Video Transcription
Mike Mann:
Okay, guys, here we are again. Hopefully everybody can see me and hear me. And I’m just so happy. We have a very special guest today, Jurate Lutate, who is the owner of Violetta Luce Boutique, which does handmade art and fashion.
Mike Mann:
And I’m gonna let her tell you all about it and make sure I said her name correctly. And I’m so pleased to welcome Yirate. Okay, here she is.
Jurate Luckaite:
Hi, good morning. Nice to be here.
Mike Mann:
Yes, thank you so much for joining me.
Jurate Luckaite:
And Happy New Year.
Mike Mann:
You too. And also, do you celebrate Orthodox Christmas?
Jurate Luckaite:
No, I don’t today’s no, I don’t.
Mike Mann:
Well, some of my other friends in Eastern Europe are celebrating Orthodox Christmas today.
Jurate Luckaite:
Yes, I know, Serbian and all other people, yes, but I already celebrated my Christmas.
Mike Mann:
Moldova. Yeah, well we get to celebrate everything twice or three times. Orthodox. Orthodox American and Jewish holidays.
Jurate Luckaite:
Yes, yes, that’s good. Less than a million is better, right?
Mike Mann:
My son has an endless stream of holidays. Keeps him happy with the things to play with and do.
Jurate Luckaite:
are you in florida
Mike Mann:
today.
Jurate Luckaite:
Yes, I’m in Miami, it’s beautiful, sunny and pretty cold.
Mike Mann:
I mean, a little cold, but it’s so pretty out. There’s a lot of the last couple of months has been a ton of wind. But today it’s cold, but no wind or rain, fortunately.
Jurate Luckaite:
It’s beautiful. I can see the ocean and it’s calm so it’s perfect.
Mike Mann:
Nice, well, I wish I could see the ocean. Unfortunately, I’m a couple of miles away, but I’m gonna drive there as soon as we’re done today, or as soon.
Jurate Luckaite:
It’s beautiful. It’s a beautiful day to be out, definitely.
Mike Mann:
Awesome, so did I pronounce your name properly?
Jurate Luckaite:
You said it so right, I couldn’t believe it. Usually I get it mispronounced multiple times, but yes, it’s you right there.
Mike Mann:
Well, I saw you were from Lithuania. Actually, my ancestors are from Lithuania, from Vilnius.
Jurate Luckaite:
Oh wow!
Mike Mann:
on one side of my family. So in any event, I looked up the proper, I thought the proper way to pronounce it. It said in Lithuanian, all of the J’s sound like a Y, which is similar to Spanish.
Jurate Luckaite:
Yes, that’s why my name, usually everybody says Jew or raid, all kinds of things, but yes, it’s your act because it’s silent, J is silent.
Mike Mann:
I was trying not to embarrass myself too badly, so far so good.
Jurate Luckaite:
Especially having ancestors from Lithuania, you have to know how to pronounce that, right?
Mike Mann:
Yeah, I mean, I’m sure a lot of people if you live in Miami might mistake you for other nationalities.
Jurate Luckaite:
Oh, I get all, I get, yeah, I get everything but Lithuanian all the time.
Mike Mann:
I actually wasn’t sure until I did a little bit of research.
Jurate Luckaite:
I lived in Hawaii for five years, so everybody thought I was Hawaiian. I can talk with like South American, Hawaiian, all kinds of Serbian, yeah.
Mike Mann:
That’s interesting. You could pass for Hawaiian or Serbian if you tried.
Jurate Luckaite:
Yeah, yeah.
Mike Mann:
The other thing that’s kind of cool is like Lithuania and Serbia are tiny countries, are relatively small countries, but they have their own languages. Whereas like Moldova is another tiny…
Jurate Luckaite:
only three million people.
Mike Mann:
Yeah, like Moldova probably has around 3 million people. I’m not sure how many, but they share Russian and Romanian. They don’t have a unique language in any event.
Jurate Luckaite:
or we know that, yeah, yeah.
Mike Mann:
So how long have you lived in Florida for?
Jurate Luckaite:
Um, it’s been probably total of seven years. Yeah, it’s seven years, I think since 2013. So it’s already like almost eight years. Yeah.
Mike Mann:
and you were in Lithuania before that or somewhere else? Oh, you were in? I had to feel that.
Jurate Luckaite:
Yes, oh my God, I left Lithuania when I was 19 and I went to study to Denver, Colorado. So I spent eight years in Denver. And then I moved back to Lithuania after graduating and creating a career, a pretty good career for myself.
Jurate Luckaite:
I moved back to Lithuania because I thought that my talent will be needed and I can do something for my country. But after six months, maybe seven months living there, I realized that, no, I cannot live there anymore.
Jurate Luckaite:
It’s such a small country and I am so used to, you know, being in the US, traveling from one state to another. It’s just, when you get that experience, it’s very hard to go back to a small country that is, it belongs to European Union.
Jurate Luckaite:
So there’s so much, you know, going on, but I just couldn’t do it. So I packed my bags and moved to Hawaii. I mean, you.
Mike Mann:
It sounds like all the things you’ve done, you know, you look too young to have done all those different things. So like, how could you have lived so many places, but that’s okay.
Jurate Luckaite:
That’s only, so I spent five years in Hawaii, almost five years in Hawaii, and that’s where I started my business. And then I also lived after Hawaii. I moved to LA, so I lived a little bit in LA, in West Hollywood and Malibu, and then I went to Italy for a couple months to kind of see how the fashion is there and what can I do.
Jurate Luckaite:
And then I came back and I lived another almost year in New York. And that got very cold, so I moved back into Miami. So it’s like.
Mike Mann:
Well, I’ll tell you, you lived in all the coolest places.
Jurate Luckaite:
really cool. When I think about it, I’m like, Yeah, I chose, you know, very cool cities and great experiences. And I’m happy I did because, you know, I was really didn’t have family. So nothing was I was just like, Okay, I come up with an idea, I’m gonna go there and explore and see, you know, things for the business.
Jurate Luckaite:
And I just do it. And it was kind of going with a flow going with where my heart was telling me to go and exploring and yeah, it was very fun. Yeah,
Mike Mann:
I’ve lived in several of the same places. I mean I lived in LA also. I live in South Florida now like you do. I didn’t live in New York but I lived in DC which so I’m like you I moved around but now you know I prefer staying in Boca and in Delaware part of the year.
Mike Mann:
Okay I lived
Jurate Luckaite:
I’ve been in West Palm Beach for two years, so I moved from Miami to West Palm Beach and back to Miami, so I was in Boca all the time.
Mike Mann:
Oh yeah, gotta drive through Boca to get to any place. Yeah.
Jurate Luckaite:
It was just in Boca two days ago at the best sushi restaurant I’ve ever been But I can’t remember the name, but I’ll get it to so you probably know it Kanpai No, it’s on the water. It’s on the canal
Mike Mann:
Oh, I don’t remember.
Jurate Luckaite:
It’s, I’ll get you, but it’s so, it’s not moving. It’s not moving.
Mike Mann:
I saw the article I read, it said your business is in Palm Beach, but the article is a few years old. So you’re in Miami. And then tell me, what have you been doing during COVID? Tell me about your holidays and then start, you can tell me about your business and your background, whatever you want to talk about is great.
Mike Mann:
I’ll go on mute so I don’t take all your time.
Jurate Luckaite:
So during COVID, so it’s been almost a year, you know, since we are in this crazy situation, which I’m so happy. I’m actually so happy that we live in Florida out of all the states, which just still feels like it’s alive and things are happening and, you know, we’ve been shut down for a little bit, but not as long as other states.
Jurate Luckaite:
So yes, this COVID affected my business so drastically that before we had our, because what we do for business is my sister and I, we created our talents together. She is an artist. She’s European master on silk and she paints every single piece on silk.
Jurate Luckaite:
And then we design it into a wearable, wearable art piece. We call it, you know, our couture masterpiece. So we have different collections. We’ve created wedding dress collection, which is every wedding dress is hand painted or bribed according to her personality, her soul, her.
Jurate Luckaite:
So it’s like really a unique work of art that fits that specific woman because every woman is unique. So we have bridal couture collection. We have children’s collection with beautiful dresses and shirts hand painted on silk.
Jurate Luckaite:
We have a masterpiece collection. Those are world’s famous masters. Works of art recreated on silk such as Gustav Klimt, Adzell Bloch -Bauer, like woman in gold from the movie, the painting woman in gold.
Jurate Luckaite:
We recreated it on silk and so it’s a wearable piece. So we had these special, very beautiful pieces in the art galleries in Miami, in the window display on Lincoln Road, like the most prestigious, busy touristy place.
Jurate Luckaite:
It’s in the window display. And it just we got in before the pandemic and everybody, we did parties and events there and people were like so excited to see that. And even like people would see things in the window and that’s why they would come into the gallery to see what else is there.
Jurate Luckaite:
So it draw people to walk into the gallery because they’ve never seen those before. So when the pandemic hit, the gallery closed for a little bit. We thought it’s going to be a couple of months and then closed for good.
Jurate Luckaite:
So all the galleries that we had our pieces in closed are non -existent anymore. So we had to figure out what to do next. We had to take our masterpieces and I think what is the way nobody’s dressing up, nobody’s going to events, nobody really needs all these masterpieces.
Jurate Luckaite:
So we were thinking, well, what do we do next? You know, how do we live? How do we survive? So we started creating silk masks and actually we created them for ourselves because knowing all the benefits of this silk, what it does, how all these benefits of silk, you put it on your skin, it’s the only living medium, it’s only natural, really natural thing that you can put on your skin and it has its own energy.
Jurate Luckaite:
So when you’re painting on the silk, you’re painting on live medium when no mistakes can be made. So it has to be perfect from the beginning. So the silk masks, actually, we thought, OK, we cannot wear those nasty, ugly masks, you know, I cannot even breathe in it.
Jurate Luckaite:
And after seeing, you know, how they are everywhere on the streets, on the beaches, in the parking lots, left in the carts, these nasty masks that people breathe and just throw it wherever they are walking, you know, wherever they are, I was like, OK, we cannot.
Jurate Luckaite:
We have to change this. This is like creating a huge environmental problem. And we are all like our our businesses. It’s it’s conscious fashion. It’s green fashion. You know, what we create, that was the idea to create a piece that never goes to waste, that appreciates within time like a painting, you know, like a famous artwork.
Jurate Luckaite:
It’s appreciates within time. It can become an interior design detail. It can be given from generation to generation. So it’s never trashing our planet Earth. It’s never going into these piles, making their way into the ocean.
Jurate Luckaite:
And like most, I don’t know, like a lot of people don’t even know, but fashion is the second biggest polluter in the world after the oil industry. People don’t even know that. But it’s also introduces all the synthetics, all the all that bad stuff that goes into our skin.
Jurate Luckaite:
into the makes a way into the ocean so like all the like all the marine life affects all the marine life so that masks became a huge issue and it’s I even have it on my website more than 1 .5 billion masks made their way into the ocean just through this pandemic and you know what those masks do the the ear pieces they tangled the turtles it’s so bad it so so we had to create something and so we created you know silk masks and that can be worn over and over I’ve been like half you you know here that I can show like like all hand -painted all one -of -a -kind all breathable all all beautiful all signs you see and couple maybe oh I’ll show you this one there’s one here the really cool one yeah oh I have to like so yeah so that’s what we did during the pandemic and that’s what we doing we got the masks into five -star hotel in Miami and getting into a few more hotels and people are just loving them and buying them and women realize that they can look beautiful they don’t have to hide under the plastic shield they can breathe and actually this silk doesn’t track the moisture it doesn’t affect it doesn’t give acne to your skin it doesn’t affect your skin but it gives all the good benefits and it’s anti -aging and it’s anti -bacterial and it’s anti -viral anti -viral so yeah all these amazing benefits that our silk masks do that’s why we wanted to bring them to women and men also men do also order them and we
Mike Mann:
You can put like some rock and roll themes on there. Oh, we did. Like pink flow it.
Jurate Luckaite:
Oh, we did. You can only imagine we did Harley Davidson, you know, we did. What’s the most expensive watch? Not one of them. And that kind of is more of the, you know, man’s watch on Dover.
Mike Mann:
Thank you.
Jurate Luckaite:
Yeah, yeah, yeah, yeah, yeah, we did a shirt and boat, like we did a boat like this super, like this guy has his custom boat, like so we did, we had to paint the boat. So it’s all things, you know, interesting things.
Jurate Luckaite:
And then the kids also, kids cannot breathe in those masks. So like my son, if he has to, I have to put, you know, silk mask on him. So yeah, so that’s what we’ve been doing, you know, during this pandemic, because it completely changed our, before it was events and fashion shows and art exhibitions and, you know, bringing people together to socialize, to look at the art, to listen to violin music, to see the dancers, you know, like all of these things stop.
Jurate Luckaite:
So you have to reinvent yourself and see what else can you do. So, and also in addition to this, we also during this pandemic, we created a children’s educational children’s book on plastic pollution in the oceans.
Jurate Luckaite:
So it all goes together. Yeah.
Mike Mann:
It’s just you and your sister produce all these different things yourselves. How can you even create that much stuff? You don’t need any help from anybody to help manufacture and package and distribute.
Jurate Luckaite:
We do everything. Yeah, nobody can. Nobody can do what she does. That talent was given to her. And we try, you know, we try like you have to have this in you to create something this extraordinary of this quality.
Jurate Luckaite:
As I said, you cannot make a mistake.
Mike Mann:
You know, my sister did a very similar thing. I posted it on the wall there, but he made children’s clothes and art, you know, hand painted art on children’s clothes. I still have some of the pieces.
Mike Mann:
I’ll take some pictures and send you some. Yeah.
Jurate Luckaite:
That’s amazing.
Mike Mann:
Yeah, but let me just ask you a little bit more about the business, since I’m actually more of a business person and I don’t know very much about art, but it looks really beautiful. But just to be clear, you used to be selling tons of stuff in these galleries.
Mike Mann:
These galleries got closed down due to COVID. They couldn’t have any traffic and they couldn’t afford it. So, A, you went online and virtual more than ever. But you also changed your product mix such that you’re selling mostly masks now and fewer wedding gowns because people aren’t getting married as often.
Jurate Luckaite:
Exactly. The whole year. I mean, I every single wedding was canceled. You know that I knew and people just put everything on hold. So yes, and we also we also sell some resort with because people still travel to Miami.
Jurate Luckaite:
There’s still want to, you know, they still want to go and dress up. But yeah, the masterpieces. Actually, I’m looking to put them into some hotels like into that five star hotels and resorts where like it goes under display instead of art galleries.
Jurate Luckaite:
There are a few art galleries open in Miami Design District, but very, very little traffic and just really trying to figure out what is the next. What is the next step? Because to sell masks, you know, it’s easy.
Jurate Luckaite:
It’s like people don’t have to try. Don’t have to see how it looks. But to sell something like those masterpieces, you have to really put it on. And it’s hard to sell it online, you know, through the Internet, because it’s a it’s a work of art that people when they see it, when they feel it, when they touch it, when they see how it really looks like.
Jurate Luckaite:
Who stuff claims like every detail, you know, like it takes two months to create a piece like this. So when people see that in an art gallery, then it’s a different feeling. It’s a different connection.
Jurate Luckaite:
You know, then they see it as an, okay, that’s a painting that I can wear. And then later you can become my interior design detail.
Mike Mann:
Right. But right now, do you know what percentage of your revenue comes from masks versus the more?
Jurate Luckaite:
It’s like 80%.
Mike Mann:
And then before mass didn’t even exist.
Jurate Luckaite:
We didn’t even have them. I wouldn’t even come up with anything like this because we didn’t have anything like this.
Mike Mann:
So a lot of times what I always talk about is COVID has been a socioeconomic restructuring. Everything about people’s lives has changed even if most people did not get sick. 99% of people didn’t get sick and didn’t die.
Mike Mann:
But everybody had a socioeconomic restructuring yourself. Some people had a beneficial restructuring and some people had a less beneficial restructuring. But regardless, that’s really the big thing that happened.
Mike Mann:
And hopefully in your case, it’s good for your business. Do you have a good online presence and social media presence and Google and stuff like that?
Jurate Luckaite:
I do, but I need to do more YouTube videos and push it more through YouTube, because yes, I do. But my biggest sales are not online, but at the hotels. Because when people travel, they go to the boutique to shop for hair in the end.
Jurate Luckaite:
And they see this beautiful mask. And they’re like, oh my god, why would I wear that if I can wear this? And they’re in the Five Star Hotel. And they want to wear a mask with their beautiful outfit to go to dinner or something.
Jurate Luckaite:
So that’s where it sells the best.
Mike Mann:
Yeah, you could. You should sell some at the Boca Resort where there’s like tons of people coming through.
Jurate Luckaite:
I, I was trying, but they said the book of resort is like under construction, like under renovation. Probably.
Mike Mann:
And I think, well, I don’t know about the whole place. It’s a huge place. It’s always part of it under renovation, but it was also bought by a consortium owned by Michael Dell, who’s on Dell computers, but he’s also a venture capitalist.
Mike Mann:
Oh, okay. I think like Dell, this bought the Boca resort, basically, so.
Jurate Luckaite:
Yes, I just asked somebody who was on the board of directors, and they said it’s under renovation, like it’s going to be closed for another year or so. Oh, really? Yeah.
Mike Mann:
They’re actually opening a Mandarin Oriental Hotel on Federal Highway right behind the Boca Resort. So I don’t know when it opens but it’s going to be, I imagine a brand new Mandarin Orientals, probably going to be like the coolest place in Boca so I’m kind of excited for that as far as hotels go.
Jurate Luckaite:
Yeah, that’s nice, mandarin oriental.
Mike Mann:
Can you tell me the price ranges of your products?
Jurate Luckaite:
All products
Mike Mann:
Well, math or whatever you want to tell me, it doesn’t matter.
Jurate Luckaite:
Oh, yeah, masks, it’s $100 to $200. And it goes to $25 ,000 for Gustav Klimt piece. So yeah, it’s a range of. But we have so many different pieces. We have silk shawls. And we have less expense. And we have more expense.
Jurate Luckaite:
It really depends how long it takes to create a piece. So it’s like how many hours we put into creating that one piece. So the masks sell at the boutique, I think a little bit more, over $200 at the hotels.
Jurate Luckaite:
But on my website, I have anything from $100 to $200.
Mike Mann:
Yeah, so they can wash them and reuse them indefinitely. Oh, yeah.
Jurate Luckaite:
Yeah, yeah, yeah, you can wash it, you can iron it from the other side, not from, you know, this where the paint is, but from the other side, you know, and, or just steam it and it’s done and actually silk, it cleanses itself.
Jurate Luckaite:
So if you put it in the sun, you don’t even have to like, worry about it, it’s cleansed.
Mike Mann:
I mean, I’ve been using disposable ones, so I’ve already thrown away more than $200 worth of masks, you know? That’s why I can make a million ones for me. We’re gonna talk about that later. I’ll take a Pink Floyd one or Nirvana or something like that to go.
Mike Mann:
I’ll have it match my shirt, so people will give me a hard time.
Jurate Luckaite:
waiting to pull these things.
Mike Mann:
Is there anything else you want to tell me about what you’re up to or 2021 and before I do my domain training?
Jurate Luckaite:
Oh my God, 2021, 2021 started well. I actually, I have a lot of big goals. I’m trying to get into like maybe like five, six other hotels, talking to Aqualina right now. It’s just across the street and few others.
Jurate Luckaite:
So, you know, while this is happening, it’s not that, you know, like, oh my God, I want to sell so many masks, but I really want, you know, for people like you who spend $200 on, you know, like all these disposable masks and contributed to plastic pollution.
Jurate Luckaite:
That’s, you know, the thing is like, we don’t have to wear something that we cannot breathe. And really, we are weakening our immune systems with these plastic things. And so, you know, I really, it’s helping people.
Jurate Luckaite:
It’s helping people. And everybody who like bought a mask from me, they came for, bought masks for mother, for sister, for, you know, for this, for birthday, for Christmas. So people understand the benefits when they put it on and they start breathing and they’re like, wow, I didn’t know it’s such a difference.
Jurate Luckaite:
So yes, I’m working on getting into other hotels and also figuring out, you know, how to replace those art galleries and what to do with the beautiful masterpieces that need to be like displayed in high end places.
Jurate Luckaite:
So I’m just actually, I have a meeting today at I’m going to like, like Nissani condominiums, you know, like designer condominiums that have showrooms. And, you know, like just thinking of other ideas.
Jurate Luckaite:
But I also want to talk to you after about the domains and SEO that you do. Yes, so I’m very interested in that.
Mike Mann:
That was what I was going to say, I mean, I do have some super cool domains that would go good. I was actually thinking about trying to sell masks on one of the websites, but I don’t have the bandwidth to deal with it.
Mike Mann:
But regardless, I do have the domains, but more importantly, some of the people that work with me are like the world’s best internet marketing people who can help you index all your stuff. So, you know, if any hotels in, basically, if you work at a hotel in South Florida, and you type in the word masks, you get your ad to the top, you know.
Jurate Luckaite:
Hmm
Mike Mann:
So you don’t waste any of your ad money on people that you’re not looking for, basically.
Jurate Luckaite:
Well, that’s what I think this year is very important, last year and this year, to really figure out how to do things online, like mostly online, because still everything, the whole country is shut down, and I think it’s gonna still continue to be this for however long it’s gonna happen.
Jurate Luckaite:
So we have to collaborate together and figure out how we as humanity can help each other and can be this force of, okay, nothing can really affect us, we have to recreate ourselves and if we have to take it online and do more presence online, that’s what we have to do and we’re learning, we are uncomfortable doing things, because most people, that’s not my thing.
Jurate Luckaite:
I like to be out and about talking about it, showing and doing events, but I have to make myself do this because that’s the way we have to adapt to.
Mike Mann:
Yeah, well, I mean, your art looks really beautiful and even the masks and all your other art. I looked online and before our meeting, but it all looks great and you’re doing a really good job and I really appreciate your positive attitude and messaging all the healthy benefits of what you’re doing and just the positivity of the whole thing.
Mike Mann:
It’s a good way to operate a business and in this case, it’s also art. And again, my sister did something very similar so I appreciate that. And again, my ancestors are from Lithuania. I love that. It’s all super cool.
Mike Mann:
So we’re gonna talk about some more of your business and your marketing offline and I’m gonna do my domain stuff now. So thank you so much. You’ve been an awesome guest. I really appreciate it. Your business and your art day.
Mike Mann:
We’re gonna talk to you again soon. I’ll have you back again as a guest.
Jurate Luckaite:
sounds good. Thank you so much for the interview. I really appreciate it. And I wish you a happy, successful and abandoned 2021.
Mike Mann:
Thank you, you too. Thank you. Bye. Okay, so we’re gonna do a domain name training here. If you guys have some names, I will look at the list, but it doesn’t look like, usually you guys put a bunch on here, but luckily I have my backup list here, which we’re gonna work from.
Mike Mann:
Rose Seco, I guess that’s like press Seco. Okay, Thomas, we’re gonna give you a role here, although never heard of Rose Seco, but I think I know what it is. So again, the goal here is three parts. It’s to disambiguate the word, understand what it means.
Mike Mann:
I’m guessing this is some kind of liquor beverage. I’m not sure if it’s a real one or an invention. And irrespective of that, the next thing we’re going to do is figure out the breadth of the domain, if it’s good and it makes sense, how many potential buyers are there.
Mike Mann:
And then among those buyers, which one has the most money and the most depth and is the most likely to convert and pay us a huge amount of money and how much is the maximum amount they might pay for it.
Mike Mann:
That’s called the fair market value of the domain. In the real world, I usually take 25% haircut in negotiations on average. Sometimes I take no negotiations at all, but the point is in the real world, it doesn’t necessarily matter how the domain appraises, it matters what the guy will pay for it.
Mike Mann:
So it’s always a hustle and it’s a very difficult illiquid market. The object is to get appraisals like we’re doing now on all the domains. So the ones that zero can be deleted from the marketplaces and the other ones have a higher conversion rate and the prices go up with a more liquid market in every market space.
Mike Mann:
So I think I can click on this, awesome. Okay, so now I’ve got to share my screen and we’re gonna look up Rose Seco and give you guys an appraisal. The object is to teach you how to appraise, not to appraise for you, but have to appraise for you in order to teach you.
Mike Mann:
So in any event, I’m gonna share the screen and figure out what I’m doing. Okay, so we’re gonna look up Rose Seco. Again, you always have to use Boolean, even though it doesn’t work perfectly in Google because they corrupt it with a bunch of stuff you don’t need to sell more ads.
Mike Mann:
But irrespective of that, you need to use the Boolean so you don’t get even more ads and more BS. So again, Boolean is pluses, minuses, quotation marks, ands, ors, things like that. So we see this Paloma Rose, Rose Seco, there you go.
Mike Mann:
So it’s actually a real expression, that’s a good thing. So we know what it means, it’s this liquor, looks like it’s a pretty popular type of liquor, although, yeah, they do all call it that, Rose Seco.
Mike Mann:
So again, we’re on to something. This is literally the purpose of my job and domaining is to find things you can buy cheap, like this one Thomas might’ve bought for cheap. I don’t know where it came from, but the point is it’s an abstract foreign word.
Mike Mann:
Potentially you could buy it for 20 or a hundred dollars. So we’re gonna do an appraisal to figure out what it’s really worth. But again, keeping in mind, it’s hard to sell these things. You have to discount them, could take 10 years or forever to sell it.
Mike Mann:
But regardless, it does have a fair market value. And given that I’ve sold more names than anybody in the world and appraised more, I get to pick the fair market value. So one thing is I spelled it wrong.
Mike Mann:
You really need to spell Rose like this with the little accent thing on there, tilde, whatever it is. This is the proper spelling, Rose Seco. Comes up with the same results anyway, but so it’s a popular liquor.
Mike Mann:
So that’s awesome. So that’s what it means. It means it’s a popular liquor. The breadth is every liquor company, every wine company, everybody that sells this and everybody that might sell it in the future.
Mike Mann:
So I don’t know who these people are, but we know some of these liquor companies are extremely wealthy. So that would be the depth, one very wealthy liquor company. Keeping in mind, it’s a foreign expression.
Mike Mann:
You can’t really put that tilde thing on your domain name unless you have a converter. And so it’s spelled Roseseco, and it’s really supposed to be Rosé. So again, that dilutes it a little bit. It’s a foreign word that dilutes it.
Mike Mann:
The fact that there’s thousands of other kinds of liquors, and this looks like not a very popular type of liquor, dilutes it, dilutes it, dilutes it. If it was vodka .com, it’d be worth millions of dollars.
Mike Mann:
Roséseco .com, not worth millions of dollars, but it is pretty cool. It means something. It has a decent amount of breadth and a decent amount of depth. So the question is, what is it worth, which is just something we’re going to decide right now.
Mike Mann:
So the answer is Roséseco is worth about $15 ,000, which is awesome if you bought it for $100 or whatever, maybe. Again, might have to sell. Might sell it for $10 ,000. You’d be in the money, depending on how much you paid for it.
Mike Mann:
So that’s a great example of a way to appraise a domain. Again, at the end of the day, it took somebody who has experience to pick a number. And also, I usually use a bunch of data and different tricks that I have to come up with the right price, which you don’t have access to and we don’t have time for regardless.
Mike Mann:
It’s markgoriafi, appraisalfordonations .com. We’ve probably done that, but since you’re the man, you’re in there. And I should be charging you, but we’re going to do it anyway, since that’s what we do here.
Mike Mann:
Honey vegan, no deal, Thomas. You must have better ones than that. Roséseco was good. Guys, don’t put crappy names on here and Divam. It’s not a place to sell stuff or appraising stuff. So anyway, back to the issue at hand.
Mike Mann:
markgoriafidonations .com and I’m going to tell you what that thing’s worth. Keeping in mind, I usually operate charity works. So OK, we know what donations means. How could it be diluted by the word donation, donors?
Mike Mann:
Sometimes names are so specific or just so plain in the dictionary that it’s not specific enough. So it could be like charitable donations. Another problem here is that charities usually use .org, but .com is more valuable in general.
Mike Mann:
So I used to run a charity grassroots .org. That domain is worth about the same as grassroots .com. Now .com is actually more valuable nowadays because people don’t use org as often. But point being is anything in the charitable realm is diluted by the fact that charities use .org.
Mike Mann:
So they’re less likely to pay for .com. Plus, charities don’t have any money. So they can’t buy a domain at all, except for the fact that donations could be from philanthropists, wealthy benefactors.
Mike Mann:
And irrespective of that, it’s a great domain for investing. And any domain investment, any superpremium .com domain like this has a future. It’ll always have a value. So the issue is, can you buy it at a discount?
Mike Mann:
It doesn’t necessarily matter what the exact value is today if you’re going to hold it for a long time. And it doesn’t matter if you’re going to use it or not. So again, donations is an unbelievably great name in the dictionary.
Mike Mann:
There’s some reasons why it’s not as great as some other dictionary words that I already mentioned. So as far as coming up with a number, it’s impossible because there’s too broad of a range. So in this case, it’s definitely worth at least $500 ,000.
Mike Mann:
So it’s not worth a million because of the diluted factors. If those diluted factors weren’t there, it could be worth a million like another super .com. Again, to get a million, you’d probably want to list it at 2 million.
Mike Mann:
So in this case, it’s worth $500 ,000, I would think, any day. And therefore, I’d probably list it at a million. So this one’s very high end, and he should be paying me. And it takes a lot of work to actually get it correct and a lot of data.
Mike Mann:
I don’t have his data for it. Oh, look at this. He’s in the barber chair. How cool. But in any event, it’s hard to get a perfectly accurate appraisal. There’s no such thing as a perfectly accurate appraisal.
Mike Mann:
It’s a guess by a market maker, and I’m the most prolific market maker. So $500 ,000 for donations .com. Oh, Christ. Cool. Good job, Mark. I think Mark is the broker, not the owner, but I’m not positive about that.
Mike Mann:
Hal has all this weird stuff that we’re not going to appraise from the portfolio of CEO .domains. We only do .com here, bro. Maybe .org. Maybe a few .net, but we’re definitely not doing .domains. For one thing, it has no value, so I just did it.
Mike Mann:
It’s worth zero. What else do you guys have going on here or do I need to pull from my list? I’ll do a few from my list, and I’ll let you guys go to the beach. Maybe I’m projecting. Okay, so in any event on my list, I have a ton of good stuff.
Mike Mann:
Let’s try one called beautifullies .com. Very timely. In fact, Georgia might have fallen by this point of the day, and the Senate might be turned forever. The Republicans probably lost control of the Senate today, which means they basically lost control of the government due to beautifullies.
Mike Mann:
What does beautifullies mean? We disambiguate it. It’s a song. It’s a cool expression. It’s a bunch of songs, maybe. Certainly by this lady, Janet Cramer, I’ve never heard of, but she could be the most famous person in the world.
Mike Mann:
She’s not the most famous person, or there’d be more than 798 hits. 798 ,000. It’s a lot, but not enough for her to be famous. In this case, it’s books. It means all sorts of cool stuff. Again, my job is just to appraise it.
Mike Mann:
I don’t necessarily care what it means. I care what it’s worth. But the point is it means a ton of stuff. All these people paid a lot of money for their books, their movies, their promotions, their staff, and they screwed up and didn’t buy the domain because the value of the domain keeps going up every day until they pay me.
Mike Mann:
So they’re in big trouble here. So it’s a beautiful name. Lots of stuff is named after it. So I’m so glad I own it, and I hope somebody pays me a ton of money ASAP. So it means a few different things conceptually.
Mike Mann:
It’s an artistic expression, essentially, but relatively easy to spell. Everybody can go with the flow that it’s an artistic thing, and it’s something cool, books, movies. It’s not the name of a business necessarily.
Mike Mann:
It would make a bad business name. So anyway, the breadth is, you know, pretty broad, but the depth is very deep because it’s the name of movies, and these people pay a fortune and they get bad domain names.
Mike Mann:
So beautiful eyes is incredibly valuable, thank goodness, since I own it. Perfect example of one that I probably bought cheap. Let’s have a downside. It actually has two Ls in a row, which speaking Spanish would be fine, but we’re not speaking Spanish.
Mike Mann:
So again, it looks weird. There’s a way I type it especially with a lowercase L and then it’s the name of a movies and books. Even if the movie was 10 years old, they always bring back all the movies.
Mike Mann:
And again, it’s not the only potential buyer. So this is incredibly valuable, and we’re going to go with a nice 100 ,000. If you buy it today, I’ll sell it to you for 75, for me and both. I’m going to do two more, and you guys are off the hook.
Mike Mann:
Okay, this one looks pretty cool. I don’t really know what it means, so it’s a good one to research. Sailhorse. It could be one word or two words. We’re going to look it up. S -A -I -L -H -O -R -S -E, sailhorse .com.
Mike Mann:
It’s the name of at least a boat manufacturer. Baltic sport, Eastern European boat manufacturer. That’s what’s going to come up in the depth. So what does it mean? It’s the name of a sailboat. The breadth is potentially one or two companies, probably not very many, although it could be wrong.
Mike Mann:
We’re gonna do some more research to make sure 44 ,000 hits here, it’s a medium amount, not a ton, but I could again do a lot more research. We just don’t have a ton of time here, but Wikipedia is a good research.
Mike Mann:
Open a translation session, hopefully that’ll work. Dutch national class. So again, it’s a name of a popular sounding boat in Europe. If nothing else, keeping in mind, it’s very easy to say and spell, it’s being used in Europe, but it could very easily be sold or used in the United States.
Mike Mann:
So what it means is it’s at least the name of a boat. Maybe it could mean something else, cool. The breadth is not very broad, there’s only a few companies in the world that would need it, but it’s a really great sounding name.
Mike Mann:
So of those that need it, one of them might need it pretty much. So again, it has a good amount of depth, but not a lot of breadth. The meaning could be several different meanings, but it’s a short name, it’s easy to spell, sounds like a brand name, which is very important.
Mike Mann:
Whatever the value is today, it’s almost certain to go up in value because more companies online around the world need good brands and any of them with half a brain are gonna use a .com, maybe in other countries, but any of them in America, at least they’re gonna use .com.
Mike Mann:
And the ones around the world should reserve the .com for protective purposes, whether they’re gonna use it or not. So Sailhorse is an awesome name, of course I’m only picking awesome names on purpose from my list.
Mike Mann:
But as far as what it’s worth, it’s a little tricky. We’re gonna say it’s worth 20 ,000 bucks because one sailboat costs more than 20 ,000 bucks. So if you own the domain in a sailboat company, you’d eventually sell at least one extra sailboat.
Mike Mann:
You might sell 500 extra sailboats. So it’s worth 20 ,000, it’s probably worth a lot more. We’re gonna put 20 ,000 on for the time being. It’s not worth any less than that. I’m gonna do one more and see you guys at the beach.
Mike Mann:
Appreciate everybody chilling with me today. And Yeratte was an awesome guest, so it’s gonna be a great recording. Okay, here’s an interesting name. Again, back to brand names that are really valuable or conceptually, it’s called EquiPower.
Mike Mann:
EquiPower, again, I don’t really know what it means, so that’s what we’re doing here. Power to equipment, again, it’s certainly a brand name. Here we see the same logo. So we know this is the same company.
Mike Mann:
So as far as breadth is concerned, that’s the breadth of one. You can’t count that twice because you see it’s the same logo. So what does it mean? I mean, it’s a cool brand name. EquiPower, this would be equine horses, could be equipment, equipment or horses.
Mike Mann:
I guess they’re the two choices. Can’t be a quality because it wouldn’t have an eye. So it means whatever you want it to mean from a branding perspective, certainly around horses and equipment. The word power is powerful.
Mike Mann:
So the breadth is relatively low because it’s somebody that just needs a really cool brand name and happens to be intersecting with this one. But again, same point as the last name. Super cool brands that are easy to spell that you can use forever are awesome.
Mike Mann:
With a dot com at the end, they’re very valuable today. They’re gonna go up in value. So you could buy this name and never do anything with it and sell it 10 years from now and it’ll be a better investment.
Mike Mann:
Much better investment than Bitcoin and probably a better investment than the New York Stock Exchange. Can’t be certain, but I’m willing to bet everything on it. Certainly, I’m willing to bet it’ll be better than Bitcoin.
Mike Mann:
Whereas the New York Stock Exchange, I think so also because it’s so inflated and the domains are so deflated. So in any event, it means what it means. It has a little bit of breadth and a good amount of depth exactly like the last name and therefore it’s getting the same valuation.
Mike Mann:
$20 ,000 for equipower. You guys are awesome. Thank you so much for joining me today. Happy New Year. Be safe. Don’t believe the hype. Vote for better candidates, support better candidates, support better charities, check out my stuff online, mikeman .com, mikechange .com, mikemillions .com, phone .com, seo .com, add me on social media, and I’ll check you guys next time.
Mike Mann:
Thank you so much for joining me.
