Video Transcription
Mike Mann:
Okay guys, here we are again. We’re gonna put my friend Kate Lim in a minute. We’re gonna let a few people join here. Kate’s an amazing young lady. She’s also done business with me, helped me with international finance issues.
Mike Mann:
She speaks seven languages. She’s helped me sell domains. She has her own fashion corporation, handbags. She’s an amazing young lady. I’m gonna let her talk about herself. Hopefully a lot of people start joining and Kate’ll tell us about her background a little bit and about her current business opportunities.
Mike Mann:
So I’m just trying to let a few people join here. Hopefully it’s all working properly and I’m gonna add Kate right now. Except for Kate, your name says test. So you need to change it to Kate. Put your URL or something.
Mike Mann:
Dun dun dun dun dun dun, test. Test. There she is.
Cate Lim:
How should I change the name?
Mike Mann:
I’ll have to turn my microphone up so I can hear you, my speaker.
Cate Lim:
Thank you.
Mike Mann:
How are you today?
Cate Lim:
I’m barely are you?
Mike Mann:
Good. I would say this is right, but I know you’re on the other side of the world somewhere. So what time is it wherever you are?
Cate Lim:
is 11 p .m. So it’s 12 hours ahead.
Mike Mann:
We’re thank you.
Mike Mann:
Are we interrupting your nap time?
Cate Lim:
Not really. I don’t go to bed that early.
Mike Mann:
Very nice. Thanks so much for joining us. And I think a lot of people are going to be interested in your message and where you’re coming from. And the fact that you travel all over the world, speak all these languages, know all sorts of stuff about finance, internet, fashion.
Mike Mann:
It’s very, very impressive. So I’d like you to start with your family background and your business and education background. And then we’ll catch up to current what’s going on.
Cate Lim:
Sure, first of all, thank you for having me. So I was born and raised in Malaysia in this little island called Penang. And after my school, I moved to Kuala Lumpur, which is the capital city. I continued my college, my major was marketing, and I worked there for a couple of years before going to the States.
Cate Lim:
So when I first went to the state, I went to Seattle and I did another degree in business administration. After graduation, for some reason, I was introduced into the domain industry.
Mike Mann:
Bye.
Cate Lim:
I think so too.
Mike Mann:
back you up a little bit. Are your parents from Malaysia?
Cate Lim:
Yes, actually I’m the third generation in Malaysia. My grandpa was born in China and he immigrated to Malaysia. So my sister and I were the third generation.
Mike Mann:
Your grandpa, does that include your grandma?
Cate Lim:
Yeah, my grandpa and my grandma. Well, yeah.
Mike Mann:
How about on the other side of the family? Are they are from China or are they from Beijing?
Cate Lim:
On the other side, I’m sure one of them was from China as well, but we kind of lost, right? I’m not sure which generation, probably earlier. Probably they went to Malaysia earlier.
Mike Mann:
The way Malaysia works though is there’s several ethnic groups, the main ones are ethnic Malaysians and then there’s a lot of Chinese even though they came multiple generations ago.
Cate Lim:
That’s true. Yeah. Basically most of them moved to Malaysia when, you know, China was really poor, probably during the communist time, Mao Chedong.
Mike Mann:
And where are you now relative to where you were born and raised?
Cate Lim:
Where am I now? Like currently?
Mike Mann:
I’m just saying, are you near where you were born?
Cate Lim:
Yeah, actually, this is another vacation island. It’s called Langkawi.
Mike Mann:
So just, if your life’s mostly a vacation, you do work on the side.
Cate Lim:
Yeah, but I would harder. Vacation is the secondary thing. You know I would hard.
Braden Wallake:
Very much.
Mike Mann:
Again, Kate’s a unique individual. She’s one of these people. Again, she can speak all languages. She constantly travels all over the world, knows all kinds of people, does all kinds of different business things.
Mike Mann:
But she doesn’t actually have like a normal place that she stays for more than a couple months at a time. She just keeps moving, moving, moving.
Cate Lim:
partly you’re quite true partly well when you try well of course you move right yeah
Mike Mann:
I’m gonna finish with your family background and then move forward, but I just wanna ask, in Malaysia, what kind of work did your family do?
Cate Lim:
My dad was a developer, real estate developer. He already passed. And my grandpa also passed. He was an entrepreneur, a successful entrepreneur. Yeah, so we’re both from a business family.
Mike Mann:
So that’s why you’re an entrepreneur sort of. It just runs in your blood.
Cate Lim:
Yeah, even the travel part, I mean, my grandpa was like such early generation, but he traveled a lot as well. Like, he would travel whenever he had a chance to, even at old age. So I think it’s in my blood.
Mike Mann:
saw them. So then how did you, well, what age did you start traveling leaving Malaysia?
Cate Lim:
start traveling. In fact, I did, I mean, when I was in Malaysia, I just did like short vacation, like what most most of the people do. It only started after I went to the States. And then I traveled here and there.
Cate Lim:
And, you know, I started to love it. And I make it longer and longer. And last so last year was a crazy move because I canceled my apartment lease in Seattle. And I paid a sort of the furniture and I brought along my luggage, which, which is about 50 pounds with me.
Cate Lim:
And I just travel. So it’s been 18 months. The first country I went was Italy, and then the Taiwan back to Europe.
Mike Mann:
Literally a bag lady.
Cate Lim:
Sorry. You’re a bag lady.
Mike Mann:
You live out of bags and you sell bags for a living. So you’re a bag.
Cate Lim:
And in fact, this travel inspires me because from the first stop in Italy, people love the bag I carry clutches and because I knew it was going to be a long journey, so I brought more than I needed. And eventually, some I sold the clutches to them, some I just gave them as gifts.
Mike Mann:
because you’re way ahead of yourself here. I’m gonna back up and then we’re gonna get to the bags in two minutes.
Cate Lim:
Sure.
Mike Mann:
Just again with respect to the traveling, how old were you when you went to the United States?
Cate Lim:
Sorry, how old?
Mike Mann:
Yeah.
Cate Lim:
I’ll keep it a secret. You don’t ask women itch. No, I’m not saying how old you are. I’m saying I’m not saying how old you are.
Mike Mann:
saying how old are you when you went to the United States?
Cate Lim:
How old what?
Mike Mann:
when you originally went to the United States for the first time. That’s not asking how old you are now. That’s just saying, then how old you are.
Cate Lim:
Thank you. Sorry.
Mike Mann:
But I’m just trying to get context for your travel life. I’m trying to figure out how you started. So one day you went from Malaysia to the United States. However many of you are worried about a big mystery.
Cate Lim:
Well, I went to school. Yeah. Yeah. Go ahead. I went to school in Bellevue for business and after that I worked a little bit. So yeah.
Mike Mann:
How did you learn so many languages? What languages do you speak?
Cate Lim:
English, Mandarin, Bahasa, Malaysia, because I was born there and the rest are dialects because Malaysia is very diverse and my grandpa is you know one he speaks he’s called one dialect you know where he came from which is called Jo and my grandpa was very particular he was like you have to speak you know the language that I came from and also and then the region I was raised in Penang they speak of Hopkins so I learned from there and then the rest is and then Cantonese is in Kuala Lumpur the capital city and when you’re little you learn language really fast really quickly so that’s how I picked up very so official is like three languages and four dialects
Mike Mann:
that you do a very good job of cruising around the world, you know, communicating with people one way or the other.
Cate Lim:
Thank you. Yeah, and some places you don’t really need language, like Italy. When I was in Italy, I spoke only a handful, like four words, but I was there for three months and we communicated so well for some reason.
Mike Mann:
Right. Well, for me, I technically only speak English, but I can actually speak English backwards. And my relatives are from North Carolina, so I can speak a little North Carolina, which is a world in dialect unto itself.
Mike Mann:
I’m not going to harass myself at the moment with it. I’m at KS DrawCab. I can speak backwards.
Cate Lim:
Oh, wow. So tell me what that is.
Mike Mann:
Hi to such gonna KF straw cab. I’m just speaking backwards, backwards English, but it’s too silly and this is your time. So you can interview me one time and we’ll do whatever you say.
Cate Lim:
We will do that for sure.
Mike Mann:
Right now, you’re being interviewed.
Cate Lim:
Yeah, so whatever you say.
Mike Mann:
So let me just get some more context then. You came to the United States, tell me about a bunch of the places that you’ve traveled to, which are the best ones, which are the worst ones.
Cate Lim:
in the United States.
Mike Mann:
No, not in the United States, in the world.
Cate Lim:
in the world, yeah, actually it’s a shame talk about United States first. I didn’t really go so many places in the States, but I love Bocca. And the world around the world, I spent three months in Italy, so that says a lot that I love the country.
Cate Lim:
And I thought, you know, it was my paradise until I went to Switzerland last month. And then I was like, probably I love Switzerland better, but still in Italy, Switzerland. Yeah, these are the two that I like the most.
Cate Lim:
Lisbon as well, Portugal.
Mike Mann:
Makes sense for a fashion mogul.
Cate Lim:
Yes, I love Milan, absolutely.
Mike Mann:
I know you’ve been to a lot of other places, but we don’t have to go to all of them at the moment. So let’s just talk about, you know, your, let’s talk about handbags for a bit. And then if you want to talk about anything you want, actually, in any of your other business experience, I know, can you know about finance, you know, about domain names?
Mike Mann:
I don’t know what you want to talk about. But first of all, do you have pictures or the actual handbags you can show people and then talk about your business for a bit and I’ll go on mute.
Cate Lim:
Yeah, totally. So I always, you know, I love fashion all my life and I always wanted to get into the industry and I think the time is right now. So I designed my bag so far designed to basically I start with clutches.
Cate Lim:
So this one and this one. Yeah, this is leopard skin. This is milk cow. This is a bit old, but because it has been
Mike Mann:
Do one at a time clearly in the camera because you’re just flashing them by really quick. You would slowly show the whole thing in the camera like you’re on your QVC.
Cate Lim:
Here you go. Yeah, I’m trying to align to the angle. So it’s like this. It’s the open Z direction. So yeah, this is clutches. And this is basically the unique part of the clutches. So for the meantime, all the clutches I’m doing, they are going to be with this wristband.
Cate Lim:
So because clutches, sometimes when you hold them, you need to carry something else. So this makes the back stable. This is all because it’s been traveling with me, like in the past a year, probably.
Cate Lim:
It’s a beautiful.
Mike Mann:
It’s a lovely piece of art and functional at the same time, very fashionable.
Cate Lim:
Yes, and it’s good enough to put passport, everything, cars and everything.
Mike Mann:
Yeah.
Cate Lim:
Sorry.
Mike Mann:
I’ll think.
Cate Lim:
Can you see? Yeah. And so I’m going to have a talk with you.
Mike Mann:
Let’s see the other one.
Cate Lim:
Which one do you like better?
Mike Mann:
I can’t even see the second one. This is a second. It’s camouflaging it with your black hair. It looks like it’s your hair. Turn it around, hun. Turn the clutch around. Turn around. It’s all black. Well, I like the first one.
Cate Lim:
So it’s like this.
Mike Mann:
That’s very nice, but I still like the first one better, but you know, I haven’t been wearing my clutch recently.
Cate Lim:
For some reason I noticed, you know, I asked around and younger generation, they like the first one. And women who are more mature, they like the second one.
Mike Mann:
younger generation like myself.
Cate Lim:
which is what I’m talking. And I would like to know what I like. Go ahead, please.
Mike Mann:
Well, if I want to buy some of these for presents for people or whatever, how does one do that?
Cate Lim:
We are going to launch the site. It’s called handbags .co. So probably a month from now.
Mike Mann:
At Not .com weregy差
Cate Lim:
not .com because I think it’s more fashionable to use handbags .co like Tiffany and Cole or the designer brand. They say something and Cole.
Mike Mann:
actually Tiffany, you should actually use that as your example whenever you give a pitch on your business like handbags .co, Tiffany and co. I have the same quality and I’m building the same branding.
Mike Mann:
So
Cate Lim:
Yeah, Tiffany is like
Mike Mann:
150 now so she needs a competitor.
Cate Lim:
Yeah, I think so. Yes. And what do you want to go ahead with?
Mike Mann:
How do you buy them?
Cate Lim:
go online to buy them where him and bags .co
Mike Mann:
Is it set up?
Cate Lim:
a month from now. We are going to launch a month from now.
Mike Mann:
What can they social media you and email you in the meantime?
Cate Lim:
Yeah, totally. I do have friends buying this from me when they saw me posting on Facebook. They wrote me messages and I send the bags to them.
Mike Mann:
Did you set up Instagram?
Cate Lim:
Not yet, but yeah, we are going to do that.
Mike Mann:
Because like with art and fashion, everybody seems to use Instagram.
Cate Lim:
Absolutely. And now it’s very trendy to have pre -sale kind of thing. So that’s definitely one that we are going to do.
Mike Mann:
Very nice, what other plans do you have?
Cate Lim:
Well, I would like to talk a little bit more about this clutch. Because we are going to do ready -made and custom -made. So ready -made on this. Like we’ll show this and they can buy, you know, as it is.
Cate Lim:
The custom -made will be for the customers if they like this design, but they want the wrist strap to go like slanting or different color they can do mix and match and we’ll do it for them. So this is to empower them to have their own creativity.
Cate Lim:
And this is what, yeah.
Mike Mann:
Good, and just explain what are you going to do online? How are you going to try to sell this and make some serious money? How do you get your manufacturing and distribution done?
Cate Lim:
Well, we’re going to start small. So I get them shipped over to me and then we’ll set it out from here. Yeah.
Mike Mann:
from your hotel room in some island?
Cate Lim:
I’m thinking about, you know, probably when the business grows big, I can get people to help me, and then I can travel or. So you’re going to make that to the point where you’re going to be able to help people.
Mike Mann:
the island you’re on now, you want to make the base of your corporation.
Cate Lim:
for the meantime, just to get to receive the products and to send out from here. And this, go ahead. Well, I’m saying this place is duty free. I’m not sure if it’s going to help. I’m going to find out, yeah.
Mike Mann:
Do you still have a list of countries that you’ve never been to and cities you’ve never been to that you want to go to?
Cate Lim:
So many Mike, you want me to show you the list? Many, too many. I mean, like for South America, I’ve only been to Guatemala. So there’s so many countries there.
Mike Mann:
I know you met my friends there. I’ve been there as well.
Cate Lim:
And thank you for that. Such a big help. Yeah. And there’s many countries in Europe, sorry. Northern Europe have not been. Yes.
Mike Mann:
that you have not been yet? No. Which one do you want to go to?
Cate Lim:
Uh, Norway, Denmark, Ireland, well, almost everywhere. Um, yeah.
Mike Mann:
So that in Guatemala, that Lake of Tietlan area is surrounded by villages with native Mayans. And each village, which I’ve been to, I was there with a little, when I was a kid actually, motorcycles, before they had paved roads on like the most gnarly mountains you’ve ever seen in your life.
Mike Mann:
And you’ve seen them. And you know, my friend John had never even ridden a motorcycle before and he had to go with me. And it was like the craziest thing. And we got to some super remote villages because we went around the entire lake, which takes like back then in these gnarly roads, probably 10 hours or eight hours or something crazy.
Mike Mann:
But some of these villages have never seen white people. So like my friend John’s a super tall, skinny white guy with blonde hair. And these people like thought he was Jesus Christ. Like I was, I was here in the dark.
Mike Mann:
So I kind of mixed it a tiny bit. But like to hit, when they saw him at these remote villages, they’d never, hardly ever seen any white people at all. They were just like, oh my God, this guy’s like Jesus sent from the heavens.
Mike Mann:
They were just totally blown away. This was a long time ago. Now they’ve paved roads in a more different civilization, but uh.
Cate Lim:
Who did they think you are? If they thought John was Jesus, who did they think you are? They thought it was a two.
Mike Mann:
tourists carrying around Jesus.
Cate Lim:
for one of Jesus’ disciples.
Mike Mann:
You know, it’s not clear, you know, they’re just village people. All of a sudden there’s people that have never been in their village with motorcycles, like in the middle of nowhere, literally, or, you know, Lake of Teetlan’s already the middle of nowhere.
Mike Mann:
So you travel hours through the mountains.
Cate Lim:
is beautiful.
Mike Mann:
But what I was trying to get at is each village has its own unique fashion and each one is extremely beautiful and unique. And I believe you’ve experienced a lot of that.
Cate Lim:
Yeah, definitely. The fascinating part was like we just took a boat to cross the lake to see the designer. And then the next day we took bus three hours right up to the mountain to see some other fabrics.
Cate Lim:
Yeah.
Mike Mann:
What else do you want to tell us before I let my buddy Braden on?
Cate Lim:
Well, I just say stay tuned for handbags .co and I want to thank you for your help and yeah, you are my business mentor. I appreciate it.
Mike Mann:
Thank you. Again, handbags .co, first of all, Kate has designed the most beautiful bags that you guys probably just saw, and she’s going to design additional ones. She really knows what to do and knows a lot about fashion and knows a lot about the internet.
Mike Mann:
And then, of course, I own the company SEO .com, Alexandra’s the president, and those guys are going to probably build a super cool website on top of handbags .co to go with the cool product. So, again, when Kate says, stay tuned, that’s what you’re staying tuned for, for example.
Mike Mann:
So Kate, thank you so much. Be safe wherever you are and be safe on all your travels. And come back and visit us again sometime soon.
Cate Lim:
Yeah, I will. Thanks for having me once again, and you be safe as well, and go to Vault.
Mike Mann:
I already voted. Thank you.
Cate Lim:
I know. Okay, talk to you later. Thanks a lot. Bye -bye. Thanks. Ciao.
Mike Mann:
Now I have Brayden Wallachy, one of the smartest young men on the internet. Thank you so much for joining me.
Braden Wallake:
That is big accolades to start this out with. Thanks for having me Mike, I’m excited to be here.
Mike Mann:
I’ve been watching some of the stuff you do online, and of course I’ve been using your product and service, which is extremely beneficial. So between the combination, I thought you’d be an excellent guest, so I appreciate you saying yes and joining us.
Braden Wallake:
Yeah, absolutely. I apologize for any loud tankers that are going by. It hasn’t been an issue all morning until right this exact second. So here we are. Living the van life. So we’re in Moab at the moment.
Braden Wallake:
Just outside of Moab. And we’ve got a cool camp spot here with good service. And but apparently that truck needs to go by right then and there. So for the most part, pretty quiet over here.
Mike Mann:
There’s people on this broadcast and watching later on YouTube that are potentially all over the world. So I know what Moab is, but why don’t you tell them?
Braden Wallake:
is gonna be your mountain biking capital of basically the whole world. I’m not a huge mountain biker. We’re getting into it more and more. We’ve got friends who also a van that are huge mountain bikers.
Braden Wallake:
So we’re looking to open a mountain bike this weekend. So it’s on the eastern side of Utah. Got lots of red rocks, lots of just gorgeous sunsets and things like that. But yeah, it’s definitely known for being the place to go if you it’s mountain bike Mecca essentially.
Mike Mann:
Yeah, I’m familiar with it and I’ve driven through there. I can’t mountain bike, but again, I own SEO. I own SEO .com still, but we had a ton of employees living out in various parts of Utah and driving, visiting Moab, and some of my other friends who are just adventurers like to stop through there.
Mike Mann:
So I just wanted the audience who didn’t realize what a cool place you were at for you to tell them.
Braden Wallake:
Yeah, absolutely. Yeah, Moab’s awesome. It definitely should be on anybody’s bucket list for sure. Can you like
Mike Mann:
Turn the camera easily or not.
Braden Wallake:
I can. I’m not in the best spot right now. So we’ve got some views that way. If I turn it this way, like there’s our bathroom pet. So that’s not appealing. And we’re parked on the other side of this hill.
Braden Wallake:
And then, but actually like over the hill that way is like just this giant cliff face of red rock. But all the camp spots at the top of the hill, we’re all taken by giant RVs. So we’re just taking our little van and parking on the other side of this way is not too bad, even still.
Braden Wallake:
And that’s where the sun sets. So and we’ve got a meteor shower going on and the dark skies out here have been awesome. So we can see meteors at night. So it’s been really cool out here in Moab.
Mike Mann:
Let’s see the ad on your van.
Braden Wallake:
Okay, so Yeah Yeah, it’s it’s pretty good. I mean I only I didn’t give the people who wrapped it very much Lowdown I designed like the logo like a week before we got the van And then they have the van do it’s gonna be the ones who converted our our van and then hyper socials obviously us So, but yeah, I look super cool.
Braden Wallake:
It’s got like a you can’t really see on the rap. Sorry. It’s like opposite There’s like a it’s like a topography map on there as well on the gray wrap So super cool Matt dark, you know most vans we see out there just like White all the way around but our our friends actually really cool wrap on theirs too.
Braden Wallake:
So What’s up, you have a little convoy But just two of us at the moment They’re friends that we met through the van company in there out of Kansas City They’re in a dog training company. So they’re out here with us at the moment.
Braden Wallake:
They’re taking a two -week hiatus We’re trying we’re getting them to be full -time We’re pushing them to be there. So we’re hoping for it soon. Then we will have a convoy
Mike Mann:
That’s good. And you have your dog with you also in your… Yeah, actually.
Braden Wallake:
Yeah, he’s right under my lap. Come here buddy. Come here. Come say hi. Come say hi. This is
Braden Wallake:
He’s our chief fun officer, so he’s our CFO.
Braden Wallake:
So, Raskas, say hi to everybody. Say hi!
Braden Wallake:
So yeah, yeah, he’s a cool dog. So we’re trying to adventure something this weekend. He’s had a boring couple of days with all the, it’s been working a lot. So he’s ready to go do some fun stuff.
Mike Mann:
Well, everybody’s jealous of you, of course, and Kate who’s on some remote island somewhere, living it up, but how long have you been driving around?
Braden Wallake:
So we picked up the van in December and have been basically full -time since. We went home for about two months over the summer, but during the first part of the year, we did a couple of months in Arizona, then we did like a month, but we drove up like the western side of Utah, did a bit of time in New Mexico, Texas, Oklahoma on our way out as well.
Braden Wallake:
Did a month in Florida. That was like our test month, right? When we got the van, we just went to my parents’ house in Florida and parked in their driveway as like, okay, we’re doing this van thing, but let’s not do it fully yet.
Braden Wallake:
We didn’t know what things we needed, what things we didn’t need. So we just wanted to test it out. And then went home in June, and then we’ve been doing, we’ve done Wyoming, we’ve done Montana since we left in August.
Braden Wallake:
And now we’re down in Utah because in Wyoming, we got like iced on, iced snowed on. And I was like, okay, that’s it. I was still in shorts and flip -flops. So chasing around some stuff that was blowing around the wind.
Braden Wallake:
And I was like, this is it. This is all I got. Like I can’t do this anymore. So we got in the car and my girlfriend was like, south, south, south, south. So we just drove, we drove south after that. So.
Mike Mann:
But my name is Tom, I’ve been from Tucson to Tukum, Keri to Hatchapitao, Nepal. I’ve driven every kind of rig that’s ever been made. Anyway, the last time I was up that way, which was several years back, I was visiting my company, SEO .com in Salt Lake City, where I still have some employees, but I used to have a ton of employees.
Mike Mann:
But in any event, then we were going to California, and instead of taking the Southern route, we took the Northern route through my Wyoming, and we got trapped in the most wicked snowstorm. It was crazy on the highway for like hours.
Mike Mann:
I thought we were going to run out of gas and freeze to death. We had to go backwards in a vice through the 18 wheelers to get to some exit that had a motel. It was, wow, totally crazy. Yeah, well.
Braden Wallake:
In that wild, the way they just like they get such bad snow, like they’ve all those things on the side of the road, like trying to block the snowdrift with them. They just have blockers everywhere that says all of a sudden there’s a snow thing.
Braden Wallake:
You cannot be on the highway because it’s going to be that bad. So really, really wild. Look, we didn’t we didn’t experience that. It was just a very, very thin layer of ice that we got. But that was that was enough to say, okay, back to the 80s.
Braden Wallake:
So it’s 80, probably be high 70s, low 80s here today. So or whether that we’re talking about.
Mike Mann:
good. So you actually do have a home. So where is that?
Braden Wallake:
So home is Columbus, Ohio. That’s more. It’s actually, yeah, no. It’s a joke. I love Columbus. I don’t love the winters again. Same, same issue. No, I’m on board. I’m on board. I’m actually a Michigan fan.
Braden Wallake:
So living in Ohio, living in Columbus. I’ve been in Columbus. Accordingly, it’s always been rough, especially with the last, my entire life of the supposed football rivalry, which hasn’t been a rivalry at all.
Braden Wallake:
It’s just been us completely getting dominated by Ohio State. So that’s the roughest part about living in Columbus for me is, is the being the Michigan fan part.
Mike Mann:
Yeah, well, I know how you feel like I’m from DC and when I was growing up, I used to go to the Super Bowl with the team and watch the team and we had the best fans ever. Then the team’s been sucky for a long time.
Mike Mann:
So I moved to Florida like 10 years ago. I’ve been trying to get into the Dolphins, which is impossible because they stink. Now they’re actually pretty good but- They keep losing. So I’m like, I’m having a hard time finding a football team.
Mike Mann:
I’m kind of lost. Now the stadiums are empty. So it’s-
Braden Wallake:
Right. Give me just a second, actually. This is kind of funny.
Mike Mann:
Uh -oh, you got your, you got your Dolphin shirt on nice, but that’s, that’s hilarious. What’s the change?
Braden Wallake:
I’m a Dolphins fan, so that’s hilarious.
Mike Mann:
I mean, I was a Dolphins fan when I was a kid. You know, my grandparents lived in Florida and the Dolphins were the best team.
Braden Wallake:
know that you got the Bob Greci day Marino days and now we’ve had everybody else since then all 45 quarterbacks since Dan Reno retired. So it’s been rough. It’s been rough being a football fan.
Mike Mann:
You have that shirt on, it’s funny. I know, I know.
Braden Wallake:
Your personal favorite. Favorite? Oh, I don’t know why 60, 25 or 25 of world. time in my life. What’s off? The account. Take a quick message with
Mike Mann:
although I don’t know how to get squared into the camera.
Braden Wallake:
Yeah, it’s weird because it’s backwards. So you’re like trying to do this, but then you’re like, oh, it’s a lot of people.
Mike Mann:
I do have the whole broadcast. I could never figure out what I’m doing here. Well, let me then just do your background for a couple minutes and then you can tell us about your business. So you told us where you’re from.
Mike Mann:
You can just again just tell us how you got started in the business world if you want to talk about your family education, anything you say.
Braden Wallake:
Sure, yeah. So I come from actually a very interesting family. So my parents divorced when I was young. And my dad, when he remarried, took the very entrepreneur route. He’s been a serial entrepreneur my entire life.
Braden Wallake:
He’s owned golf courses and gyms. And now he has a pizza shop, a co -working space. So he’s always, actually they just bought a new golf course. Actually, they’re closing on in November. So he’s gone through a lot.
Braden Wallake:
We’ve owned a crap ton of apartment buildings. And at one point we had a ton of units. So I’ve had that side. And I have my mom’s side, which is very much the go to school. On that side of the family, I was going to be a fifth generation buck guy had I graduated from Ohio State.
Braden Wallake:
Just because my mom went there, my grandpa, my great -grandpa, and my great -great -grandpa, I went to Ohio State. And I got their degrees from there. So I got to have the influence of both sides, which is actually awesome.
Braden Wallake:
So I started out after I graduated high school, went to college route, ended up dropping out five different times, just like, yeah, college, OK, no college. And they’re like, oh, yeah, OK, college, no college.
Braden Wallake:
I ended up getting a job at a bank as a teller. It was kind of my last job that I had that wasn’t completely myself creating my own income and everything. With that bank job, I had to stand up. And I always had back issues.
Braden Wallake:
And so I was always kind of leaning over this table that was too short for me. It was built for somebody who’s a lot, five, six, five, seven. I’m six, one. I’m not that crazy tall, but still like a hunch.
Braden Wallake:
And so I was telling them that I’m leaving work with back troubles. Or can I like sit down? You know, but like it was a it was a thing like I was not to sit down when customers were around and like they just were cared about that appearance so much.
Braden Wallake:
And but I would leave days of work like completely in tears because my back would hurt so bad. And just like by the end of it, just like just such pain. And I was like, wow, like somebody’s telling me that like this is my pain is worth less than how they appear to customers.
Braden Wallake:
So I could do my job in a chair just fine, like reaching down, counting money, like none of that matter. They just cared about the appearance side. So that’s when I decided that I’m never letting somebody choose that life for me again.
Braden Wallake:
Because what the hell? Like I’ve only got one life to live. And this is the this is the way that I’m being treated as as a human being. So that’s what I got into network marketing. I was with a company called Vima.
Braden Wallake:
They made the health energy drinks back in the day. And that’s what I really first I get getting into the entrepreneur stuff. I used to buy and sell cell phones on Craigslist. Buy them at a lower price, you know, sell them higher.
Braden Wallake:
Was making like a hundred bucks profit every single day. No cash, which is super fun. That was just kind of my goal was to buy one or two phones, sell them same day or next day. And I was doing that.
Braden Wallake:
Then I really got into the sales world. I started doing sales for commercial construction and commercial insurance. Loved it. Did really well with it. Almost got bored. And that’s when I got found Instagram back when Instagram used to be a lot more fun than it is now.
Braden Wallake:
The algorithm wasn’t so particular. You didn’t need to beg your followers for likes. And things like that, you know, just to keep your engagement high. But I really used a lot of what I had learned from those B2B sales roles in selling those services for that Instagram, you know, marketing company.
Braden Wallake:
Last year in 2019, I decided to completely rebrand. I put a huge focus in the LinkedIn, changed my entire company to be this sales, marketing, etc. for B2B companies. So we put a huge focus in the LinkedIn.
Braden Wallake:
We’ve gone from zero when I rebranded last year. It’s actually October 1st. We’re like a year and 20 days old now, started completely from zero dollars, have only utilized our own same LinkedIn services that we offer to our clients to grow our own company.
Braden Wallake:
And we’ve gone from zero to around 45 K a month in recurring revenue in just over a year. It’s about zero to half a million. So yeah, pretty good. Pretty awesome growth. We’re really happy with it and we’re continuing to grow like crazy.
Braden Wallake:
We’re continuing to expand our services soon too. We’ve got a lot of new stuff on the horizon. We’re excited about. So that’s been that’s kind of the quick version of the story of how we got to where we are today.
Mike Mann:
Sure. Well, just again, to reiterate, I’m a customer of yours, and the service has been extraordinarily beneficial to us. And you have capacity to take on new customers without messing up myself and Alexandra.
Braden Wallake:
I promise not to mess up Alexandra. You, I don’t know what the promise there. Absolutely. We’ve done, actually, last month we did a completely restructure of the way that our internal organization of our company is, and now we’ve got the ability for bandwidth of 5x, 10x at our current where we are right now without messing up anything.
Braden Wallake:
So that restructuring was huge. So we didn’t have to increase our costs linearly to be able to scale our clients and their satisfaction in the way, in the job that we do.
Mike Mann:
I mean, I could probably do a bad job explaining what you did for me. Do you remember our campaign off the top of your head?
Braden Wallake:
the top of my head. Obviously, it was for a domain market, right? So, well, we tried a couple different things.
Mike Mann:
things, but why don’t you just again just let me just give you a hypothetical scenario and then you can just describe the situation. So I started a small service company in Miami and what I need to do is sell my products and services or sell my services, meet people, sell services, engage in my community and at the same time I also need investors.
Mike Mann:
So how would your company serve those two purposes?
Braden Wallake:
Sure. Yeah, definitely. So the biggest thing that I learned from my sales career in the commercial insurance, the commercial construction was was all about relationships. I worked with a lot of B2B sales guys are a lot more great here than I did.
Braden Wallake:
So that is where we put the focus on everything. It’s not going to be if anybody is active here on LinkedIn, you may have seen a lot of people just connecting and pitching and connecting and pitching and connecting and pitching and that stuff doesn’t work.
Braden Wallake:
Even sales people we hate to be sold to. It doesn’t matter who you are, you hate to be sold to. But if you go out and approach people and say, Hey, let’s build a relationship or hey, how can I give value to this from the start?
Braden Wallake:
That’s what we try to do everything. So what we’ll do is what kind of take your company and do twofold, twofold, what kind of split our campaign in half. One will go towards these investors and say, Hey, how can I be a value to you?
Braden Wallake:
You know, is there anybody in my network that you know I can connect you with? Is there anything that I can do? You know, just kind of building that relationship asking questions just getting in conversation started.
Braden Wallake:
Super, super important. That way it’s going to separate you from all the rest of the noise that’s linked in because LinkedIn has become extremely busy as of COVID. I think there’s the number of like active people on LinkedIn has kind of skyrocketed since COVID has happened.
Braden Wallake:
And the other thing that we’re going to do is we’re going to say, Okay, you started a service company. Who’s your target audience? So let’s say you want to just target local businesses in Miami. Maybe you’re a cleaning company, a cleaning services company or you know, something like that.
Braden Wallake:
So we’re going to say, Okay, let’s reach out. Let’s find these owners of these small to medium sized businesses. Let’s find whoever the decision makes. And so you get your first call. If they want to know more about our services, we get them approval.
Braden Wallake:
We say, yeah, we think you’ll be a good fit for us. And that’s the way that we kind of do everything. So it’s going to be this active outreach to these decision makers, figuring out the best way to give them value to start that relationship.
Braden Wallake:
It’s going to be a cold person. So it’s got to take time to kind of fruit, become fruitful, not just running through numbers and saying, how many people are going to get that. How many people can I get through right now today and how many can I put my sales pitch into and whatever tiny little percentage of it is that I can get them on a call?
Braden Wallake:
Great. Well, it’s going to be a lot more than that. And that’s what really what it’s all about is just getting those conversations started in the right way so that people are actually responding to you and actually care to say, hey, okay, I don’t care so much who the company is, but I care who Mike is, or I care who Alex Andrew is.
Braden Wallake:
That’s the way that we try and position everything that is that we do. That’s a super highlight.
Mike Mann:
Can you tell me the balance between the portion that’s an app versus human beings?
Braden Wallake:
Yeah, it’s interesting. So during our, we’ve got like a two week onboarding process. Everything there is all human. What we’re gonna do is we’re gonna optimize our customers profiles for them, just to make sure that the, so kind of SEO type stuff.
Braden Wallake:
So people are searching on LinkedIn for X, we want them to be able to find our accounts. But also as we’re doing more outreach and things like that, we want, people are gonna be coming back to our account.
Braden Wallake:
We just wanna make sure it’s set up properly, kind of as a, almost a, people like to call like a profile funnel, like kind of a thing. I don’t like the word, but it is a good understanding of what it is.
Braden Wallake:
Second thing that we’re gonna do is we’re gonna find the audience. And third thing that we’re gonna do is write the messaging. Once we get client approval on all three of those things, that’s when we actually plug it into our system.
Braden Wallake:
Our system does the outreach and our system does the follow up, but the split testing, the optimization, the saying, okay, what about audience A versus audience B? We tell our system exactly what it is, who to go for, what to go after, what to say.
Braden Wallake:
The system just does the monotonous part for us. So overall of the actual labor, the system does more, but it’s the kind of technique and everything on top of it that is gonna be that human aspect. So probably, you know, in up 50, 50, 60, 40, something like that.
Mike Mann:
Well, in reality, it works extremely well. And I’m hesitant to promote you because you’re gonna do so well without me. And then, you know, I’m not gonna get good service anymore. But the reality is, is actually that I personally wanna use it more to try some different experiments and campaigns and it already worked really well before when I’ve used it and well, when my employees and partners used it.
Mike Mann:
But having said that, I wanna hire people as division head. So I wanna hire like five or six division heads and have them, they all have their explicit niches and ideas that they’re supposed to work on.
Mike Mann:
And I really do wanna leverage your expertise and your app and network to get these people. I mean, we have our own sets of ideas and techniques. I’ve written a lot about it. I’ve done a lot of stuff, but this is new, modern, works very well and you’ve thought it through very thoroughly.
Mike Mann:
So again, I personally wanna continue to leverage what you’re doing with my new employees and our existing plans. And I really appreciate the idea. I think there’s a couple of phenomena here that people should consider is one is that, again, you’re gonna become very busy because you’re better at this than the vast majority of people.
Mike Mann:
And B, that the entire experience though that you’re doing is gonna become more and more saturated because people can see what you’re doing. And there’s a bunch of people copying it already or whatever, everybody’s copying one another, but you have actually a much better format, a better app.
Mike Mann:
The way you just described how you nurture them and target them, which is just a better, long -term funnel process. The other people are more like these weird quick hits.
Braden Wallake:
Yeah, it’s kind of a, it’s kind of the thought of lead gen comparatively like to work, we call ourselves kind of relationship generation. So we’re not here to just generate leads. Leads are very linear in the way that the ROI works.
Braden Wallake:
Well, if you build relationships, that’s exponential. You never know, it’s not just the people in the room, right? It’s who do the people in the room know who are their connections? Who do they know in the industries that you want to get into?
Braden Wallake:
So building those relationships exponentially grows comparatively to just, okay, I closed one, I closed one person on one deal, 500 bucks, a thousand bucks, whatever it is. If you can get people to say, okay, hey, can we refer business out?
Braden Wallake:
Can I refer business to you? You’re for business back. Can we do relationships in that way? And now they may bring you four or five customers. It’s almost like I’d rather buy one lunch rather than buying 10 lunches.
Braden Wallake:
So that’s the way that we kind of look at things. It’s going to be, lead gen is pretty short term and pretty kind of a commodity nowadays. There’s all kinds of lead generation companies, but really building relationships is where people need to focus more and more.
Braden Wallake:
And where people are, the consumer, even for the business space, once more hands -on relationships, they’re tired of being sold to, they’re tired of just being a number that you’re going through when you actually care about them as a person.
Braden Wallake:
And yeah, you can automate it and things like that, but when you actually take the time to do that and do it in the right way, the results have been outstanding for so many of our customers and ourselves included.
Braden Wallake:
You know, we’re our own biggest case study.
Mike Mann:
Yeah, well, so again, from my perspective, again, you’re gonna keep getting busier and busier and people’s inboxes are gonna get more and more crowded. So I’d recommend people attempt to leverage you in your service now while it’s still preeminent.
Mike Mann:
It works really well. It’s a good value. And not only that, you can learn from Braden and his team about these processes for the future. It’s a training, it’s an educational process, and it’s a service and an app all rolled up at a good value.
Mike Mann:
But it’ll be harder and harder again to get to him and the system won’t work as well a couple of years from now because there’ll be too many people using similar systems, flooding people’s inboxes. It still might work.
Mike Mann:
And again, Braden has a specific approach that he’ll keep evolving into. So you guys should use his service. And it’s not really to my advantage because it’s gonna make him too busy, but just I’m the truth teller here.
Mike Mann:
Like, can you use this on Facebook or it’s only for LinkedIn?
Braden Wallake:
Just LinkedIn, we’re just saying LinkedIn, like where are customers, where our ideal customers hang out and where a lot of their, those decision makers that companies are hanging out is LinkedIn more and more because people are tired of the political arguments on Facebook or, you know, grandma and grandpa commenting on everything that you have and capital letters and all the family stuff that’s associated with Facebook.
Braden Wallake:
And so we really see that LinkedIn is the place that we want to be because it is really like, I still get advertised too by LinkedIn, which is hilarious because every single one of our customers pays them 80 bucks a month for their sales navigator, but they still run me some ads sometimes.
Braden Wallake:
It’s like, okay guys, I’m sold. Like I’ve sold a LinkedIn platform, we got it. But one of the ads they ran to me recently, they basically said, do business where business is done. And that kind of just spoke to me like, yeah, okay, this is where people are looking for their next contractor or for the next outsourced this or cleaning company or marketing company or whatever, you know, they’re on there for that.
Braden Wallake:
And then it’s a social platform. So they still get to see and experience who you are as a person because you can still post and you can still make pictures or do videos or things like that. So LinkedIn is gonna be, is it for now?
Braden Wallake:
If we ever see another platform of alls, but it will probably never ever be Facebook, we’ll do some retargeting ads and things like that on Facebook, but nothing really of the core service that we offer on LinkedIn is not really duplicable on Facebook.
Mike Mann:
Yeah, well, I’m going to keep using you and watching you, and I’m curious how this stuff will evolve over the next few years. So my last important question, and you can talk about whatever else you want, but my last important question is, are you going to Burning Man?
Braden Wallake:
varit
Braden Wallake:
I really want to go to Burning Man. So the next one’s in 2021, right? So the one in, it’s usually September. And we were talking about going, because we got our van before COVID happened, and then everybody’s kind of doing the van life, RV entrepreneur, we stopped into the people who converted our van and they said that they’re 13 months out.
Braden Wallake:
Any new person wants to come in and get a van converted by them, like they’re 13 months out or anything because it’s become so popular. So I think the Burning Man was canceled this year, and then it’s just going to be next year, 2021.
Braden Wallake:
So that is the plan. We had talked to friends about doing it. We’ve got a freaking cool ass rig. So we may as well.
Mike Mann:
joking but I figured it might cross your mind. You have a very tight place.
Braden Wallake:
Absolutely. I think it’s on our agenda for sure. It’s something we got to do once. We own something that fits perfectly into Birdie Man. I would feel almost bad if I just had this thing and didn’t go to Birdie Man.
Braden Wallake:
Exactly.
Mike Mann:
I love the, I love, you know, the West. I mean, I love the whole United States. I’ve driven across the United States a whole bunch of times and, you know, it’s so nice where you are. It’s just, I wish I could do it, but right now I’m kind of grounded.
Mike Mann:
My kids in school, state put it all out. But that’s awesome. Is there anything else you want to mention before we sign out?
Braden Wallake:
I don’t think so. We are evolving into some really cool services soon. I’m excited, but we’re not at the point ready to announce those, but there’s a lot of cool stuff coming that’s going to be on top of our LinkedIn service, which we’re really, really excited about as well.
Braden Wallake:
So we just launched some cool stuff that’s going with our current service, but we definitely have some new services and offerings coming out to make B2B sales as easy as possible on our customers. And we’re super excited about what we’re getting ready to release.
Braden Wallake:
I’m always the person who says it too early, and then my team’s like, whoa, whoa, whoa, what’s up with that announcement? I’m like, OK, you’re right. I’m just excited. So I’m not going to commit that sin this time.
Braden Wallake:
So just there is stuff, cool stuff coming, not allowed to announce.
Mike Mann:
Yeah, well, I mean, I’m really glad that we met you and had an opportunity to work with you. And I look forward to following you and working with you more, learning more because you’re just, you’re picking up so many good ideas.
Mike Mann:
We wanna get as many of them into our business as possible. I appreciate, again, everything. I appreciate you spending time with us and teaching our audience some ideas. And I recommend people, you know, talk to Braden, and Braden, watch his videos and talk to his staff and learn about some really good stuff with, you know, social networking, sales and marketing, et cetera.
Mike Mann:
Yeah.
Braden Wallake:
Absolutely. Let me know when hypersocial .com becomes available because right now we have gohypersocial .com and people always call our company gohypersocial. So if hypersocial .com ever becomes available, we want it for sure.
Braden Wallake:
Is somebody using it? I’ve been on there recently, but I was on there a few months ago. It’s bought, it’s owned, but no one’s using it. It’s owned, but if they’re not using it, I can probably.
Mike Mann:
get it for you. So we’ll should talk about that. You actually need to hurry up because you don’t want your company to be too big because then the price keeps going up. That’s what I always take advantage of.
Mike Mann:
I own all these names and I wait till the companies are really big and then I charge them a fortune. Right.
Braden Wallake:
You don’t want that happening to you. I don’t want that to happen. So actually, oh, no.
Mike Mann:
domain social interactive .com that I like a lot. Okay. Anyway, so just thanks again, and we look forward to being in touch with you and just be really safe on the road out there, whatever you’re doing.
Braden Wallake:
Yeah, thanks Mike, and I’ll repeat what the ladies have for me, which is go vote.
Mike Mann:
Definitely. And you can post stuff on this stream on my wall, on my Facebook, et cetera, like links to anything you want, you know, your sites, your articles, go and stuff, whatever you say.
Braden Wallake:
Sounds good. Cool. Thanks so much. We’ll talk soon.
Mike Mann:
Hey, buddy, take care. Wow, this has been the best livestream. All of them are awesome, but I’m just so blessed I always get the best guests. And they’re all so smart, and they’re teaching everybody cool stuff, especially me.
Mike Mann:
So I feel very happy and blessed about my last two guests. So cool. So we’re doing some live domain name training. I’m going to see if you guys posted any good names. Don’t post crappy names because I’m not going to appraise those.
Mike Mann:
If you posted some good names, I’ll appraise them. The object is to teach you how to fish and not the fish for you. I’m training you how to do domain appraisal training, how to appraise domains. And if you’ve ever seen the show Antiques Roadshow, which is one of my favorite, where people come in from Timbuktu and they bring Granny’s vase.
Mike Mann:
And the next thing you know, it’s worth like a million bucks and everybody’s celebrating. So that’s what we’re doing here. We’re trying to find domains that people don’t realize are so valuable. But when we do the appraisal, you find out how great they are.
Mike Mann:
And you’re in the money. Selling .com premium domains is a great idea, as long as you know what you’re doing. OK, so I’m going to look and see if you guys posted anything. I have another list of my own that I can hit if you didn’t post anything good.
Mike Mann:
So let me just check what’s going down here on Facebook. Um, ch -ch -ch -ch -ch. I don’t know. OK. Sorry, I’m jumping around a little bit. Do I have? OK, I have a couple of good ones here. Keep adding some good ones.
Mike Mann:
You don’t have to own them. You can add names to somebody else’s owns or whatever. So again, I’m not appraising the website or the traffic. It’s just, even though these names may have a site in traffic, my job is just a plain domain as if there was nothing there.
Mike Mann:
Appraising websites is a totally different tactic. So anyway, I’m going to pull a couple out of here and share my screen. So I have the first one is desiredlocation .com. It’s a little verbose, but we do know what it means.
Mike Mann:
So I’ve got to do the share screen, and we’re going to be in good shape here. To the Thank you for your patience. Desiredblocation .com. So again, we have to use Boolean because Google’s not trying to give me good results here.
Mike Mann:
So you’re trying to give me a lot of results. In fact, Google is being sued right now for anti -competitive monopolistic practices, which in fact they do. They don’t have any legitimate competition in their monopoly, and they’ve stifled the quality of the search results.
Mike Mann:
They purposely are not adding a lot of features we need because they make more profit by not doing so, and they have no competitors. This is why I have to use Boolean in the first place because they’re not giving me clear results.
Mike Mann:
So in any event, desired location. The first thing we’re trying to do is disambiguate it. What does it mean? And then we’re trying to find out the breadth of it, breadth, how many companies might need it, and again, the depth.
Mike Mann:
So if it were a name that somebody just invented, it would be first, we wouldn’t know what it meant because anything that we know what it means is already been registered. Secondly, it would have no breadth, nobody would care about it.
Mike Mann:
And if somebody did care about it, it would have no depth. Nobody would pay a lot of money for it. It’s not important to them. So the point being is that the only names that are really worth anything are old .com names.
Mike Mann:
There’s a few exceptions like bitcoin .com was invented in the last 10 years, but most ideas and commercial things in society were invented a long time ago. People already registered them. They use them in business.
Mike Mann:
And we’re fortunate that there’s millions of great domains for sale right now .com domains at a great price that are not being used yet in commerce. So those can be bought and negotiated and people can make fabulous investments.
Mike Mann:
There’s fewer and fewer of them. But the main point is you can’t register a new good one most likely. It won’t have any value as we do when we go through this appraisal process. It would all appraise out at zero.
Mike Mann:
In this case, we’re going to appraise this name. As far as disambiguating, we know what it means. It’s a desired location. It sounds like a cool real estate term. And we need to look for the breadth, how many companies might like it to own it.
Mike Mann:
And the depth, again, we’re not really interested in hobbies. We’re dealing with people with money who own businesses that might wanna buy our domain. In the hobby space, nobody’s gonna pay you any money for arbitrary names.
Mike Mann:
And in lesedensin .com and it’s spelled in proper English, they’re probably not gonna pay you anything either. So, you know, people can register and speculate in whatever they want, but the vast majority of time they lose their money because they don’t follow the fundamental rules.
Mike Mann:
So, here we are, we know what desired location means. The breadth is any real estate corporation, particularly commercial real estate companies. And the depth is, it seemed to me that one of those people would like this name a lot.
Mike Mann:
It’s a little bit long, but it flows pretty nice, very easy to spell. And there are other ways of saying it, which dilutes it. So, again, desired locations, or you could use a different adjective, wanted location, wanted locations.
Mike Mann:
That’s a big problem, like dilutes, dilutes, dilutes. People don’t need to buy this from you. They could buy an alternative, unless it’s the name of their corporation. But we see here, this is a generic term that’s really cool.
Mike Mann:
There are no logos, slogans and corporate names. So, it’s not a brand name, it’s not a corporate name. It’s a great name, but brand names, corporate names, that people have to have, there are no alternatives for them.
Mike Mann:
They have to pay up, which makes the appraisal very high. They don’t have to pay for this one, because there’s too many alternatives, it’s too long, and it’s not the name of anybody’s company, in the Google images, and you have to use Boolean quotations to see what’s going on.
Mike Mann:
And they’re ignoring my capital letters, which is unfortunate. There were old search engines they put out of business that are actually case sensitive, which would make your search much better. The other stupid thing is when I do a search in quotations, Google’s actually gonna show me things with quotation marks, with a different punctuation in the middle, which obviously I’m not looking for.
Mike Mann:
They’re just trying to show me as much crap as possible, so I’ll click on more, they get more page views, they make more money from advertising. They are a monopoly, they’re not trying to give me the best search, people trying to give me the best search, have no chance to compete with Google.
Mike Mann:
So although I’m a free market capitalist, there is such thing as monopolistic practices, it’s happening in the domain space, and it’s happening in Google, but Google’s a big time deal. So in any case, as far as coming up with a price for this guy, it’s a cool word, it has a lot of meaning, it has a ton of activity, but the interesting part is there’s no depth to it.
Mike Mann:
So we know what it means, there’s a good amount of breadth to it, which is nice, there’s no depth to it. And again, there’s too many alternatives. So although it’s very cool, and I think somebody should buy it, we’re gonna do the price of it.
Mike Mann:
Any question is where? I think I can do it here. Firedlocation .com, that guy, it’s worth about 5 ,000 bucks. Damn, thank you very much, we’re gonna do the next one. Assuming I can find it. OrganicDeaf .com, that’s a very good name.
Mike Mann:
Thank you for not giving me a crappy name, it’s no fun appraising those. So Sunny, thank you, we have organicdeaf .com, up to bat, everybody knows what it means. Actually, I don’t really know what it means.
Mike Mann:
I mean, I know what beef is, but how do you make it organic? Does that mean they eat organic soybeans and corn? Or does that mean I have no idea what? You know, it did their chakras. OrganicDeaf, beef growing according to organic food principles.
Mike Mann:
What the hell does that mean? Then I saw fully verifiable production system, like sisterly produced without genetic engineering. Fed feed and raise it. Okay, so again, the food has to be organic is the main point.
Mike Mann:
So it’s a real thing, it’s a cool thing. Clearly they have a lot of information here, 1 .3 million reference points within Google. See what the imagery looks like. I’m a vegetarian, so I’m not very big on ground meat imagery, but in any case, let’s see how popular it is.
Mike Mann:
All right, I’m getting sick looking at it, so let’s forget that for a few minutes, but I can look at this. So organic beef is a big deal, is the bottom line. The beef industry is very powerful and extraordinarily wealthy.
Mike Mann:
which means you can sell this to one of them, somebody who’s a billionaire. There’s probably lots and lots of beef billionaires and meat millionaires in the world. Not to mention they don’t even have to own the beef or the farm.
Mike Mann:
They could just be a middleman, a broker, they could start a website. If they were smart, they would just buy the domain and sit on it for 20 years and it’ll be worth 100 times more probably. So disambiguating this, we know what it means now.
Mike Mann:
We read about it in Wikipedia. It has a specific legal designation, government designation, which is good. It’s not a brand name, but it’s a very meaningful, represents an extraordinarily profitable niche of a profitable industry.
Mike Mann:
So that’s a great thing, very easy to spell, say. There’s no other way of saying it either. You can’t say organic beef. You can’t say organic beefs. You could say organic meat, but that could be a different kind of meat.
Mike Mann:
So this is a very explicit and an excellent, excellent name, very easy to spell to say. It’ll go up in value forever. So again, we know what it means. The breadth is every meat company in the world would be smart to own this.
Mike Mann:
And the depth is they should pay a ton of money because they’re rich and that’s that. So the answer is it’s worth a ton. And it’s hard to say. These are just a matter of personal opinion, of course. There’s no right answer, but considering I’ve appraised more domains and sold more domains than everybody in the world, one at a time, my opinion counts.
Mike Mann:
But it’s still just an opinion. There’s no actual right price here. And again, I usually use a whole set of tools. Here I’m just using Google to do a really quick appraisal. In my internal system and my corporation at accurateappraisals .com, domainmarket .com, we have complex data systems and people helping us to get a really focused appraisal.
Mike Mann:
In this case, it’s a very rough one. But this is just a great, great name. And I don’t wanna under -represent it. So again, something at this high of a level is gonna keep going up in value. So I sold the name yesterday, lightrock .com, like a radio station, Lightrock.
Mike Mann:
This is at the same level of that. It’s just so valuable to somebody. It’ll go up in value forever. So I’m gonna price it at the exact same price. I sold name yesterday, lightrock .com for $94 ,888. And that’s the exact same amount of organic beef is worth.
Mike Mann:
It’s a fabulous name. And I wouldn’t discount it very much. I’d raise it because there’s no alternative. And that niche is worth a crazy fortune. We’ll keep going up in value. So Richard just bought moab mountainbiking .com.
Mike Mann:
That was probably a good idea. Guys have a bunch of crappy domains here that I’m not gonna appraise. I’ll do like two or three more if you have them up here or I can grab some of my own. We have create success .com, inflate .com.
Mike Mann:
Those are both good. Let’s try inflate .com. You don’t really need quotes since it’s only one word. It’s not creating a phrase, but inflate. So, you know, it’s, what does it mean? I mean, we know what it means, but we don’t necessarily know an explicit important branding context for it.
Mike Mann:
And it’s not inflation. So if you’re talking about inflation, the word isn’t inflate. I would say the best thing you could think of is ballooning, like the sport of ballooning or balloons or clowns, like maybe a clown could leverage that.
Mike Mann:
I don’t know. So in any case, what does it mean? We know what it means to fill a balloon tire, increase something, whatever. So we know what it means. The breadth of it is how many people need this domain in commerce, that would be zero.
Mike Mann:
They might like it. The question is, do they need it? People inflating balloons. But again, we don’t see any brand names. We don’t see any billboards. We don’t see any logos. We don’t see any company blog or anything called inflate.
Mike Mann:
This one’s damn close, but it’s inflator. Although they’re a valid potential buyer here. They’d be smart to buy inflate. So that’s a good sign for the name. So we know what it means. The breadth is that one company and maybe a couple others, a little bit of breadth, not too much.
Mike Mann:
The depth is they don’t need it because there’s inflation, inflatables, if you’re talking about toys, and blow up. Who the hell knows? There’s probably all sorts of other ways of saying it. It’s an interesting word.
Mike Mann:
It’s cool. It’s in the dictionary. Very easy to spell and say. Somebody could conceptually build a brand on top of it. Should not go down in value once we determine what the value is. Since it’s easy to spell .com in the dictionary, whatever it’s worth now, it should be able to maintain its value and potentially even go up in value.
Mike Mann:
So what is in fleet .com worth? We’re going to find out right now. Fleet .com is worth. You just got to think for a second. Not so much. Really. Go with 3 ,000. Maybe it’s worth a little bit more. Maybe, you know, get if I had my tool set, I could research and find some more reference points to make it worth more.
Mike Mann:
But right now it’s worth 3 ,000. Organic beef is the winner. That thing’s worth 100 ,000. OK, I have flyingsurfboard .com from Don. Try that one and then one more after that. And then I’ll let you guys go about your business.
Mike Mann:
It’s a flying surfboard. I’ve never heard of that. I did use to own a website called surfboards .com. Ansnowboards .com, another site, Anscapeboards .com. But not familiar with the flying surfboard. They’ve invented tons of new water sports that have varying names.
Mike Mann:
So yeah, that’s the new one. That’s actually great because that’s the newest one that they have now. I posted a video of somebody two days ago, if you look at my Facebook, of somebody doing this in Boca.
Mike Mann:
And then my friend said he just ordered three of them. So I don’t know if I can actually do this. I’ll probably hurt myself. But I’m good on a jet ski, so this looks interesting. So there’s another name for these things.
Mike Mann:
But I forgot what they call it, a hoverboard or whatever. But flying surfboard seems to be catching on. And that’s really good. This is a very popular new sport, E -foil. So that is great news. So we know what it means.
Mike Mann:
It’s one of these guys. Look how cool those are. I’m getting very excited. Oh, look at this guy. That is frickin’ way cool. You kidding me? I gotta get one of those. This is crazy. See, look at all the cool stuff they invented.
Mike Mann:
This is so exciting. Can we just do this instead of working? Oh man. Okay, so how much does this thing work? So we know what it means. The breadth is every single water sports company would be very smart to buy this thing.
Mike Mann:
They’re not smart or else they would have already bought it. Most likely you could buy it for less than it’s worth. This is something that’s gonna go up in value forever irrespective of what the price is.
Mike Mann:
It’s a super premium .com. It’s not a stupid GLT alternative. It’s easy to say, it’s easy to spell, represents a growing multi -billion dollar industry, it looks like. And it’s just perfect. Having said that, you couldn’t do it plural, flying surfboards, that dilutes it considerably.
Mike Mann:
Plus I think there’s several other words that people use, but this word is definitely gaining popularity. It’s not the right word though. It actually only has 13 ,000 hits. So that’s less than I would have thought.
Mike Mann:
But they’re 12 ,000 bucks each. There’s a lot of money at stake. It’s not clear if this name will go away and they’ll use other names for this sport, like they already used, or if this name will gain more popularity.
Mike Mann:
So that’s a considerable risk. But again, selling one of these is 12 ,000 bucks. Selling 10 of them, it’s 120 ,000. I mean, if you own this domain and put a website on it and index it at Google, you might sell hundreds or thousands of those things.
Mike Mann:
And the whole time the domain’s going up in value, so you’ve made an incredible investment. So we need to figure out what it’s worth here. Again, it doesn’t have actually as many references as I thought, but we can see it’s a growing idea and it is a term people are using.
Mike Mann:
So the breadth is broad and the depth is reasonably deep, but I mentioned the dilutive factors. So we have to pick a price here, mostly art and not science, based on what I know about the domain name Market Space.
Mike Mann:
So flyingsurfboard .com, we just checked it out. A lot of people should invest in it if they were smart. It’s gonna go up in value, but it’s really not the most popular expression in the world yet and we’re not clear if it will be.
Mike Mann:
So we have to get a price for it. It’d be nice if it was like 100 ,000 just because it’s such a cool thing, but since there are too many uncertainties and potential dilutions, we’re gonna go a little lower than that.
Mike Mann:
So let’s say 75 ,000 is a perfectly fair price. But since it’s a weird name in some respects, I would sell it at a discount if necessary. We’ll do one or two more because I always run so long here, but it’s fun.
Mike Mann:
I think the good names in there. Prepare good names for next week. Here’s a good one. Identify data. What else is good in here? Here’s one. EBVDE. Those will be the last two. Thank you guys so much for visiting with me.
Mike Mann:
EBVDE. We have to figure out what it means. Might mean several things, which is the correct answer. European Biobank whatever, Electron Beam whatever. This guy from Sweden SE. This guy Hispanic. So this is a four letter term, which as long as it’s a good one, it’s very valuable.
Mike Mann:
You could corrupt four letter terms by putting a lot of Q’s and Z’s and letters that aren’t as popular, but these are all darn popular letters and we can see there’s already a bunch of companies with acronyms accordingly.
Mike Mann:
Again, we see Sweden here. I can look up more detail, but we know Sweden is a well -developed country with a lot of money, so these companies can afford it. God knows what this thing is. Electronic blah blah blah.
Mike Mann:
Look at that word. They definitely need this domain because nobody could possibly spell their real name. What does it mean? It means whatever you want it to mean. We can see there’s several companies and brands using it in the world.
Mike Mann:
We know four letter domain is a great idea. It flows nicely. EBVDE although, you know, VD could be VD. So I would say that’s a dilutive factor not much because most people wouldn’t think of that, but I’m trying to break down every aspect of it.
Mike Mann:
There’s a handful of hits of similar companies that could be competing for the name in the future. There’s a type of a therapy chemotherapy that’s good. Hodgkins, it’s good in the sense that things in the medical field are valuable.
Mike Mann:
So that’s what this looks like, the main actual thing it’s used for. It’s four types of medication, EBVDE, that is a treatment for Hodgkins disease. So somebody sells that stuff and whoever sells it is a billion dollar pharmaceutical company.
Mike Mann:
But don’t bank on one company buying your domain no matter how good it is. My friend owns, family owns Nissan .com, but the Nissan corporation would never buy it from them regardless even though they’re stupid and they should have and they cause trouble.
Mike Mann:
But my point is this company who manufactures this pharmaceutical, we have absolutely no idea if they’ll ever buy this domain, but there is a chance they’ll buy it and that adds value to it. So the breadth is there’s a handful of companies that need this.
Mike Mann:
There could be new companies that start in the future that they could actually just buy this domain and start a company that has that acronym because then you’d have a four letter domain that would be cool and hopefully the rest of your, the name would be cool like environmental, building, value, data, whatever.
Mike Mann:
So what’s this thing worth? It’s a four letter domain, it means something to people. The breadth is a handful, the depth is relatively deep for those handful, but it’s just too arbitrary and abstract and I know from personal experience that people usually spend around $4 ,000 for these type of domains, so that’s the appraisal.
Mike Mann:
Awesome, I’m going to do one more and you guys are off the hook. Where was the other one I was going to do? Identify data. We’re going to do identify data. So another interesting expression. So what does it mean?
Mike Mann:
Well, we kind of know what it means, but who needs to identify data and what for? Why does a consumer care about that? Why does a business care about that? What are the alternative names people could use?
Mike Mann:
So again, what does it mean? Well, for one thing we have this little pull down from Google that helps us a tiny bit in telling us what it means. Identify databases and data structures. Boring. No, thank you.
Mike Mann:
Identify data type of Python. So it’s just some geeky thing. There’s other ways of saying it. Identify data sources. It’s not a brand name, although somebody could use it as a brand name, but there’d be a lot of other ways of saying it.
Mike Mann:
Identify whatever, identify content or something else. It’s not a powerful expression at all is the correct answer. Although it is meaningful. It does mean something, but it doesn’t mean anything powerful.
Mike Mann:
There’s not a lot of branding behind it as we can see here. On the other hand, we’re doing more research here. We see there’s some activity here. So let’s review here. We need to find out the breadth.
Mike Mann:
How many companies might need this? Zero, because they could use another name. Also, the expression is Dn, identify data, which is absolutely hideous. Domain name, dindentifieddata .com. Forget it. So identify data isn’t even a very popular expression.
Mike Mann:
And again, this is Google totally screwing me up here. Because you see I put it in quotes, identify data, but look what they gave me as a result. This is not a valid result. Google’s a monopoly and they will not give me valid results.
Mike Mann:
They’re putting weird stuff. They’re forcing me to use Boolean so I don’t get so much garbage that they want me to click on for their advertising. And then they won’t give me a case sensitivity that I require.
Mike Mann:
And old search engines did do that before they put them out of business. And again, I asked for an exact string. I didn’t ask for a string with a parentheses thing in the middle. So Google is a monopoly.
Mike Mann:
They’re being challenged right now in court and hopefully they’ll lose. I have nothing against them personally. It’s just not fair business practice. And it’s not the way it’s supposed to work. They say they do no evil.
Mike Mann:
That would be incorrect. Plus, most likely they’ve swayed their search results to help extreme liberals. So I’m not sure if they have. We know for positive Twitter did. Not sure if Facebook did or not.
Mike Mann:
So getting back on track here, it means something. There’s a little bit of breadth, but it’s very geeky and it’s not branding. It’s not brandable. It’s not a brand name that’s likely to take off. We’re not going to see logos, slogans, trucks in these images that we see here.
Mike Mann:
We don’t even see the term. It’s buried. It’s not the preeminent term in the image that we’re looking at. So although it does have IBM there, so that’s always a good thing. I actually own worldwire .com and IBM just set up a cryptocurrency system called World Wire.
Mike Mann:
So that’s appraised at a million dollars as a result. In any case, this is a crappy name, nothing personal. I mean, it sounds cool, but I just don’t think anybody needs it. People will never spend money unless they really have to.
Mike Mann:
So identifydata .com, I mean, 1 ,000. So that’s it. You guys are awesome. I really appreciate everybody’s help. My guests were totally fabulous. Like usual, you guys should go back and look at all my old live streams on YouTube.
Mike Mann:
All these things are saved on YouTube, so happy and blessed that we can reference these things. Again, my last two guests are so smart and knowledgeable. You guys can go back and study what they said and adopt some of those practices in your own businesses if you want to.
Mike Mann:
So thank you so much for everything. Hope everybody has a great week. This election is going to be insane soon, but we’ll have another meeting prior to that. So you guys be well and we’ll talk soon. Thank you.
