrology center, easy to spell. It has a tremendous breadth. There’s a ton of companies that use that exact word. And the depth is, whoever the millionaire out of these hundred companies are, if he was a really smart person or she was a really smart person, would buy that thing today.

Mike Mann:

They’d be stupid not to buy it. And in fact, this is an example of the millions of domains that are on the secondary market that have no business on the secondary market. Somebody should be using this name.

Mike Mann:

There’s a thousand astrology centers. We see them right here. They’re all stupid because every single one could have a better domain. Astrologycenter .com. It’s gonna go up in value forever, assuming you know the right price now.

Mike Mann:

So again, we know what it means. The breadth is very broad and the depth is very deep because since there’s so many of them and somebody’s making a lot of money here, there’s a lot of depth. I’m gonna just check one more thing real quick to make sure it looks good here.

Mike Mann:

It’s got YouTube action, the Astrology Center of America, Star Astrology Center. Again, well, the most dilution would be the Astrology Center. So that’s where you would get the most dilution right here, the Astrology Center.

Mike Mann:

The IP Astrology Center. So the answer is it’s a great, great name. It’s very valuable. As far as I know, it’s a growing art, growing spiritual art, growing commerce. I don’t know much about it, but it’s a really awesome name.

Mike Mann:

I can tell by the research we just did. So we’re gonna come up with a price. Then we’re gonna let you guys go about your day. I really appreciate you soaring, helping me with everything and Callie was an awesome guest.

Mike Mann:

So it’s just another beautiful live stream day. So grateful. AstrologyCenter .com. So again, it’s a great name. It’s a little long and I barely know what astrology means, but I don’t need to know what it means.

Mike Mann:

Just has a lot of breadth and a lot of depth. Despite it being a little long, it’s pretty easy to spell. I wouldn’t discount it any. I would give it a high value. So I can do my little game. Is it worth 100 ,000?

Mike Mann:

That’s extreme. It’s worth 20 ,000. It’s not worth 100 ,000. It’s worth 20 ,000. That’s not fair to the seller. It’s too low. So worth 50 ,000 might be in the range. 25 ,000 too low. 40, sounds pretty fair actually.

Mike Mann:

30, too cheap. I would sell it for 30, but I would list it higher. But again, it’s kind of long and you really need the money. 35 ,000.

Soeren Varchmin:

It was amazing feedback, Mike. I mean, for me, it was a big learning curve. Thanks a lot for that.

Mike Mann:

Thank you for helping me with everything. Hey, we got my buddy Greg here. What’s up Greg? Okay, well, this has been an awesome session and I’m so grateful that you guys joined me and it’s gonna be logged on YouTube forever so you can check it out later on.

Mike Mann:

I’ll post some links. I have great guests the next few weeks as well. So thanks again, Soren, you’re the man. I appreciate all your help. Everybody have a beautiful day and a beautiful week.

Soeren Varchmin:

Thank you so much. Thanks everyone. Have a good day.